What is the Formula of AdRank? How is Actual CPC Calculated? in Google Adwords

  The Formula of AdRank and its calculation AdRank Formula: AdRank (Position) = Max CPC (bid) X Quality Score Calculation: Actual CPC Calculation (ACPC): ACPC: (AdRank of the person below…

The Bounce Rate V/s Exit Rate in Google Analytics

Bounce Rate V/s Exit Rate Bounce Rate: If a user lands on a page and closes the same page then that user is called bounce user and the page is…

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HOW TO IMPLEMENT SEO FOR E-COMMERCE WEBSITE

  By definition e-commerce refers to business and consumers buying and selling products online. Let us see an overview of the process of getting traffic from free, organic, editorial or…

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10 REASONS WHY EVERY ENTREPRENEUR SHOULD LEARN DIGITAL MARKETING:

Before discussing the reasons why every entrepreneur should learn digital marketing, let us study why a business needs to be digital? Why go Digital? For a business to succeed in…

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TWITTER UPDATED: LONGER TWEETS ARE COMING UP!

  Twitter being unique with its micro blogging feature with 140 character limit is about to make a big change to the way that tweets work. From September 19th, the…

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WHAT IS CONVERSION TRACKING ?

What is a conversion? A conversion happens when someone clicks on your ad and then takes an action that you have defined as valuable to your business. The action could…

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HOW CREATE EFFECTIVE SOCIAL MEDIA CONTENT

    People make snap decisions. They take not more than a second decide whether to stay on your page or not. In this situation first impression could be the…

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AN OVERVIEW OF EDGE RANK ALGORITHM

  Getting visibility in the news feeds of your target audience is one of the most important goals of social media strategy of any brand. It can be especially difficult…

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INCEPTION OF DIGITAL ERA – IN THE WORDS OF MUKESH AMBANI

  After the old days of Blackberry, users began to send larger files beyond text and spreadsheet attachments. Many also wanted access to rich multimedia content while on the move….

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SCOPE OF DIGITAL MARKETING CAREERS IN INDIA

Nowadays the usage of internet is growing rapidly. Every startup or branded business are adopting online marketing strategies. The world is going to be Digital and by the year 2020,…

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SIGNIFICANCE OF SOCIAL BOOKMARKING

Social bookmarking is tagging a web page with a web-based tool instead of saving them to our web browser so that you can easily access it later. As our bookmarks…

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TOP 10 SOCIAL MEDIA AUTOMATION TOOLS:

Posting content on different social media on daily basis is a hectic work to do. The best solution for this problem is Social media Automation. Social Media Automation is to…

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DIFFERENT TYPES OF AD EXTENSIONS

Ad extensions are type of ad format that show extra information about your business. Ad extensions enable the greater visibility of ads. It is one of the important factor for…

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How to Do SEO Audit in 20 minutes for a Website

Search Engine optimisation  is a Digital Marketing technique where is we use various Various SEO techniques to list our business top in the Google/ Bing Search Results. But due its…

What is the Difference between Internet Marketing and Digital Marketing ?

Digital Marketing Means Promoting a product, Person, information or event on Digital Media Platforms like, TV,Radio and Internet . Digital Marketing techniques are listed below!!  (TV + RADIO + INTERNET…

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Different Types of Biddings techniques in Google Adwords

There are Different types of bidding models in google : CPC: Cost per click  this bid type will work only if the customer clicks on your ad , for example…

Google SERP Update Increase in Character Count of Title And Meta Description

Google on 4th may 2016 had come up with an update in Search Engine ranking Page , where you can add few more keywords to your title and meta description…

Digital Marketing Course Structure / Syllabus

Due to the Increase in the internet usage , with rapid development in Technology  the demand for digital marketing has grown up where most of the companies are investing 30%…

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How Hotel Industries can benefit from Digital Marketing

Indian Hotel Industry is set to grow by 15% a year. Over the last decade, business opportunities in India had intensified and elevated room rates occupancy levels in India. Here’s how…