Digitalnest Blog

What is the Formula of AdRank? How is Actual CPC Calculated? in Google Adwords

  The Formula of AdRank and its calculation AdRank Formula: AdRank (Position) = Max CPC (bid) X Quality Score Calculation: Actual CPC Calculation (ACPC): ACPC: (AdRank of the person below you/your quality...

WHAT IS CONVERSION TRACKING ?

What is a conversion? A conversion happens when someone clicks on your ad and then takes an action that you have defined as valuable to your business. The action could be clicking on a particular button...

TOP 10 SOCIAL MEDIA AUTOMATION TOOLS:

Posting content on different social media on daily basis is a hectic work to do. The best solution for this problem is Social media Automation. Social Media Automation is to automate the process of posting...

Category - SEM

WHAT IS CONVERSION TRACKING ?

What is a conversion? A conversion happens when someone clicks on your ad and then takes an action that you have defined as valuable to your business. The action could be clicking on a particular button, filling a form, viewing a particular page or...

DIFFERENT TYPES OF AD EXTENSIONS

Ad extensions are type of ad format that show extra information about your business. Ad extensions enable the greater visibility of ads. It is one of the important factor for Quality score variation. Ad extensions can be managed at the level of...