Why Digital Marketing ?

Digital marketing holds huge promise for MBA/ BBA students and they are snapping up roles with a new wave of marketing firms. MBAs have greater potential for jobs in new marketing trends. Technology continues to drive business in the 21st century, and mastery of digital marketing operations and techniques is a prerequisite for success. And therefore, MBA's should start thinking Digital and below are detailed justification why we think an MBA/BBA should pursue Digital Marketing Training Program:

1.Easy to Learn

Being 100% non-technical course, digital marketing can be easily grasped and trained on. The only pre-requisite to pursue Digital Marketing is that one needs to be internet savvy. It adds a lot more science and analytics to marketing, which is why an MBA / BBA can, undoubtedly, execute the methodology. There is no pre-requisite to pursue Digital Marketing Course as this course is more to do with your interest.

 

 

2. Equivalent to Mini MBA

An MBA degree has not remained enough to get a job, for marketing has changed a lot in last few years but your MBA course curriculum hasn’t much and that there lies a gap between industry relevant skills and education. Digital Marketing is the future of Marketing as we know it. [read more="Read More"]  Digital Marketing teaches you to give clear and detailed information on products and services by way of content marketing and updated marketing strategies. It emphasizes on Return on Investment. It is effective and efficient in building reputation, advanced advertisement, and proper result oriented marketing making it in line with MBA Program. Read on how international market is responding to the demand. 

Source: NewsOK

3. Entrepreneurship/Freelancing Career

If you are computer Saavy and an internet Addict By learning Digital Marketing You can Start your own Company or you can work as freelancer by Optimising the websites or promoting products on Social media . And you can Also Start a Blog and make money through Advts . There are options too you can launch a website like coupon dunia and make money by affiliate marketing by selling coupons of sites like amazon flipkart,myntra etc

4. Demand and Supply Gap

Digital marketing is a proven recession proof marketing strategy as compared to other traditional marketing tools. There are wide positions in the job market that you can fit into once you are trained. Current Scenario of this industry is such that due to diversification and emerging segment, openings for qualified professional is huge whereas, the supply for quality resources is less.

5. Adds weightage to resume

Digital Marketing skills are in rigorous demand. In more traditional careers like advertising you’d have to wait for a coveted internship or graduate placement to open up so you can gain experience and create your own portfolio.  The digital marketing world, however, provides a host of opportunities for you to kick start your own career before you even set foot in a workplace.

6. Growth Rate

According to a recent study by the experts, it has come across that digital marketing will generate 1.5 lakh jobs in the year 2016. The HR experts have analysed that digital marketing space is likely to generate this huge number of jobs within a couple of years and give a boost to the business. The strikingly alluring factor is that the starting package for digital marketing professionals is Rs. 4.5-5.5 lakh, courtesy Randstad India. Find out yourself

7. Stand ahead in the Competition

Companies need professionals who can help them in developing their business, increase their leads, sales and profits and looking at the current marketing scenario you can’t accomplish that with the old style of marketing or say the traditional marketing. In a race to recruit the best, a digital marketing professional will be ahead of the rest as with minimum company budget, he can render best of ROI to the industry. A Digital Marketing Professional is born creative as he can analyse and create best of Ads network in interest of his company. Thus, creativity and expertise will help him strive for the competition. Careers are highlighted here.

Source: Times Of India

8. Affordable

Learning Digital Marketing is far more affordable than any other professional course and the good news is that you get to receive return on your investment into this program as you can attain better job prospects or convert your skills into a business idea. From a Business point of view too, not all digital marketing tactics require significant budget. As example social media marketing & content marketing doesn't require budget just creativity and consistency. Digital marketing is cost effective as compared to other traditional marketing media tools. In addition, a digital marketing campaign can be stopped at any given point of time unlike the traditional marketing styles. 

9. Certification.

Earning a certificate shows initiative and drive. In addition, a professional certificate establishes that you have demonstrated certain knowledge and skills – an advantage over those who simply claim to have them. Google too certifies you in their Adwords Segment if you successfully complete their step by step online exams.

10. Future Ready

The digital era Is here to stay and consumers have become smarter than ever, they are accomplishing multiple tasks on various digital devices including shopping as well. And to reach them marketers need to go digital As well. And to go digital they certainly require digital marketing professionals who can help them do that. With a Paradigm shift in consumer behaviour, digital media marketers are constantly adapting new technology methods. More than one-fourths of the world’s population uses internet and this number is growing at a rapid rate. This therefore, calls for good remuneration and professional growth plus secured future for an MBA/ BBA graduate. 

 

Digital Marketing Course Highlights

We go beyond Training !!

Course is curated by Subject Matter Experts in Digital Marketing

100% Placement Assistance

Handouts ,Excersies and Assignments on each and every topic in Digital Marketing

Google Adwords Certification guidance and Mock Test

Internship Assistance

Only Institute in India where Training are delivered Entrepreneurs ,who can show care real time scenarios on Digital Marketing in the class

Backup Classes, Revision Classes, Videos, Assignments & Projects

You can connect to our alumni portal that consists of business owners, branding managers and skilled professionals from business houses in India

Digital Marketing Course Structure

curriculum designed by subject matter experts in digital marketing!

1Understanding Company And Management
  • Introduction to management
  • Departments present in an organization
  • Explanation about:
    • Human resource management
    • Finance management
    • Production management
    • Finance management
    • Supply chain management
    • E-commerce
    • Inventory management
    • Retail management
    • Marketing management
    • Advertising sales and promotion
    • New department(digital marketing)
  • Digital marketing where is it used? how are each and every departments using digital marketing ?
  • 2Introduction to Digital Marketing Certification Program
  • What is digital marketing?
  • How is it different from traditional marketing?
  • ROI between Digital and traditional marketing?
  • Discussion on E-Commerce
  • Discussion on new trends and current scenario of the world?
  • Digital marketing a boon or a Bane ?
  • How can digital marketing be a tool of success for companies?
  • Video on importance of digital marketing
  • Analysis of recent info graphics released by companies about digital marketing?
  • How did digital marketing help the small companies and top inc
  • Categorization of digital marketing for the business
  • Diagnosis of the present website and business.
  • Swot analysis of business, present website and media or promotion plan.
  • Setting up vision,mission,and goals of digital marketing
  • 3Understanding the Website
  • What is a website
  • Types of websites?
  • Layout of websites
  • Website registration
  • Hosting the website practically in the class
  • Integrating the website either static or dynamic
  • 4Module 1: Search Engine Optimization ( SEO )
  • Introduction to search engines
  • How search engines works ?
  • Google WebMaster Tool (Search Console)
  • Google Algorithms and Updates (penalities)
  • Business Analysis
  • keyword analysis
  • Web position Analysis
  • Comepetition Analysis
  • On page optimization techniques
  • Off page Optimization techniques
  • Server Side Optimization
  • Black Hat SEO Techniques
  • Report Generation
  • Implementation of SEO on a live project
  • SEO Tools
  • SEO Report card layout and Diagnosis Chart Creation
  • 5Module 2: Search Engine Marketing ( Google Adwords Certification )
  • Introduction to Search Engine Marketing
  • Tools used for Search engine Marketing
  • PPC /Google Adwords Tool
  • Display advertising techniques
  • Report generation
  • 6Module 3: Social Media Marketing and Social Media Optimization
  • Introduction to social Media Marketing
  • Advanced Facebook Marketing
  • WordPress blog creation
  • Twitter marketing
  • Linkedin Marketing
  • Google plus marketing
  • Pin Interest
  • Social Media Analytical Tools
  • 7Module 4: E- Mail Marketing
  • How Email Marketing Works?
  • Types of mails
  • What to write
  • how to write
  • when to send
  • Tools used in Email Marketing
  • how to measure
  • What is opt in what is double optin
  • list creation
  • List Management
  • Auto responders
  • Email marketing report generation and its Metrics
  • 1Module 5: Affiliate Marketing
  • What is Affiliate marketing
  • Components of Affiliate Marketing
  • How Affiliate Marketing Works
  • How to become a merchant
  • How to become a Publisher
  • Costing techniques
  • Product Allocation
  • Affiliate marketing types
  • Affiliate marketing tools
  • Google Adsense account set up
  • 2Module 6: Mobile Marketing
  • What is digital marketing?
  • How is it different from traditional marketing?
  • ROI between Digital and traditional marketing?
  • Discussion on E-Commerce
  • Discussion on new trends and current scenario of the world?
  • Digital marketing a boon or a Bane ?
  • How can digital marketing be a tool of success for companies?
  • Video on importance of digital marketing
  • Analysis of recent info graphics released by companies about digital marketing?
  • How did digital marketing help the small companies and top inc
  • Categorization of digital marketing for the business
  • Diagnosis of the present website and business.
  • Swot analysis of business, present website and media or promotion plan.
  • Setting up vision,mission,and goals of digital marketing
  • 3Module 7: Content Marketing
  • Types of Content marketing practises in Digital marketing
  • How to implement Content marketing
  • How to measure content marketing
  • 4Module 8: Web Analytics
  • Introduction to Google Analytics
  • Different types of analytical Tools
  • Report generation
  • Conversion tracking setup
  • 5Module 9: Online Reputation Management
  • Importance of ORM in Digital Marketing
  • ORM tools and Techiniques
  • 6Module 10: 360 Degree Implementation Of Digital Marketing
  • implementing all the digital marketing practises on a project
  • connecting one module to the other module
  • rotating the customer
  • conversion tracking set up
  • 7Module 11: Customer Acquisition And Retention Techniques
  • How to use Digital Marketing to get Good Customer Acquisition
  • Customer Retention techniques in Digital Marketing
  • Modules involved in rotating the customer and transforming a stranger into customer , and customer into a marketeer !
  • SMS Marketing
  • Email Marketing
  • Social Media Marketing
  • 8Module 12: Digital Marketing , Ad design & Automation Tools
  • Digital Marketing Automation Tools
  • Importance of automation tools
  • Ad Design Concepts
  • Ad designing Tools
  • Digital Marketing Training Schedule

    7am to 9pm , 9 batches, 3 centers at your Flexible Timings with E-learning & online options

    WeekdayWeekend
    7AM to 9am (IST) (Mon-Fri)
    11AM to 1PM (IST) (Mon-Fri)
    7PM to 9PM (IST) (Mon-Fri)

    *IST:: Indian Standard Time




    Location: Madhapur & Ameerpet
    10AM to 2PM (IST)
    Saturday & Sunday
    WeekendWeekday
    8am to 12pm (IST)
    12pm to 3pm (IST)
    3pm to 6pm (IST)
    6pm to 9pm (IST)
    10pm to 1pm (IST)
    Saturday & Sunday
    7am to 9am (IST) (Mon-Fri)
    5am to 7am(IST) (Mon-Fri)
    2pm to 4pm(IST)
    7pm to 9pm (IST) (Mon-Fri)
    *IST = Indian Standard Time

    How E-Learning Works?

    We have recorded videos of the trainer . This videos were recorded while taking the class. We kept in mind that student should feel the classroom environment while training. we request you to take a trail session. if you are satisfied you can take up the course.

    For trail session and more information you can contact digital nest sales team on +91-8088998664or write us at info@digitalnest.in

    We offer special Training for Companies we first understand the company, its services and we will diagnose the present marketing practices and then we prepare a customized curriculum that suits to the needs of that particular company.

    For Corporate training you can Reach our Sales Team at +91-8088998664 or you can also write to us at info@digitalnest.in

    We conduct seminars, 1day , 1 week Workshops on various digital Marketing Practices. We are also ready to offer free Guest Lecture On Digital Marketing , where in we educate students on modules present in digital marketing, its careers and scope .

    For B School Training you can Reach our Sales Team at +91-8088998664 or you can also write to us at info@digitalnest.in

    Certified Digital Marketing Course Training

    Frequently Asked Questions (FAQs)

    We go beyond Training !!

    What Is Digital Marketing

    Digital Marketing or Internet Marketing is marketing which is done using internet as medium. There are many techniques involved in doing online marketing and we train all the modules viz. SEO, SEM, SMO, E-mail marketing, ORM & Google Analytics.

    Who can pursue the course?

    Any individual who has passion for creativity and can navigate on internet can undergo digital marketing training.

     

     

    What are the Pre requisites?

    There are no pre-requisites attached to digital marketing training. But, to attain a full time employment in this field, one must be a graduate (in any stream). There is no technical knowledge required as digital marketing training is not fully technical and thus, does not require any programming knowledge.

    Do you offer placement?

    Yes, we provide 100% placement assistance. SMEs and MNCs are adapting or shifting their current marketing methodologies to digital marketing due to its cost effective nature and ability to reach wider audiences for promotion. Therefore, opportunities for full-time employment are sloping upwards on graph. Freelancing options too are available.

    Is SEO and digital marketing same?

    No, SEO is one technique of Digital Marketing. There are 7 other modules apart from SEO. SEO is the process of improving website ranking. SEM focusses on creating Ads on search network. SMO is done to promote brand and engage customers using trendy social media as platform. E-mail Marketing is used to send bulk e-mails or newsletters to prospects or customers for promotion or announcing offers. ORM is the tool to protect your online presence and GA is the heart of Digital Marketing.

    Are there internship opportunities?

    Yes, We have tie ups with companies that hire for digital marketing positions and you can avail internship on stipend basis. The internship duration and process decision rests with the company authorities.

     

     

     

    What is google adwords? How can I achieve Google Adowrds Certification?

    Google adwords or PPC or Pay per click is one technique of digital marketing which focusses on creating and managing Ads on search network. Google conducts online MCQ Exam for Adwords and you will need to clear 3 levels to obtain certification. We will support you with study materials and mock exams. 

    What about certifications involved?

    We are Google Certified Partner. We asses our students via tests to certify them with our certificate. We, further, encourage our learning people to write google adwords exam to be certified as google adwords professional.
     

    How different are you from other players?

    Our training is supported with active case studies and our trainer is an entrepreneur who highlights his experience while training. Further, we provide running notes and study materials and we conduct mock exams for Google Adwords. We have initiated a centralized job portal for our trainees who are job hunters. To support our job seekers, we have a dedicated resource which does research on placements and builds relationship with corporates that are in constant search for skilled digital marketers.

    I am an undergraduate, How will it be useful for me?

    For an undergraduate, digital marketing training can be undertaken for addition of skills and upon completion of graduation, full time employment can be sought for. Further, internship and freelancing can be availed by undergraduates. If one has a business idea in mind, then digital marketing can be useful for promotion of the business.
     

    I am 38+Age. How will this training help me?

    Digital Marketing can be undertaken by any individual who has a business plan in mind or who wants to make a progressive career. We have witnessed individuals between 30-45 age too becoming a start up entrepreneur or are successful freelancer in digital marketing in their mid thirties.

    Since I don’t have relevant experience, will the market consider me as fresher/experienced?

    A Fresher is an individual who has just passed out from his/her college and is trained on digital marketing. An experienced individual who wants to shift his career scope from his current industry to that of digital marketing will be an experienced candidate but a fresher into digital marketing.

    Search Engine Optimization Course Reviews

    (4.6/5 based on 88 reviews) | Read reviews

    Nidhi Pandey

    Digital Marketing Manager
    TechMahendra

    This guy is a composure/made up of social media :D..the way he speaks, tells each and every point shows his knowledge level is beyond levels. After working 3yrs into Java and never being interested into it, i came across Digital Nest and once i had a talk with Sandeep i din’t fell need to know about any other institutes, that’s the confidence he has and he will put you into. 1.5months of this course changed my life and i am a proud Digital Marketer today who enjoys every bit of work. The passion Sandeep has for Digital Marketing, if you take even 2% of it from him…

    Karthik Soma

    Brand manager
    Colgate Palmolive Ltd

    Digital Marketing Course.I blindly recommend Digital Nest.What I love,is the way Mr.Sandeep explores you to many aspects of current market scenario in online marketing,as well as he makes you understand how to optimally utilise this platform in making money for entrepreneurs…and job seekers.we will find many institutes or trainers for learning this course…but you may not find a trainer like Mr. Sandeep ,who makes us understand,how to implement the learnings in your business or job…Thanks Sandeep.

    Hari Lumen

    Brand Manager
    Century Mattresses

    I want to share my experience with you all about Digital Nest, I have attended their digital marketing course recently and it was awesome feeling. The learning experience was very good and Sandeep was extremely talented and got in-depth knowledge and got complete grip on the subject.

    Pramod Chandra

    Brand Manager
     

    Digital Nest is a great place to learn about digital marketing. Sandeep Santhosham is a trainer par excellence. He starts off mapping the ever expanding world of digital marketing, deep dives into critical components & finally steps back to reveal the bigger picture!

     Ishita Singh

    Software Analyst
    Accenture

    Best in town 1 stop solution for PPC/SEM/SEO/Google Adwords / Advanced Digital Marketing Training. Trust me, I had no idea what I was about to step into, but this whole gig turned out to be as fruitful as I’d never imagined.

    Gunshe Ramchandani

    Founder & creative photographer
    Fotocafe Studios

    It’s a very comprehensive course for both students as well as business people like me. Sandeep is very magnanimous in sharing his knowledge & I feel the fee is peanuts for the experience you get here.

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