{"id":1740,"date":"2019-01-15T17:18:41","date_gmt":"2019-01-15T11:48:41","guid":{"rendered":"https:\/\/www.digitalnest.in\/blog\/?p=1740"},"modified":"2025-01-30T06:56:16","modified_gmt":"2025-01-30T06:56:16","slug":"what-is-seo-a-complete-guide","status":"publish","type":"post","link":"https:\/\/www.digitalnest.in\/blog\/what-is-seo-a-complete-guide\/","title":{"rendered":"What is SEO ? A Complete Guide"},"content":{"rendered":"
<\/div>

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]Search engine optimization is a digital marketing technique which is used to ensure that the business pages of the website are appearing top in the google search results for a keyword entered by the customer in the search interface.<\/span><\/p>\n

Search engine result page (SERP) : SERP is a result page where you see the list of all the results, results of the keyword which you have typed in a search bar, results will be inorganic\/ paid or advertisements and organic\/ unpaid, the unpaid or organic results are the actual search engine results.<\/span><\/p>\n

SERP layout:\u00a0<\/strong><\/h3>\n

 <\/p>\n

\"PaidPay per click adverts\/ inorganic\/paid search<\/h4>\n
\n

\"Paid<\/p>\n

Organic search results<\/h4>\n

How does SEO work?<\/strong><\/em><\/h3>\n

Once the website is developed, we have to hand over the directory files of the website to Google by using google webmaster tool, (<\/span>google webmaster tool helps you to identify issues within your site and can even let you know if it has been infected with malware or not<\/span><\/i>), then google sends a program called spider crawler, the role of the spider crawler is to crawl each and every page and it downloads the page’s information in a storage unit called as <\/span>DSU<\/span><\/i> or <\/span>data storage unit<\/b>. Then the stored information goes to \u201cindexer\u201d, the indexer is the next step after spider crawler, indexer segregates the content of the website topic-wise, and it will show the selected results on SERP, indexing implies that the page is qualified to appear in Google’s indexed lists.\u00a0 \u00a0<\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0The whole process is automated by Google internally, and when you type some keyword on google, you will get the results on SERP.<\/span><\/p>\n

Do\u2019s and Don\u2019ts\u00a0of SEO:<\/b><\/em><\/h3>\n

Google Updates:<\/i><\/b><\/p>\n

By using google updates we can increase the ranking of our site.<\/span><\/p>\n

1. Panda update: You should not copy content, club together the content of several websites or write duplicate content. The content should be of minimum 350 words in each web page. Write by keeping the user in the mind, never write for the crawler.\u00a0 <\/span><\/b><\/p>\n

2<\/strong>.\u00a0<\/span><\/b>Penguin update: <\/b>You should not add spam links to your website. Only add links which are relevant.\u00a0 <\/span>\u00a0<\/span><\/p>\n

3.<\/strong>\u00a0<\/span>Pigeon update:<\/b> The Search Engine Results Page (SERP) results will be based on our location (IP). SEO ranking will improve due to the results from local search engines and local portals such as Justdial and Sulekha.<\/p>\n

4<\/strong>. Pirate update: <\/b>This includes copyright issues:<\/p>\n