{"id":2141,"date":"2019-10-22T08:21:38","date_gmt":"2019-10-22T08:21:38","guid":{"rendered":"https:\/\/www.digitalnest.in\/blog\/?p=2141"},"modified":"2025-01-30T06:49:26","modified_gmt":"2025-01-30T06:49:26","slug":"google-ads-is-testing-a-new-lead-form-extensions-for-advertisers-to-capture-leads","status":"publish","type":"post","link":"https:\/\/www.digitalnest.in\/blog\/google-ads-is-testing-a-new-lead-form-extensions-for-advertisers-to-capture-leads\/","title":{"rendered":"Google Ads is Testing a New Lead Form Extensions to Capture Leads"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]Google Ads is introducing lead form extensions which is a new way for advertisers to capture customer information by gathering details like name, email, phone number &amp; postcode.<\/p>\n<p>This new extension feature was noticed by Steven Johns, who notes that he has access to it in his EGO Power+ Austria account. He tweeted about this new lead form extension in Twitter.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2142 size-full\" src=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2019\/10\/Newleadform.png\" alt=\"\" width=\"518\" height=\"401\" srcset=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2019\/10\/Newleadform.png 518w, https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2019\/10\/Newleadform-300x232.png 300w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><\/p>\n<p>This new extension is designed to attract new customers with it\u2019s new compelling call-to-action which you can see it in the above image \u201cGet Offer\u201d which can only be accessed after filling out a lead form.<\/p>\n<p>This new lead form is same as your ad text where in you need to fill your own headlines, description and business name.<\/p>\n<p>As an advertiser you can ask for customer information which includes:<\/p>\n<ul>\n<li>Name<\/li>\n<li>Email<\/li>\n<li>Phone Number<\/li>\n<li>Postcode<\/li>\n<\/ul>\n<p>All these details will be included in the lead form so that a customer can fill in the details before he gets an offer which you have set before.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2143 size-full\" src=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2019\/10\/Leadform-e1571730873613.jpg\" alt=\"\" width=\"917\" height=\"597\" srcset=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2019\/10\/Leadform-e1571730873613.jpg 917w, https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2019\/10\/Leadform-e1571730873613-300x195.jpg 300w, https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2019\/10\/Leadform-e1571730873613-768x500.jpg 768w, https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2019\/10\/Leadform-e1571730873613-740x482.jpg 740w\" sizes=\"(max-width: 917px) 100vw, 917px\" \/><\/p>\n<p>As shown in the above image, this lead form is designed in such a way where you can design and upload your own background image for the lead form to make it more attractive.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2144 size-full\" src=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2019\/10\/Leadsubmissionform-e1571730976541.png\" alt=\"\" width=\"905\" height=\"590\" srcset=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2019\/10\/Leadsubmissionform-e1571730976541.png 905w, https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2019\/10\/Leadsubmissionform-e1571730976541-300x196.png 300w, https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2019\/10\/Leadsubmissionform-e1571730976541-768x501.png 768w, https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2019\/10\/Leadsubmissionform-e1571730976541-740x482.png 740w\" sizes=\"(max-width: 905px) 100vw, 905px\" \/><\/p>\n<p>This lead form has an option for creating form submission message where you can add your own customized message which will be displayed once the form is successfully submitted by the customer, this is normally a kind of Thank You message giving to the customer.<\/p>\n<p>Once the customer fills the form and gets a thank you message you can divert him\/her to your website link or send him\/her a direct download file or just use a thank you message without any call-to-action, it depends on your user flow.<\/p>\n<p>A new <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9470385?hl=en\" target=\"_blank\" rel=\"noopener\"><strong>Google Ads Setup<\/strong><\/a> indicates that these new lead form extensions can be integrated into an advertiser\u2019s CRM tool.<\/p>\n<p>As this new <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9363648?hl=en\" target=\"_blank\" rel=\"noopener\"><strong>lead form extensions<\/strong><\/a> in search ads is under testing stage it will currently be a beta feature where only some businesses are eligible for accessing.<\/p>\n<p>Image Credits: www.searchenginejournal.com<\/p>\n<p><a href=\"https:\/\/www.digitalnest.in\/digital-marketing\/?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=shiva\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2115 size-full\" src=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2019\/08\/DMCTABlog.png\" alt=\"\" width=\"646\" height=\"226\" srcset=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2019\/08\/DMCTABlog.png 646w, https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2019\/08\/DMCTABlog-300x105.png 300w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/><\/a><br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads is introducing lead form extensions which is a new way for advertisers to capture customer information by gathering details like name, email, phone number &amp; postcode. This new extension feature was noticed by Steven Johns, who notes that he has access to it in his EGO Power+ Austria account. He tweeted about this new lead form extension in Twitter. This new extension is designed to attract new customers with it\u2019s new compelling call-to-action which you can see it in the above image \u201cGet Offer\u201d which can only be accessed after filling out a lead form. This new lead form is same as your ad text where in you need to fill your own headlines, description and business name. As an advertiser you can ask for customer information which includes: Name Email Phone Number Postcode All these details will be included in the lead form so that a customer can fill in the details before he gets an offer which you have set before. As shown in the above image, this lead form is designed in such a way where you can design and upload your own background image for the lead form to make it more attractive. This [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":2143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[et_pb_section][et_pb_row][et_pb_column type=\"4_4\"][et_pb_text]<\/p><p>Google Ads is introducing lead form extensions which is a new way for advertisers to capture customer information by gathering details like name, email, phone number & postcode.<\/p><p>This new extension feature was noticed by Steven Johns, who notes that he has access to it in his EGO Power+ Austria account. He tweeted about this new lead form extension in Twitter.<\/p><p><img class=\"aligncenter wp-image-2142 size-full\" src=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2019\/10\/Newleadform.png\" alt=\"\" width=\"518\" height=\"401\" \/><\/p><p>This new extension is designed to attract new customers with it\u2019s new compelling call-to-action which you can see it in the above image \u201cGet Offer\u201d which can only be accessed after filling out a lead form.<\/p><p>This new lead form is same as your ad text where in you need to fill your own headlines, description and business name.<\/p><p>As an advertiser you can ask for customer information which includes:<\/p><ul><li>Name<\/li><li>Email<\/li><li>Phone Number<\/li><li>Postcode<\/li><\/ul><p>All these details will be included in the lead form so that a customer can fill in the details before he gets an offer which you have set before.<\/p><p><img class=\"aligncenter wp-image-2143 size-full\" src=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2019\/10\/Leadform-e1571730873613.jpg\" alt=\"\" width=\"917\" height=\"597\" \/><\/p><p>As shown in the above image, this lead form is designed in such a way where you can design and upload your own background image for the lead form to make it more attractive.<\/p><p><img class=\"alignnone wp-image-2144 size-full\" src=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2019\/10\/Leadsubmissionform-e1571730976541.png\" alt=\"\" width=\"905\" height=\"590\" \/><\/p><p>This lead form has an option for creating form submission message where you can add your own customized message which will be displayed once the form is successfully submitted by the customer, this is normally a kind of Thank You message giving to the customer.<\/p><p>Once the customer fills the form and gets a thank you message you can divert him\/her to your website link or send him\/her a direct download file or just use a thank you message without any call-to-action, it depends on your user flow.<\/p><p>A new <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9470385?hl=en\"><strong>Google Ads Setup<\/strong><\/a> indicates that these new lead form extensions can be integrated into an advertiser\u2019s CRM tool.<\/p><p>As this new <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9363648?hl=en\"><strong>lead form extensions<\/strong><\/a> in search ads is under testing stage it will currently be a beta feature where only some businesses are eligible for accessing.<\/p><p>Image Credits: www.searchenginejournal.com<\/p><p><a href=\"https:\/\/www.digitalnest.in\/digital-marketing\/?utm_source=blog&utm_medium=referral&utm_campaign=shiva\"><img class=\"aligncenter wp-image-2115 size-full\" src=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2019\/08\/DMCTABlog.png\" alt=\"\" width=\"646\" height=\"226\" \/><\/a><\/p><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"categories":[5],"tags":[78,222,221,119],"series":[],"class_list":["post-2141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-google-ads","tag-lead-form-extensions","tag-new-lead-form","tag-paid-search"],"episode_featured_image":"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2019\/10\/Leadform-e1571730873613.jpg","episode_player_image":"https:\/\/www.digitalnest.in\/blog\/wp-content\/plugins\/seriously-simple-podcasting\/assets\/images\/no-album-art.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple 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