{"id":2193,"date":"2019-12-24T08:49:54","date_gmt":"2019-12-24T08:49:54","guid":{"rendered":"https:\/\/www.digitalnest.in\/blog\/?p=2193"},"modified":"2026-02-17T00:04:59","modified_gmt":"2026-02-17T00:04:59","slug":"how-and-when-can-data-science-be-used-in-seo","status":"publish","type":"post","link":"https:\/\/www.digitalnest.in\/blog\/how-and-when-can-data-science-be-used-in-seo\/","title":{"rendered":"How and When Can Data Science be Used in SEO?"},"content":{"rendered":"
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I know you must be thinking what is the correlation between Data Science and SEO right? Let\u2019s Dig in.<\/p>\n

Data Science and artificial intelligence have become more trendy in our industry over the past few years.<\/p>\n

Let\u2019s go through the concepts of data science through machine learning and let me answer the following questions for you.<\/p>\n

    \n
  1. When can data science be used in SEO?<\/li>\n
  2. Is data science just a trendy word in the industry?<\/li>\n
  3. How and why it should be used?<\/li>\n<\/ol>\n

    What is Data Science?<\/strong><\/a><\/h1>\n

    It\u2019s a science of dealing with data when it comes to analyzing and processing the data known as datasets.<\/p>\n

    Data Science Components:<\/strong><\/p>\n

      \n
    1. Domain Expertise<\/li>\n
    2. Data Engineering<\/li>\n
    3. Advanced Computing<\/li>\n
    4. Visualization<\/li>\n
    5. Statistics<\/li>\n<\/ol>\n

      Popularity of Data Science:<\/strong><\/p>\n

      Google Trends has given a pretty good illustration of how data science has been increasing its popularity over the years since 2004. Below are some eye-openers for you to watch out. Swain ice spice nude<\/a><\/p>\n

      Data Science is one of the most popular search terms which has drastically increased over time and in September 2019 it has touched the 100-mark popularity which is understandable how the trends are and the interest over time.<\/p>\n

      \"\"<\/p>\n

      Interest by Region:<\/strong><\/p>\n

      Singapore tops the place in terms of popularity in data science over the past 12 months, India ranks 3rd<\/sup> in terms of popularity the number is expected to touch 90 in 2020 according to the stats.<\/p>\n

      \"\"<\/p>\n

      Data Science Trends in India:<\/strong><\/p>\n

      Not only Worldwide but in India, Data Science has increased its popularity by a distance since 2004. From 2018-2019, The number of searchers has gradually increased compared to the past years. Data is Dominating the World.<\/strong><\/p>\n

      \"\"<\/p>\n

      Ok, enough of stats and insights, let\u2019s get into the subject.<\/p>\n

      What is the correlation between Google & Artificial Intelligence?<\/strong><\/h2>\n

      Back in 2011, Google created Google Brain which works on the method of artificial intelligence, the main objective of Google Brain is to transform Google\u2019s products from the inside and to use artificial intelligence to make them faster, smarter and more useful.<\/p>\n

      Where does Google use Artificial Intelligence?<\/strong><\/h3>\n

      Google\u2019s most powerful tool is the search engine it\u2019s understandable. According to the stats, 95% of the users prefer to use Google as their main search engine. When 99 out of 100 people use Google search then It\u2019s no surprise that artificial intelligence is being used to improve the quality of the search engine to make it faster, smarter and more useful.<\/p>\n

      What is the correlation between Artificial Intelligence and SEO?<\/strong><\/h2>\n

      Back in 2015, Google created Rank Brain to improve the quality of search results. According to the stats, 15% of queries have never been searched for before, the aim to roll out Rank Brain was to understand the search query in order to produce relevant search results for the users.<\/p>\n

      Then in 2019, Google introduced BERT Model to better understand the search queries.<\/p>\n

      Here you need to understand the difference between the three algorithms:<\/p>\n

      Google Brain \u2013 To Improve Search Engine<\/p>\n

      Rank Brain \u2013 To Improve Search Results<\/p>\n

      BERT \u2013 To Improve Search Queries<\/p>\n

      As an SEO professional, you need to understand that you cannot optimize your website for these algorithms which Google has introduced Rank Brain and BERT because the job of these algorithms is designed to better understand and answer the search queries.<\/p>\n

      Understanding how BERT works for your daily SEO operations.<\/strong><\/a><\/p>\n

      What is Machine Learning?<\/strong><\/h2>\n

      Machine learning tends to solve a problem through a frame of reference and the output is checked by a human being, as it always comes with a certain percentage of error.<\/p>\n

      What is the Importance of Machine Learning to SEO?<\/p>\n

      The following three variables are the valuable areas for applying machine learning to SEO.<\/p>\n