{"id":255,"date":"2014-03-28T11:00:20","date_gmt":"2014-03-28T11:00:20","guid":{"rendered":"https:\/\/www.digitalnest.in\/blog\/?p=255"},"modified":"2026-02-08T00:08:07","modified_gmt":"2026-02-08T00:08:07","slug":"adwords-brings-keyword-bid-simulator-estimates-into-reporting-columns","status":"publish","type":"post","link":"https:\/\/www.digitalnest.in\/blog\/adwords-brings-keyword-bid-simulator-estimates-into-reporting-columns\/","title":{"rendered":"AdWords Brings Bid Simulator Into Reporting Columns"},"content":{"rendered":"
<\/div>

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[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]With a handy new set of columns, Google is bringing the AdWords bid simulator into fuller view.<\/p>\n

From the keyword tab, advertisers can now add several columns to their reporting from the new Bid simulator section offered in the Customize Columns menu. A range of\u00a0 bid simulator estimates can then be viewed across multiple keywords, replacing the need to need to click the bid simulator icon on each individual keyword.<\/p>\n

Here are the new column options (You can ignore the Base max. CPC listed at the top of the menu because it\u2019s a duplication of the Max CPC column already in the reports):<\/p>\n