{"id":267100,"date":"2026-05-28T08:01:47","date_gmt":"2026-05-28T08:01:47","guid":{"rendered":"https:\/\/www.digitalnest.in\/blog\/?p=267100"},"modified":"2026-05-28T08:46:26","modified_gmt":"2026-05-28T08:46:26","slug":"what-is-google-ads-and-how-does-it-work","status":"publish","type":"post","link":"https:\/\/www.digitalnest.in\/blog\/what-is-google-ads-and-how-does-it-work\/","title":{"rendered":"What is Google Ads and How Does it Work?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;e1027fc9-4522-42a7-aeff-993df0aa0425&#8243; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;385px&#8221; min_height_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; 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_module_preset=&#8221;default&#8221; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;-20px|||-13px|false|false&#8221; custom_margin_tablet=&#8221;-25px|||28px|false|false&#8221; custom_margin_phone=&#8221;-15px|0px||0px|false|true&#8221; custom_padding=&#8221;|10px||10px|false|true&#8221; header_font_size_tablet=&#8221;50px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;1.1em&#8221; header_line_height_phone=&#8221;1.3em&#8221; header_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>What is Google Ads and How Does it Work?<br \/>\n<\/h1>\n<p>[\/et_pb_text][et_pb_post_title title=&#8221;off&#8221; featured_image=&#8221;off&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;&#8211;et_global_body_font||||||||&#8221; meta_text_color=&#8221;#FFFFFF&#8221; 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global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1100px&#8221; custom_margin=&#8221;-18px||||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;50px||||false|false&#8221; custom_padding_tablet=&#8221;50px|18px||18px|false|true&#8221; custom_padding_phone=&#8221;0px|0px||0px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;||||true|true&#8221; custom_padding_tablet=&#8221;20px|25px|20px|25px|true|true&#8221; custom_padding_phone=&#8221;20px||20px||true|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f3dcb2e5-e71b-4405-b33a-6f2fbad3ced7&#8243; header_2_font=&#8221;Inter||||||||&#8221; header_2_font_size=&#8221;22px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_line_height=&#8221;1.1em&#8221; custom_margin_phone=&#8221;-63px||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; header_2_line_height_tablet=&#8221;1.3em&#8221; header_2_line_height_phone=&#8221;1.8em&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Summary<\/h3>\n<p>Google Ads is one of the most powerful digital advertising platforms used by businesses to reach targeted audiences through search, display, video, shopping, and app-based campaigns.<br \/>\nThe platform works through a bidding and quality-based system where advertisers choose keywords, set budgets, optimise ad relevance, and compete for visibility across Google Search, YouTube, websites, and mobile apps. Campaign performance depends not only on bid amounts but also on strategy, targeting, ad quality, landing page experience, and conversion tracking.<br \/>\nLearning Google Ads has become an important skill in digital marketing because businesses increasingly rely on paid advertising for traffic, leads, sales, and measurable growth. Skills like keyword research, campaign setup, ad optimisation, audience targeting, analytics, and performance tracking are highly valuable for careers in performance marketing, freelancing, digital strategy, and business growth.\n<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][et_pb_heading title=&#8221;Introduction&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;&#8221; title_line_height_phone=&#8221;&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"digital-marketing-importance-intro\">\n<div id=\"google-ads-intro\">\n<p><span style=\"font-weight: 400;\">When you start learning digital marketing, one name keeps coming up \u2014 <strong>Google Ads<\/strong>. Agencies hire for it, startups invest heavily in it, and freelancers build entire careers around it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At first glance, it may seem like simply paying Google to display your ads. But the deeper you go, the more you realise it is a sophisticated system built on <strong>strategy, data analysis, and creativity<\/strong> \u2014 all working together to drive real results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, Google Ads stands as one of the most powerful advertising platforms in the world. Whether you are pursuing a career in performance marketing, shaping digital strategy, or building your own business \u2014 mastering this platform is no longer optional. It is essential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let us break it all down in simple, practical terms.<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_option_url=&#8221;https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs&#8221; link_option_url_new_window=&#8221;on&#8221; dsm_modules_popup=&#8221;on&#8221; dsm_modules_popup_library=&#8221;266542&#8243; global_module=&#8221;266497&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.simple-popup-wrap{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* overlay *\/<!-- [et_pb_line_break_holder] -->.simple-popup-overlay{<!-- [et_pb_line_break_holder] -->  position:fixed;<!-- [et_pb_line_break_holder] -->  inset:0;<!-- [et_pb_line_break_holder] -->  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[et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* Mobile *\/<!-- [et_pb_line_break_holder] -->@media (max-width:767px){<!-- [et_pb_line_break_holder] -->  .simple-popup-img{<!-- [et_pb_line_break_holder] -->    border-radius:14px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .simple-popup-img img{<!-- [et_pb_line_break_holder] -->    border-radius:14px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .simple-popup-img.active{<!-- [et_pb_line_break_holder] -->    transform:scale(1.02);<!-- [et_pb_line_break_holder] -->    box-shadow:0 16px 34px rgba(0,0,0,0.24);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"simple-popup-wrap\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"simple-popup-overlay\" id=\"popupOverlay33\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"simple-popup-img\" id=\"popupImage33\"><!-- [et_pb_line_break_holder] -->    <picture><!-- [et_pb_line_break_holder] --><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.digitalnest.in\/wp-content\/uploads\/2026\/05\/leadgenbanner-m6.jpg\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/www.digitalnest.in\/wp-content\/uploads\/2026\/05\/leadgenbanner-w6.jpg\" alt=\"Apply Now\"><!-- [et_pb_line_break_holder] -->    <\/picture><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->(function(){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  const img = document.getElementById('popupImage33');<!-- [et_pb_line_break_holder] -->  const overlay = document.getElementById('popupOverlay33');<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  let enableEffect = false;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  function isInViewport(){<!-- [et_pb_line_break_holder] -->    const rect = img.getBoundingClientRect();<!-- [et_pb_line_break_holder] -->    const vh = window.innerHeight;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    return rect.top <= vh * 0.85 &#038;&#038; rect.bottom >= vh * 0.2;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  function handlePopup(){<!-- [et_pb_line_break_holder] -->    if(!enableEffect) return;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    const active = isInViewport();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    img.classList.toggle('active', active);<!-- [et_pb_line_break_holder] -->    overlay.classList.toggle('active', active);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  \/* delay after page load *\/<!-- [et_pb_line_break_holder] -->  window.addEventListener('load', function(){<!-- [et_pb_line_break_holder] -->    setTimeout(function(){<!-- [et_pb_line_break_holder] -->      enableEffect = true;<!-- [et_pb_line_break_holder] -->      handlePopup();<!-- [et_pb_line_break_holder] -->    }, 6000);<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  window.addEventListener('scroll', handlePopup, { passive:true });<!-- [et_pb_line_break_holder] -->  window.addEventListener('resize', handlePopup);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->})();<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_heading title=&#8221;What is Google Ads?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"google-ads-overview\">\n<p><span style=\"font-weight: 400;\"><strong>Google Ads<\/strong> is Google&#8217;s online advertising platform that enables businesses to promote their products and services across Google&#8217;s vast network of websites. Advertisers pay to have their ads displayed to the right audience \u2014 at the right time and place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These advertisements can appear across multiple locations, including:<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-18px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"contact-info\">\n  <span style=\"font-weight: 400;\">\u2022 <b>On Google Search Results:<\/b> On Google Search results<\/span><br \/>\n  <span style=\"font-weight: 400;\">\u2022 <b>On YouTube:<\/b> On YouTube<\/span><br \/>\n  <span style=\"font-weight: 400;\">\u2022 <b>On Websites Within the Google Display Network:<\/b> On websites within the Google Display Network<\/span><br \/>\n  <span style=\"font-weight: 400;\">\u2022 <b>Inside Mobile Apps:<\/b> Inside mobile apps<\/span><br \/>\n  <span style=\"font-weight: 400;\">\u2022 <b>On Google Shopping:<\/b> On Google Shopping<\/span>\n<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-18px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]The platform has a bidding system that allows advertisers to bid on particular keywords and also target particular audiences. Google employs both bid value, as well as, quality score in order to determine which advertisement should be displayed to the users.<\/p>\n<p>The payment system extends beyond determining the winner through higher bids. It is about who creates the most relevant and useful ad.[\/et_pb_text][et_pb_heading title=&#8221;Boxed Highlight:&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"google-ads-usage-stat\">\n<p><span style=\"font-weight: 400;\">The scale of adoption speaks for itself \u2014 <strong><a href=\"https:\/\/www.demandsage.com\/google-ads-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">more than 80% of businesses<\/a><\/strong> worldwide rely on Google Ads for their pay-per-click advertising.<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;How Does Google Ads Work?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;&#8221; title_line_height_phone=&#8221;&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"google-ads-auction-intro\">\n<p><span style=\"font-weight: 400;\">To understand how Google Ads works, think of it as a <strong>live auction<\/strong> \u2014 one that runs automatically every single time a user types a query into Google Search. Each search triggers a fresh auction behind the scenes, deciding which ads appear and in what order.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a simple breakdown of how the process flows:<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;1. Keyword Selection&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;21px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;21px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-18px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"google-ads-keyword-selection\">\n<p><span style=\"font-weight: 400;\">Advertisers begin by selecting <strong>keywords<\/strong> that are directly relevant to their product or service \u2014 the exact terms their target audience is likely to search for.<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;2. Bidding&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;21px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;21px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"google-ads-cpc-explained\">\n<p><span style=\"font-weight: 400;\">Each advertiser then sets a maximum amount they are willing to pay every time a user clicks on their ad. This is known as <strong>Cost Per Click (CPC)<\/strong> \u2014 and it plays a key role in determining how competitively their ad is positioned in the auction.<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_option_url=&#8221;  https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs&#8221; link_option_url_new_window=&#8221;on&#8221; global_module=&#8221;266511&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.simple-popup-wrap{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* overlay *\/<!-- [et_pb_line_break_holder] -->.simple-popup-overlay{<!-- [et_pb_line_break_holder] -->  position:fixed;<!-- [et_pb_line_break_holder] -->  inset:0;<!-- [et_pb_line_break_holder] -->  background:rgba(0,0,0,0.55);<!-- [et_pb_line_break_holder] -->  opacity:0;<!-- [et_pb_line_break_holder] -->  visibility:hidden;<!-- [et_pb_line_break_holder] -->  pointer-events:none;<!-- [et_pb_line_break_holder] -->  transition:0.3s ease;<!-- [et_pb_line_break_holder] -->  z-index:9997;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.simple-popup-overlay.active{<!-- [et_pb_line_break_holder] -->  opacity:1;<!-- [et_pb_line_break_holder] -->  visibility:visible;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* image *\/<!-- [et_pb_line_break_holder] -->.simple-popup-img{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->  z-index:1;<!-- [et_pb_line_break_holder] -->  transition:all .3s ease;<!-- [et_pb_line_break_holder] -->  border-radius:16px;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->  display:block;<!-- 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class=\"simple-popup-overlay\" id=\"popupOverlay13\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"simple-popup-img\" id=\"popupImage13\"><!-- [et_pb_line_break_holder] -->    <picture><!-- [et_pb_line_break_holder] --><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.digitalnest.in\/wp-content\/uploads\/2026\/05\/Google-ad-set-11-1-1.png\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/www.digitalnest.in\/wp-content\/uploads\/2026\/05\/Google-ad-set-08-1-1.png\" alt=\"Apply Now\"><!-- [et_pb_line_break_holder] -->    <\/picture><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->(function(){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  const img = document.getElementById('popupImage13');<!-- [et_pb_line_break_holder] -->  const overlay = document.getElementById('popupOverlay13');<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  let enableEffect = false;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  function isInViewport(){<!-- [et_pb_line_break_holder] -->    const rect = img.getBoundingClientRect();<!-- [et_pb_line_break_holder] -->    const vh = window.innerHeight;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    return rect.top <= vh * 0.85 &#038;&#038; rect.bottom >= vh * 0.2;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  function handlePopup(){<!-- [et_pb_line_break_holder] -->    if(!enableEffect) return;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    const active = isInViewport();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    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Quality Score&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-16px||||false|false&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"google-ads-evaluation-intro\">\n<p><span style=\"font-weight: 400;\">Before displaying any ad, Google carefully evaluates several factors to ensure users see the most relevant and high-quality results. These include:<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-18px||||false|false&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"contact-info\">\n  <span style=\"font-weight: 400;\">\u2022 <b>Ad Relevance:<\/b> Ad relevance<\/span><br \/>\n  <span style=\"font-weight: 400;\">\u2022 <b>Expected Click-Through Rate:<\/b> Expected click-through rate<\/span><br \/>\n  <span style=\"font-weight: 400;\">\u2022 <b>Landing Page Experience:<\/b> Landing page experience<\/span>\n<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"google-ads-strategy-importance\">\n<p><span style=\"font-weight: 400;\">This is precisely where <strong>strategy makes all the difference<\/strong>. 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Ad Rank Calculation&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"google-ads-pay-per-click\">\n<p><span style=\"font-weight: 400;\">In most campaign types, you are only charged when someone actually <strong>clicks on your ad<\/strong> \u2014 meaning your budget is spent on real, measurable interest rather than just impressions. 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id=\"popupOverlay5\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"simple-popup-img\" id=\"popupImage5\"><!-- [et_pb_line_break_holder] -->    <picture><!-- [et_pb_line_break_holder] --><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.digitalnest.in\/wp-content\/uploads\/2026\/05\/leadgen-banner-m5.jpg\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/www.digitalnest.in\/wp-content\/uploads\/2026\/05\/leaggen-banner-w5.jpg\" alt=\"Apply Now\"><!-- [et_pb_line_break_holder] -->    <\/picture><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->(function(){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  const img = document.getElementById('popupImage5');<!-- [et_pb_line_break_holder] --> 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overlay.classList.toggle('active', active);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  \/* delay after page load *\/<!-- [et_pb_line_break_holder] -->  window.addEventListener('load', function(){<!-- [et_pb_line_break_holder] -->    setTimeout(function(){<!-- [et_pb_line_break_holder] -->      enableEffect = true;<!-- [et_pb_line_break_holder] -->      handlePopup();<!-- [et_pb_line_break_holder] -->    }, 6000);<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  window.addEventListener('scroll', handlePopup, { passive:true });<!-- [et_pb_line_break_holder] -->  window.addEventListener('resize', handlePopup);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->})();<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_heading title=&#8221;Types of Google Ads Campaigns&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;&#8221; title_line_height_phone=&#8221;&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"google-ads-campaign-types-intro\">\n<p><span style=\"font-weight: 400;\">Within your Google Ads account, you have the flexibility to create different <strong>campaign types<\/strong> \u2014 each designed to match a specific marketing goal and reach your audience in the most effective way.<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-18px||||false|false&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"contact-info\">\n  <span style=\"font-weight: 400;\"><b>Search Ads:<\/b> Text ads that appear on search results.<\/span><br \/>\n  <span style=\"font-weight: 400;\"><b>Display Ads:<\/b> Visual banner ads shown on websites.<\/span><br \/>\n  <span style=\"font-weight: 400;\"><b>Video Ads:<\/b> Ads that run on YouTube.<\/span><br \/>\n  <span style=\"font-weight: 400;\"><b>Shopping Ads:<\/b> Product listings with images and prices.<\/span><br \/>\n  <span style=\"font-weight: 400;\"><b>App Campaigns:<\/b> Designed to promote mobile apps.<\/span>\n<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-18px||||false|false&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"google-ads-campaign-objectives\">\n<p><span style=\"font-weight: 400;\">Every campaign type is built around a distinct <strong>business objective<\/strong> \u2014 whether that is driving website traffic, generating leads, boosting sales, or building brand awareness.<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Understanding Google Ads Settings&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;&#8221; title_line_height_phone=&#8221;&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"google-ads-beginner-challenge\">\n<p><span style=\"font-weight: 400;\">This is a stage where <strong>many beginners find themselves overwhelmed<\/strong> \u2014 and that is completely normal. Understanding the nuances takes time, practice, and the right guidance.<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Inside Google Ads settings, you control:&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"contact-info\">\n  <span style=\"font-weight: 400;\">\u2022 <b>Target Location:<\/b> Target location<\/span><br \/>\n  <span style=\"font-weight: 400;\">\u2022 <b>Budget Limits:<\/b> Budget limits<\/span><br \/>\n  <span style=\"font-weight: 400;\">\u2022 <b>Device Targeting:<\/b> Device targeting<\/span><br \/>\n  <span style=\"font-weight: 400;\">\u2022 <b>Audience Segments:<\/b> Audience segments<\/span><br \/>\n  <span style=\"font-weight: 400;\">\u2022 <b>Ad Schedule:<\/b> Ad schedule<\/span><br \/>\n  <span style=\"font-weight: 400;\">\u2022 <b>Conversion Tracking:<\/b> Conversion tracking<\/span>\n<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-18px||||false|false&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"google-ads-targeting-expertise\">\n<p><span style=\"font-weight: 400;\">Even minor adjustments to your targeting settings can lead to <strong>significant improvements in performance<\/strong>. A small tweak in audience filters, location settings, or bidding strategy can completely change the outcome of a campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This level of control is precisely what separates <strong>beginners from experienced advertisers<\/strong>. Mastering the settings inside Google Ads is not just a technical skill \u2014 it is a strategic advantage.<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;What is a Google Ads Account and Google Ads Manager?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;&#8221; title_line_height_phone=&#8221;&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"google-ads-central-dashboard\">\n<p><span style=\"font-weight: 400;\">Your <strong>Google Ads account<\/strong> is your central dashboard \u2014 the hub where all your advertising activity comes together. It is where you:<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-16px||||false|false&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"contact-info\">\n  <span style=\"font-weight: 400;\">\u2022 <b>Create Campaigns:<\/b> Create campaigns<\/span><br \/>\n  <span style=\"font-weight: 400;\">\u2022 <b>Manage Keywords:<\/b> Manage keywords<\/span><br \/>\n  <span style=\"font-weight: 400;\">\u2022 <b>Track Conversions:<\/b> Track conversions<\/span><br \/>\n  <span style=\"font-weight: 400;\">\u2022 <b>Analyze Performance Reports:<\/b> Analyze performance reports<\/span>\n<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-18px||||false|false&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"google-ads-manager-account-career\">\n<p><span style=\"font-weight: 400;\">For agencies and marketing teams managing multiple clients, Google provides a <strong>Manager Account<\/strong> \u2014 a centralised solution that allows professionals to handle multiple Google Ads accounts seamlessly from one place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are serious about pursuing a career in <strong>paid advertising<\/strong>, getting a strong grasp of account structure is critical. It is the backbone of every organised, scalable, and high-performing campaign.<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Why Learning Google Ads Matters for Your Career&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;&#8221; title_line_height_phone=&#8221;&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"google-ads-paid-traffic-value\">\n<p><span style=\"font-weight: 400;\">Here is something worth remembering \u2014 <strong>organic reach alone can only take a business so far<\/strong>. In today&#8217;s competitive digital landscape, paid traffic has become a critical driver of business growth, helping brands reach the right audience faster and more precisely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is exactly why companies place such high value on professionals who understand <strong>Google Ads and performance metrics<\/strong>. The ability to manage paid campaigns effectively is one of the most sought-after skills in modern digital marketing.<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;If you can:&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"contact-info\">\n  <span style=\"font-weight: 400;\">\u2022 <b>Research Keywords:<\/b> Research keywords<\/span><br \/>\n  <span style=\"font-weight: 400;\">\u2022 <b>Optimize Ad Copy:<\/b> Optimize ad copy<\/span><br \/>\n  <span style=\"font-weight: 400;\">\u2022 <b>Improve Click-Through Rates:<\/b> Improve click-through rates<\/span><br \/>\n  <span style=\"font-weight: 400;\">\u2022 <b>Track Return On Investment:<\/b> Track return on investment<\/span><br \/>\n  <span style=\"font-weight: 400;\">\u2022 <b>Adjust Campaign Structure:<\/b> Adjust campaign structure<\/span>\n<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-18px||||false|false&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"google-ads-employability-freelance\">\n<p><span style=\"font-weight: 400;\">Mastering Google Ads makes you <strong>highly employable<\/strong> in today&#8217;s job market \u2014 opening doors to roles in digital marketing agencies, in-house marketing teams, and performance-driven organisations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond employment, your <strong>freelance opportunities grow significantly<\/strong> once you develop a strong understanding of Google Ads strategy. Businesses of all sizes are actively looking for skilled professionals who can manage and optimise their paid campaigns independently.<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;What Does a Graphic Designer Do?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;&#8221; title_line_height_phone=&#8221;&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"digital-nest-google-ads-training\">\n<p><span style=\"font-weight: 400;\">At <strong><a href=\"https:\/\/www.digitalnest.in\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Nest<\/a><\/strong>, we go beyond theory. Our approach is hands-on \u2014 students work with <strong>structured campaign models and real-world case studies<\/strong> that reflect the actual challenges faced in the industry.<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Our training includes:&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"contact-info\">\n  <span style=\"font-weight: 400;\">\u2022 <b>Hands-On Campaign Setup Practice:<\/b> Hands-on campaign setup practice<\/span><br \/>\n  <span style=\"font-weight: 400;\">\u2022 <b>Understanding Advanced Google Ads Settings:<\/b> Understanding advanced Google Ads settings<\/span><br \/>\n  <span style=\"font-weight: 400;\">\u2022 <b>Live Performance Tracking Exercises:<\/b> Live performance tracking exercises<\/span><br \/>\n  <span style=\"font-weight: 400;\">\u2022 <b>Conversion Tracking Setup:<\/b> Conversion tracking setup<\/span><br \/>\n  <span style=\"font-weight: 400;\">\u2022 <b>Strategic Budgeting Methods:<\/b> Strategic budgeting methods<\/span>\n<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-18px||||false|false&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"digital-nest-performance-marketing\">\n<p><span style=\"font-weight: 400;\">Our goal goes beyond teaching students how to set up a Google Ads account. We focus on developing the mindset of a <strong>performance marketer<\/strong> \u2014 someone who understands the strategy, the data, and the decisions behind every campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By the time you complete your training, the aim is simple \u2014 <strong>confidence and independence<\/strong>. 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img.classList.toggle('active', active);<!-- [et_pb_line_break_holder] -->    overlay.classList.toggle('active', active);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  \/* delay after page load *\/<!-- [et_pb_line_break_holder] -->  window.addEventListener('load', function(){<!-- [et_pb_line_break_holder] -->    setTimeout(function(){<!-- [et_pb_line_break_holder] -->      enableEffect = true;<!-- [et_pb_line_break_holder] -->      handlePopup();<!-- [et_pb_line_break_holder] -->    }, 6000);<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  window.addEventListener('scroll', handlePopup, { passive:true });<!-- [et_pb_line_break_holder] -->  window.addEventListener('resize', handlePopup);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->})();<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_heading title=&#8221;Ready to build real skills in performance marketing?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;21px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;21px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-18px||||false|false&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"digital-nest-cdp-cta\">\n<p><span style=\"font-weight: 400;\">Ready to take the next step? Explore Digital Nest&#8217;s <strong><a href=\"https:\/\/www.digitalnest.in\/certified-digital-marketing-professional-program-cdp\/\" target=\"_blank\" rel=\"noopener noreferrer\">Certified Digital Marketing Professional (CDP) Program<\/a><\/strong> today and start building the skills that the industry demands.<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f3dcb2e5-e71b-4405-b33a-6f2fbad3ced7&#8243; header_2_font=&#8221;Inter||||||||&#8221; header_2_font_size=&#8221;22px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_line_height=&#8221;1.1em&#8221; custom_margin_phone=&#8221;-63px||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; header_2_line_height_tablet=&#8221;1.3em&#8221; header_2_line_height_phone=&#8221;1.8em&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>conclusion<\/h3>\n<div id=\"google-ads-conclusion\">\n<p><span style=\"font-weight: 400;\">Google Ads is a powerful advertising platform built on <strong>bid-based pricing, ad relevance, and measurable performance<\/strong>. It gives businesses the ability to reach highly specific audiences across Search, Display, and Video channels \u2014 making it one of the most versatile tools in digital marketing today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For anyone looking to grow in this field, mastering Google Ads is a genuine <strong>competitive advantage<\/strong>. It is a skill that blends <strong>creative thinking, analytical ability, and strategic planning<\/strong> \u2014 three qualities that define a well-rounded digital marketing professional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more you practise and engage with the platform, the sharper your understanding becomes \u2014 and the more <strong>career-ready<\/strong> you grow with every campaign you run.<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;FAQs&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;28px&#8221; custom_margin=&#8221;||||false|false&#8221; title_font_size_tablet=&#8221;28px&#8221; title_font_size_phone=&#8221;22px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_toggle title=&#8221;1. What is Google Ads in simple terms?&#8221; open_toggle_text_color=&#8221;#171a22&#8243; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_text_color=&#8221;#171a22&#8243; closed_toggle_background_color=&#8221;#FFFFFF&#8221; icon_color=&#8221;#0c71c3&#8243; toggle_icon=&#8221;&#x3b;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;24px&#8221; open_icon_color=&#8221;#0C71C3&#8243; open_toggle_icon=&#8221;&#x3a;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;24px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#171a22&#8243; title_font=&#8221;Inter|600|||||||&#8221; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.3em&#8221; closed_title_font=&#8221;Inter|600|||||||&#8221; closed_title_font_size=&#8221;18px&#8221; body_font=&#8221;Inter||||||||&#8221; body_text_color=&#8221;#171a22&#8243; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;-18px||5px||false|false&#8221; custom_margin_tablet=&#8221;-18px||5px||false|false&#8221; custom_margin_phone=&#8221;-18px|10px|5px|10px|false|true&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px|25px|10px|25px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Google Ads is a web-based advertiser which allows companies to spend money to have their ads displayed on Google, along with its affiliate websites.<br \/>\n<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;2. Is Google Ads easy to use?&#8221; open_toggle_text_color=&#8221;#171a22&#8243; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_text_color=&#8221;#171a22&#8243; closed_toggle_background_color=&#8221;#FFFFFF&#8221; icon_color=&#8221;#0c71c3&#8243; toggle_icon=&#8221;&#x3b;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;24px&#8221; open_icon_color=&#8221;#0C71C3&#8243; open_toggle_icon=&#8221;&#x3a;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;24px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#171a22&#8243; title_font=&#8221;Inter|600|||||||&#8221; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.3em&#8221; closed_title_font=&#8221;Inter|600|||||||&#8221; closed_title_font_size=&#8221;18px&#8221; body_font=&#8221;Inter||||||||&#8221; body_text_color=&#8221;#171a22&#8243; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;0px||5px||false|false&#8221; custom_margin_tablet=&#8221;-18px||5px||false|false&#8221; custom_margin_phone=&#8221;0px|10px|5px|10px|false|true&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px|25px|10px|25px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]The system itself seems complicated initially, though by learning the mechanism of campaigns, along with their necessary settings, it becomes manageable with the help of everyday practice.[\/et_pb_toggle][et_pb_toggle title=&#8221;3. Does Digital Nest provide hands-on training in paid advertising?&#8221; open_toggle_text_color=&#8221;#171a22&#8243; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_text_color=&#8221;#171a22&#8243; closed_toggle_background_color=&#8221;#FFFFFF&#8221; icon_color=&#8221;#0c71c3&#8243; toggle_icon=&#8221;&#x3b;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;24px&#8221; open_icon_color=&#8221;#0C71C3&#8243; open_toggle_icon=&#8221;&#x3a;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;24px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#171a22&#8243; title_font=&#8221;Inter|600|||||||&#8221; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.3em&#8221; closed_title_font=&#8221;Inter|600|||||||&#8221; closed_title_font_size=&#8221;18px&#8221; body_font=&#8221;Inter||||||||&#8221; body_text_color=&#8221;#171a22&#8243; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;0px||5px||false|false&#8221; custom_margin_tablet=&#8221;-18px||5px||false|false&#8221; custom_margin_phone=&#8221;0px|10px|5px|10px|false|true&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px|25px|10px|25px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">The students complete structured exercises to practice their skills in campaign setup and optimization, together with performance tracking.<br \/>\n<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;4. Where can I get structured training in Google Ads?&#8221; open_toggle_text_color=&#8221;#171a22&#8243; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_text_color=&#8221;#171a22&#8243; closed_toggle_background_color=&#8221;#FFFFFF&#8221; icon_color=&#8221;#0c71c3&#8243; toggle_icon=&#8221;&#x3b;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;24px&#8221; open_icon_color=&#8221;#0C71C3&#8243; open_toggle_icon=&#8221;&#x3a;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;24px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#171a22&#8243; title_font=&#8221;Inter|600|||||||&#8221; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.3em&#8221; closed_title_font=&#8221;Inter|600|||||||&#8221; closed_title_font_size=&#8221;18px&#8221; body_font=&#8221;Inter||||||||&#8221; body_text_color=&#8221;#171a22&#8243; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;0px||5px||false|false&#8221; custom_margin_tablet=&#8221;-18px||5px||false|false&#8221; custom_margin_phone=&#8221;0px|10px|5px|10px|false|true&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px|25px|10px|25px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Digital Nest provides mentor-led training programs that guide students to develop their real-world skills needed for career success.<br \/>\n<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_heading title=&#8221;Course Recommendations&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#007DC6&#8243; title_font_size=&#8221;28px&#8221; custom_margin=&#8221;30px||||false|false&#8221; title_font_size_tablet=&#8221;28px&#8221; title_font_size_phone=&#8221;22px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;25px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"dnp6uWrapPicArrow\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"><!-- [et_pb_line_break_holder] -->  <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin><!-- [et_pb_line_break_holder] -->  <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Roboto:wght@400;500;700&#038;display=swap\" rel=\"stylesheet\"><!-- [et_pb_line_break_holder] -->  <link rel=\"stylesheet\" href=\"https:\/\/cdn.jsdelivr.net\/npm\/swiper@11\/swiper-bundle.min.css\"\/><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"dnp6u-pa-outer\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <button type=\"button\" class=\"dnp6u-pa-arrow dnp6u-pa-prev\" aria-label=\"Previous\"><!-- [et_pb_line_break_holder] -->      <span>\u2039<\/span><!-- [et_pb_line_break_holder] -->    <\/button><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"dnp6u-pa-slider swiper\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"swiper-wrapper\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <!-- CARD 1 --><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"swiper-slide\"><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"dnp6u-pa-card\"><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"dnp6u-pa-image\"><!-- [et_pb_line_break_holder] -->              <img decoding=\"async\" src=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2026\/03\/MicrosoftTeams-image-51-980x546-1-480x267-1.webp\" alt=\"PGP Program\"><!-- [et_pb_line_break_holder] -->            <\/div>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"dnp6u-pa-content\"><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-badge\">PGP<\/div>\n<p><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-title\">Post Graduate Program in Digital Marketing ( MBA Equivalent )<\/div>\n<p><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-subtitle dnp6u-pa-subtitle-empty\"> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->              <\/p>\n<ul class=\"dnp6u-pa-features\"><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\uddd3<\/span> 8 Months | Classroom Training<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\u23f0<\/span> 320+ Learning Hours<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\udc68\u200d\ud83c\udf93<\/span> Assured Placements and Internships<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\udcca<\/span> Live Case Studies and Projects<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83c\udf93<\/span> 21+ Certificates<\/li>\n<p><!-- [et_pb_line_break_holder] -->              <\/ul>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-buttons\"><!-- [et_pb_line_break_holder] -->  <a href=\"https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs \" class=\"dnp6u-pa-btn dnp6u-pa-btn-blue\" target=\"_blank\" rel=\"noopener\">Brochure \u2193<\/a><!-- [et_pb_line_break_holder] -->  <a href=\"https:\/\/www.digitalnest.in\/post-graduate-program-in-digital-marketing\/\" class=\"dnp6u-pa-btn dnp6u-pa-btn-white\">View Program<\/a><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] -->            <\/div>\n<p><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <!-- CARD 2 --><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"swiper-slide\"><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"dnp6u-pa-card\"><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"dnp6u-pa-image\"><!-- [et_pb_line_break_holder] -->              <img decoding=\"async\" src=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2026\/03\/MicrosoftTeams-image-53-980x546-1-480x267-1.webp\" alt=\"CDP Program\"><!-- [et_pb_line_break_holder] -->            <\/div>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"dnp6u-pa-content\"><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-badge\">CDP<\/div>\n<p><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-title\">Certified Digital Marketing Program<\/div>\n<p><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-subtitle\">Classroom | Online | E &#8211; Learning<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->              <\/p>\n<ul class=\"dnp6u-pa-features\"><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\uddd3<\/span> 5 Months<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\u23f0<\/span> 200+ Learning Hours<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\udc68\u200d\ud83c\udf93<\/span> Assured Placements and Internships<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\udcca<\/span> Live Case Studies and Projects<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83c\udf93<\/span> 11+ Certificates<\/li>\n<p><!-- [et_pb_line_break_holder] -->              <\/ul>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-buttons\"><!-- [et_pb_line_break_holder] -->                <a href=\"https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs \" class=\"dnp6u-pa-btn dnp6u-pa-btn-blue\" target=\"_blank\" rel=\"noopener\">Brochure \u2193<\/a><!-- [et_pb_line_break_holder] -->                <a href=\"https:\/\/www.digitalnest.in\/certified-digital-marketing-professional-program-cdp\/\" class=\"dnp6u-pa-btn dnp6u-pa-btn-white\">View Program<\/a><!-- [et_pb_line_break_holder] -->              <\/div>\n<p><!-- [et_pb_line_break_holder] -->            <\/div>\n<p><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <!-- CARD 3 --><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"swiper-slide\"><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"dnp6u-pa-card\"><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"dnp6u-pa-image\"><!-- [et_pb_line_break_holder] -->              <img decoding=\"async\" src=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2026\/03\/MicrosoftTeams-image-52-980x546-1-480x267-1.webp\" alt=\"Digital Marketing Bootcamp\"><!-- [et_pb_line_break_holder] -->            <\/div>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"dnp6u-pa-content\"><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-badge\">Bootcamp<\/div>\n<p><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-title\">Digital Marketing Bootcamp<\/div>\n<p><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-subtitle\">Classroom | Online | E &#8211; Learning<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->              <\/p>\n<ul class=\"dnp6u-pa-features\"><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\uddd3<\/span> 2 Months<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\u23f0<\/span> 55+ Learning Hours<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\udc68\u200d\ud83c\udf93<\/span> Assured Placement and Internships <\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\udcca<\/span> Live Case Studies and Projects<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83c\udf93<\/span> Certificate of Completion<\/li>\n<p><!-- [et_pb_line_break_holder] -->              <\/ul>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-buttons\"><!-- [et_pb_line_break_holder] -->                <a href=\"https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs\" class=\"dnp6u-pa-btn dnp6u-pa-btn-blue\" target=\"_blank\" rel=\"noopener\">Brochure \u2193<\/a><!-- [et_pb_line_break_holder] -->                <a href=\"https:\/\/www.digitalnest.in\/digital-marketing-bootcamp\/\" class=\"dnp6u-pa-btn dnp6u-pa-btn-white\">View Program<\/a><!-- [et_pb_line_break_holder] -->              <\/div>\n<p><!-- [et_pb_line_break_holder] -->            <\/div>\n<p><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <!-- CARD 4 --><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"swiper-slide\"><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"dnp6u-pa-card\"><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"dnp6u-pa-image\"><!-- [et_pb_line_break_holder] -->              <img decoding=\"async\" src=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2026\/03\/MicrosoftTeams-image-54-980x546-1-480x267-1.webp\" alt=\"SEO Program\"><!-- [et_pb_line_break_holder] -->            <\/div>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"dnp6u-pa-content\"><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-badge\">Graphic Designing<\/div>\n<p><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-title\">Graphic Designing<\/div>\n<p><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-subtitle\">Classroom | Online | E &#8211; Learning<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->              <\/p>\n<ul class=\"dnp6u-pa-features\"><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\uddd3<\/span> 3 Months<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\u23f0<\/span> 90+ Learning Hours<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\udc68\u200d\ud83c\udf93<\/span> Assured Placement and Internship <\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\udcca<\/span> Project Based Learning<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83c\udf93<\/span> Certificate of completion<\/li>\n<p><!-- [et_pb_line_break_holder] -->              <\/ul>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-buttons\"><!-- [et_pb_line_break_holder] -->                <a href=\"https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs\" class=\"dnp6u-pa-btn dnp6u-pa-btn-blue\" target=\"_blank\" rel=\"noopener\">Brochure \u2193<\/a><!-- [et_pb_line_break_holder] -->                <a href=\"https:\/\/www.digitalnest.in\/graphic-designing-course-in-hyderabad\/\" class=\"dnp6u-pa-btn dnp6u-pa-btn-white\">View Program<\/a><!-- [et_pb_line_break_holder] -->              <\/div>\n<p><!-- [et_pb_line_break_holder] -->            <\/div>\n<p><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <!-- CARD 5 --><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"swiper-slide\"><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"dnp6u-pa-card\"><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"dnp6u-pa-image\"><!-- [et_pb_line_break_holder] -->              <img decoding=\"async\" src=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2026\/03\/MicrosoftTeams-image-55-980x546-1-480x267-1.webp\" alt=\"SMM Program\"><!-- [et_pb_line_break_holder] -->            <\/div>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"dnp6u-pa-content\"><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-badge\">HRM<\/div>\n<p><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-title\">Human Resource Management<\/div>\n<p><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-subtitle\">Classroom | Online | E &#8211; Learning<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->              <\/p>\n<ul class=\"dnp6u-pa-features\"><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\uddd3<\/span> 2,5&#038; 6 Months<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\u23f0<\/span> 200+ Learning Hours<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\udc68\u200d\ud83c\udf93<\/span> Assured Placement and Internship <\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\udcca<\/span> Live Case studies and Projects<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83c\udf93<\/span> Certificate of completion<\/li>\n<p><!-- [et_pb_line_break_holder] -->              <\/ul>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-buttons\"><!-- [et_pb_line_break_holder] -->                <a href=\"https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs\" class=\"dnp6u-pa-btn dnp6u-pa-btn-blue\" target=\"_blank\" rel=\"noopener\">Brochure \u2193<\/a><!-- [et_pb_line_break_holder] -->                <a href=\"https:\/\/www.digitalnest.in\/hr-management-course\/\" class=\"dnp6u-pa-btn dnp6u-pa-btn-white\">View Program<\/a><!-- [et_pb_line_break_holder] -->              <\/div>\n<p><!-- [et_pb_line_break_holder] -->            <\/div>\n<p><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <!-- CARD 6 --><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"swiper-slide\"><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"dnp6u-pa-card\"><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"dnp6u-pa-image\"><!-- [et_pb_line_break_holder] -->              <img decoding=\"async\" src=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2026\/03\/MicrosoftTeams-image-56-1-980x546-1-480x267-1.webp\" alt=\"Analytics Program\"><!-- [et_pb_line_break_holder] -->            <\/div>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"dnp6u-pa-content\"><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-badge\">Video Editing<\/div>\n<p><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-title\">Video Editing<\/div>\n<p><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-subtitle\">Classroom | Online | E &#8211; Learning<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->              <\/p>\n<ul class=\"dnp6u-pa-features\"><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\uddd3<\/span> 2.5 Months<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\u23f0<\/span> 100+ Learning Hours<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\udc68\u200d\ud83c\udf93<\/span> Assured Placement and Internship<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\udcca<\/span> Practical Live Case Studies and Projects<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83c\udf93<\/span> Certificate of Completion<\/li>\n<p><!-- [et_pb_line_break_holder] -->              <\/ul>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-buttons\"><!-- [et_pb_line_break_holder] -->                <a href=\"https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs\" class=\"dnp6u-pa-btn dnp6u-pa-btn-blue\" target=\"_blank\" rel=\"noopener\">Brochure \u2193<\/a><!-- [et_pb_line_break_holder] -->                <a href=\"https:\/\/www.digitalnest.in\/best-video-editing-course-in-hyderabad\/\" class=\"dnp6u-pa-btn dnp6u-pa-btn-white\">View Program<\/a><!-- [et_pb_line_break_holder] -->              <\/div>\n<p><!-- [et_pb_line_break_holder] -->            <\/div>\n<p><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->    <\/p>\n<div id=\"dnp6uPopupLs\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"dnp6u-pls-overlay\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"dnp6u-pls-box\"><!-- [et_pb_line_break_holder] -->    <button type=\"button\" class=\"dnp6u-pls-close\">\u00d7<\/button><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"dnp6u-pls-crop\"><!-- [et_pb_line_break_holder] -->      <iframe<!-- [et_pb_line_break_holder] -->        src=&#8221;https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs?ignoremxtracking=mxtrue&#8221;<!-- [et_pb_line_break_holder] -->        frameborder=&#8221;0&#8243;<!-- [et_pb_line_break_holder] -->        scrolling=&#8221;no&#8221;<!-- [et_pb_line_break_holder] -->        loading=&#8221;lazy&#8221;<!-- [et_pb_line_break_holder] -->        class=&#8221;dnp6u-pls-iframe&#8221;><!-- [et_pb_line_break_holder] -->      <\/iframe><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->var MXLandingPageId = '2eb05b5a-2836-11f1-a015-06d05fb69001';<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->    <button type=\"button\" class=\"dnp6u-pa-arrow dnp6u-pa-next\" aria-label=\"Next\"><!-- [et_pb_line_break_holder] -->      <span>\u203a<\/span><!-- [et_pb_line_break_holder] -->    <\/button><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<style><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow,<!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow *{<!-- [et_pb_line_break_holder] -->      box-sizing:border-box;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow{<!-- [et_pb_line_break_holder] -->      width:100%;<!-- [et_pb_line_break_holder] -->      padding:8px 0 10px;<!-- [et_pb_line_break_holder] -->      background:none !important;<!-- [et_pb_line_break_holder] -->      font-family:'Roboto',sans-serif;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-outer{<!-- [et_pb_line_break_holder] -->      position:relative;<!-- [et_pb_line_break_holder] -->      width:100%;<!-- [et_pb_line_break_holder] -->      padding:0 18px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-slider{<!-- [et_pb_line_break_holder] -->      width:100%;<!-- [et_pb_line_break_holder] -->      overflow:hidden;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .swiper-wrapper{<!-- [et_pb_line_break_holder] -->      align-items:stretch;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .swiper-slide{<!-- [et_pb_line_break_holder] -->      display:flex;<!-- [et_pb_line_break_holder] -->      height:auto;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .swiper-slide > .dnp6u-pa-card{<!-- [et_pb_line_break_holder] -->      width:100%;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-card{<!-- [et_pb_line_break_holder] -->      background:#fff;<!-- [et_pb_line_break_holder] -->      border:1px solid #d8d8d8;<!-- [et_pb_line_break_holder] -->      border-radius:22px;<!-- [et_pb_line_break_holder] -->      overflow:hidden;<!-- [et_pb_line_break_holder] -->      display:flex;<!-- [et_pb_line_break_holder] -->      flex-direction:column;<!-- [et_pb_line_break_holder] -->      height:100%;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-image{<!-- [et_pb_line_break_holder] -->      width:100%;<!-- [et_pb_line_break_holder] -->      height:220px;<!-- [et_pb_line_break_holder] -->      overflow:hidden;<!-- [et_pb_line_break_holder] -->      flex:0 0 auto;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-image img{<!-- [et_pb_line_break_holder] -->      width:100%;<!-- [et_pb_line_break_holder] -->      height:100%;<!-- [et_pb_line_break_holder] -->      object-fit:cover;<!-- [et_pb_line_break_holder] -->      display:block;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-content{<!-- [et_pb_line_break_holder] -->      padding:16px 16px 16px;<!-- [et_pb_line_break_holder] -->      display:flex;<!-- [et_pb_line_break_holder] -->      flex-direction:column;<!-- [et_pb_line_break_holder] -->      flex:1 1 auto;<!-- [et_pb_line_break_holder] -->      height:100%;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-badge{<!-- [et_pb_line_break_holder] -->      display:inline-flex;<!-- [et_pb_line_break_holder] -->      align-items:center;<!-- [et_pb_line_break_holder] -->      justify-content:center;<!-- [et_pb_line_break_holder] -->      min-width:86px;<!-- [et_pb_line_break_holder] -->      height:32px;<!-- [et_pb_line_break_holder] -->      padding:0 18px;<!-- [et_pb_line_break_holder] -->      border:1.5px solid #0c71c3;<!-- [et_pb_line_break_holder] -->      color:#0c71c3;<!-- [et_pb_line_break_holder] -->      border-radius:13px;<!-- [et_pb_line_break_holder] -->      font-size:14px;<!-- [et_pb_line_break_holder] -->      font-weight:700;<!-- [et_pb_line_break_holder] -->      line-height:1;<!-- [et_pb_line_break_holder] -->      margin-bottom:14px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-title{<!-- [et_pb_line_break_holder] -->  margin:0 0 10px;<!-- [et_pb_line_break_holder] -->  font-size:18px;<!-- [et_pb_line_break_holder] -->  line-height:1.35;<!-- [et_pb_line_break_holder] -->  font-weight:500;<!-- [et_pb_line_break_holder] -->  color:#243856;<!-- [et_pb_line_break_holder] -->  min-height:unset;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->#dnp6uWrapPicArrow .dnp6u-pa-subtitle{<!-- [et_pb_line_break_holder] -->  font-size:13px;<!-- [et_pb_line_break_holder] -->  line-height:1.45;<!-- [et_pb_line_break_holder] -->  color:#5c6675;<!-- [et_pb_line_break_holder] -->  margin-bottom:14px;<!-- [et_pb_line_break_holder] -->  min-height:0;<!-- [et_pb_line_break_holder] -->  font-weight:500;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-subtitle-empty{<!-- [et_pb_line_break_holder] -->  display:none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-features{<!-- [et_pb_line_break_holder] -->      list-style:none;<!-- [et_pb_line_break_holder] -->      margin:0;<!-- [et_pb_line_break_holder] -->      padding:0;<!-- [et_pb_line_break_holder] -->      flex:1 1 auto;<!-- [et_pb_line_break_holder] -->      min-height:142px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-features li{<!-- [et_pb_line_break_holder] -->      display:flex;<!-- [et_pb_line_break_holder] -->      align-items:flex-start;<!-- [et_pb_line_break_holder] -->      gap:8px;<!-- [et_pb_line_break_holder] -->      margin-bottom:9px;<!-- [et_pb_line_break_holder] -->      font-size:13px;<!-- [et_pb_line_break_holder] -->      line-height:1.45;<!-- [et_pb_line_break_holder] -->      color:#5c6675;<!-- [et_pb_line_break_holder] -->      font-weight:500;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-features li span{<!-- [et_pb_line_break_holder] -->      flex:0 0 auto;<!-- [et_pb_line_break_holder] -->      font-size:14px;<!-- [et_pb_line_break_holder] -->      line-height:1;<!-- [et_pb_line_break_holder] -->      margin-top:2px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-buttons{<!-- [et_pb_line_break_holder] -->      display:flex;<!-- [et_pb_line_break_holder] -->      gap:10px;<!-- [et_pb_line_break_holder] -->      margin-top:auto;<!-- [et_pb_line_break_holder] -->      padding-top:8px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-btn{<!-- [et_pb_line_break_holder] -->      flex:1;<!-- [et_pb_line_break_holder] -->      height:42px;<!-- [et_pb_line_break_holder] -->      display:flex;<!-- [et_pb_line_break_holder] -->      align-items:center;<!-- [et_pb_line_break_holder] -->      justify-content:center;<!-- [et_pb_line_break_holder] -->      text-decoration:none !important;<!-- [et_pb_line_break_holder] -->      border-radius:13px;<!-- [et_pb_line_break_holder] -->      font-size:14px;<!-- [et_pb_line_break_holder] -->      font-weight:700;<!-- [et_pb_line_break_holder] -->      white-space:nowrap;<!-- [et_pb_line_break_holder] -->      transition:all .25s ease;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-btn-blue{<!-- [et_pb_line_break_holder] -->      background:#0c71c3;<!-- [et_pb_line_break_holder] -->      color:#fff !important;<!-- [et_pb_line_break_holder] -->      border:1px solid #0c71c3;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-btn-white{<!-- [et_pb_line_break_holder] -->      background:#fff;<!-- [et_pb_line_break_holder] -->      color:#111 !important;<!-- [et_pb_line_break_holder] -->      border:1px solid #d7d7d7;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    \/* arrows like screenshot *\/<!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-arrow{<!-- [et_pb_line_break_holder] -->      position:absolute;<!-- [et_pb_line_break_holder] -->      top:58%;<!-- [et_pb_line_break_holder] -->      transform:translateY(-50%);<!-- [et_pb_line_break_holder] -->      width:30px;<!-- [et_pb_line_break_holder] -->      height:30px;<!-- [et_pb_line_break_holder] -->      border-radius:50%;<!-- [et_pb_line_break_holder] -->      border:1px solid #dddddd;<!-- [et_pb_line_break_holder] -->      background:#f7f7f7;<!-- [et_pb_line_break_holder] -->      color:#b9b9b9;<!-- [et_pb_line_break_holder] -->      display:flex;<!-- [et_pb_line_break_holder] -->      align-items:center;<!-- [et_pb_line_break_holder] -->      justify-content:center;<!-- [et_pb_line_break_holder] -->      cursor:pointer;<!-- [et_pb_line_break_holder] -->      z-index:20;<!-- [et_pb_line_break_holder] -->      padding:0;<!-- [et_pb_line_break_holder] -->      appearance:none;<!-- [et_pb_line_break_holder] -->      -webkit-appearance:none;<!-- [et_pb_line_break_holder] -->      box-shadow:none;<!-- [et_pb_line_break_holder] -->      outline:none;<!-- [et_pb_line_break_holder] -->      transition:all .2s ease;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-arrow span{<!-- [et_pb_line_break_holder] -->      font-size:17px;<!-- [et_pb_line_break_holder] -->      line-height:1;<!-- [et_pb_line_break_holder] -->      display:block;<!-- [et_pb_line_break_holder] -->      margin-top:-1px;<!-- [et_pb_line_break_holder] -->      font-weight:400;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-prev{<!-- [et_pb_line_break_holder] -->      left:-1px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-next{<!-- [et_pb_line_break_holder] -->      right:-1px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-arrow:hover{<!-- [et_pb_line_break_holder] -->      background:#efefef;<!-- [et_pb_line_break_holder] -->      color:#8f8f8f;<!-- [et_pb_line_break_holder] -->      border-color:#d5d5d5;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-arrow.swiper-button-disabled{<!-- [et_pb_line_break_holder] -->      opacity:.85;<!-- [et_pb_line_break_holder] -->      pointer-events:none;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    @media (min-width: 981px){<!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-slider{<!-- [et_pb_line_break_holder] -->        padding:0 14px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    @media (min-width: 768px) and (max-width: 980px){<!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-outer{<!-- [et_pb_line_break_holder] -->        padding:0 16px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-slider{<!-- [et_pb_line_break_holder] -->        padding:0 10px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-image{<!-- [et_pb_line_break_holder] -->        height:220px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-title{<!-- [et_pb_line_break_holder] -->  min-height:unset;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-features{<!-- [et_pb_line_break_holder] -->        min-height:auto;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-arrow{<!-- [et_pb_line_break_holder] -->        top:55%;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    @media (max-width: 767px){<!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow{<!-- [et_pb_line_break_holder] -->        padding:6px 0 8px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-outer{<!-- [et_pb_line_break_holder] -->        padding:0 14px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-slider{<!-- [et_pb_line_break_holder] -->        padding:0 8px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-card{<!-- [et_pb_line_break_holder] -->        border-radius:18px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-image{<!-- [et_pb_line_break_holder] -->        height:190px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-content{<!-- [et_pb_line_break_holder] -->        padding:14px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-badge{<!-- [et_pb_line_break_holder] -->        min-width:76px;<!-- [et_pb_line_break_holder] -->        height:30px;<!-- [et_pb_line_break_holder] -->        font-size:13px;<!-- [et_pb_line_break_holder] -->        border-radius:11px;<!-- [et_pb_line_break_holder] -->        margin-bottom:12px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-title{<!-- [et_pb_line_break_holder] -->  font-size:17px;<!-- [et_pb_line_break_holder] -->  min-height:unset;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-subtitle{<!-- [et_pb_line_break_holder] -->        font-size:13px;<!-- [et_pb_line_break_holder] -->        min-height:auto;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-features{<!-- [et_pb_line_break_holder] -->        min-height:auto;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-features li{<!-- [et_pb_line_break_holder] -->        font-size:13px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-btn{<!-- [et_pb_line_break_holder] -->        height:42px;<!-- [et_pb_line_break_holder] -->        font-size:14px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-arrow{<!-- [et_pb_line_break_holder] -->        width:30px;<!-- [et_pb_line_break_holder] -->        height:30px;<!-- [et_pb_line_break_holder] -->        top:56%;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-prev{<!-- [et_pb_line_break_holder] -->        left:-12px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-next{<!-- [et_pb_line_break_holder] -->        right:-12px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->   <!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->#dnp6uPopupLs,<!-- [et_pb_line_break_holder] -->#dnp6uPopupLs *{<!-- [et_pb_line_break_holder] -->  box-sizing:border-box;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->#dnp6uPopupLs{<!-- [et_pb_line_break_holder] -->  position:fixed;<!-- [et_pb_line_break_holder] -->  inset:0;<!-- [et_pb_line_break_holder] -->  display:none;<!-- [et_pb_line_break_holder] -->  z-index:999999;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->#dnp6uPopupLs.dnp6u-pls-active{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->#dnp6uPopupLs .dnp6u-pls-overlay{<!-- [et_pb_line_break_holder] -->  position:absolute;<!-- [et_pb_line_break_holder] -->  inset:0;<!-- [et_pb_line_break_holder] -->  background:rgba(0,0,0,0.68);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* POPUP BOX *\/<!-- [et_pb_line_break_holder] -->#dnp6uPopupLs .dnp6u-pls-box{<!-- [et_pb_line_break_holder] -->  position:absolute;<!-- [et_pb_line_break_holder] -->  top:50%;<!-- [et_pb_line_break_holder] -->  left:50%;<!-- [et_pb_line_break_holder] -->  transform:translate(-50%,-50%);<!-- [et_pb_line_break_holder] -->  width:92%;<!-- [et_pb_line_break_holder] -->  max-width:600px;<!-- [et_pb_line_break_holder] -->  height:740px;<!-- [et_pb_line_break_holder] -->  background:#fff;<!-- [et_pb_line_break_holder] -->  border-radius:10px;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->  box-shadow:0 18px 60px rgba(0,0,0,0.32);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* CLOSE BUTTON *\/<!-- [et_pb_line_break_holder] -->#dnp6uPopupLs .dnp6u-pls-close{<!-- [et_pb_line_break_holder] -->  position:absolute;<!-- [et_pb_line_break_holder] -->  top:8px;<!-- [et_pb_line_break_holder] -->  right:10px;<!-- [et_pb_line_break_holder] -->  z-index:20;<!-- [et_pb_line_break_holder] -->  width:30px;<!-- [et_pb_line_break_holder] -->  height:30px;<!-- [et_pb_line_break_holder] -->  border:none;<!-- [et_pb_line_break_holder] -->  background:transparent;<!-- [et_pb_line_break_holder] -->  color:#111;<!-- [et_pb_line_break_holder] -->  font-size:26px;<!-- [et_pb_line_break_holder] -->  cursor:pointer;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* IFRAME WRAP *\/<!-- [et_pb_line_break_holder] -->#dnp6uPopupLs .dnp6u-pls-crop{<!-- [et_pb_line_break_holder] -->  width:100%;<!-- [et_pb_line_break_holder] -->  height:100%;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->  background:#fff;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* PERFECT BALANCE *\/<!-- [et_pb_line_break_holder] -->#dnp6uPopupLs .dnp6u-pls-iframe{<!-- [et_pb_line_break_holder] -->  width:100%;<!-- [et_pb_line_break_holder] -->  height:820px;<!-- [et_pb_line_break_holder] -->  margin-top:-50px;<!-- [et_pb_line_break_holder] -->  border:none;<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TABLET *\/<!-- [et_pb_line_break_holder] -->@media (min-width:768px) and (max-width:980px){<!-- [et_pb_line_break_holder] -->  #dnp6uPopupLs .dnp6u-pls-box{<!-- [et_pb_line_break_holder] -->    max-width:560px;<!-- [et_pb_line_break_holder] -->    height:720px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  #dnp6uPopupLs .dnp6u-pls-iframe{<!-- [et_pb_line_break_holder] -->    height:800px;<!-- [et_pb_line_break_holder] -->    margin-top:-48px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* MOBILE *\/<!-- [et_pb_line_break_holder] -->@media (max-width:767px){<!-- [et_pb_line_break_holder] -->  #dnp6uPopupLs .dnp6u-pls-box{<!-- [et_pb_line_break_holder] -->    width:95%;<!-- [et_pb_line_break_holder] -->    height:88vh;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  #dnp6uPopupLs .dnp6u-pls-close{<!-- [et_pb_line_break_holder] -->    font-size:22px;<!-- [et_pb_line_break_holder] -->    top:6px;<!-- [et_pb_line_break_holder] -->    right:8px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  #dnp6uPopupLs .dnp6u-pls-iframe{<!-- [et_pb_line_break_holder] -->    height:calc(100% + 50px);<!-- [et_pb_line_break_holder] -->    margin-top:-45px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->  <\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <script src=\"https:\/\/cdn.jsdelivr.net\/npm\/swiper@11\/swiper-bundle.min.js\"><\/script><!-- [et_pb_line_break_holder] -->  <script><!-- [et_pb_line_break_holder] -->(function(){<!-- [et_pb_line_break_holder] -->  var wrap = document.getElementById('dnp6uWrapPicArrow');<!-- [et_pb_line_break_holder] -->  if(!wrap) return;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  var sliderEl = wrap.querySelector('.dnp6u-pa-slider');<!-- [et_pb_line_break_holder] -->  var prevEl = wrap.querySelector('.dnp6u-pa-prev');<!-- [et_pb_line_break_holder] -->  var nextEl = wrap.querySelector('.dnp6u-pa-next');<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if(!sliderEl || !prevEl || !nextEl) return;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if (sliderEl.swiper) {<!-- [et_pb_line_break_holder] -->    sliderEl.swiper.destroy(true, true);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  new Swiper(sliderEl, {<!-- [et_pb_line_break_holder] -->    loop: false,<!-- [et_pb_line_break_holder] -->    speed: 650,<!-- [et_pb_line_break_holder] -->    watchOverflow: true,<!-- [et_pb_line_break_holder] -->    observer: true,<!-- [et_pb_line_break_holder] -->    observeParents: true,<!-- [et_pb_line_break_holder] -->    autoHeight: false,<!-- [et_pb_line_break_holder] -->    slidesPerView: 1,<!-- [et_pb_line_break_holder] -->    spaceBetween: 14,<!-- [et_pb_line_break_holder] -->    navigation: {<!-- [et_pb_line_break_holder] -->      prevEl: prevEl,<!-- [et_pb_line_break_holder] -->      nextEl: nextEl<!-- [et_pb_line_break_holder] -->    },<!-- [et_pb_line_break_holder] -->    breakpoints: {<!-- [et_pb_line_break_holder] -->      0: {<!-- [et_pb_line_break_holder] -->        slidesPerView: 1,<!-- [et_pb_line_break_holder] -->        spaceBetween: 14<!-- [et_pb_line_break_holder] -->      },<!-- [et_pb_line_break_holder] -->      768: {<!-- [et_pb_line_break_holder] -->        slidesPerView: 1,<!-- [et_pb_line_break_holder] -->        spaceBetween: 18<!-- [et_pb_line_break_holder] -->      },<!-- [et_pb_line_break_holder] -->      981: {<!-- [et_pb_line_break_holder] -->        slidesPerView: 2,<!-- [et_pb_line_break_holder] -->        spaceBetween: 18<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] -->})();<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->(function(){<!-- [et_pb_line_break_holder] -->  var popup = document.getElementById('dnp6uPopupLs');<!-- [et_pb_line_break_holder] -->  if(!popup) return;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  var overlay = popup.querySelector('.dnp6u-pls-overlay');<!-- [et_pb_line_break_holder] -->  var closeBtn = popup.querySelector('.dnp6u-pls-close');<!-- [et_pb_line_break_holder] -->  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   <\/a><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_image src=&#8221;https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2025\/05\/Play-GIF-undefined-1.gif&#8221; alt=&#8221;leadgen-side-banner&#8221; title_text=&#8221;Play-GIF-undefined 1&#8243; url=&#8221;https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs&#8221; url_new_window=&#8221;on&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; sticky_position=&#8221;top&#8221; sticky_limit_bottom=&#8221;section&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;5px&#8221; box_shadow_color=&#8221;#4396c6&#8243; global_module=&#8221;266809&#8243; saved_tabs=&#8221;all&#8221; 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dsm_home_icon\">&#xe009;<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"dsm_home_text\" itemprop=\"name\">\n\t\t\t\t\t\t\t\tHome\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<meta itemprop=\"position\" content=\"1\" \/>\n\t\t\t<\/li>\n\n\t\t<li class=\"dsm_breadcrumbs_separator\"> <span class=\"et-pb-icon dsm_separator_icon\">5<\/span><\/li><\/ul>\n\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t<\/div>What is Google Ads and How Does it Work? Summary Google Ads is one of the most powerful digital advertising platforms used by businesses to reach targeted audiences through search, display, video, shopping, and app-based campaigns. The platform works through a bidding and quality-based system where advertisers choose keywords, set budgets, optimise ad relevance, and compete for visibility across Google Search, YouTube, websites, and mobile apps. Campaign performance depends not only on bid amounts but also on strategy, targeting, ad quality, landing page experience, and conversion tracking. Learning Google Ads has become an important skill in digital marketing because businesses increasingly rely on paid advertising for traffic, leads, sales, and measurable growth. Skills like keyword research, campaign setup, ad optimisation, audience targeting, analytics, and performance tracking are highly valuable for careers in performance marketing, freelancing, digital strategy, and business growth.  When you start learning digital marketing, one name keeps coming up \u2014 Google Ads. Agencies hire for it, startups invest heavily in it, and freelancers build entire careers around it. At first glance, it may seem like simply paying Google to display [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":267105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"categories":[455],"tags":[],"series":[],"class_list":["post-267100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"episode_featured_image":"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2026\/05\/What-is-Google-Ads-and-How-Does-it-Work-logo.png","episode_player_image":"https:\/\/www.digitalnest.in\/blog\/wp-content\/plugins\/seriously-simple-podcasting\/assets\/images\/no-album-art.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/www.digitalnest.in\/blog\/feed\/podcast\/digital-nest-blog","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"kczXow4CDv\"><a href=\"https:\/\/www.digitalnest.in\/blog\/what-is-google-ads-and-how-does-it-work\/\">What is Google Ads and How Does it Work?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.digitalnest.in\/blog\/what-is-google-ads-and-how-does-it-work\/embed\/#?secret=kczXow4CDv\" width=\"500\" height=\"350\" title=\"&#8220;What is Google Ads and How Does it Work?&#8221; &#8212; Digital Nest Blog\" data-secret=\"kczXow4CDv\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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