{"id":267657,"date":"2026-06-11T08:23:34","date_gmt":"2026-06-11T02:53:34","guid":{"rendered":"https:\/\/www.digitalnest.in\/blog\/?p=267657"},"modified":"2026-10-29T15:16:50","modified_gmt":"2026-10-29T09:46:50","slug":"strategies-for-improving-quality-score-in-google-ads","status":"publish","type":"post","link":"https:\/\/www.digitalnest.in\/blog\/strategies-for-improving-quality-score-in-google-ads\/","title":{"rendered":"Essential strategies for improving Quality Score in Google Ads in 2026"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\r\n\r\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section preset--module--divi-section--a96ded35-41b6-4bfb-8721-02a027feea28\">\r\n\r\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\r\n\r\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_2_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\r\n\r\n\r\n<div class=\"et_pb_module et_d4_element dsm_breadcrumbs dsm_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<nav class=\"dsm_breadcrumbs_wrap\">\n\t\t\t\t<ul class=\"dsm_breadcrumbs\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\">\t\t\t<li class=\"dsm_breadcrumbs_item dsm_home_item dsm_home_item_custom\" itemprop=\"itemListElement\" itemscope\n\t\t\titemtype=\"https:\/\/schema.org\/ListItem\">\n\t\t\t\t<a href=\"https:\/\/www.digitalnest.in\/blog\" itemprop=\"item\" target=\"\">\n\t\t\t\t\t<span class='dsm_home_text_wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"et-pb-icon dsm_home_icon\">\ue009<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"dsm_home_text\" itemprop=\"name\">\n\t\t\t\t\t\t\t\tHome\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<meta itemprop=\"position\" content=\"1\" \/>\n\t\t\t<\/li>\n\n\t\t<li class=\"dsm_breadcrumbs_separator\"> <span class=\"et-pb-icon dsm_separator_icon\">5<\/span><\/li><\/ul>\n\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\r\n\r\n\r\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Essential Strategies for improving Quality Score in Google Ads in 2026<\/h1>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_post_title_0 et_pb_post_title et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_title_container\"><p class=\"et_pb_title_meta_container\">by <span class=\"author vcard\"><a href=\"https:\/\/www.digitalnest.in\/blog\/author\/sakshi\/\" title=\"Posts by sakshi\">sakshi<\/a><\/span> | <span class=\"published\">Jun 11, 2026<\/span><\/p><\/div><\/div>\r\n\r\n<div class=\"et_pb_code_0 et_pb_code et_pb_text_align_center et_pb_module\"><div class=\"et_pb_code_inner\"><style>\n.dn-share-wrap {\n  display: flex;\n  align-items: center;\n  gap: 12px;\n  flex-wrap: wrap;\n  padding: 12px 0;\n}\n\n.dn-share-label {\n  font-size: 15px;\n  font-weight: 600;\n  color: #333;\n  white-space: nowrap;\n}\n\n.dn-share-icons {\n  display: flex;\n  align-items: center;\n  gap: 10px;\n  flex-wrap: wrap;\n}\n\n.dn-share-btn {\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  width: 36px;\n  height: 36px;\n  border-radius: 50%;\n  background: #f5f5f5;\n  transition: transform 0.2s ease, background 0.2s ease;\n  text-decoration: none;\n  flex-shrink: 0;\n}\n\n.dn-share-btn:hover {\n  transform: translateY(-2px);\n  background: #e8e8e8;\n}\n\n.dn-share-btn svg {\n  display: block;\n}\n<\/style>\n\n<div class=\"dn-share-wrap\">\n  <span class=\"dn-share-label\">Share on:<\/span>\n\n  <div class=\"dn-share-icons\">\n\n    <!-- WhatsApp -->\n    <a class=\"dn-share-btn\" href=\"https:\/\/wa.me\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"WhatsApp\" aria-label=\"WhatsApp\" onclick=\"this.href=&#039;https:\/\/wa.me\/?text=&#039; + encodeURIComponent(document.title + &#039; &#039; + window.location.href);\">\n      <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#25D366\">\n        <path d=\"M17.472 14.382c-.297-.149-1.758-.867-2.03-.967-.273-.099-.471-.148-.67.15-.197.297-.767.966-.94 1.164-.173.199-.347.223-.644.075-.297-.15-1.255-.463-2.39-1.475-.883-.788-1.48-1.761-1.653-2.059-.173-.297-.018-.458.13-.606.134-.133.298-.347.446-.52.149-.174.198-.298.298-.497.099-.198.05-.371-.025-.52-.075-.149-.669-1.612-.916-2.207-.242-.579-.487-.5-.669-.51-.173-.008-.371-.01-.57-.01-.198 0-.52.074-.792.372-.272.297-1.04 1.016-1.04 2.479 0 1.462 1.065 2.875 1.213 3.074.149.198 2.096 3.2 5.077 4.487.709.306 1.262.489 1.694.625.712.227 1.36.195 1.871.118.571-.085 1.758-.719 2.006-1.413.248-.694.248-1.289.173-1.413-.074-.124-.272-.198-.57-.347m-5.421 7.403h-.004a9.87 9.87 0 01-5.031-1.378l-.361-.214-3.741.982.998-3.648-.235-.374a9.86 9.86 0 01-1.51-5.26c.001-5.45 4.436-9.884 9.888-9.884 2.64 0 5.122 1.03 6.988 2.898a9.825 9.825 0 012.893 6.994c-.003 5.45-4.437 9.884-9.885 9.884m8.413-18.297A11.815 11.815 0 0012.05 0C5.495 0 .16 5.335.157 11.892c0 2.096.547 4.142 1.588 5.945L.057 24l6.305-1.654a11.882 11.882 0 005.683 1.448h.005c6.554 0 11.89-5.335 11.893-11.893a11.821 11.821 0 00-3.48-8.413z\"\/>\n      <\/svg>\n    <\/a>\n\n    <!-- Threads -->\n    <a class=\"dn-share-btn\" href=\"https:\/\/www.threads.net\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Threads\" aria-label=\"Threads\" onclick=\"this.href=&#039;https:\/\/www.threads.net\/intent\/post?text=&#039; + encodeURIComponent(document.title + &#039; &#039; + window.location.href);\">\n      <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#000\">\n        <path d=\"M12.186 24h-.007c-3.581-.024-6.334-1.205-8.184-3.509C2.35 18.44 1.5 15.586 1.472 12.01v-.017c.03-3.579.879-6.43 2.525-8.482C5.845 1.205 8.6.024 12.18 0h.014c2.746.02 5.043.725 6.826 2.098 1.677 1.29 2.858 3.13 3.509 5.467l-2.04.569c-1.104-3.96-3.898-5.984-8.304-6.015-2.91.022-5.11.936-6.54 2.717C4.307 6.504 3.616 8.914 3.589 12c.027 3.086.718 5.496 2.057 7.164 1.43 1.783 3.631 2.698 6.54 2.717 2.623-.02 4.358-.631 5.8-2.045 1.647-1.613 1.618-3.593 1.09-4.798-.31-.71-.873-1.3-1.634-1.75-.192 1.352-.622 2.446-1.284 3.272-.886 1.102-2.14 1.704-3.73 1.79-1.202.065-2.361-.218-3.259-.801-1.063-.689-1.685-1.74-1.752-2.964-.065-1.19.408-2.285 1.33-3.082.88-.76 2.119-1.207 3.583-1.291a13.853 13.853 0 013.02.142c-.126-.742-.375-1.332-.74-1.757-.438-.505-1.098-.753-2.003-.76h-.037c-.7 0-1.763.137-2.507 1.268l-1.732-1.168c.98-1.454 2.568-2.233 4.238-2.233h.053c3.395.025 5.422 2.086 5.422 5.635 0 .608-.079 1.186-.237 1.727.805.393 1.504.944 2.068 1.638 1.566 1.908 1.487 4.484-.214 6.177-1.943 1.902-4.337 2.553-7.68 2.578z\"\/>\n      <\/svg>\n    <\/a>\n\n    <!-- LinkedIn -->\n    <a class=\"dn-share-btn\" href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"LinkedIn\" aria-label=\"LinkedIn\" onclick=\"this.href=&#039;https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=&#039; + encodeURIComponent(window.location.href);\">\n      <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#0A66C2\">\n        <path d=\"M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433a2.062 2.062 0 01-2.063-2.065 2.064 2.064 0 112.063 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z\"\/>\n      <\/svg>\n    <\/a>\n\n    <!-- Twitter\/X -->\n    <a class=\"dn-share-btn\" href=\"https:\/\/twitter.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Twitter\/X\" aria-label=\"Twitter\/X\" onclick=\"this.href=&#039;https:\/\/twitter.com\/intent\/tweet?text=&#039; + encodeURIComponent(document.title) + &#039;&amp;url=&#039; + encodeURIComponent(window.location.href);\">\n      <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#000\">\n        <path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-4.714-6.231-5.401 6.231H2.746l7.73-8.835L1.254 2.25H8.08l4.259 5.63zm-1.161 17.52h1.833L7.084 4.126H5.117z\"\/>\n      <\/svg>\n    <\/a>\n\n    <!-- Facebook -->\n    <a class=\"dn-share-btn\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Facebook\" aria-label=\"Facebook\" onclick=\"this.href=&#039;https:\/\/www.facebook.com\/sharer\/sharer.php?u=&#039; + encodeURIComponent(window.location.href);\">\n      <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#1877F2\">\n        <path d=\"M24 12.073c0-6.627-5.373-12-12-12s-12 5.373-12 12c0 5.99 4.388 10.954 10.125 11.854v-8.385H7.078v-3.47h3.047V9.43c0-3.007 1.792-4.669 4.533-4.669 1.312 0 2.686.235 2.686.235v2.953H15.83c-1.491 0-1.956.925-1.956 1.874v2.25h3.328l-.532 3.47h-2.796v8.385C19.612 23.027 24 18.062 24 12.073z\"\/>\n      <\/svg>\n    <\/a>\n\n  <\/div>\n<\/div><\/div><\/div><\/div>\r\n\r\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_1_3 et-last-child et_block_column et_pb_column_empty et_pb_css_mix_blend_mode_passthrough\"><\/div><\/div><\/div>\r\n\r\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\">\r\n\r\n<div class=\"et_pb_row_1 et_pb_row et_pb_row_3-4_1-4 et_block_row et_block_row_3-4_1-4\">\r\n\r\n<div class=\"et_pb_column_2 et_pb_column et_pb_column_3_4 et_block_column et_pb_css_mix_blend_mode_passthrough\">\r\n\r\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--f3dcb2e5-e71b-4405-b33a-6f2fbad3ced7\"><div class=\"et_pb_text_inner\"><h3>Summary<\/h3>\n<p><span style=\"font-weight: 400;\">Quality Score in Google Ads plays a critical role in determining ad visibility, cost per click, ad rank, and overall campaign performance. A higher Quality Score helps advertisers achieve better positions in search results while reducing advertising costs, making campaigns more efficient and profitable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google evaluates Quality Score based on three key factors: expected click-through rate (CTR), ad relevance, and landing page experience. Strong alignment between keywords, ad copy, and landing pages improves user experience and signals greater relevance to Google, resulting in better scores and stronger campaign performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Improving Quality Score requires a combination of strategic keyword grouping, compelling ad copy, relevant landing pages, negative keyword management, ad extensions, and continuous optimisation. Businesses that focus on relevance and user intent rather than simply increasing budgets can improve campaign efficiency, reduce wasted ad spend, and achieve better results from their Google Ads investments.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_code_1 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><p><\/p><\/div><\/div>\r\n\r\n<div class=\"et_pb_heading_0 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">Introduction<\/h3><\/div><\/div>\r\n\r\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">Most people running ads face the same frustration. You spend money, get impressions, maybe even clicks, but results don\u2019t match the effort. You try increasing the budget, changing bids, even tweaking creatives<a href=\"https:\/\/www.digitalnest.in\/blog\/google-ads-campaign-step-by-step\/\">,<\/a> but nothing really improves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s exactly where things get worse. Prices increase, trust dwindles, and Google Ads begins to feel like a gamble. In most instances, it is not your budget that is the problem. It is your <strong>Quality Score in Google Ads.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you fix that, things start shifting. Costs drop, rankings improve, and campaigns finally start making sense.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_heading_1 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">What Is Quality Score and Why Does It Matter<\/h2><\/div><\/div>\r\n\r\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">Let\u2019s keep this simple.<strong> Quality Score in Google Ads <\/strong>is a figure between 1 and 10 telling you the usefulness and relevance of your ads to the users. It is how Google determines whether to show your ad or not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <strong>importance of Quality Score in Google Ads<\/strong> is enormous, as it directly influences your cost and visibility. Two advertisers may bid the same price; however, the advertiser with a higher Quality Score will pay less and be ranked higher.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_heading_2 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h4 class=\"et_pb_module_header\">Here\u2019s what it affects:<\/h4><\/div><\/div>\r\n\r\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><ul class=\"Pros\">\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.digitalnest.in\/blog\/what-is-ppc-advertising-meaning-examples-benefits\/\">Cost per click<\/a> (CPC)<\/li>\n<li style=\"font-weight: 400;\">Ad position<\/li>\n<li style=\"font-weight: 400;\">Visibility and impressions<\/li>\n<li style=\"font-weight: 400;\">Overall campaign efficiency<\/li>\n<\/ul>\n<p><style>\n.Pros {<\/p>\n<p>list-style-type: disc;<\/p>\n<p>padding-left: 18px;<\/p>\n<p>margin-bottom: 0;<\/p>\n<p>}<\/p>\n<\/style>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">If your score is low, you pay more for worse results. If it\u2019s high, everything becomes easier.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_heading_3 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">Factors Affecting Quality Score in Google Ads<\/h2><\/div><\/div>\r\n\r\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">Google doesn\u2019t randomly assign this score. It is based on clear signals and you don\u2019t need a complicated <strong>Quality Score formula<\/strong> to understand it.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_heading_4 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h4 class=\"et_pb_module_header\">There are three main factors affecting Quality Score in Google Ads:<\/h4><\/div><\/div>\r\n\r\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><ul class=\"Pros\">\n<li style=\"font-weight: 400;\">Expected click-through rate (CTR)<\/li>\n<li style=\"font-weight: 400;\">Ad relevance to the keyword<\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.digitalnest.in\/blog\/digital-marketing-tips-grow-business\/\">Landing page experience<\/a><\/li>\n<\/ul>\n<p><style>\n.Pros {<\/p>\n<p>  list-style-type: disc;<\/p>\n<p>  padding-left: 18px;<\/p>\n<p>  margin-bottom: 0;<\/p>\n<p>}<\/p>\n<\/style>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">That\u2019s it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If people click your ad, your message matches the keyword, and your page delivers what it promises, your score improves. If there\u2019s a mismatch anywhere, your score drops.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_heading_5 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">Real Strategies to Improve Quality Score<\/h2><\/div><\/div>\r\n\r\n<div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">Let\u2019s get into what actually moves the needle. Not theory. Things you can fix inside your account today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Match Keyword, Ad, and Landing Page<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the biggest one. If these three don\u2019t align, nothing else matters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If someone searches for \u201cgym in Hyderabad,\u201d your ad should say the same thing. Your landing page should continue that exact message. No generic copy, no mismatch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When everything feels connected, you get rewarded with a better <strong>Quality Score in Google Ads.<\/strong><\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_heading_6 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">Write Ads People Actually Click<\/h3><\/div><\/div>\r\n\r\n<div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">Most ads are boring. That\u2019s the problem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your ad looks like every other ad, people won\u2019t click. And if they don\u2019t click, your score drops.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_heading_7 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h4 class=\"et_pb_module_header\">Focus on:<\/h4><\/div><\/div>\r\n\r\n<div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><ul class=\"Pros\">\n<li style=\"font-weight: 400;\">Clear benefit<\/li>\n<li style=\"font-weight: 400;\">Specific wording<\/li>\n<li style=\"font-weight: 400;\">Real offer<\/li>\n<\/ul>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n}\n<\/style>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_12 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.digitalnest.in\/blog\/a-b-testing-strategies-to-boost-conversion-rates\/\">Even small changes in wording can increase CTR,<\/a> and that directly improves your Quality Score.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_heading_8 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">Use Tight Keyword Groups<\/h3><\/div><\/div>\r\n\r\n<div class=\"et_pb_text_13 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">Don\u2019t throw 20\u201330 keywords into one ad group. That kills relevance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep your keywords closely related. Around 5\u201310 per group works well. Then write ads specifically for that group.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This makes your ad feel more accurate to what the user is searching for and improves your Quality Score in Google Ads.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_heading_9 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">Improve Your Landing Page Experience<\/h3><\/div><\/div>\r\n\r\n<div class=\"et_pb_text_14 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">This part gets ignored the most.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_heading_10 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h4 class=\"et_pb_module_header\">Your page should:<\/h4><\/div><\/div>\r\n\r\n<div class=\"et_pb_text_15 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><ul class=\"Pros\">\n<li style=\"font-weight: 400;\">Load fast<\/li>\n<li style=\"font-weight: 400;\">Match the ad message<\/li>\n<li style=\"font-weight: 400;\">Be simple to understand<\/li>\n<li style=\"font-weight: 400;\">Have one clear action<\/li>\n<\/ul>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n}\n<\/style>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_16 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">If users land and leave quickly, Google notices. And your score drops..<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_heading_11 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">Add Negative Keywords<\/h3><\/div><\/div>\r\n\r\n<div class=\"et_pb_text_17 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">This is an easy win that most people skip.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Negative keywords stop your ads from showing for irrelevant searches. That means better clicks and higher CTR.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_heading_12 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h4 class=\"et_pb_module_header\">Example:<\/h4><\/div><\/div>\r\n\r\n<div class=\"et_pb_text_18 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">If you sell paid services, exclude \u201cfree.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This keeps your traffic clean and improves performance.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_heading_13 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">Focus on Click-Through Rate (CTR)<\/h3><\/div><\/div>\r\n\r\n<div class=\"et_pb_text_19 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">CTR is a strong signal for Quality Score.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If people click your ad, Google assumes it\u2019s relevant.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_heading_14 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h4 class=\"et_pb_module_header\">To improve CTR:<\/h4><\/div><\/div>\r\n\r\n<div class=\"et_pb_text_20 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><ul class=\"Pros\">\n<li style=\"font-weight: 400;\">Test multiple headlines<\/li>\n<li style=\"font-weight: 400;\">Use numbers or offers<\/li>\n<li style=\"font-weight: 400;\">Keep it simple and direct<\/li>\n<\/ul>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n}\n<\/style>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_21 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">You don\u2019t need perfect ads. You need better-performing ones.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_heading_15 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">Use Extensions to Boost Visibility<\/h3><\/div><\/div>\r\n\r\n<div class=\"et_pb_text_22 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">Ad extensions make your ad bigger and more useful.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_heading_16 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h4 class=\"et_pb_module_header\">Add:<\/h4><\/div><\/div>\r\n\r\n<div class=\"et_pb_text_23 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><ul class=\"Pros\">\n<li style=\"font-weight: 400;\">Sitelinks<\/li>\n<li style=\"font-weight: 400;\">Call extensions<\/li>\n<li style=\"font-weight: 400;\">Location<\/li>\n<\/ul>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n}\n<\/style>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_24 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">This increases visibility and clicks without changing your core ad.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_heading_17 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">What Actually Changes Your Quality Score (Real Example)<\/h2><\/div><\/div>\r\n\r\n<div class=\"et_pb_text_25 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">Let\u2019s look at a real scenario. This is where things become clear.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Before (Low Quality Score: 3\/10)<\/strong><br \/>Keyword: gym<br \/>Ad: \u201cBest Fitness Services Available\u201d<br \/>Landing page: generic homepage with no clear offer<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem here is obvious. The keyword is broad, the ad is vague, and the page doesn\u2019t match user intent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>After (High Quality Score: 8\u20139\/10)<\/strong><br \/>Keyword: gym in Hyderabad<br \/>Ad: \u201cGym in Hyderabad \u2013 Free 7-Day Trial | Join Today.\u201d<br \/>Landing page: focused page with offer, fast load, clear CTA<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now everything aligns. The search, the ad, and the page all say the same thing.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_heading_18 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">Common Mistakes to Avoid<\/h2><\/div><\/div>\r\n\r\n<div class=\"et_pb_text_26 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">Most people don\u2019t fail because Google Ads is a difficult platform. They fail because of small mistakes repeated over time.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_heading_19 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h4 class=\"et_pb_module_header\">Here are common issues:<\/h4><\/div><\/div>\r\n\r\n<div class=\"et_pb_text_27 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><ul class=\"Pros\">\n<li style=\"font-weight: 400;\">Using broad keywords without control<\/li>\n<li style=\"font-weight: 400;\">Writing generic ad copy<\/li>\n<li style=\"font-weight: 400;\">Sending traffic to the homepage instead of a focused page<\/li>\n<li style=\"font-weight: 400;\">Ignoring performance data<\/li>\n<li style=\"font-weight: 400;\">Expecting instant results<\/li>\n<\/ul>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n}\n<\/style>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_28 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">The biggest mistake is trying to fix everything except relevance. But relevance is the core of Quality Score.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_heading_20 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">How Digital Nest Helps You Master Google Ads<\/h2><\/div><\/div>\r\n\r\n<div class=\"et_pb_text_29 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">At <a href=\"https:\/\/www.digitalnest.in\/\">Digital Nest<\/a>, we don\u2019t teach Google Ads as theory. We focus on how campaigns actually behave.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Students learn how Quality Score in Google Ads impacts real campaigns. They don\u2019t just read about it. They see how small changes affect cost, clicks, and conversions.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_heading_21 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h4 class=\"et_pb_module_header\">The training focuses on:<\/h4><\/div><\/div>\r\n\r\n<div class=\"et_pb_text_30 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><ul class=\"Pros\">\n<li style=\"font-weight: 400;\">Campaign structure and setup<\/li>\n<li style=\"font-weight: 400;\">Keyword targeting and grouping<\/li>\n<li style=\"font-weight: 400;\">Writing high-performing ads<\/li>\n<li style=\"font-weight: 400;\">Landing page alignment<\/li>\n<li style=\"font-weight: 400;\">Performance tracking and optimization<\/li>\n<\/ul>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n}\n<\/style>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_31 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">The goal is simple. You should not feel lost inside Google Ads. You should understand what to fix and why.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_32 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\"><strong>Stop wasting budget on ads that don\u2019t convert<\/strong><br \/><strong>Learn how to run Google Ads the right way with our <a href=\"https:\/\/www.digitalnest.in\/certified-digital-marketing-professional-program-cdp\/\">CDP Program<\/a><\/strong><br \/>.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_33 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--f3dcb2e5-e71b-4405-b33a-6f2fbad3ced7\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">At the end of the day,<strong> Quality Score in Google Ads<\/strong> is not something you hack. It is something you earn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your ads are relevant, your message is clear, and your landing page delivers, your score improves automatically. If not, no amount of budget will fix it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s the real takeaway.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focus on alignment. Keep things simple. Improve step by step.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because once your Quality Score improves, everything else starts working better.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_heading_22 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">FAQs<\/h3><\/div><\/div>\r\n\r\n<div class=\"et_pb_toggle_0 et_pb_toggle et_pb_toggle_item et_pb_toggle_close et_pb_module et_block_module\"><h5 class=\"et_pb_toggle_title\">1) What is Quality Score in Google Ads?<\/h5><div class=\"et_pb_toggle_content clearfix\"><p><span style=\"font-weight: 400;\">Google Ads Quality Score assigns a rating between 1 and 10, which measures how well your ads, keywords, and landing pages match user search intent. The metric directly affects both your advertising costs and your advertisement ranking and advertising results.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_toggle_1 et_pb_toggle et_pb_toggle_item et_pb_toggle_close et_pb_module et_block_module\"><h5 class=\"et_pb_toggle_title\">2) Why is Quality Score important?<\/h5><div class=\"et_pb_toggle_content clearfix\"><p><span style=\"font-weight: 400;\">The Weight of<strong> Quality Score in Google Ads<\/strong> affects both your advertising costs and your ad visibility. Your advertising costs decrease when your score increases, which also boosts your ad positioning.<br \/><\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_toggle_2 et_pb_toggle et_pb_toggle_item et_pb_toggle_close et_pb_module et_block_module\"><h5 class=\"et_pb_toggle_title\">3) What are the main factors affecting Quality Score in Google Ads?<\/h5><div class=\"et_pb_toggle_content clearfix\"><p><span style=\"font-weight: 400;\">The three primary factors that determine Quality Score will be expected click-through rate, ad relevance, and landing page quality. These factors determine how valuable your advertisement appears to users.<br \/>\n<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_toggle_3 et_pb_toggle et_pb_toggle_item et_pb_toggle_close et_pb_module et_block_module\"><h5 class=\"et_pb_toggle_title\">4) What is the way that Digital Nest contributes to Quality Score skills?<\/h5><div class=\"et_pb_toggle_content clearfix\"><p><span style=\"font-weight: 400\">Digital Nest is practical-based learning, in which the students know the functionality of Quality Score based on real campaigns rather than theory.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_toggle_4 et_pb_toggle et_pb_toggle_item et_pb_toggle_close et_pb_module et_block_module\"><h5 class=\"et_pb_toggle_title\">5) Will I receive practical experience with Google Ads at Digital Nest?<\/h5><div class=\"et_pb_toggle_content clearfix\"><p><span style=\"font-weight: 400\">Yes, students do real campaign setups and optimization exercises. This assists them in knowing the effect of changes on the performance.<\/span><\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_toggle_5 et_pb_toggle et_pb_toggle_item et_pb_toggle_close et_pb_module et_block_module\"><h5 class=\"et_pb_toggle_title\">6) Is Digital Nest offering placements in digital marketing?<\/h5><div class=\"et_pb_toggle_content clearfix\"><p><span style=\"font-weight: 400\">Yes, Digital Nest offers placement opportunities and equips students with hands-on skills required in performance marketing jobs.<\/span><\/p>\n<\/div><\/div><\/div>\r\n\r\n<div class=\"et_pb_column_3 et_pb_column et_pb_column_1_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\r\n\r\n<div class=\"et_pb_code_2 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><style>\n.dn-share-wrap {\n  display: flex;\n  align-items: center;\n  gap: 12px;\n  flex-wrap: wrap;\n  padding: 12px 0;\n}\n\n.dn-share-label {\n  font-size: 15px;\n  font-weight: 600;\n  color: #333;\n  white-space: nowrap;\n}\n\n.dn-share-icons {\n  display: flex;\n  align-items: center;\n  gap: 10px;\n  flex-wrap: wrap;\n}\n\n.dn-share-btn {\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  width: 36px;\n  height: 36px;\n  border-radius: 50%;\n  background: #f5f5f5;\n  transition: transform 0.2s ease, background 0.2s ease;\n  text-decoration: none;\n  flex-shrink: 0;\n}\n\n.dn-share-btn:hover {\n  transform: translateY(-2px);\n  background: #e8e8e8;\n}\n\n.dn-share-btn svg {\n  display: block;\n}\n<\/style>\n\n<div class=\"dn-share-wrap\">\n  <span class=\"dn-share-label\">Share on:<\/span>\n\n  <div class=\"dn-share-icons\">\n\n    <!-- WhatsApp -->\n    <a class=\"dn-share-btn\" href=\"https:\/\/wa.me\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"WhatsApp\" aria-label=\"WhatsApp\" onclick=\"this.href=&#039;https:\/\/wa.me\/?text=&#039; + encodeURIComponent(document.title + &#039; &#039; + window.location.href);\">\n      <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#25D366\">\n        <path d=\"M17.472 14.382c-.297-.149-1.758-.867-2.03-.967-.273-.099-.471-.148-.67.15-.197.297-.767.966-.94 1.164-.173.199-.347.223-.644.075-.297-.15-1.255-.463-2.39-1.475-.883-.788-1.48-1.761-1.653-2.059-.173-.297-.018-.458.13-.606.134-.133.298-.347.446-.52.149-.174.198-.298.298-.497.099-.198.05-.371-.025-.52-.075-.149-.669-1.612-.916-2.207-.242-.579-.487-.5-.669-.51-.173-.008-.371-.01-.57-.01-.198 0-.52.074-.792.372-.272.297-1.04 1.016-1.04 2.479 0 1.462 1.065 2.875 1.213 3.074.149.198 2.096 3.2 5.077 4.487.709.306 1.262.489 1.694.625.712.227 1.36.195 1.871.118.571-.085 1.758-.719 2.006-1.413.248-.694.248-1.289.173-1.413-.074-.124-.272-.198-.57-.347m-5.421 7.403h-.004a9.87 9.87 0 01-5.031-1.378l-.361-.214-3.741.982.998-3.648-.235-.374a9.86 9.86 0 01-1.51-5.26c.001-5.45 4.436-9.884 9.888-9.884 2.64 0 5.122 1.03 6.988 2.898a9.825 9.825 0 012.893 6.994c-.003 5.45-4.437 9.884-9.885 9.884m8.413-18.297A11.815 11.815 0 0012.05 0C5.495 0 .16 5.335.157 11.892c0 2.096.547 4.142 1.588 5.945L.057 24l6.305-1.654a11.882 11.882 0 005.683 1.448h.005c6.554 0 11.89-5.335 11.893-11.893a11.821 11.821 0 00-3.48-8.413z\"\/>\n      <\/svg>\n    <\/a>\n\n    <!-- Threads -->\n    <a class=\"dn-share-btn\" href=\"https:\/\/www.threads.net\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Threads\" aria-label=\"Threads\" onclick=\"this.href=&#039;https:\/\/www.threads.net\/intent\/post?text=&#039; + encodeURIComponent(document.title + &#039; &#039; + window.location.href);\">\n      <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#000\">\n        <path d=\"M12.186 24h-.007c-3.581-.024-6.334-1.205-8.184-3.509C2.35 18.44 1.5 15.586 1.472 12.01v-.017c.03-3.579.879-6.43 2.525-8.482C5.845 1.205 8.6.024 12.18 0h.014c2.746.02 5.043.725 6.826 2.098 1.677 1.29 2.858 3.13 3.509 5.467l-2.04.569c-1.104-3.96-3.898-5.984-8.304-6.015-2.91.022-5.11.936-6.54 2.717C4.307 6.504 3.616 8.914 3.589 12c.027 3.086.718 5.496 2.057 7.164 1.43 1.783 3.631 2.698 6.54 2.717 2.623-.02 4.358-.631 5.8-2.045 1.647-1.613 1.618-3.593 1.09-4.798-.31-.71-.873-1.3-1.634-1.75-.192 1.352-.622 2.446-1.284 3.272-.886 1.102-2.14 1.704-3.73 1.79-1.202.065-2.361-.218-3.259-.801-1.063-.689-1.685-1.74-1.752-2.964-.065-1.19.408-2.285 1.33-3.082.88-.76 2.119-1.207 3.583-1.291a13.853 13.853 0 013.02.142c-.126-.742-.375-1.332-.74-1.757-.438-.505-1.098-.753-2.003-.76h-.037c-.7 0-1.763.137-2.507 1.268l-1.732-1.168c.98-1.454 2.568-2.233 4.238-2.233h.053c3.395.025 5.422 2.086 5.422 5.635 0 .608-.079 1.186-.237 1.727.805.393 1.504.944 2.068 1.638 1.566 1.908 1.487 4.484-.214 6.177-1.943 1.902-4.337 2.553-7.68 2.578z\"\/>\n      <\/svg>\n    <\/a>\n\n    <!-- LinkedIn -->\n    <a class=\"dn-share-btn\" href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"LinkedIn\" aria-label=\"LinkedIn\" onclick=\"this.href=&#039;https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=&#039; + encodeURIComponent(window.location.href);\">\n      <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#0A66C2\">\n        <path d=\"M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433a2.062 2.062 0 01-2.063-2.065 2.064 2.064 0 112.063 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z\"\/>\n      <\/svg>\n    <\/a>\n\n    <!-- Twitter\/X -->\n    <a class=\"dn-share-btn\" href=\"https:\/\/twitter.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Twitter\/X\" aria-label=\"Twitter\/X\" onclick=\"this.href=&#039;https:\/\/twitter.com\/intent\/tweet?text=&#039; + encodeURIComponent(document.title) + &#039;&amp;url=&#039; + encodeURIComponent(window.location.href);\">\n      <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#000\">\n        <path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-4.714-6.231-5.401 6.231H2.746l7.73-8.835L1.254 2.25H8.08l4.259 5.63zm-1.161 17.52h1.833L7.084 4.126H5.117z\"\/>\n      <\/svg>\n    <\/a>\n\n    <!-- Facebook -->\n    <a class=\"dn-share-btn\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Facebook\" aria-label=\"Facebook\" onclick=\"this.href=&#039;https:\/\/www.facebook.com\/sharer\/sharer.php?u=&#039; + encodeURIComponent(window.location.href);\">\n      <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#1877F2\">\n        <path d=\"M24 12.073c0-6.627-5.373-12-12-12s-12 5.373-12 12c0 5.99 4.388 10.954 10.125 11.854v-8.385H7.078v-3.47h3.047V9.43c0-3.007 1.792-4.669 4.533-4.669 1.312 0 2.686.235 2.686.235v2.953H15.83c-1.491 0-1.956.925-1.956 1.874v2.25h3.328l-.532 3.47h-2.796v8.385C19.612 23.027 24 18.062 24 12.073z\"\/>\n      <\/svg>\n    <\/a>\n\n  <\/div>\n<\/div><\/div><\/div>\r\n\r\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><a href=\"https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs\" target=\"_blank\" rel=\"noopener\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2025\/05\/Play-GIF-undefined-1.gif\" width=\"400\" height=\"713\" srcset=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2025\/05\/Play-GIF-undefined-1.gif 400w\" sizes=\"(max-width: 400px) 100vw, 400px\" class=\"wp-image-266417\" alt=\"leadgen-side-banner\" title=\"Play-GIF-undefined 1\" \/><\/span><\/a><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":38,"featured_media":268664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[455],"tags":[],"class_list":["post-267657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"_links":{"self":[{"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/posts\/267657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/comments?post=267657"}],"version-history":[{"count":13,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/posts\/267657\/revisions"}],"predecessor-version":[{"id":272927,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/posts\/267657\/revisions\/272927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/media\/268664"}],"wp:attachment":[{"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/media?parent=267657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/categories?post=267657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/tags?post=267657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}