{"id":269328,"date":"2026-07-28T08:32:01","date_gmt":"2026-07-28T08:32:01","guid":{"rendered":"https:\/\/www.digitalnest.in\/blog\/?p=269328"},"modified":"2026-07-28T08:59:04","modified_gmt":"2026-07-28T08:59:04","slug":"abm-marketing-lead-generation","status":"publish","type":"post","link":"https:\/\/www.digitalnest.in\/blog\/abm-marketing-lead-generation\/","title":{"rendered":"How Can Companies Generate Leads Using ABM Marketing? The Ultimate 2026 Guide"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;e1027fc9-4522-42a7-aeff-993df0aa0425&#8243; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;385px&#8221; min_height_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1109px&#8221; max_width_tablet=&#8221;1100px&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;-23px||||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;-35px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;|||12px|false|false&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover_enabled=&#8221;off|desktop&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][dsm_breadcrumbs home_icon=&#8221;&#xe009;||divi||400&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;79c58cd8-7358-4cf2-8da7-43b8d5dd7f78&#8243; width=&#8221;100%&#8221; max_width=&#8221;1120px&#8221; max_width_tablet=&#8221;1120px&#8221; max_width_phone=&#8221;1120px&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_margin_tablet=&#8221;|||0px|false|false&#8221; custom_margin_phone=&#8221;-3px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;|||28px|false|false&#8221; custom_padding_phone=&#8221;|||10px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_breadcrumbs][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;33px&#8221; header_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;-20px|||-13px|false|false&#8221; custom_margin_tablet=&#8221;-25px|||28px|false|false&#8221; custom_margin_phone=&#8221;-15px|0px||0px|false|true&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|10px||10px|false|true&#8221; header_font_size_tablet=&#8221;50px&#8221; header_font_size_phone=&#8221;25px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;1.1em&#8221; header_line_height_phone=&#8221;1.3em&#8221; header_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>How Can Companies Generate Leads Using ABM Marketing? The Ultimate 2026 Guide<\/h1>\n<p>[\/et_pb_text][et_pb_post_title title=&#8221;off&#8221; featured_image=&#8221;off&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;&#8211;et_global_body_font||||||||&#8221; meta_text_color=&#8221;#FFFFFF&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|phone&#8221; max_height_tablet=&#8221;&#8221; max_height_phone=&#8221;&#8221; max_height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;-14px||||false|false&#8221; custom_margin_tablet=&#8221;-14px||||false|false&#8221; custom_margin_phone=&#8221;-20px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;|||28px|false|false&#8221; custom_padding_phone=&#8221;|||10px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; meta_font_size_tablet=&#8221;&#8221; meta_font_size_phone=&#8221;&#8221; meta_font_size_last_edited=&#8221;on|phone&#8221; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Summary<\/h3>\n<p><span style=\"font-weight: 400;\">ABM Marketing flips lead generation from chasing volume to targeting the right accounts. Instead of broad outreach, companies focus on high-value prospects with personalised campaigns, multi-channel touchpoints, and strong sales-marketing alignment. The result? Better leads, faster deals, and higher ROI. If you understand how ABM works, you stop wasting effort and start closing smarter.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][et_pb_heading title=&#8221;Introduction &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Most companies don&#8217;t have a traffic problem. They have a quality problem. You can run ads, publish blogs, and build funnel after funnel, yet still fill your pipeline with people who were never going to buy. That&#8217;s the gap ABM Marketing closes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traditional lead generation works like casting a wide net and hoping something worth keeping swims in. Account-Based Marketing flips that logic: instead of chasing volume, you target the specific high-value accounts most likely to convert, close faster, and stay. The results back it up, with companies running ABM reporting up to 87% better ROI, 58% larger deal sizes, and 60% higher win rates. If you sell to enterprise or mid-market B2B buyers, this is the shift that changes your pipeline, and this guide walks you through exactly how to do it, step by step.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][et_pb_heading title=&#8221;How Can Companies Generate Leads Using ABM Marketing? The Ultimate 2026 Guide&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;28px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||||false|false&#8221; title_font_size_tablet=&#8221;28px&#8221; title_font_size_phone=&#8221;22px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-10px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Most companies don\u2019t struggle with traffic; they struggle with quality leads. You can run ads, publish blogs, and build funnels, yet still attract people who never convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where <strong>ABM Marketing<\/strong> changes the game.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The conventional methods of lead generation usually involve pressing the button, aiming at the centre of the network, and hoping to catch something. You attract hundreds of prospects, only to discover most never fit or convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies using <strong>ABM Marketing<\/strong> today report up to 87% better ROI than other tactics. Many have observed 58% larger deal sizes and 60% higher win rates when combined with account-based advertising. The plan will transform your pipeline if your business is sold off to some enterprises or mid-market buyers in B2B.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Account-Based Marketing is more focused and targets particular high-value accounts, the ones that are most likely to convert, close quicker, and yield sustainable revenue. It is direct, to the point, personalised and tailored to stimulate B2B growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, you will learn how companies create leads with <strong>ABM marketing<\/strong> on a step-by-step basis. No bullshit, just tactics that really count.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_option_url=&#8221;https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs&#8221; link_option_url_new_window=&#8221;on&#8221; global_module=&#8221;266506&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.simple-popup-wrap{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* overlay *\/<!-- [et_pb_line_break_holder] -->.simple-popup-overlay{<!-- [et_pb_line_break_holder] -->  position:fixed;<!-- [et_pb_line_break_holder] -->  inset:0;<!-- [et_pb_line_break_holder] -->  background:rgba(0,0,0,0.55);<!-- [et_pb_line_break_holder] -->  opacity:0;<!-- [et_pb_line_break_holder] -->  visibility:hidden;<!-- [et_pb_line_break_holder] 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.simple-popup-img{<!-- [et_pb_line_break_holder] -->    border-radius:14px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .simple-popup-img img{<!-- [et_pb_line_break_holder] -->    border-radius:14px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .simple-popup-img.active{<!-- [et_pb_line_break_holder] -->    transform:scale(1.02);<!-- [et_pb_line_break_holder] -->    box-shadow:0 16px 34px rgba(0,0,0,0.24);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"simple-popup-wrap\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"simple-popup-overlay\" id=\"popupOverlay12\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"simple-popup-img\" id=\"popupImage12\"><!-- [et_pb_line_break_holder] -->    <picture><!-- [et_pb_line_break_holder] --><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.digitalnest.in\/wp-content\/uploads\/2026\/05\/brouchure.jpg\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/www.digitalnest.in\/wp-content\/uploads\/2026\/05\/leadgen-banner-brouchure.jpg\" alt=\"Apply Now\"><!-- [et_pb_line_break_holder] -->    <\/picture><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->(function(){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  const img = document.getElementById('popupImage12');<!-- [et_pb_line_break_holder] -->  const overlay = document.getElementById('popupOverlay12');<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  let enableEffect = false;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  function isInViewport(){<!-- [et_pb_line_break_holder] -->    const rect = img.getBoundingClientRect();<!-- [et_pb_line_break_holder] -->    const vh = window.innerHeight;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    return rect.top <= vh * 0.85 &#038;&#038; rect.bottom >= vh * 0.2;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  function handlePopup(){<!-- [et_pb_line_break_holder] -->    if(!enableEffect) return;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    const active = isInViewport();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    img.classList.toggle('active', active);<!-- [et_pb_line_break_holder] -->    overlay.classList.toggle('active', active);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  \/* delay after page load *\/<!-- [et_pb_line_break_holder] -->  window.addEventListener('load', function(){<!-- [et_pb_line_break_holder] -->    setTimeout(function(){<!-- [et_pb_line_break_holder] -->      enableEffect = true;<!-- [et_pb_line_break_holder] -->      handlePopup();<!-- [et_pb_line_break_holder] -->    }, 6000);<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  window.addEventListener('scroll', handlePopup, { passive:true });<!-- [et_pb_line_break_holder] -->  window.addEventListener('resize', handlePopup);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->})();<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_heading title=&#8221;What Is ABM in Marketing? (ABM Full Form Explained)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;28px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||||false|false&#8221; title_font_size_tablet=&#8221;28px&#8221; title_font_size_phone=&#8221;22px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-10px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>ABM Marketing (Account-Based Marketing) is a highly targeted business-to-business strategy in which a company focuses on a specific business to promote its product, rather than targeting a broad audience<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is a B2B strategy that views the target company as a single market. The first step is to identify your ideal accounts, then craft every campaign\u2014such as advertising, content, emails, and events\u2014that focuses on their specific pain points, buying committee, and objectives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ABM Marketing begins at the bottom of the funnel, unlike broad inbound marketing, which waits for anyone to raise their hand. You focus on 50\u2013500 accounts (depending on company size) that match your ideal customer profile. Every touchpoint feels personal because it is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This narrow scope is why ABM in marketing delivers better engagement and faster revenue. Marketing qualifies accounts early. Sales joins the conversation sooner. Everyone wins.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ABM stands for<strong> Account-Based Marketing.<\/strong> It is a plan of marketing and selling wherein the marketing and selling departments collaborate to:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Trace valuable accounts<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Create personalised campaigns<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Engage decision-makers directly<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Convert those accounts into customers<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Simple Example&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;21px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;21px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-18px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p id=\"india-online-business-growth\"><span style=\"font-weight: 400;\">Instead of targeting \u201cmarketing managers in India,\u201d ABM targets:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\">50 specific companies<\/li>\n<li style=\"font-weight: 400;\">Key decision-makers within them<\/li>\n<li style=\"font-weight: 400;\">Personalised messaging for each account<\/li>\n<\/ul>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n  font-weight: 400;\n}\n<\/style>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-18px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p id=\"india-online-business-growth\"><span style=\"font-weight: 400;\">This makes outreach more applicable- and much more efficient.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Why ABM Marketing Beats Traditional Lead Generation&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;28px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||||false|false&#8221; title_font_size_tablet=&#8221;28px&#8221; title_font_size_phone=&#8221;22px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-10px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Traditional lead sinks quickly, filling the funnel top and wasting time on tire-kickers. ABM Marketing invests in fewer, better prospects from the start. Here\u2019s the proof:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\">71% of organisations now run ABM programs.<\/li>\n<li style=\"font-weight: 400;\">64% report increased revenue.<\/li>\n<li style=\"font-weight: 400;\">59% see better engagement with ideal customers.<\/li>\n<li style=\"font-weight: 400;\">It reduces sales cycles as you are talking to decision-makers who already fit your ICP.<\/li>\n<\/ul>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n  font-weight: 400;\n}\n<\/style>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-18px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p id=\"india-online-business-growth\"><span style=\"font-weight: 400;\">The biggest difference? Alignment. The target list, messages, and success metrics of marketing and sales are similar. No more handoff drama. Leads are already warmed and prepared to purchase.<br \/>\nIn 2026, consumers shop for themselves. ABM Marketing finds them right at their point, with intent data, predictive scoring, and hyper-personalised experiences.<br \/>\n<\/span><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||55px||false|false&#8221; link_option_url=&#8221;https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs&#8221; link_option_url_new_window=&#8221;on&#8221; global_module=&#8221;266504&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.simple-popup-wrap{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* overlay *\/<!-- [et_pb_line_break_holder] -->.simple-popup-overlay{<!-- [et_pb_line_break_holder] -->  position:fixed;<!-- [et_pb_line_break_holder] -->  inset:0;<!-- [et_pb_line_break_holder] -->  background:rgba(0,0,0,0.55);<!-- 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class=\"simple-popup-overlay\" id=\"popupOverlay6\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"simple-popup-img\" id=\"popupImage6\"><!-- [et_pb_line_break_holder] -->    <picture><!-- [et_pb_line_break_holder] --><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.digitalnest.in\/wp-content\/uploads\/2026\/05\/leaggen-banner-m3.gif\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/www.digitalnest.in\/wp-content\/uploads\/2026\/05\/leaggen-banner-w3.gif\" alt=\"Apply Now\"><!-- [et_pb_line_break_holder] -->    <\/picture><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->(function(){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  const img = document.getElementById('popupImage6');<!-- [et_pb_line_break_holder] -->  const overlay = document.getElementById('popupOverlay6');<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  let enableEffect = false;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  function isInViewport(){<!-- [et_pb_line_break_holder] -->    const rect = img.getBoundingClientRect();<!-- [et_pb_line_break_holder] -->    const vh = window.innerHeight;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    return rect.top <= vh * 0.85 &#038;&#038; rect.bottom >= vh * 0.2;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  function handlePopup(){<!-- [et_pb_line_break_holder] -->    if(!enableEffect) return;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    const active = isInViewport();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    img.classList.toggle('active', active);<!-- [et_pb_line_break_holder] -->    overlay.classList.toggle('active', active);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  \/* delay after page load *\/<!-- [et_pb_line_break_holder] -->  window.addEventListener('load', function(){<!-- [et_pb_line_break_holder] -->    setTimeout(function(){<!-- [et_pb_line_break_holder] -->      enableEffect = true;<!-- [et_pb_line_break_holder] -->      handlePopup();<!-- [et_pb_line_break_holder] -->    }, 6000);<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  window.addEventListener('scroll', handlePopup, { passive:true });<!-- [et_pb_line_break_holder] -->  window.addEventListener('resize', handlePopup);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->})();<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_heading title=&#8221;Why ABM Marketing Works for Lead Generation&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;&#8221; title_line_height_phone=&#8221;&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">ABM works because it aligns effort with the opportunity.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;1. Higher Quality Leads&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;21px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;21px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">You are not investing in arbitrary traffic, but rather, in companies that are already your ideal customer profile (ICP).<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;2. Better Conversion Rates&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;21px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;21px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Individual campaigns enhance interest. Decision-makers do not perceive being sold to.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;3. Shorter Sales Cycles&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;21px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;21px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Tailoring messages will reduce back-and-forth. Prospects move faster.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;4. Stronger ROI&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;21px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;21px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">You are not investing in arbitrary traffic, but rather, in companies that are already your ideal customer profile (ICP).<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;There are three forms of ABM Marketing Strategy&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;21px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;21px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Select the model that matches your resources and the value of an account:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ol class=\"Pros\">\n<li style=\"font-weight: 400;\"><strong>One-to-One (Strategic ABM):<\/strong> Target your 5-10 dream accounts. You design fully personalised campaigns, your own landing pages, your own videos, and even direct-mail packets. Best with enterprise sales that have six or seven-figure transactions.<\/li>\n<li style=\"font-weight: 400;\"><strong>One-to-Few (ABM Lite):<\/strong> Target groups of 10-50 comparable accounts (similar industry, size, or challenge). Your semi-personalised material includes webinars and industry-specific case studies. Most mid-market companies have a great middle ground.<\/li>\n<li style=\"font-weight: 400;\"><strong>One-to-Many (Programmatic ABM):<\/strong> Scale hundreds of accounts with the help of automation and dynamic content. Tools personalise ads and emails at scale based on firmographics and behaviour. Perfect for fast-growing SaaS firms.<\/li>\n<\/ol>\n<p><style>\n.Pros {<\/p>\n<p>  list-style-type: decimal;<\/p>\n<p>  padding-left: 18px;<\/p>\n<p>  margin-bottom: 0;<\/p>\n<p>  font-weight: 400;<\/p>\n<p>}<\/p>\n<\/style>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-18px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">The majority of winning teams begin with one or a few, and Corporate expands as it returns.<br \/>\n<\/span>[\/et_pb_text][et_pb_heading title=&#8221;Step-by-Step: How to Create ABM Leads in ABM Marketing&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;&#8221; title_line_height_phone=&#8221;&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Use the six steps to roll out a lead-generating ABM program that does work.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Step 1: Profile Your Ideal Customer Profile (ICP)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;21px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;21px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Your ICP is a vivid explanation of what kind of company you are targeting.<br \/>\n<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;What it includes:&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\">Sector (e.g., SaaS, fintech, health care)<\/li>\n<li style=\"font-weight: 400;\">The company size (number of employees or turnover)<\/li>\n<li style=\"font-weight: 400;\">Location<\/li>\n<li style=\"font-weight: 400;\">Budget capacity<\/li>\n<li style=\"font-weight: 400;\">Pain points<\/li>\n<\/ul>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n  font-weight: 400;\n}\n<\/style>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Example&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re a Digital Nest (marketing agency), your ICP might be:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\">B2B SaaS companies<\/li>\n<li style=\"font-weight: 400;\">50\u2013500 employees<\/li>\n<li style=\"font-weight: 400;\">Struggling with lead generation<\/li>\n<li style=\"font-weight: 400;\">Already spending on marketing<\/li>\n<\/ul>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n  font-weight: 400;\n}\n<\/style>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Without a clear ICP, ABM becomes guesswork.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Step 2: Build Your Target Account List&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;21px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;21px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Begin with your most valuable customers. Include college firmographic data (revenue, industry, employees) and technographic data (tools they use). Add intent signals\u2014who\u2019s researching solutions like yours right now? Aim for 50\u2013200 accounts initially. Involve sales early; they know which companies are truly ready.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where ABM becomes precise.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;What to do:&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\">Name 50\u2013200 best companies<\/li>\n<li style=\"font-weight: 400;\">Use LinkedIn, Crunchbase, or Apollo<\/li>\n<li style=\"font-weight: 400;\">Rank accounts by fit and potential<\/li>\n<\/ul>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n  font-weight: 400;\n}\n<\/style>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Tip&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Segment your list into tiers:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\"><strong>Tier 1:<\/strong> High-value (full-personalised campaigns)<\/li>\n<li style=\"font-weight: 400;\"><strong>Tier 2:<\/strong> Desire, medium value (semi-personalised)<\/li>\n<li style=\"font-weight: 400;\"><strong>Tier 3:<\/strong> Scaled outreach<\/li>\n<\/ul>\n<p><style>\n.Pros {<\/p>\n<p>  list-style-type: disc;<\/p>\n<p>  padding-left: 18px;<\/p>\n<p>  margin-bottom: 0;<\/p>\n<p>  font-weight: 400;<\/p>\n<p>}<\/p>\n<\/style>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Step 3: Optimise and Measure Performance&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;21px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;21px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">You can never work on something that you are not tracking.<\/span>[\/et_pb_text][et_pb_heading title=&#8221;Key ABM metrics:&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\">Engagement rate<\/li>\n<li style=\"font-weight: 400;\">Meeting bookings<\/li>\n<li style=\"font-weight: 400;\">Pipeline value<\/li>\n<li style=\"font-weight: 400;\">Conversion rate<\/li>\n<li style=\"font-weight: 400;\">ROI<\/li>\n<\/ul>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n  font-weight: 400;\n}\n<\/style>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Focus on account-level metrics, not just leads.<\/span>[\/et_pb_text][et_pb_heading title=&#8221;Step 4: Research Pain Points Deeply&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;21px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;21px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t guess. Read their recent earnings calls, LinkedIn posts, job postings, and reviews. What keeps the CFO up at night? How does the marketing team struggle? This study forms the basis of any content.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Step 5: Design Personalised Campaigns&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;21px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;21px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Build multi-channel sequences:<\/span>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\">LinkedIn ads that mention their company name<\/li>\n<li style=\"font-weight: 400;\">Custom landing pages with their logo and challenges<\/li>\n<li style=\"font-weight: 400;\">Email nurtures that reference their specific situation<\/li>\n<li style=\"font-weight: 400;\">Direct mail or event invites for high-value accounts<\/li>\n<\/ul>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n  font-weight: 400;\n}\n<\/style>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Weak vs Strong Example&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;21px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;21px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">\u274c \u201cWe help businesses grow with marketing.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 \u201cNoticed your recent expansion\u2014are you scaling your inbound lead system to match?\u201d<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Insight&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;21px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;21px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Personalisation does not only mean to introduce a name, but also relevance. A single campaign may consist of display advertisements, content syndication, and personalised videos.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Step 6: Use Multi-Channel Outreach&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;21px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;21px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">ABM is most effective when you touch upon many touchpoints.<br \/>\n<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Channels to use:&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\">LinkedIn outreach<\/li>\n<li style=\"font-weight: 400;\">Email campaigns<\/li>\n<li style=\"font-weight: 400;\">Paid ads (account targeting)<\/li>\n<li style=\"font-weight: 400;\">Website personalization<\/li>\n<li style=\"font-weight: 400;\">Webinars or events<\/li>\n<\/ul>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n  font-weight: 400;\n}\n<\/style>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Example Strategy&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ol class=\"Pros\">\n<li style=\"font-weight: 400;\">Connect on LinkedIn<\/li>\n<li style=\"font-weight: 400;\">Send personalized message<\/li>\n<li style=\"font-weight: 400;\">Follow up with an email<\/li>\n<li style=\"font-weight: 400;\">Retarget with ads<\/li>\n<\/ol>\n<style>\n.Pros {\n  list-style-type: decimal;\n  padding-left: 18px;\n  margin-bottom: 0;\n  font-weight: 400;\n}\n<\/style>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">This creates familiarity and trust.<\/span>[\/et_pb_text][et_pb_heading title=&#8221;Step 7: Align Sales and Marketing, Teams&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;21px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;21px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">ABM fails when teams work in silos.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;What alignment looks like:&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\">Shared goals<\/li>\n<li style=\"font-weight: 400;\">Common target account list<\/li>\n<li style=\"font-weight: 400;\">Unified messaging<\/li>\n<li style=\"font-weight: 400;\">Regular feedback loops<\/li>\n<\/ul>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n  font-weight: 400;\n}\n<\/style>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Marketing warms the account. Sales close it.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Step 8: Create Account-Specific Content&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;21px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;21px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Generic content doesn\u2019t work in ABM.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Types of content:&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\">Personalised landing pages<\/li>\n<li style=\"font-weight: 400;\">Case studies relevant to their industry<\/li>\n<li style=\"font-weight: 400;\">Custom proposals<\/li>\n<li style=\"font-weight: 400;\">Industry-specific reports<\/li>\n<\/ul>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n  font-weight: 400;\n}\n<\/style>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Example&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Instead of a general ebook:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\">B2B SaaS companies<\/li>\n<li style=\"font-weight: 400;\">50\u2013500 employees<\/li>\n<li style=\"font-weight: 400;\">Struggling with lead generation<\/li>\n<li style=\"font-weight: 400;\">Already spending on marketing<\/li>\n<\/ul>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n  font-weight: 400;\n}\n<\/style>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Without a clear ICP, ABM becomes guesswork.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Key ABM metrics:&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\">Engagement rate<\/li>\n<li style=\"font-weight: 400;\">Meeting bookings<\/li>\n<li style=\"font-weight: 400;\">Pipeline value<\/li>\n<li style=\"font-weight: 400;\">Conversion rate<\/li>\n<li style=\"font-weight: 400;\">ROI<\/li>\n<\/ul>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n  font-weight: 400;\n}\n<\/style>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Focus on account-level metrics, not just leads.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Step 9: Use Data and Intent Signals&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;21px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;21px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Intent data helps you identify who is ready to buy.<br \/>\n<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Signals to track:&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\">Website visits<\/li>\n<li style=\"font-weight: 400;\">Content downloads<\/li>\n<li style=\"font-weight: 400;\">LinkedIn engagement<\/li>\n<li style=\"font-weight: 400;\">Search behavior<\/li>\n<\/ul>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n  font-weight: 400;\n}\n<\/style>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Tools:&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\">HubSpot<\/li>\n<li style=\"font-weight: 400;\">Demandbase<\/li>\n<li style=\"font-weight: 400;\">Clearbit<\/li>\n<\/ul>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n  font-weight: 400;\n}\n<\/style>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Insight&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">ABM becomes powerful when you combine intent + personalisation.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||55px||false|false&#8221; link_option_url=&#8221;https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs&#8221; link_option_url_new_window=&#8221;on&#8221; global_module=&#8221;266500&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.simple-popup-wrap{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* overlay *\/<!-- [et_pb_line_break_holder] -->.simple-popup-overlay{<!-- [et_pb_line_break_holder] -->  position:fixed;<!-- [et_pb_line_break_holder] -->  inset:0;<!-- [et_pb_line_break_holder] -->  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[et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* Mobile *\/<!-- [et_pb_line_break_holder] -->@media (max-width:767px){<!-- [et_pb_line_break_holder] -->  .simple-popup-img{<!-- [et_pb_line_break_holder] -->    border-radius:14px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .simple-popup-img img{<!-- [et_pb_line_break_holder] -->    border-radius:14px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .simple-popup-img.active{<!-- [et_pb_line_break_holder] -->    transform:scale(1.02);<!-- [et_pb_line_break_holder] -->    box-shadow:0 16px 34px rgba(0,0,0,0.24);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"simple-popup-wrap\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"simple-popup-overlay\" id=\"popupOverlay9\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"simple-popup-img\" id=\"popupImage9\"><!-- [et_pb_line_break_holder] -->    <picture><!-- [et_pb_line_break_holder] --><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.digitalnest.in\/wp-content\/uploads\/2026\/05\/leadgenbanner-mbam5.jpg\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/www.digitalnest.in\/wp-content\/uploads\/2026\/05\/esldf.jpg\" alt=\"Apply Now\"><!-- [et_pb_line_break_holder] -->    <\/picture><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->(function(){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  const img = document.getElementById('popupImage9');<!-- [et_pb_line_break_holder] -->  const overlay = document.getElementById('popupOverlay9');<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  let enableEffect = false;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  function isInViewport(){<!-- [et_pb_line_break_holder] -->    const rect = img.getBoundingClientRect();<!-- [et_pb_line_break_holder] -->    const vh = window.innerHeight;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    return rect.top <= vh * 0.85 &#038;&#038; rect.bottom >= vh * 0.2;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  function handlePopup(){<!-- [et_pb_line_break_holder] -->    if(!enableEffect) return;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    const active = isInViewport();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    img.classList.toggle('active', active);<!-- [et_pb_line_break_holder] -->    overlay.classList.toggle('active', active);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  \/* delay after page load *\/<!-- [et_pb_line_break_holder] -->  window.addEventListener('load', function(){<!-- [et_pb_line_break_holder] -->    setTimeout(function(){<!-- [et_pb_line_break_holder] -->      enableEffect = true;<!-- [et_pb_line_break_holder] -->      handlePopup();<!-- [et_pb_line_break_holder] -->    }, 6000);<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  window.addEventListener('scroll', handlePopup, { passive:true });<!-- [et_pb_line_break_holder] -->  window.addEventListener('resize', handlePopup);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->})();<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_heading title=&#8221;Top Tactics and Channels That Actually Work&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;&#8221; title_line_height_phone=&#8221;&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p id=\"amity-online-overview\"><span style=\"font-weight: 400;\">ABM Marketing shines when you use multiple channels together.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\"><strong>Content Syndication:<\/strong> Place your best eBooks and reports on targeted platforms. Prospects download them, and you get verified leads from your exact accounts. The cost-per-lead predicts budgeting.<\/li>\n<li style=\"font-weight: 400;\"><strong>LinkedIn Account Targeting:<\/strong> Find particular businesses and titles by sponsored content or InMail.<\/li>\n<li style=\"font-weight: 400;\"><strong>Account-Based Display Ads:<\/strong> Show personalised, dynamic creatives tailored to the visitor&#8217;s company.<\/li>\n<li style=\"font-weight: 400;\"><strong>Personalised Email Sequences:<\/strong> Utilise dynamic content that replaces their industry or challenge.<\/li>\n<li style=\"font-weight: 400;\"><strong>Direct Mail + Digital:<\/strong> This will include a physical mailed-out item (branded notebook, custom report), followed by a LinkedIn video.<\/li>\n<li style=\"font-weight: 400;\"><strong>Virtual or Face-to-Face Events:<\/strong> Conduct special roundtables with your target audience.<\/li>\n<\/ul>\n<p><style>\n.Pros {<\/p>\n<p>  list-style-type: disc;<\/p>\n<p>  padding-left: 18px;<\/p>\n<p>  margin-bottom: 0;<\/p>\n<p>  font-weight: 400;<\/p>\n<p>}<\/p>\n<\/style>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-18px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">And when you combine three or more channels, you will achieve the best results. One-touch campaigns do not produce incremental progress.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Role of an ABM Marketing Agency&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;&#8221; title_line_height_phone=&#8221;&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">An <strong>ABM Marketing Agency<\/strong> will help businesses to successfully adopt and implement ABM strategies.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;What they do:&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\">Identify target accounts<\/li>\n<li style=\"font-weight: 400;\">Build outreach campaigns<\/li>\n<li style=\"font-weight: 400;\">Create personalised content<\/li>\n<li style=\"font-weight: 400;\">Manage tools and automation<\/li>\n<li style=\"font-weight: 400;\">Track performance<\/li>\n<\/ul>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n  font-weight: 400;\n}\n<\/style>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;When to hire one&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\">You lack internal expertise<\/li>\n<li style=\"font-weight: 400;\">Your sales cycles are long<\/li>\n<li style=\"font-weight: 400;\">You want faster pipeline growth<\/li>\n<\/ul>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n  font-weight: 400;\n}\n<\/style>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">For businesses like <strong>Digital Nest,<\/strong> offering ABM services can be a major growth opportunity.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Tools and Technologies to Have in 2026&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;&#8221; title_line_height_phone=&#8221;&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Modern ABM Marketing runs on smart tech:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\"><strong>Intent Data Platforms (6sense, Demandbase):<\/strong> Spot accounts researching your keywords right now.<\/li>\n<li style=\"font-weight: 400;\"><strong>Predictive Account Scoring:<\/strong> AI ranks accounts by likelihood to buy. Leading tools hit nearly 85% accuracy.<\/li>\n<li style=\"font-weight: 400;\"><strong>Marketing Automation (HubSpot, Marketo):<\/strong> Multi-channel and dynamically attractive material.<\/li>\n<li style=\"font-weight: 400;\"><strong>Account Enrichment Tools (Clearbit, ZoomInfo):<\/strong> Enter in contact information and purchasing indicators.<\/li>\n<li style=\"font-weight: 400;\"><strong>Web Personalisation (Mutiny):<\/strong> Display homepage variations to different accounts.<\/li>\n<li style=\"font-weight: 400;\"><strong>CRM Integration:<\/strong> This is necessary to make sure that sales and marketing are on the same page.<\/li>\n<\/ul>\n<p><style>\n.Pros {<\/p>\n<p>  list-style-type: disc;<\/p>\n<p>  padding-left: 18px;<\/p>\n<p>  margin-bottom: 0;<\/p>\n<p>  font-weight: 400;<\/p>\n<p>}<\/p>\n<\/style>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-18px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">AI now handles personalisation at scale. Predictive scoring shortens sales cycles by 23\u201330%. Choose tools that integrate cleanly and focus on your target list.<\/span>[\/et_pb_text][et_pb_heading title=&#8221;ABM Marketing Case Study\/Examples in the Real World.&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;&#8221; title_line_height_phone=&#8221;&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\"><strong>Thomson Reuters:<\/strong> Hosted 700 high-account specific events. They invited stakeholders to private panels and followed up aggressively.<\/li>\n<li style=\"font-weight: 400;\"><strong>Result:<\/strong> Winner in 95% of the targeted accounts.<\/li>\n<li style=\"font-weight: 400;\"><strong>VersionOne (now Digital.ai):<\/strong> Reactivated dormant accounts via the Terminus platform using intent-based ads. They achieved an 88% engagement rate and doubled the number of sales opportunities.<\/li>\n<li style=\"font-weight: 400;\"><strong>Average opportunity:<\/strong> Value jumped 45%.<\/li>\n<li style=\"font-weight: 400;\"><strong>GumGum:<\/strong> Created a custom comic book for T-Mobile\u2019s CEO (who loves Batman). They mailed 100 copies with a landing page. The CEO shared it publicly, meetings followed, and they won the account.<\/li>\n<li style=\"font-weight: 400;\"><strong>CloudTalk:<\/strong> Identified 1,000 monthly website visitors using visitor tracking. They targeted the top 20 most active browsers with personalised campaigns.<\/li>\n<li style=\"font-weight: 400;\"><strong>Outcome:<\/strong> 20 additional trial enrolments each month \u2014 each with hundreds or thousands of dollars in revenue.<\/li>\n<\/ul>\n<p><style>\n.Pros {<\/p>\n<p>  list-style-type: disc;<\/p>\n<p>  padding-left: 18px;<\/p>\n<p>  margin-bottom: 0;<\/p>\n<p>  font-weight: 400;<\/p>\n<p>}<\/p>\n<\/style>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-18px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>These examples show a consistent truth: the closer and more personal your outreach, the sooner leads convert.<\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;ABM vs Traditional Lead Generation&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;&#8221; title_line_height_phone=&#8221;&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Open+Sans:wght@400;600;700&display=swap');<\/p>\n<p>.dn-abm-wrap { width:100% !important; max-width:900px !important; margin:0 auto !important; font-family:'Open Sans',Arial,sans-serif !important; 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_builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;&#8221; title_line_height_phone=&#8221;&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Disregard such vanity metrics as total leads. Track these instead:<br \/>\n<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\">The rate of account engagement (how many target accounts interact)<\/li>\n<li style=\"font-weight: 400;\">Speed of pipeline (speed of deals) (how fast deals move)<\/li>\n<li style=\"font-weight: 400;\">Win rate on targeted accounts<\/li>\n<li style=\"font-weight: 400;\">Average deal size<\/li>\n<li style=\"font-weight: 400;\">Customer acquisition cost vs. lifetime value<\/li>\n<li style=\"font-weight: 400;\">Sales cycle length<\/li>\n<li style=\"font-weight: 400;\">Account progression rate (how many move from target to opportunity to close)<\/li>\n<\/ul>\n<p><style>\n.Pros {<\/p>\n<p>  list-style-type: disc;<\/p>\n<p>  padding-left: 18px;<\/p>\n<p>  margin-bottom: 0;<\/p>\n<p>  font-weight: 400;<\/p>\n<p>}<\/p>\n<\/style>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-18px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Gartner found ABM increases overall account engagement by 28%. Set standards in the first month and improve every quarter.<\/span>[\/et_pb_text][et_pb_heading title=&#8221;Future of ABM Marketing (2026 and Beyond)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;&#8221; title_line_height_phone=&#8221;&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">ABM is evolving fast.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Key trends:&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; custom_margin_phone=&#8221;-25px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\">AI-driven personalization<\/li>\n<li style=\"font-weight: 400;\">Predictive analytics<\/li>\n<li style=\"font-weight: 400;\">Hyper-targeted ads<\/li>\n<li style=\"font-weight: 400;\">Sales + marketing + data integration<\/li>\n<\/ul>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n  font-weight: 400;\n}\n<\/style>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Insight:&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-15px||||false|false&#8221; custom_margin_phone=&#8221;-15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;21px&#8221; title_font_size_phone=&#8221;18px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<p><span style=\"font-weight: 400;\">The future of ABM isn\u2019t just targeting\u2014it\u2019s predicting and adapting in real-time<\/span><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_option_url=&#8221;https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs&#8221; link_option_url_new_window=&#8221;on&#8221; global_module=&#8221;266845&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] 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--><!-- [et_pb_line_break_holder] -->  window.addEventListener('scroll', handlePopup, { passive:true });<!-- [et_pb_line_break_holder] -->  window.addEventListener('resize', handlePopup);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->})();<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f3dcb2e5-e71b-4405-b33a-6f2fbad3ced7&#8243; header_2_font=&#8221;Inter||||||||&#8221; header_2_font_size=&#8221;22px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_line_height=&#8221;1.1em&#8221; custom_margin_phone=&#8221;-40px||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; header_2_line_height_tablet=&#8221;1.3em&#8221; header_2_line_height_phone=&#8221;1.8em&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Conclusion<\/h3>\n<p><span style=\"font-weight: 400;\">ABM Marketing is not another strategy; it is a paradigm shift in how companies approach lead generation. You prioritise value rather than volume.<\/span><\/p>\n<p><strong>Key Takeaways:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Define a strong ICP<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Target specific accounts<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Personalize everything<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Align sales and marketing<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Use data to guide decisions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When done properly, ABM Marketing does not just generate leads; it creates high-quality pipelines that effectively convert.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;FAQs&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;28px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||||false|false&#8221; title_font_size_tablet=&#8221;28px&#8221; title_font_size_phone=&#8221;22px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_toggle title=&#8221;1. What is the ABM full form in marketing?&#8221; open_toggle_text_color=&#8221;#171a22&#8243; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_text_color=&#8221;#171a22&#8243; closed_toggle_background_color=&#8221;#FFFFFF&#8221; icon_color=&#8221;#0c71c3&#8243; toggle_icon=&#8221;&#x3b;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;24px&#8221; open_icon_color=&#8221;#0C71C3&#8243; open_toggle_icon=&#8221;&#x3a;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;24px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#171a22&#8243; title_font=&#8221;Inter|600|||||||&#8221; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.3em&#8221; closed_title_font=&#8221;Inter|600|||||||&#8221; closed_title_font_size=&#8221;18px&#8221; body_font=&#8221;Inter||||||||&#8221; body_text_color=&#8221;#171a22&#8243; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;-18px||5px||false|false&#8221; custom_margin_tablet=&#8221;-18px||5px||false|false&#8221; custom_margin_phone=&#8221;-18px|10px|5px|10px|false|true&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px|25px|10px|25px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">ABM is short-form Account-Based Marketing. It is a direct B2B approach, a targeted programme that focuses on high-value accounts with individualised campaigns rather than mass outreach.<\/span>[\/et_pb_toggle][et_pb_toggle title=&#8221;2. What is ABM in marketing, and how does it generate leads?&#8221; open_toggle_text_color=&#8221;#171a22&#8243; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_text_color=&#8221;#171a22&#8243; closed_toggle_background_color=&#8221;#FFFFFF&#8221; icon_color=&#8221;#0c71c3&#8243; toggle_icon=&#8221;&#x3b;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;24px&#8221; open_icon_color=&#8221;#0C71C3&#8243; open_toggle_icon=&#8221;&#x3a;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;24px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#171a22&#8243; title_font=&#8221;Inter|600|||||||&#8221; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.3em&#8221; closed_title_font=&#8221;Inter|600|||||||&#8221; closed_title_font_size=&#8221;18px&#8221; body_font=&#8221;Inter||||||||&#8221; body_text_color=&#8221;#171a22&#8243; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;0px||5px||false|false&#8221; custom_margin_tablet=&#8221;-18px||5px||false|false&#8221; custom_margin_phone=&#8221;0px|10px|5px|10px|false|true&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px|25px|10px|25px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">ABM in marketing approach identifies your target accounts and produces channel-fitting content and experiences. Leads are generated by interested parties in those accounts that qualify themselves through customised personalities.<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;3. Is ABM Marketing better than traditional lead generation?&#8221; open_toggle_text_color=&#8221;#171a22&#8243; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_text_color=&#8221;#171a22&#8243; closed_toggle_background_color=&#8221;#FFFFFF&#8221; icon_color=&#8221;#0c71c3&#8243; toggle_icon=&#8221;&#x3b;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;24px&#8221; open_icon_color=&#8221;#0C71C3&#8243; open_toggle_icon=&#8221;&#x3a;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;24px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#171a22&#8243; title_font=&#8221;Inter|600|||||||&#8221; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.3em&#8221; closed_title_font=&#8221;Inter|600|||||||&#8221; closed_title_font_size=&#8221;18px&#8221; body_font=&#8221;Inter||||||||&#8221; body_text_color=&#8221;#171a22&#8243; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;0px||5px||false|false&#8221; custom_margin_tablet=&#8221;-18px||5px||false|false&#8221; custom_margin_phone=&#8221;0px|10px|5px|10px|false|true&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px|25px|10px|25px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Yes, in B2B, where the solutions are complex. ABM delivers higher-quality leads, better team fit, larger deal sizes, and higher returns. The volume of conventional lead gen works, but with a lower conversion rate.<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;4. Which tools are best for ABM lead generation in 2026?&#8221; open_toggle_text_color=&#8221;#171a22&#8243; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_text_color=&#8221;#171a22&#8243; closed_toggle_background_color=&#8221;#FFFFFF&#8221; icon_color=&#8221;#0c71c3&#8243; toggle_icon=&#8221;&#x3b;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;24px&#8221; open_icon_color=&#8221;#0C71C3&#8243; open_toggle_icon=&#8221;&#x3a;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;24px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#171a22&#8243; title_font=&#8221;Inter|600|||||||&#8221; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.3em&#8221; closed_title_font=&#8221;Inter|600|||||||&#8221; closed_title_font_size=&#8221;18px&#8221; body_font=&#8221;Inter||||||||&#8221; body_text_color=&#8221;#171a22&#8243; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;0px||5px||false|false&#8221; custom_margin_tablet=&#8221;-18px||5px||false|false&#8221; custom_margin_phone=&#8221;0px|10px|5px|10px|false|true&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px|25px|10px|25px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Best tools are intent-based platforms (6sense and Demandbase), personalisation engines (Mutiny), and automation suites (HubSpot and Marketo). Use them with LinkedIn Sales Navigator to achieve maximum.<br \/>\n<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;5. How do I choose the right ABM Marketing Agency?&#8221; open_toggle_text_color=&#8221;#171a22&#8243; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_text_color=&#8221;#171a22&#8243; closed_toggle_background_color=&#8221;#FFFFFF&#8221; icon_color=&#8221;#0c71c3&#8243; toggle_icon=&#8221;&#x3b;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;24px&#8221; open_icon_color=&#8221;#0C71C3&#8243; open_toggle_icon=&#8221;&#x3a;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;24px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#171a22&#8243; title_font=&#8221;Inter|600|||||||&#8221; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.3em&#8221; closed_title_font=&#8221;Inter|600|||||||&#8221; closed_title_font_size=&#8221;18px&#8221; body_font=&#8221;Inter||||||||&#8221; body_text_color=&#8221;#171a22&#8243; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;0px||5px||false|false&#8221; custom_margin_tablet=&#8221;-18px||5px||false|false&#8221; custom_margin_phone=&#8221;0px|10px|5px|10px|false|true&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px|25px|10px|25px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Search for agencies with demonstrated case studies, solid reporting, and industry experience. They should offer a complete turnkey solution\u2014from target list creation to campaign execution and evaluation<br \/>\nDigital Nest specialises in this specifically for startups and emerging businesses.<br \/>\nAlways begin with a small number and increase gradually; monitor your pipeline fill-up. ABM Marketing is not complicated; it is simply more intelligent.<br \/>\nNow go put it to work.<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_heading title=&#8221;Course Recommendations&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#007DC6&#8243; title_font_size=&#8221;28px&#8221; custom_margin=&#8221;30px||||false|false&#8221; title_font_size_tablet=&#8221;28px&#8221; title_font_size_phone=&#8221;22px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;267834&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"dnp6uWrapPicArrow\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"><!-- [et_pb_line_break_holder] -->  <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin><!-- [et_pb_line_break_holder] -->  <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Roboto:wght@400;500;700&#038;display=swap\" rel=\"stylesheet\"><!-- [et_pb_line_break_holder] -->  <link rel=\"stylesheet\" href=\"https:\/\/cdn.jsdelivr.net\/npm\/swiper@11\/swiper-bundle.min.css\"\/><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"dnp6u-pa-outer\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <button type=\"button\" class=\"dnp6u-pa-arrow dnp6u-pa-prev\" aria-label=\"Previous\"><!-- [et_pb_line_break_holder] -->      <span>\u2039<\/span><!-- [et_pb_line_break_holder] -->    <\/button><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"dnp6u-pa-slider swiper\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div 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[et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-subtitle dnp6u-pa-subtitle-empty\"> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->              <\/p>\n<ul class=\"dnp6u-pa-features\"><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\uddd3<\/span> 12 Months | Classroom Training<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\u23f0<\/span> 320+ Learning Hours<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\udc68\u200d\ud83c\udf93<\/span> Assured Placements and Internships<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\udcca<\/span> Live Case Studies and Projects<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83c\udf93<\/span> 21+ Certificates<\/li>\n<p><!-- [et_pb_line_break_holder] -->              <\/ul>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-buttons\"><!-- [et_pb_line_break_holder] -->  <a href=\"https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs \" class=\"dnp6u-pa-btn dnp6u-pa-btn-blue\" target=\"_blank\" rel=\"noopener\">Brochure \u2193<\/a><!-- [et_pb_line_break_holder] -->  <a href=\"https:\/\/www.digitalnest.in\/post-graduate-program-in-digital-marketing\/\" class=\"dnp6u-pa-btn dnp6u-pa-btn-white\">View Program<\/a><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] -->            <\/div>\n<p><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <!-- CARD 2 --><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"swiper-slide\"><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"dnp6u-pa-card\"><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"dnp6u-pa-image\"><!-- [et_pb_line_break_holder] -->              <img decoding=\"async\" src=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2026\/03\/MicrosoftTeams-image-53-980x546-1-480x267-1.webp\" alt=\"CDP Program\"><!-- [et_pb_line_break_holder] -->            <\/div>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"dnp6u-pa-content\"><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-badge\">CDP<\/div>\n<p><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-title\">Certified Digital Marketing Program<\/div>\n<p><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-subtitle\">Classroom | Online | E &#8211; Learning<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->              <\/p>\n<ul class=\"dnp6u-pa-features\"><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\uddd3<\/span> 5 Months<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\u23f0<\/span> 200+ Learning Hours<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\udc68\u200d\ud83c\udf93<\/span> Assured Placements and Internships<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\udcca<\/span> Live Case Studies and Projects<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83c\udf93<\/span> 11+ Certificates<\/li>\n<p><!-- [et_pb_line_break_holder] -->              <\/ul>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-buttons\"><!-- [et_pb_line_break_holder] -->                <a href=\"https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs \" class=\"dnp6u-pa-btn dnp6u-pa-btn-blue\" target=\"_blank\" rel=\"noopener\">Brochure \u2193<\/a><!-- [et_pb_line_break_holder] -->                <a href=\"https:\/\/www.digitalnest.in\/certified-digital-marketing-professional-program-cdp\/\" class=\"dnp6u-pa-btn dnp6u-pa-btn-white\">View Program<\/a><!-- [et_pb_line_break_holder] -->              <\/div>\n<p><!-- [et_pb_line_break_holder] -->            <\/div>\n<p><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <!-- CARD 3 --><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"swiper-slide\"><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"dnp6u-pa-card\"><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"dnp6u-pa-image\"><!-- [et_pb_line_break_holder] -->              <img decoding=\"async\" src=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2026\/03\/MicrosoftTeams-image-52-980x546-1-480x267-1.webp\" alt=\"Digital Marketing Bootcamp\"><!-- [et_pb_line_break_holder] -->            <\/div>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"dnp6u-pa-content\"><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-badge\">Bootcamp<\/div>\n<p><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-title\">Digital Marketing Bootcamp<\/div>\n<p><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-subtitle\">Classroom | Online | E &#8211; Learning<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->              <\/p>\n<ul class=\"dnp6u-pa-features\"><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\uddd3<\/span> 2 Months<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\u23f0<\/span> 55+ Learning Hours<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\udc68\u200d\ud83c\udf93<\/span> Assured Placement and Internships <\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\udcca<\/span> Live Case Studies and Projects<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83c\udf93<\/span> Certificate of Completion<\/li>\n<p><!-- [et_pb_line_break_holder] -->              <\/ul>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-buttons\"><!-- [et_pb_line_break_holder] -->                <a href=\"https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs\" class=\"dnp6u-pa-btn dnp6u-pa-btn-blue\" target=\"_blank\" rel=\"noopener\">Brochure \u2193<\/a><!-- [et_pb_line_break_holder] -->                <a href=\"https:\/\/www.digitalnest.in\/digital-marketing-bootcamp\/\" class=\"dnp6u-pa-btn dnp6u-pa-btn-white\">View Program<\/a><!-- [et_pb_line_break_holder] -->              <\/div>\n<p><!-- [et_pb_line_break_holder] -->            <\/div>\n<p><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <!-- CARD 5 --><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"swiper-slide\"><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"dnp6u-pa-card\"><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"dnp6u-pa-image\"><!-- [et_pb_line_break_holder] -->              <img decoding=\"async\" src=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2026\/03\/MicrosoftTeams-image-55-980x546-1-480x267-1.webp\" alt=\"SMM Program\"><!-- [et_pb_line_break_holder] -->            <\/div>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"dnp6u-pa-content\"><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-badge\">HRM<\/div>\n<p><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-title\">Human Resource Management<\/div>\n<p><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-subtitle\">Classroom | Online | E &#8211; Learning<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->              <\/p>\n<ul class=\"dnp6u-pa-features\"><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\uddd3<\/span> 2,5&#038; 6 Months<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\u23f0<\/span> 200+ Learning Hours<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\udc68\u200d\ud83c\udf93<\/span> Assured Placement and Internship <\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83d\udcca<\/span> Live Case studies and Projects<\/li>\n<p><!-- [et_pb_line_break_holder] -->                <\/p>\n<li><span>\ud83c\udf93<\/span> Certificate of completion<\/li>\n<p><!-- [et_pb_line_break_holder] -->              <\/ul>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->              <\/p>\n<div class=\"dnp6u-pa-buttons\"><!-- [et_pb_line_break_holder] -->                <a href=\"https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs\" class=\"dnp6u-pa-btn dnp6u-pa-btn-blue\" target=\"_blank\" rel=\"noopener\">Brochure \u2193<\/a><!-- [et_pb_line_break_holder] -->                <a href=\"https:\/\/www.digitalnest.in\/hr-management-course\/\" class=\"dnp6u-pa-btn dnp6u-pa-btn-white\">View Program<\/a><!-- [et_pb_line_break_holder] -->              <\/div>\n<p><!-- [et_pb_line_break_holder] -->            <\/div>\n<p><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->    <\/p>\n<div id=\"dnp6uPopupLs\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"dnp6u-pls-overlay\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"dnp6u-pls-box\"><!-- [et_pb_line_break_holder] -->    <button type=\"button\" class=\"dnp6u-pls-close\">\u00d7<\/button><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"dnp6u-pls-crop\"><!-- [et_pb_line_break_holder] -->      <iframe<!-- [et_pb_line_break_holder] -->        src=&#8221;https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs?ignoremxtracking=mxtrue&#8221;<!-- [et_pb_line_break_holder] -->        frameborder=&#8221;0&#8243;<!-- [et_pb_line_break_holder] -->        scrolling=&#8221;no&#8221;<!-- [et_pb_line_break_holder] -->        loading=&#8221;lazy&#8221;<!-- [et_pb_line_break_holder] -->        class=&#8221;dnp6u-pls-iframe&#8221;><!-- [et_pb_line_break_holder] -->      <\/iframe><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->var MXLandingPageId = '2eb05b5a-2836-11f1-a015-06d05fb69001';<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->    <button type=\"button\" class=\"dnp6u-pa-arrow dnp6u-pa-next\" aria-label=\"Next\"><!-- [et_pb_line_break_holder] -->      <span>\u203a<\/span><!-- [et_pb_line_break_holder] -->    <\/button><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<style><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow,<!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow *{<!-- [et_pb_line_break_holder] -->      box-sizing:border-box;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow{<!-- [et_pb_line_break_holder] -->      width:100%;<!-- [et_pb_line_break_holder] -->      padding:8px 0 10px;<!-- [et_pb_line_break_holder] -->      background:none !important;<!-- [et_pb_line_break_holder] -->      font-family:'Roboto',sans-serif;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-outer{<!-- [et_pb_line_break_holder] -->      position:relative;<!-- [et_pb_line_break_holder] -->      width:100%;<!-- [et_pb_line_break_holder] -->      padding:0 18px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-slider{<!-- [et_pb_line_break_holder] -->      width:100%;<!-- [et_pb_line_break_holder] -->      overflow:hidden;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- 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-->      display:flex;<!-- [et_pb_line_break_holder] -->      flex-direction:column;<!-- [et_pb_line_break_holder] -->      height:100%;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-image{<!-- [et_pb_line_break_holder] -->      width:100%;<!-- [et_pb_line_break_holder] -->      height:220px;<!-- [et_pb_line_break_holder] -->      overflow:hidden;<!-- [et_pb_line_break_holder] -->      flex:0 0 auto;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-image img{<!-- [et_pb_line_break_holder] -->      width:100%;<!-- [et_pb_line_break_holder] -->      height:100%;<!-- [et_pb_line_break_holder] -->      object-fit:cover;<!-- [et_pb_line_break_holder] -->      display:block;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-content{<!-- [et_pb_line_break_holder] -->      padding:16px 16px 16px;<!-- [et_pb_line_break_holder] -->      display:flex;<!-- [et_pb_line_break_holder] -->      flex-direction:column;<!-- [et_pb_line_break_holder] -->      flex:1 1 auto;<!-- [et_pb_line_break_holder] -->      height:100%;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-badge{<!-- [et_pb_line_break_holder] -->      display:inline-flex;<!-- [et_pb_line_break_holder] -->      align-items:center;<!-- [et_pb_line_break_holder] -->      justify-content:center;<!-- [et_pb_line_break_holder] -->      min-width:86px;<!-- [et_pb_line_break_holder] -->      height:32px;<!-- [et_pb_line_break_holder] -->      padding:0 18px;<!-- [et_pb_line_break_holder] -->      border:1.5px solid #0c71c3;<!-- [et_pb_line_break_holder] -->      color:#0c71c3;<!-- [et_pb_line_break_holder] -->      border-radius:13px;<!-- 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[et_pb_line_break_holder] -->  margin-bottom:14px;<!-- [et_pb_line_break_holder] -->  min-height:0;<!-- [et_pb_line_break_holder] -->  font-weight:500;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-subtitle-empty{<!-- [et_pb_line_break_holder] -->  display:none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-features{<!-- [et_pb_line_break_holder] -->      list-style:none;<!-- [et_pb_line_break_holder] -->      margin:0;<!-- [et_pb_line_break_holder] -->      padding:0;<!-- [et_pb_line_break_holder] -->      flex:1 1 auto;<!-- [et_pb_line_break_holder] -->      min-height:142px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-features li{<!-- [et_pb_line_break_holder] -->      display:flex;<!-- [et_pb_line_break_holder] -->      align-items:flex-start;<!-- [et_pb_line_break_holder] -->      gap:8px;<!-- [et_pb_line_break_holder] -->      margin-bottom:9px;<!-- [et_pb_line_break_holder] -->      font-size:13px;<!-- [et_pb_line_break_holder] -->      line-height:1.45;<!-- [et_pb_line_break_holder] -->      color:#5c6675;<!-- [et_pb_line_break_holder] -->      font-weight:500;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-features li span{<!-- [et_pb_line_break_holder] -->      flex:0 0 auto;<!-- [et_pb_line_break_holder] -->      font-size:14px;<!-- [et_pb_line_break_holder] -->      line-height:1;<!-- [et_pb_line_break_holder] -->      margin-top:2px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-buttons{<!-- [et_pb_line_break_holder] -->      display:flex;<!-- [et_pb_line_break_holder] -->      gap:10px;<!-- [et_pb_line_break_holder] -->      margin-top:auto;<!-- [et_pb_line_break_holder] -->      padding-top:8px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-btn{<!-- [et_pb_line_break_holder] -->      flex:1;<!-- [et_pb_line_break_holder] -->      height:42px;<!-- [et_pb_line_break_holder] -->      display:flex;<!-- [et_pb_line_break_holder] -->      align-items:center;<!-- [et_pb_line_break_holder] -->      justify-content:center;<!-- [et_pb_line_break_holder] -->      text-decoration:none !important;<!-- [et_pb_line_break_holder] -->      border-radius:13px;<!-- [et_pb_line_break_holder] -->      font-size:14px;<!-- [et_pb_line_break_holder] -->      font-weight:700;<!-- [et_pb_line_break_holder] -->      white-space:nowrap;<!-- [et_pb_line_break_holder] -->      transition:all .25s ease;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-btn-blue{<!-- [et_pb_line_break_holder] -->      background:#0c71c3;<!-- [et_pb_line_break_holder] -->      color:#fff !important;<!-- [et_pb_line_break_holder] -->      border:1px solid #0c71c3;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-btn-white{<!-- [et_pb_line_break_holder] -->      background:#fff;<!-- [et_pb_line_break_holder] -->      color:#111 !important;<!-- [et_pb_line_break_holder] -->      border:1px solid #d7d7d7;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    \/* arrows like screenshot *\/<!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-arrow{<!-- [et_pb_line_break_holder] -->      position:absolute;<!-- [et_pb_line_break_holder] -->      top:58%;<!-- [et_pb_line_break_holder] -->      transform:translateY(-50%);<!-- [et_pb_line_break_holder] -->      width:30px;<!-- [et_pb_line_break_holder] -->      height:30px;<!-- [et_pb_line_break_holder] -->      border-radius:50%;<!-- [et_pb_line_break_holder] -->      border:1px solid #dddddd;<!-- [et_pb_line_break_holder] -->      background:#f7f7f7;<!-- [et_pb_line_break_holder] -->      color:#b9b9b9;<!-- [et_pb_line_break_holder] -->      display:flex;<!-- [et_pb_line_break_holder] -->      align-items:center;<!-- [et_pb_line_break_holder] -->      justify-content:center;<!-- [et_pb_line_break_holder] -->      cursor:pointer;<!-- [et_pb_line_break_holder] -->      z-index:20;<!-- [et_pb_line_break_holder] -->      padding:0;<!-- [et_pb_line_break_holder] -->      appearance:none;<!-- [et_pb_line_break_holder] -->      -webkit-appearance:none;<!-- [et_pb_line_break_holder] -->      box-shadow:none;<!-- [et_pb_line_break_holder] -->      outline:none;<!-- [et_pb_line_break_holder] -->      transition:all .2s ease;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-arrow span{<!-- [et_pb_line_break_holder] -->      font-size:17px;<!-- [et_pb_line_break_holder] -->      line-height:1;<!-- [et_pb_line_break_holder] -->      display:block;<!-- [et_pb_line_break_holder] -->      margin-top:-1px;<!-- [et_pb_line_break_holder] -->      font-weight:400;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-prev{<!-- [et_pb_line_break_holder] -->      left:-1px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-next{<!-- [et_pb_line_break_holder] -->      right:-1px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-arrow:hover{<!-- [et_pb_line_break_holder] -->      background:#efefef;<!-- [et_pb_line_break_holder] -->      color:#8f8f8f;<!-- [et_pb_line_break_holder] -->      border-color:#d5d5d5;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #dnp6uWrapPicArrow .dnp6u-pa-arrow.swiper-button-disabled{<!-- [et_pb_line_break_holder] -->      opacity:.85;<!-- [et_pb_line_break_holder] -->      pointer-events:none;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    @media (min-width: 981px){<!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-slider{<!-- [et_pb_line_break_holder] -->        padding:0 14px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    @media (min-width: 768px) and (max-width: 980px){<!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-outer{<!-- [et_pb_line_break_holder] -->        padding:0 16px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-slider{<!-- [et_pb_line_break_holder] -->        padding:0 10px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-image{<!-- [et_pb_line_break_holder] -->        height:220px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-title{<!-- [et_pb_line_break_holder] -->  min-height:unset;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-features{<!-- [et_pb_line_break_holder] -->        min-height:auto;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-arrow{<!-- [et_pb_line_break_holder] -->        top:55%;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    @media (max-width: 767px){<!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow{<!-- [et_pb_line_break_holder] -->        padding:6px 0 8px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-outer{<!-- [et_pb_line_break_holder] -->        padding:0 14px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-slider{<!-- [et_pb_line_break_holder] -->        padding:0 8px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-card{<!-- [et_pb_line_break_holder] -->        border-radius:18px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-image{<!-- [et_pb_line_break_holder] -->        height:190px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-content{<!-- [et_pb_line_break_holder] -->        padding:14px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-badge{<!-- [et_pb_line_break_holder] -->        min-width:76px;<!-- [et_pb_line_break_holder] -->        height:30px;<!-- [et_pb_line_break_holder] -->        font-size:13px;<!-- [et_pb_line_break_holder] -->        border-radius:11px;<!-- [et_pb_line_break_holder] -->        margin-bottom:12px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-title{<!-- [et_pb_line_break_holder] -->  font-size:17px;<!-- [et_pb_line_break_holder] -->  min-height:unset;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-subtitle{<!-- [et_pb_line_break_holder] -->        font-size:13px;<!-- [et_pb_line_break_holder] -->        min-height:auto;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-features{<!-- [et_pb_line_break_holder] -->        min-height:auto;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-features li{<!-- [et_pb_line_break_holder] -->        font-size:13px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-btn{<!-- [et_pb_line_break_holder] -->        height:42px;<!-- [et_pb_line_break_holder] -->        font-size:14px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-arrow{<!-- [et_pb_line_break_holder] -->        display:none;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .dnp6u-pa-slider{<!-- [et_pb_line_break_holder] -->        overflow:visible;<!-- [et_pb_line_break_holder] -->        padding:0;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .swiper-wrapper{<!-- [et_pb_line_break_holder] -->        display:block;<!-- [et_pb_line_break_holder] -->        transform:none !important;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .swiper-slide{<!-- [et_pb_line_break_holder] -->        width:100% !important;<!-- [et_pb_line_break_holder] -->        display:block;<!-- [et_pb_line_break_holder] -->        margin:0 0 18px 0 !important;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      #dnp6uWrapPicArrow .swiper-slide:last-child{<!-- [et_pb_line_break_holder] -->        margin-bottom:0 !important;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->   <!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->#dnp6uPopupLs,<!-- [et_pb_line_break_holder] -->#dnp6uPopupLs *{<!-- [et_pb_line_break_holder] -->  box-sizing:border-box;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->#dnp6uPopupLs{<!-- [et_pb_line_break_holder] -->  position:fixed;<!-- [et_pb_line_break_holder] -->  inset:0;<!-- [et_pb_line_break_holder] -->  display:none;<!-- [et_pb_line_break_holder] -->  z-index:999999;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->#dnp6uPopupLs.dnp6u-pls-active{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->#dnp6uPopupLs .dnp6u-pls-overlay{<!-- [et_pb_line_break_holder] -->  position:absolute;<!-- [et_pb_line_break_holder] -->  inset:0;<!-- [et_pb_line_break_holder] -->  background:rgba(0,0,0,0.68);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* POPUP BOX *\/<!-- [et_pb_line_break_holder] -->#dnp6uPopupLs .dnp6u-pls-box{<!-- [et_pb_line_break_holder] -->  position:absolute;<!-- [et_pb_line_break_holder] -->  top:50%;<!-- [et_pb_line_break_holder] -->  left:50%;<!-- [et_pb_line_break_holder] -->  transform:translate(-50%,-50%);<!-- [et_pb_line_break_holder] -->  width:92%;<!-- [et_pb_line_break_holder] -->  max-width:600px;<!-- [et_pb_line_break_holder] -->  height:740px;<!-- [et_pb_line_break_holder] -->  background:#fff;<!-- [et_pb_line_break_holder] -->  border-radius:10px;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->  box-shadow:0 18px 60px rgba(0,0,0,0.32);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* CLOSE BUTTON *\/<!-- [et_pb_line_break_holder] -->#dnp6uPopupLs .dnp6u-pls-close{<!-- [et_pb_line_break_holder] -->  position:absolute;<!-- [et_pb_line_break_holder] -->  top:8px;<!-- [et_pb_line_break_holder] -->  right:10px;<!-- [et_pb_line_break_holder] -->  z-index:20;<!-- [et_pb_line_break_holder] -->  width:30px;<!-- [et_pb_line_break_holder] -->  height:30px;<!-- [et_pb_line_break_holder] -->  border:none;<!-- [et_pb_line_break_holder] -->  background:transparent;<!-- [et_pb_line_break_holder] -->  color:#111;<!-- [et_pb_line_break_holder] -->  font-size:26px;<!-- [et_pb_line_break_holder] -->  cursor:pointer;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* IFRAME WRAP *\/<!-- [et_pb_line_break_holder] -->#dnp6uPopupLs .dnp6u-pls-crop{<!-- [et_pb_line_break_holder] -->  width:100%;<!-- [et_pb_line_break_holder] -->  height:100%;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->  background:#fff;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* PERFECT BALANCE *\/<!-- [et_pb_line_break_holder] -->#dnp6uPopupLs .dnp6u-pls-iframe{<!-- [et_pb_line_break_holder] -->  width:100%;<!-- [et_pb_line_break_holder] -->  height:820px;<!-- [et_pb_line_break_holder] -->  margin-top:-50px;<!-- [et_pb_line_break_holder] -->  border:none;<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TABLET *\/<!-- [et_pb_line_break_holder] -->@media (min-width:768px) and (max-width:980px){<!-- [et_pb_line_break_holder] -->  #dnp6uPopupLs .dnp6u-pls-box{<!-- [et_pb_line_break_holder] -->    max-width:560px;<!-- [et_pb_line_break_holder] -->    height:720px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  #dnp6uPopupLs .dnp6u-pls-iframe{<!-- [et_pb_line_break_holder] -->    height:800px;<!-- [et_pb_line_break_holder] -->    margin-top:-48px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* MOBILE *\/<!-- [et_pb_line_break_holder] -->@media (max-width:767px){<!-- [et_pb_line_break_holder] -->  #dnp6uPopupLs .dnp6u-pls-box{<!-- [et_pb_line_break_holder] -->    width:95%;<!-- [et_pb_line_break_holder] -->    height:88vh;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  #dnp6uPopupLs .dnp6u-pls-close{<!-- [et_pb_line_break_holder] -->    font-size:22px;<!-- [et_pb_line_break_holder] -->    top:6px;<!-- [et_pb_line_break_holder] -->    right:8px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  #dnp6uPopupLs .dnp6u-pls-iframe{<!-- [et_pb_line_break_holder] -->    height:calc(100% + 50px);<!-- [et_pb_line_break_holder] -->    margin-top:-45px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->  <\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <script src=\"https:\/\/cdn.jsdelivr.net\/npm\/swiper@11\/swiper-bundle.min.js\"><\/script><!-- [et_pb_line_break_holder] -->  <script><!-- [et_pb_line_break_holder] -->(function(){<!-- [et_pb_line_break_holder] -->  var wrap = document.getElementById('dnp6uWrapPicArrow');<!-- [et_pb_line_break_holder] -->  if(!wrap) return;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  var sliderEl = wrap.querySelector('.dnp6u-pa-slider');<!-- [et_pb_line_break_holder] -->  var prevEl = wrap.querySelector('.dnp6u-pa-prev');<!-- [et_pb_line_break_holder] -->  var nextEl = wrap.querySelector('.dnp6u-pa-next');<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if(!sliderEl || !prevEl || !nextEl) return;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  var desktopQuery = window.matchMedia('(min-width: 768px)');<!-- [et_pb_line_break_holder] -->  var swiperInstance = null;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  function initDesktopSlider(){<!-- [et_pb_line_break_holder] -->    if(!desktopQuery.matches){<!-- [et_pb_line_break_holder] -->      if(swiperInstance){<!-- [et_pb_line_break_holder] -->        swiperInstance.destroy(true, true);<!-- [et_pb_line_break_holder] -->        swiperInstance = null;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->      return;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    if(swiperInstance) return;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    swiperInstance = new Swiper(sliderEl, {<!-- [et_pb_line_break_holder] -->      loop: false,<!-- [et_pb_line_break_holder] -->      speed: 650,<!-- [et_pb_line_break_holder] -->      watchOverflow: true,<!-- [et_pb_line_break_holder] -->      observer: true,<!-- [et_pb_line_break_holder] -->      observeParents: true,<!-- [et_pb_line_break_holder] -->      autoHeight: false,<!-- [et_pb_line_break_holder] -->      slidesPerView: 1,<!-- [et_pb_line_break_holder] -->      spaceBetween: 18,<!-- [et_pb_line_break_holder] -->      navigation: {<!-- [et_pb_line_break_holder] -->        prevEl: prevEl,<!-- [et_pb_line_break_holder] -->        nextEl: nextEl<!-- [et_pb_line_break_holder] -->      },<!-- [et_pb_line_break_holder] -->      breakpoints: {<!-- [et_pb_line_break_holder] -->        768: {<!-- [et_pb_line_break_holder] -->          slidesPerView: 1,<!-- [et_pb_line_break_holder] -->          spaceBetween: 18<!-- [et_pb_line_break_holder] -->        },<!-- [et_pb_line_break_holder] -->        981: {<!-- [et_pb_line_break_holder] -->          slidesPerView: 2,<!-- [et_pb_line_break_holder] -->          spaceBetween: 18<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  initDesktopSlider();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if(desktopQuery.addEventListener){<!-- [et_pb_line_break_holder] -->    desktopQuery.addEventListener('change', initDesktopSlider);<!-- [et_pb_line_break_holder] -->  }else{<!-- [et_pb_line_break_holder] -->    desktopQuery.addListener(initDesktopSlider);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->})();<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->(function(){<!-- [et_pb_line_break_holder] -->  var popup = document.getElementById('dnp6uPopupLs');<!-- [et_pb_line_break_holder] -->  if(!popup) return;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  var overlay = popup.querySelector('.dnp6u-pls-overlay');<!-- [et_pb_line_break_holder] -->  var closeBtn = popup.querySelector('.dnp6u-pls-close');<!-- [et_pb_line_break_holder] -->  var openBtns = document.querySelectorAll('.dnp6u-open-popup');<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  function openPopup(e){<!-- [et_pb_line_break_holder] -->    e.preventDefault();<!-- [et_pb_line_break_holder] -->    popup.classList.add('dnp6u-pls-active');<!-- [et_pb_line_break_holder] -->    document.body.style.overflow = 'hidden';<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  function closePopup(){<!-- [et_pb_line_break_holder] -->    popup.classList.remove('dnp6u-pls-active');<!-- [et_pb_line_break_holder] -->    document.body.style.overflow = '';<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  openBtns.forEach(function(btn){<!-- [et_pb_line_break_holder] -->    btn.addEventListener('click', openPopup);<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if(closeBtn) closeBtn.addEventListener('click', closePopup);<!-- [et_pb_line_break_holder] -->  if(overlay) overlay.addEventListener('click', closePopup);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  document.addEventListener('keydown', function(e){<!-- [et_pb_line_break_holder] -->    if(e.key === 'Escape') closePopup();<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] -->})();<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-10px|-31px|0px|-31px|false|false&#8221; custom_margin_tablet=&#8221;-37px|-31px|0px|-31px|false|false&#8221; custom_margin_phone=&#8221;-37px|-31px|0px|-31px|false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|32px||32px|false|false&#8221; sticky_position=&#8221;top&#8221; sticky_limit_bottom=&#8221;section&#8221; 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title_text=&#8221;Play-GIF-undefined 1&#8243; url=&#8221;https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs&#8221; url_new_window=&#8221;on&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; sticky_position=&#8221;top&#8221; sticky_limit_bottom=&#8221;section&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;5px&#8221; box_shadow_color=&#8221;#4396c6&#8243; global_module=&#8221;266809&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_module dsm_breadcrumbs dsm_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<nav class=\"dsm_breadcrumbs_wrap\">\n\t\t\t\t<ul class=\"dsm_breadcrumbs\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\">\t\t\t<li class=\"dsm_breadcrumbs_item dsm_home_item dsm_home_item_custom\" itemprop=\"itemListElement\" itemscope\n\t\t\titemtype=\"https:\/\/schema.org\/ListItem\">\n\t\t\t\t<a href=\"https:\/\/www.digitalnest.in\/blog\" itemprop=\"item\" target=\"\">\n\t\t\t\t\t<span class='dsm_home_text_wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"et-pb-icon dsm_home_icon\">&#xe009;<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"dsm_home_text\" itemprop=\"name\">\n\t\t\t\t\t\t\t\tHome\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<meta itemprop=\"position\" content=\"1\" \/>\n\t\t\t<\/li>\n\n\t\t<li class=\"dsm_breadcrumbs_separator\"> <span class=\"et-pb-icon dsm_separator_icon\">5<\/span><\/li><\/ul>\n\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t<\/div>How Can Companies Generate Leads Using ABM Marketing? The Ultimate 2026 GuideSummary ABM Marketing flips lead generation from chasing volume to targeting the right accounts. Instead of broad outreach, companies focus on high-value prospects with personalised campaigns, multi-channel touchpoints, and strong sales-marketing alignment. The result? Better leads, faster deals, and higher ROI. If you understand how ABM works, you stop wasting effort and start closing smarter.Most companies don&#8217;t have a traffic problem. They have a quality problem. You can run ads, publish blogs, and build funnel after funnel, yet still fill your pipeline with people who were never going to buy. That&#8217;s the gap ABM Marketing closes. Traditional lead generation works like casting a wide net and hoping something worth keeping swims in. Account-Based Marketing flips that logic: instead of chasing volume, you target the specific high-value accounts most likely to convert, close faster, and stay. The results back it up, with companies running ABM reporting up to 87% better ROI, 58% larger deal sizes, and 60% higher win rates. If you sell to enterprise or mid-market B2B buyers, this is the shift [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":269343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-269328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/posts\/269328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/comments?post=269328"}],"version-history":[{"count":6,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/posts\/269328\/revisions"}],"predecessor-version":[{"id":269342,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/posts\/269328\/revisions\/269342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/media\/269343"}],"wp:attachment":[{"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/media?parent=269328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/categories?post=269328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/tags?post=269328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}