{"id":2696,"date":"2020-09-18T18:21:31","date_gmt":"2020-09-18T18:21:31","guid":{"rendered":"https:\/\/www.digitalnest.in\/blog\/?p=2696"},"modified":"2025-10-30T10:52:38","modified_gmt":"2025-10-30T10:52:38","slug":"facebook-vs-instagram-in-2020","status":"publish","type":"post","link":"https:\/\/www.digitalnest.in\/blog\/facebook-vs-instagram-in-2020\/","title":{"rendered":"Facebook vs. Instagram in 2020"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; custom_padding=&#8221;64px|||||&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; _module_preset=&#8221;b8ca678c-0e6e-477e-8e04-0b750cc3379c&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Facebook vs. Instagram by the numbers<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Facebook\u2019s head start might have had an advantage in terms of user base and popularity; Instagram\u2019s growth has been substantial and continues to go up. Here are some stats.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/Untitled-design-12.png\" alt=\"Facebook vs. Instagram\" width=\"882\" height=\"491\" \/><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Facebook<\/span><\/strong><\/h2>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">38 billion\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">monthly active users<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">40%<\/span><\/strong><span data-preserver-spaces=\"true\">of consumers watch the most videos on Facebook<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">65 million\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">small businesses have Facebook Pages<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">74%<\/span><\/strong><span data-preserver-spaces=\"true\">of marketers use Facebook more as part of their brand\u2019s social strategy<\/span><\/li>\n<\/ul>\n<h2><strong><span data-preserver-spaces=\"true\">Instagram<\/span><\/strong><\/h2>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">1 billion\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">monthly active users<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">500 million\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">daily active Instagram Stories users worldwide<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">68%<\/span><\/strong><span data-preserver-spaces=\"true\">of Instagram users visit the platform daily<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">65%<\/span><\/strong><span data-preserver-spaces=\"true\">of marketers plan to use Instagram more as part of their brand\u2019s social strategy<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> might have\u00a0<\/span><strong><span data-preserver-spaces=\"true\">larger numbers<\/span><\/strong><span data-preserver-spaces=\"true\">, but Instagram\u2019s stats are impressive, particularly in engagement. Instagram is a platform that thrives on users being able to engage with the visual content brands share.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">On the other hand, those vast numbers from Facebook have made it so that small businesses feel\u00a0<\/span><strong><span data-preserver-spaces=\"true\">obligated<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0to start a Facebook Page even if they don\u2019t necessarily plan to be active. Facebook has cemented itself as a staple in the social media marketing world.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Facebook vs. Instagram: Audience Demographics<\/span><\/strong><\/h2>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" style=\"font-size: 16px;\" src=\"https:\/\/www.wsidigital.ie\/wp-content\/uploads\/instagram-facebook.png\" alt=\"Facebook vs. Instagram\" width=\"1200\" height=\"628\" \/><\/h2>\n<p><span data-preserver-spaces=\"true\">The following graphics will inform you of crucial audience demographics between both platforms to ultimately help you create your strategy.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">One of the differences is that Instagram\u2019s younger user base. According to the data, the larger group of active users is\u00a0<\/span><strong><span data-preserver-spaces=\"true\">more youthful<\/span><\/strong><span data-preserver-spaces=\"true\">, while older age ranges aren\u2019t dynamic. A majority of Instagram users are under 30, and many are in their teens. Part of the shift likely has to do with the younger consumers\u2019 desire to be onto the next trend pretty quickly. We\u2019re starting to see new social networks pop up a lot quicker these days. This difference in audience provides an excellent opportunity for companies trying to\u00a0<\/span><strong><span data-preserver-spaces=\"true\">reach<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0a younger demographic.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Let\u2019s not discount the older audience. An advantage of being a popular social network for older consumers is that the users have\u00a0<\/span><strong><span data-preserver-spaces=\"true\">higher incomes<\/span><\/strong><span data-preserver-spaces=\"true\">. Depending on what products or services your company offers, this could be extremely advantageous. For instance, an investment firm might have much more success on Facebook than they would on Instagram.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Best for Digital Marketing<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">As we discussed earlier, when it comes to <a href=\"https:\/\/www.digitalnest.in\/advanced-digital-marketing-training-in-hyderabad\/\">Digital Marketing<\/a>, the type of content you publish on Facebook or Instagram is also essential. A big mistake that companies make is treating Instagram like Facebook. Content that works on Facebook doesn\u2019t always translate well to Instagram. We recommend testing your content on both Facebook and Instagram to see which platform returns the best performance.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Curated Content<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Facebook is an excellent platform to curate content. You\u2019ve probably noticed quite a bit of content shared on Facebook isn\u2019t original. It\u2019s generally curated blog posts, news, or content thats shared from other accounts.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, on the other hand, is all about original photos and videos. However, you may run into an already shared meme or two while scrolling through the app.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Company News<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/cdn.pixabay.com\/photo\/2018\/04\/16\/10\/27\/facebook-3324207__340.jpg\" alt=\"Facebook vs. Instagram\" width=\"1060\" height=\"340\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Your first stop for publishing company news should be Facebook. Since Facebook is more text-based, you\u2019ll have a better chance of people reading the entire update. For instance, if you have to close down for reconstruction, you\u2019d want to make a Facebook post about it. Instagram is where you could post pictures of the rebuilding in progress. See the difference?<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Events<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Did you host a charity event or go to a popular conference? That\u2019s the perfect opportunity to get content for Instagram. You can post the images in real-time to give your followers a feel for how things are going.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When you get back from the event, you can create a Facebook photo album with the best pictures.<\/span><\/p>\n<p><strong>Image Contests<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2017\/04\/instagram-logo-796x398.png\" alt=\"Facebook vs. Instagram\" width=\"796\" height=\"398\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Image contests are all about engagement, and we know that Instagram is the kind of attention on social media. Use Instagram as your platform to host the contest and make a<\/span><strong><span data-preserver-spaces=\"true\">\u00a0hashtag\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">to keep track of it all.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can promote the contest on Facebook to help push<\/span><strong><span data-preserver-spaces=\"true\">\u00a0traffic<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0to your Instagram account. You might even consider running some Facebook Ads.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Any original photo that has to do with your company and brand should go on Instagram. If you\u2019re publishing content with a lot of text, then Facebook might be a better choice.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Conclusion<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Both Facebook and Instagram have their pros and cons. Both social media platforms are free, excellent, and easy to use. Using both platforms at the same time creates a higher possibility of success.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook vs. Instagram by the numbers Facebook\u2019s head start might have had an advantage in terms of user base and popularity; Instagram\u2019s growth has been substantial and continues to go up. Here are some stats. Facebook 38 billion\u00a0monthly active users 40%of consumers watch the most videos on Facebook 65 million\u00a0small businesses have Facebook Pages 74%of marketers use Facebook more as part of their brand\u2019s social strategy Instagram 1 billion\u00a0monthly active users 500 million\u00a0daily active Instagram Stories users worldwide 68%of Instagram users visit the platform daily 65%of marketers plan to use Instagram more as part of their brand\u2019s social strategy Facebook might have\u00a0larger numbers, but Instagram\u2019s stats are impressive, particularly in engagement. Instagram is a platform that thrives on users being able to engage with the visual content brands share. On the other hand, those vast numbers from Facebook have made it so that small businesses feel\u00a0obligated\u00a0to start a Facebook Page even if they don\u2019t necessarily plan to be active. Facebook has cemented itself as a staple in the social media marketing world. Facebook vs. Instagram: Audience Demographics The following graphics will inform you of crucial audience demographics between both platforms to ultimately help you create your strategy. One of the [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":8429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<h2><strong><span data-preserver-spaces=\"true\">Facebook vs. Instagram by the numbers<\/span><\/strong><\/h2><p><span data-preserver-spaces=\"true\">Facebook\u2019s head start might have had an advantage in terms of user base and popularity; Instagram\u2019s growth has been substantial and continues to go up. Here are some stats.<\/span><\/p><p><img class=\"alignnone\" src=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2019\/05\/Untitled-design-12.png\" alt=\"Facebook vs. Instagram\" width=\"882\" height=\"491\" \/><\/p><h2><strong><span data-preserver-spaces=\"true\">Facebook<\/span><\/strong><\/h2><ul><li><strong><span data-preserver-spaces=\"true\">38 billion\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">monthly active users<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">40%<\/span><\/strong><span data-preserver-spaces=\"true\">of consumers watch the most videos on Facebook<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">65 million\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">small businesses have Facebook Pages<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">74%<\/span><\/strong><span data-preserver-spaces=\"true\">of marketers use Facebook more as part of their brand\u2019s social strategy<\/span><\/li><\/ul><h2><strong><span data-preserver-spaces=\"true\">Instagram<\/span><\/strong><\/h2><ul><li><strong><span data-preserver-spaces=\"true\">1 billion\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">monthly active users<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">500 million\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">daily active Instagram Stories users worldwide<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">68%<\/span><\/strong><span data-preserver-spaces=\"true\">of Instagram users visit the platform daily<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">65%<\/span><\/strong><span data-preserver-spaces=\"true\">of marketers plan to use Instagram more as part of their brand\u2019s social strategy<\/span><\/li><\/ul><p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.facebook.com\/\">Facebook<\/a> might have\u00a0<\/span><strong><span data-preserver-spaces=\"true\">larger numbers<\/span><\/strong><span data-preserver-spaces=\"true\">, but Instagram\u2019s stats are impressive, particularly in engagement. Instagram is a platform that thrives on users being able to engage with the visual content brands share.<\/span><\/p><p><span data-preserver-spaces=\"true\">On the other hand, those vast numbers from Facebook have made it so that small businesses feel\u00a0<\/span><strong><span data-preserver-spaces=\"true\">obligated<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0to start a Facebook Page even if they don\u2019t necessarily plan to be active. Facebook has cemented itself as a staple in the social media marketing world.<\/span><\/p><h2><strong><span data-preserver-spaces=\"true\">Facebook vs. Instagram: Audience Demographics<\/span><\/strong><\/h2><h2><img class=\"alignnone\" style=\"font-size: 16px;\" src=\"https:\/\/www.wsidigital.ie\/wp-content\/uploads\/instagram-facebook.png\" alt=\"Facebook vs. Instagram\" width=\"1200\" height=\"628\" \/><\/h2><p><span data-preserver-spaces=\"true\">The following graphics will inform you of crucial audience demographics between both platforms to ultimately help you create your strategy.<\/span><\/p><p><span data-preserver-spaces=\"true\">One of the differences is that Instagram\u2019s younger user base. According to the data, the larger group of active users is\u00a0<\/span><strong><span data-preserver-spaces=\"true\">more youthful<\/span><\/strong><span data-preserver-spaces=\"true\">, while older age ranges aren\u2019t dynamic. A majority of Instagram users are under 30, and many are in their teens. Part of the shift likely has to do with the younger consumers\u2019 desire to be onto the next trend pretty quickly. We\u2019re starting to see new social networks pop up a lot quicker these days. This difference in audience provides an excellent opportunity for companies trying to\u00a0<\/span><strong><span data-preserver-spaces=\"true\">reach<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0a younger demographic.<\/span><\/p><p><span data-preserver-spaces=\"true\">Let\u2019s not discount the older audience. An advantage of being a popular social network for older consumers is that the users have\u00a0<\/span><strong><span data-preserver-spaces=\"true\">higher incomes<\/span><\/strong><span data-preserver-spaces=\"true\">. Depending on what products or services your company offers, this could be extremely advantageous. For instance, an investment firm might have much more success on Facebook than they would on Instagram.<\/span><\/p><h3><strong><span data-preserver-spaces=\"true\">Best for Digital Marketing<\/span><\/strong><\/h3><p><span data-preserver-spaces=\"true\">As we discussed earlier, when it comes to <a href=\"https:\/\/www.digitalnest.in\/advanced-digital-marketing-training-in-hyderabad\/\">Digital Marketing<\/a>, the type of content you publish on Facebook or Instagram is also essential. A big mistake that companies make is treating Instagram like Facebook. Content that works on Facebook doesn\u2019t always translate well to Instagram. We recommend testing your content on both Facebook and Instagram to see which platform returns the best performance.<\/span><\/p><h3><strong><span data-preserver-spaces=\"true\">Curated Content<\/span><\/strong><\/h3><p><span data-preserver-spaces=\"true\">Facebook is an excellent platform to curate content. You\u2019ve probably noticed quite a bit of content shared on Facebook isn\u2019t original. It\u2019s generally curated blog posts, news, or content thats shared from other accounts.<\/span><\/p><p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.instagram.com\/\">Instagram<\/a>, on the other hand, is all about original photos and videos. However, you may run into an already shared meme or two while scrolling through the app.<\/span><\/p><h3><strong><span data-preserver-spaces=\"true\">Company News<\/span><\/strong><\/h3><p><img class=\"alignnone\" src=\"https:\/\/cdn.pixabay.com\/photo\/2018\/04\/16\/10\/27\/facebook-3324207__340.jpg\" alt=\"Facebook vs. Instagram\" width=\"1060\" height=\"340\" \/><\/p><p><span data-preserver-spaces=\"true\">Your first stop for publishing company news should be Facebook. Since Facebook is more text-based, you\u2019ll have a better chance of people reading the entire update. For instance, if you have to close down for reconstruction, you\u2019d want to make a Facebook post about it. Instagram is where you could post pictures of the rebuilding in progress. See the difference?<\/span><\/p><h3><strong><span data-preserver-spaces=\"true\">Events<\/span><\/strong><\/h3><p><span data-preserver-spaces=\"true\">Did you host a charity event or go to a popular conference? That\u2019s the perfect opportunity to get content for Instagram. You can post the images in real-time to give your followers a feel for how things are going.<\/span><\/p><p><span data-preserver-spaces=\"true\">When you get back from the event, you can create a Facebook photo album with the best pictures.<\/span><\/p><p><strong>Image Contests<\/strong><\/p><p><img class=\"alignnone\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2017\/04\/instagram-logo-796x398.png\" alt=\"Facebook vs. Instagram\" width=\"796\" height=\"398\" \/><\/p><p><span data-preserver-spaces=\"true\">Image contests are all about engagement, and we know that Instagram is the kind of attention on social media. Use Instagram as your platform to host the contest and make a<\/span><strong><span data-preserver-spaces=\"true\">\u00a0hashtag\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">to keep track of it all.<\/span><\/p><p><span data-preserver-spaces=\"true\">You can promote the contest on Facebook to help push<\/span><strong><span data-preserver-spaces=\"true\">\u00a0traffic<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0to your Instagram account. You might even consider running some Facebook Ads.<\/span><\/p><p><span data-preserver-spaces=\"true\">Any original photo that has to do with your company and brand should go on Instagram. If you\u2019re publishing content with a lot of text, then Facebook might be a better choice.<\/span><\/p><h2><strong><span data-preserver-spaces=\"true\">Conclusion<\/span><\/strong><\/h2><p><span data-preserver-spaces=\"true\">Both Facebook and Instagram have their pros and cons. Both social media platforms are free, excellent, and easy to use. Using both platforms at the same time creates a higher possibility of success.<\/span><\/p>","_et_gb_content_width":"","episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"categories":[5,7,8,6,1],"tags":[68,269,96,270],"series":[],"class_list":["post-2696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-general","category-google-analytics","category-facebook","category-uncategorized","tag-facebook","tag-facebook-vs-instagram","tag-instagram","tag-trending"],"episode_featured_image":"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2020\/09\/VBNJG.png","episode_player_image":"https:\/\/www.digitalnest.in\/blog\/wp-content\/plugins\/seriously-simple-podcasting\/assets\/images\/no-album-art.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/www.digitalnest.in\/blog\/feed\/podcast\/digital-nest-blog","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"8qV4YY0V2Y\"><a href=\"https:\/\/www.digitalnest.in\/blog\/facebook-vs-instagram-in-2020\/\">Facebook vs. Instagram in 2020<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.digitalnest.in\/blog\/facebook-vs-instagram-in-2020\/embed\/#?secret=8qV4YY0V2Y\" width=\"500\" height=\"350\" title=\"&#8220;Facebook vs. Instagram in 2020&#8221; &#8212; Digital Nest Blog\" data-secret=\"8qV4YY0V2Y\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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