{"id":271384,"date":"2026-10-05T17:22:50","date_gmt":"2026-10-05T11:52:50","guid":{"rendered":"https:\/\/www.digitalnest.in\/blog\/?p=271384"},"modified":"2026-10-05T17:30:08","modified_gmt":"2026-10-05T12:00:08","slug":"recruitement-company-case-study","status":"publish","type":"post","link":"https:\/\/www.digitalnest.in\/blog\/recruitement-company-case-study\/","title":{"rendered":"Case Study : How Keyword Intent Improved Google Ads Performance of Recruitment Company"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;e1027fc9-4522-42a7-aeff-993df0aa0425&#8243; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;385px&#8221; min_height_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; 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global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1100px&#8221; custom_margin=&#8221;-18px||||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;50px||||false|false&#8221; custom_padding_tablet=&#8221;50px|18px||18px|false|true&#8221; custom_padding_phone=&#8221;0px|0px||0px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;||||true|true&#8221; custom_padding_tablet=&#8221;20px|25px|20px|25px|true|true&#8221; custom_padding_phone=&#8221;20px||20px||true|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f3dcb2e5-e71b-4405-b33a-6f2fbad3ced7&#8243; header_2_font=&#8221;Inter||||||||&#8221; header_2_font_size=&#8221;22px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_line_height=&#8221;1.1em&#8221; custom_margin_phone=&#8221;-63px||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; header_2_line_height_tablet=&#8221;1.3em&#8221; header_2_line_height_phone=&#8221;1.8em&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>About the Author<\/h2>\n<p><span style=\"font-weight: 400;\">His name is<a href=\"https:\/\/www.linkedin.com\/in\/shivacharangv\/\" target=\"_blank\" rel=\"noopener\"> Shiva Charan<\/a>, and he has 10 years of experience in Google AdWords, Seo, and digital marketing. He wrote this article based on his own experience at his former job and how he turned it around to get more organic Google traffic.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;The Challenge&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"font-weight: 400;\">A recruitment company <strong>(we are not disclosing the name because of security compliance)<\/strong> experienced a noticeable decline in organic traffic and website performance after a major website revamp.<\/p>\n<p style=\"font-weight: 400;\">At the same time, its paid search campaigns were attracting irrelevant searches, limiting conversion efficiency and increasing wasted ad spend.<\/p>\n<p style=\"font-weight: 400;\">The objective was clear:<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Recover lost SEO performance<\/li>\n<li>Improve website visibility and click-through rates<\/li>\n<li>Rebuild the Google Ads keyword strategy<\/li>\n<li>Reduce irrelevant traffic<\/li>\n<li>Increase qualified candidate conversions<\/li>\n<li>Improve overall campaign efficiency<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;SEO Recovery &#038; Opportunity Analysis&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"font-weight: 400;\">To find ranking losses, technical gaps, and quick optimization chances, we carried out a thorough SEO performance evaluation utilizing <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\">SEMrush<\/a> and <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noopener\">Screaming Frog.<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ol class=\"Pros\">\n<li style=\"font-weight: 400;\">We concentrated first on high-impact, low-effort opportunities that could help regain visibility more quickly rather than trying to completely revamp the SEO approach at once. Rather than concentrating on a single type of material, we concentrated on the keywords that were trending down in the search console, rectified the problems that caused it to do so, and then eliminated the unrelated content.<\/li>\n<li style=\"font-weight: 400;\">Then, we concentrated on whether they were dropped for natural reasons, such as seasonal searches like competitive exams, which typically take place in May and July. We disregarded those and looked for any technical issues with other blogs to see if they were displaying correctly to users, checked page speed, etc., and fixed the problems. By optimizing the content, I was able to move pages that were ranked between 5 and 10 to rank 1-2. After resolving all of this, we concentrated on creating fresh material using the techniques listed below.<\/li>\n<\/ol>\n<style>\n.Pros {\n  padding-left: 18px;\n  margin-bottom: 0;\n  font-weight: 400;\n}<\/p>\n<p>.Pros li {\n  margin-bottom: 10px;\n}\n<\/style>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-05-160442.png&#8221; alt=&#8221;Opportunity Analysis<br \/>\n&#8221; title_text=&#8221;Screenshot 2026-10-05 160442&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_margin=&#8221;-24px||||false|false&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_margin=&#8221;-8px||||false|false&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ol class=\"Pros\" start=\"3\">\n<li style=\"font-weight: 400;\">Strategies such as Semrush&#8217;s use of top competitor analysis to determine which pages are receiving traffic and what keywords are driving it were examined, and content was created around them.<\/li>\n<li style=\"font-weight: 400;\">Examined the best-performing pages of rivals and developed a growth plan around them.<\/li>\n<li style=\"font-weight: 400;\">Searched Google Trends for subjects that were popular in certain businesses and created content around them.<\/li>\n<\/ol>\n<style>\n.Pros {\n  padding-left: 18px;\n  margin-bottom: 0;\n  font-weight: 400;\n}<\/p>\n<p>.Pros li {\n  margin-bottom: 10px;\n}\n<\/style>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;The optimisation process focused on:&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-28px||||false|false&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-25px||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\">Identifying pages that lost rankings after the website revamp<\/li>\n<li style=\"font-weight: 400;\">Finding keywords with strong recovery potential<\/li>\n<li style=\"font-weight: 400;\">Improving search snippets and CTR opportunities<\/li>\n<li style=\"font-weight: 400;\">Reviewing technical and on-page SEO issues<\/li>\n<li style=\"font-weight: 400;\">Identifying website speed and performance improvements<\/li>\n<li style=\"font-weight: 400;\">Prioritising pages capable of generating immediate traffic gains<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">This helped establish a clearer roadmap for recovering organic visibility.<\/p>\n<style>\n.Pros {\n  list-style-type: disc;\n  padding-left: 18px;\n  margin-bottom: 0;\n  font-weight: 400;\n}\n<\/style>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Google Ads Strategy&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;28px||||false|false&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"font-weight: 400;\">For the recruitment candidate acquisition campaign, we rebuilt the search strategy around stronger keyword intent.<\/p>\n<p style=\"font-weight: 400;\">The campaign structure was refined to attract candidates actively searching for relevant employment opportunities while reducing irrelevant traffic.<\/p>\n<p style=\"font-weight: 400;\">Key improvements included:<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul class=\"Pros\">\n<li style=\"font-weight: 400;\">Rebuilding the keyword targeting strategy<\/li>\n<li style=\"font-weight: 400;\">Grouping keywords based on search intent<\/li>\n<li style=\"font-weight: 400;\">Introducing tighter negative keyword lists<\/li>\n<li style=\"font-weight: 400;\">Filtering irrelevant and low-quality search queries<\/li>\n<li style=\"font-weight: 400;\">Improving ad relevance<\/li>\n<li style=\"font-weight: 400;\">Monitoring search terms continuously<\/li>\n<li style=\"font-weight: 400;\">Optimising campaigns toward conversion performance rather than traffic volume<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221;]<P The focus shifted from simply generating clicks to attracting users with a higher probability of converting.[\/et_pb_text][et_pb_image src=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-05-160521.png\" alt=\"Campaign Performance\n\" title_text=\"Screenshot 2026-10-05 160521\" _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_heading title=\"Campaign Performance\" _builder_version=\"4.27.4\" _module_preset=\"default\" title_level=\"h2\" title_font=\"Inter||||||||\" title_text_color=\"#171a22\" title_font_size=\"29px\" title_line_height=\"1.2em\" title_font_size_tablet=\"29px\" title_font_size_phone=\"24px\" title_font_size_last_edited=\"on|phone\" title_line_height_tablet=\"1.2em\" title_line_height_phone=\"1.2em\" title_line_height_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_heading][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"]\n\n<p style=\"font-weight: 400;\"><strong>\u00a310,173<\/strong><br \/>Google Ads Spend<\/p>\n<p style=\"font-weight: 400;\"><strong>899<\/strong><br \/>Total Conversions<\/p>\n<p style=\"font-weight: 400;\"><strong>7.92%<\/strong><br \/>Overall Account Conversion Rate<\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Year-on-Year Performance Improvements&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"font-weight: 400;\">The optimisation resulted in significant improvements across key campaign metrics.<\/p>\n<p style=\"font-weight: 400;\"><strong>Conversion Rate<\/strong><br \/>Increased from <strong>7.18% to 9.21%<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>Conversions<\/strong><br \/>Increased from <strong>272 to 403<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>Click-Through Rate<\/strong><br \/>Increased from <strong>1.67% to 5.75%<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;The Impact&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"font-weight: 400;\">By combining SEO recovery work with a more disciplined Google Ads strategy, the campaign improved both visibility and acquisition efficiency.<\/p>\n<p style=\"font-weight: 400;\">The stronger keyword structure and negative keyword strategy helped reduce irrelevant traffic, while SEO optimisation helped recover opportunities lost following the website redesign.<\/p>\n<p style=\"font-weight: 400;\">Most importantly, the campaign demonstrated that increasing advertising spend alone was not necessary to generate stronger results.<\/p>\n<p style=\"font-weight: 400;\">Better targeting, stronger search intent, continuous optimisation, and cleaner campaign structure contributed to higher conversion volumes and a stronger conversion rate.<\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Key Result&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;12px||||false|false&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"font-weight: 400;\">The project successfully transformed an underperforming post-revamp search presence into a stronger acquisition engine, generating <strong>899 conversions from \u00a310,173 in Google Ads spend<\/strong>, while delivering significant year-on-year improvements in CTR, conversion volume, and conversion rate.<\/p>\n<p style=\"font-weight: 400;\"><strong>Industry:<\/strong> Recruitment &amp; Staffing<br \/>\n<strong>Services:<\/strong> Google Ads, Search Marketing, SEO Recovery, SEMrush Analysis, Keyword Strategy, Conversion Optimisation<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-10px|-31px|0px|-31px|false|false&#8221; custom_margin_tablet=&#8221;-37px|-31px|0px|-31px|false|false&#8221; custom_margin_phone=&#8221;-37px|-31px|0px|-31px|false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|32px||32px|false|false&#8221; sticky_position=&#8221;top&#8221; sticky_limit_bottom=&#8221;section&#8221; global_module=&#8221;264523&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.dn-share-wrap {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  gap: 12px;<!-- [et_pb_line_break_holder] -->  flex-wrap: wrap;<!-- [et_pb_line_break_holder] -->  padding: 12px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.dn-share-label {<!-- [et_pb_line_break_holder] -->  font-size: 15px;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->  color: #333;<!-- [et_pb_line_break_holder] -->  white-space: nowrap;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.dn-share-icons {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  gap: 10px;<!-- [et_pb_line_break_holder] -->  flex-wrap: wrap;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.dn-share-btn {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  width: 36px;<!-- [et_pb_line_break_holder] -->  height: 36px;<!-- [et_pb_line_break_holder] -->  border-radius: 50%;<!-- [et_pb_line_break_holder] -->  background: #f5f5f5;<!-- [et_pb_line_break_holder] -->  transition: transform 0.2s ease, background 0.2s ease;<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->  flex-shrink: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.dn-share-btn:hover {<!-- [et_pb_line_break_holder] -->  transform: translateY(-2px);<!-- [et_pb_line_break_holder] -->  background: #e8e8e8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.dn-share-btn svg {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"dn-share-wrap\"><!-- [et_pb_line_break_holder] -->  <span class=\"dn-share-label\">Share on:<\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"dn-share-icons\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- WhatsApp --><!-- [et_pb_line_break_holder] -->    <a class=\"dn-share-btn\"<!-- [et_pb_line_break_holder] -->       href=&#8221;https:\/\/wa.me\/&#8221;<!-- [et_pb_line_break_holder] -->       target=&#8221;_blank&#8221;<!-- [et_pb_line_break_holder] -->       rel=&#8221;noopener noreferrer&#8221;<!-- [et_pb_line_break_holder] -->       title=&#8221;WhatsApp&#8221;<!-- [et_pb_line_break_holder] -->       aria-label=&#8221;WhatsApp&#8221;<!-- [et_pb_line_break_holder] -->       onclick=&#8221;this.href=&#8217;https:\/\/wa.me\/?text=&#8217; 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url_new_window=&#8221;on&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; sticky_position=&#8221;top&#8221; sticky_limit_bottom=&#8221;section&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;5px&#8221; box_shadow_color=&#8221;#4396c6&#8243; global_module=&#8221;266809&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_module dsm_breadcrumbs dsm_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<nav class=\"dsm_breadcrumbs_wrap\">\n\t\t\t\t<ul class=\"dsm_breadcrumbs\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\">\t\t\t<li class=\"dsm_breadcrumbs_item dsm_home_item dsm_home_item_custom\" itemprop=\"itemListElement\" itemscope\n\t\t\titemtype=\"https:\/\/schema.org\/ListItem\">\n\t\t\t\t<a href=\"https:\/\/www.digitalnest.in\/blog\" itemprop=\"item\" target=\"\">\n\t\t\t\t\t<span class='dsm_home_text_wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"et-pb-icon dsm_home_icon\">&#xe009;<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"dsm_home_text\" itemprop=\"name\">\n\t\t\t\t\t\t\t\tHome\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<meta itemprop=\"position\" content=\"1\" \/>\n\t\t\t<\/li>\n\n\t\t<li class=\"dsm_breadcrumbs_separator\"> <span class=\"et-pb-icon dsm_separator_icon\">5<\/span><\/li><\/ul>\n\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Case Study : How Keyword Intent Improved SEO &amp; Google Ads Performance of Recruitment CompanyAbout the Author His name is Shiva Charan, and he has 10 years of experience in Google AdWords, Seo, and digital marketing. He wrote this article based on his own experience at his former job and how he turned it around to get more organic Google traffic.A recruitment company (we are not disclosing the name because of security compliance) experienced a noticeable decline in organic traffic and website performance after a major website revamp. At the same time, its paid search campaigns were attracting irrelevant searches, limiting conversion efficiency and increasing wasted ad spend. The objective was clear: Recover lost SEO performance Improve website visibility and click-through rates Rebuild the Google Ads keyword strategy Reduce irrelevant traffic Increase qualified candidate conversions Improve overall campaign efficiency To find ranking losses, technical gaps, and quick optimization chances, we carried out a thorough SEO performance evaluation utilizing SEMrush and Screaming Frog. We concentrated first on high-impact, low-effort opportunities that could help regain visibility more quickly rather than trying to completely revamp the [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":271388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-271384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/posts\/271384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/comments?post=271384"}],"version-history":[{"count":8,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/posts\/271384\/revisions"}],"predecessor-version":[{"id":271396,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/posts\/271384\/revisions\/271396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/media\/271388"}],"wp:attachment":[{"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/media?parent=271384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/categories?post=271384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/tags?post=271384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}