{"id":271461,"date":"2026-10-13T16:48:35","date_gmt":"2026-10-13T11:18:35","guid":{"rendered":"https:\/\/www.digitalnest.in\/blog\/?p=271461"},"modified":"2026-10-13T16:54:27","modified_gmt":"2026-10-13T11:24:27","slug":"how-digital-marketing-grows-brands","status":"publish","type":"post","link":"https:\/\/www.digitalnest.in\/blog\/how-digital-marketing-grows-brands\/","title":{"rendered":"The Insta &#038; YouTube Era: How Digital Marketing Grows Brands"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;e1027fc9-4522-42a7-aeff-993df0aa0425&#8243; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;385px&#8221; min_height_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; 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_module_preset=&#8221;default&#8221; text_font_size=&#8221;9px&#8221; header_font_size=&#8221;38px&#8221; header_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;-25px||0px|-13px|false|false&#8221; custom_margin_tablet=&#8221;-25px|||28px|false|false&#8221; custom_margin_phone=&#8221;-15px|0px||0px|false|true&#8221; custom_padding=&#8221;|10px||10px|false|true&#8221; hover_enabled=&#8221;0&#8243; header_font_size_tablet=&#8221;50px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;1.1em&#8221; header_line_height_phone=&#8221;1.3em&#8221; header_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1>The Insta &#038; YouTube Era: How Digital    Marketing Grows Brands<\/h1>\n<p>[\/et_pb_text][et_pb_post_title title=&#8221;off&#8221; featured_image=&#8221;off&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; 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background_enable_color=&#8221;off&#8221; custom_padding=&#8221;||||true|true&#8221; custom_padding_tablet=&#8221;20px|25px|20px|25px|true|true&#8221; custom_padding_phone=&#8221;20px||20px||true|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f3dcb2e5-e71b-4405-b33a-6f2fbad3ced7&#8243; header_2_font=&#8221;Inter||||||||&#8221; header_2_font_size=&#8221;22px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_line_height=&#8221;1.1em&#8221; custom_margin_phone=&#8221;-63px||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; header_2_line_height_tablet=&#8221;1.3em&#8221; header_2_line_height_phone=&#8221;1.8em&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Summary<\/h2>\n<p><span style=\"font-weight: 400;\">Digital marketing has shifted the way companies market their products or services compared to how they used to do it with traditional marketing such as, print ads and billboards. These types of advertisements were expensive and limited real-time tracking.<\/p>\n<p><span style=\"font-weight: 400;\">Today, consumers have easy access to products, they use social media to research products prior to purchase. Platforms such as Instagram and YouTube have become resources to view product reviews. Digital marketing also helps companies to interact with consumers via social media to build relationships. Businesses are using micro-influencers to promote their products. In this blog, you can explore how digital marketing grows brand visibility with Instagram and YouTube.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][et_pb_heading title=&#8221;Introduction&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;&#8221; title_line_height_phone=&#8221;&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The marketing world is currently undergoing a massive change in how it reaches potential customers, from traditional forms of advertising (such as newspaper advertisements, radio commercials, and billboard advertisements) to digital forms of advertising using social media platforms like Instagram and YouTube.<\/p>\n<p><span style=\"font-weight: 400;\">For many years prior to this digital transformation, businesses relied heavily upon traditional marketing approaches to communicate with their audience. Although traditional advertising approaches could be successful at reaching a certain portion of the population, they typically cost a great deal of money and lacked the ability to track or measure success in real time. Since the development of smartphones, high-speed mobile internet access, and digital payment systems, there has been a significant transformation in the field of marketing.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||55px||false|false&#8221; link_option_url=&#8221;  https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs&#8221; link_option_url_new_window=&#8221;on&#8221; global_module=&#8221;266499&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.simple-popup-wrap{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* overlay *\/<!-- [et_pb_line_break_holder] -->.simple-popup-overlay{<!-- [et_pb_line_break_holder] -->  position:fixed;<!-- [et_pb_line_break_holder] -->  inset:0;<!-- [et_pb_line_break_holder] -->  background:rgba(0,0,0,0.55);<!-- [et_pb_line_break_holder] -->  opacity:0;<!-- [et_pb_line_break_holder] -->  visibility:hidden;<!-- [et_pb_line_break_holder] -->  pointer-events:none;<!-- [et_pb_line_break_holder] -->  transition:0.3s ease;<!-- [et_pb_line_break_holder] -->  z-index:9997;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.simple-popup-overlay.active{<!-- [et_pb_line_break_holder] -->  opacity:1;<!-- [et_pb_line_break_holder] -->  visibility:visible;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* image *\/<!-- [et_pb_line_break_holder] -->.simple-popup-img{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->  z-index:1;<!-- [et_pb_line_break_holder] -->  transition:all .3s ease;<!-- [et_pb_line_break_holder] -->  border-radius:16px;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.simple-popup-img.active{<!-- [et_pb_line_break_holder] -->  z-index:9998;<!-- [et_pb_line_break_holder] -->  transform:scale(1.04);<!-- [et_pb_line_break_holder] -->  box-shadow:0 25px 60px rgba(0,0,0,0.35);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.simple-popup-img img{<!-- [et_pb_line_break_holder] -->  width:100%;<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  border-radius:16px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* Tablet *\/<!-- [et_pb_line_break_holder] -->@media (max-width:980px){<!-- [et_pb_line_break_holder] -->  .simple-popup-img.active{<!-- [et_pb_line_break_holder] -->    transform:scale(1.03);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* Mobile *\/<!-- [et_pb_line_break_holder] -->@media (max-width:767px){<!-- [et_pb_line_break_holder] -->  .simple-popup-img{<!-- [et_pb_line_break_holder] -->    border-radius:14px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .simple-popup-img img{<!-- [et_pb_line_break_holder] -->    border-radius:14px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .simple-popup-img.active{<!-- [et_pb_line_break_holder] -->    transform:scale(1.02);<!-- [et_pb_line_break_holder] -->    box-shadow:0 16px 34px rgba(0,0,0,0.24);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"simple-popup-wrap\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"simple-popup-overlay\" id=\"popupOverlay8\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"simple-popup-img\" id=\"popupImage8\"><!-- [et_pb_line_break_holder] -->    <picture><!-- [et_pb_line_break_holder] --><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.digitalnest.in\/wp-content\/uploads\/2026\/05\/leadgenbanner-mbam1.jpg\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/www.digitalnest.in\/wp-content\/uploads\/2026\/05\/leadgenbanner-mba1.jpg\" alt=\"Apply Now\"><!-- [et_pb_line_break_holder] -->    <\/picture><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->(function(){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  const img = document.getElementById('popupImage8');<!-- [et_pb_line_break_holder] -->  const overlay = document.getElementById('popupOverlay8');<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  let enableEffect = false;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  function isInViewport(){<!-- [et_pb_line_break_holder] -->    const rect = img.getBoundingClientRect();<!-- [et_pb_line_break_holder] -->    const vh = window.innerHeight;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    return rect.top <= vh * 0.85 &#038;&#038; rect.bottom >= vh * 0.2;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  function handlePopup(){<!-- [et_pb_line_break_holder] -->    if(!enableEffect) return;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    const active = isInViewport();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    img.classList.toggle('active', active);<!-- [et_pb_line_break_holder] -->    overlay.classList.toggle('active', active);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  \/* delay after page load *\/<!-- [et_pb_line_break_holder] -->  window.addEventListener('load', function(){<!-- [et_pb_line_break_holder] -->    setTimeout(function(){<!-- [et_pb_line_break_holder] -->      enableEffect = true;<!-- [et_pb_line_break_holder] -->      handlePopup();<!-- [et_pb_line_break_holder] -->    }, 6000);<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  window.addEventListener('scroll', handlePopup, { passive:true });<!-- [et_pb_line_break_holder] -->  window.addEventListener('resize', handlePopup);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->})();<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_heading title=&#8221;The Shift to Digital Marketing&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Today, there is a fundamental change in the way people shop and interact with businesses. Today&#8217;s consumers have an abundance of products and services available to them with the click of a button. In addition, when consumers are thinking about buying something, many of them will use social media to help make a decision.<\/p>\n<p><span style=\"font-weight: 400;\">Platforms such as Instagram and YouTube can be both sources of entertainment and primary research tools for consumers. Consumers will look for product demonstration videos, customer reviews, and tutorials to provide them with the information necessary to make informed purchasing decisions.<\/p>\n<p><span style=\"font-weight: 400;\">To illustrate, let us take the example of skin care products. A prospective customer may come across a new moisturizer on Instagram. He\/she may view images of the product posted by influencers or companies illustrating the positive aspects of the product. If the customer is intrigued by the image, he\/she may go to YouTube to find review videos or tutorial videos that illustrate how to apply the product, as well as compare it to other similar products. The use of multiple platforms for research will enable the customer to evaluate his\/her options thoroughly prior to making a decision regarding purchasing the product.<\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;The Importance of Engagement and Authenticity&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_image src=&#8221;https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2026\/10\/Instagram-Reels-and-YouTube-Drive-Growth.png&#8221; alt=&#8221;How instagram and youtube grow brands&#8221; title_text=&#8221;Instagram Reels and YouTube Drive Growth&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;-18px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing is all about engaging with the customer. Social media allows companies to interact directly with the customer. Social media also provides the opportunity for companies to build loyalty and trust with the customer. The company encourages customers to post about their experience using social media and to use certain hashtags to share those experiences. This gives the company an authentic testimonial that resonates better with potential customers.<\/p>\n<p><span style=\"font-weight: 400;\">Additionally, micro-influencers are now being seen by many brands as reliable and trusted resources. Brands find that micro-influencers are viewed as relatable and trustworthy; therefore, if a micro-influencer makes a recommendation, it will feel much more like a natural suggestion than if a celebrity were to make the same recommendation. Many types of businesses, including beauty brands, clothing companies, restaurants, and local businesses, are utilizing micro-influencers via various social media platforms (such as Instagram) to increase brand recognition and generate sales through organic reach.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-13-161617.png&#8221; alt=&#8221;Statistics-how instagram and youtube grow brands&#8221; title_text=&#8221;Screenshot 2026-10-13 161617&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_heading title=&#8221;Example&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.glossier.com\/en-in\/\" target=\"_blank\" rel=\"noopener\">Glossier<\/a> is an example of what can be accomplished when using digital marketing correctly. Glossier grew its customer base by utilizing both Instagram and YouTube. Glossier encouraged its customers to share images of themselves using Glossier products. This encouraged a community-like atmosphere among Glossier customers and gave potential customers a chance to view real reviews of Glossier products from other consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Glossier partnered with micro-influencers to create instructional videos and product reviews featuring Glossier products. Working with micro-influencers helped Glossier build trust with their customers and create a more personal connection with them. It also allowed Glossier to showcase the benefits of their products.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_option_url=&#8221;  https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs&#8221; link_option_url_new_window=&#8221;on&#8221; global_module=&#8221;266511&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.simple-popup-wrap{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* overlay *\/<!-- [et_pb_line_break_holder] -->.simple-popup-overlay{<!-- [et_pb_line_break_holder] -->  position:fixed;<!-- [et_pb_line_break_holder] -->  inset:0;<!-- [et_pb_line_break_holder] -->  background:rgba(0,0,0,0.55);<!-- [et_pb_line_break_holder] -->  opacity:0;<!-- [et_pb_line_break_holder] -->  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(max-width:767px){<!-- [et_pb_line_break_holder] -->  .simple-popup-img{<!-- [et_pb_line_break_holder] -->    border-radius:14px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .simple-popup-img img{<!-- [et_pb_line_break_holder] -->    border-radius:14px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .simple-popup-img.active{<!-- [et_pb_line_break_holder] -->    transform:scale(1.02);<!-- [et_pb_line_break_holder] -->    box-shadow:0 16px 34px rgba(0,0,0,0.24);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"simple-popup-wrap\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"simple-popup-overlay\" id=\"popupOverlay13\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"simple-popup-img\" id=\"popupImage13\"><!-- [et_pb_line_break_holder] -->    <picture><!-- [et_pb_line_break_holder] --><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.digitalnest.in\/wp-content\/uploads\/2026\/05\/Google-ad-set-11-1-1.png\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/www.digitalnest.in\/wp-content\/uploads\/2026\/05\/Google-ad-set-08-1-1.png\" alt=\"Apply Now\"><!-- [et_pb_line_break_holder] -->    <\/picture><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->(function(){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  const img = document.getElementById('popupImage13');<!-- [et_pb_line_break_holder] -->  const overlay = document.getElementById('popupOverlay13');<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  let enableEffect = false;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  function isInViewport(){<!-- [et_pb_line_break_holder] -->    const rect = img.getBoundingClientRect();<!-- [et_pb_line_break_holder] -->    const vh = window.innerHeight;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    return rect.top <= vh * 0.85 &#038;&#038; rect.bottom >= vh * 0.2;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  function handlePopup(){<!-- [et_pb_line_break_holder] -->    if(!enableEffect) return;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    const active = isInViewport();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    img.classList.toggle('active', active);<!-- [et_pb_line_break_holder] -->    overlay.classList.toggle('active', active);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  \/* delay after page load *\/<!-- [et_pb_line_break_holder] -->  window.addEventListener('load', function(){<!-- [et_pb_line_break_holder] -->    setTimeout(function(){<!-- [et_pb_line_break_holder] -->      enableEffect = true;<!-- [et_pb_line_break_holder] -->      handlePopup();<!-- [et_pb_line_break_holder] -->    }, 6000);<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  window.addEventListener('scroll', handlePopup, { passive:true });<!-- [et_pb_line_break_holder] -->  window.addEventListener('resize', handlePopup);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->})();<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_heading title=&#8221;Making Data-Driven Choices in Digital Marketing&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_margin_phone=&#8221;-25px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">One of the greatest advantages of digital marketing is that you have the capability to track every single click, view and sale. Digital marketing offers business owners the ability to know what is working for them and what needs to change. <a href=\"https:\/\/developers.google.com\/analytics\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> is a great example of a tool that can provide you with some incredible data about your customers. For example, a business may use the feedback they receive from a particular Instagram ad to decide how they will run their next digital marketing campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, measuring the impact of traditional marketing efforts was very difficult. Companies invested large amounts of resources into billboards, but there was no way for them to determine how much of that investment resulted in new customer acquisition. Digital marketing allows businesses to track performance in real time based on different performance metrics, allowing them to make adjustments to campaigns based on those performance metrics.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Building a Strong Online Presence&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#171a22&#8243; title_font_size=&#8221;29px&#8221; title_line_height=&#8221;1.2em&#8221; title_font_size_tablet=&#8221;29px&#8221; title_font_size_phone=&#8221;24px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;1.2em&#8221; title_line_height_phone=&#8221;1.2em&#8221; title_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing isn&#8217;t just a matter of changing from printing advertisements to placing ads online. Digital marketing is about creating an online image. In order to create an online image, you must produce quality content. Those companies that produce quality content, whether that content is in the form of compelling blog entries, visual video content, or informative graphic content, can establish themselves as authorities in their field.<\/p>\n<p><span style=\"font-weight: 400;\">The use of educational material through online platforms like YouTube has allowed technology companies to establish consumer confidence. By offering instructional videos (how-tos), product demonstrations, and industry knowledge on YouTube, tech firms are able to build relationships with their target audience, while directing those same users to the company\u2019s website for possible conversion.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||55px||false|false&#8221; link_option_url=&#8221;https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs&#8221; dsm_modules_popup=&#8221;on&#8221; dsm_modules_popup_library=&#8221;264560&#8243; global_module=&#8221;266498&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.simple-popup-wrap{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* overlay *\/<!-- [et_pb_line_break_holder] -->.simple-popup-overlay{<!-- [et_pb_line_break_holder] -->  position:fixed;<!-- [et_pb_line_break_holder] -->  inset:0;<!-- [et_pb_line_break_holder] -->  background:rgba(0,0,0,0.55);<!-- [et_pb_line_break_holder] -->  opacity:0;<!-- [et_pb_line_break_holder] -->  visibility:hidden;<!-- [et_pb_line_break_holder] -->  pointer-events:none;<!-- [et_pb_line_break_holder] -->  transition:0.3s ease;<!-- [et_pb_line_break_holder] -->  z-index:9997;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.simple-popup-overlay.active{<!-- [et_pb_line_break_holder] -->  opacity:1;<!-- [et_pb_line_break_holder] -->  visibility:visible;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* image *\/<!-- [et_pb_line_break_holder] -->.simple-popup-img{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->  z-index:1;<!-- [et_pb_line_break_holder] -->  transition:all .3s ease;<!-- [et_pb_line_break_holder] -->  border-radius:16px;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.simple-popup-img.active{<!-- [et_pb_line_break_holder] -->  z-index:9998;<!-- [et_pb_line_break_holder] -->  transform:scale(1.04);<!-- [et_pb_line_break_holder] -->  box-shadow:0 25px 60px rgba(0,0,0,0.35);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.simple-popup-img img{<!-- [et_pb_line_break_holder] -->  width:100%;<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  border-radius:16px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* Tablet *\/<!-- [et_pb_line_break_holder] -->@media (max-width:980px){<!-- [et_pb_line_break_holder] -->  .simple-popup-img.active{<!-- [et_pb_line_break_holder] -->    transform:scale(1.03);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* Mobile *\/<!-- [et_pb_line_break_holder] -->@media (max-width:767px){<!-- [et_pb_line_break_holder] -->  .simple-popup-img{<!-- [et_pb_line_break_holder] -->    border-radius:14px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .simple-popup-img img{<!-- [et_pb_line_break_holder] -->    border-radius:14px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .simple-popup-img.active{<!-- [et_pb_line_break_holder] -->    transform:scale(1.02);<!-- [et_pb_line_break_holder] -->    box-shadow:0 16px 34px rgba(0,0,0,0.24);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"simple-popup-wrap\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"simple-popup-overlay\" id=\"popupOverlay5\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"simple-popup-img\" id=\"popupImage5\"><!-- [et_pb_line_break_holder] -->    <picture><!-- [et_pb_line_break_holder] --><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.digitalnest.in\/wp-content\/uploads\/2026\/05\/leadgen-banner-m5.jpg\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/www.digitalnest.in\/wp-content\/uploads\/2026\/05\/leaggen-banner-w5.jpg\" alt=\"Apply Now\"><!-- [et_pb_line_break_holder] -->    <\/picture><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->(function(){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  const img = document.getElementById('popupImage5');<!-- [et_pb_line_break_holder] -->  const overlay = document.getElementById('popupOverlay5');<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  let enableEffect = false;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  function isInViewport(){<!-- [et_pb_line_break_holder] -->    const rect = img.getBoundingClientRect();<!-- [et_pb_line_break_holder] -->    const vh = window.innerHeight;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    return rect.top <= vh * 0.85 &#038;&#038; rect.bottom >= vh * 0.2;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  function handlePopup(){<!-- [et_pb_line_break_holder] -->    if(!enableEffect) return;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    const active = isInViewport();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    img.classList.toggle('active', active);<!-- [et_pb_line_break_holder] -->    overlay.classList.toggle('active', active);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  \/* delay after page load *\/<!-- [et_pb_line_break_holder] -->  window.addEventListener('load', function(){<!-- [et_pb_line_break_holder] -->    setTimeout(function(){<!-- [et_pb_line_break_holder] -->      enableEffect = true;<!-- [et_pb_line_break_holder] -->      handlePopup();<!-- [et_pb_line_break_holder] -->    }, 6000);<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  window.addEventListener('scroll', handlePopup, { passive:true });<!-- [et_pb_line_break_holder] -->  window.addEventListener('resize', handlePopup);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->})();<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f3dcb2e5-e71b-4405-b33a-6f2fbad3ced7&#8243; header_2_font=&#8221;Inter||||||||&#8221; header_2_font_size=&#8221;22px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_line_height=&#8221;1.1em&#8221; custom_margin_phone=&#8221;-63px||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; header_2_line_height_tablet=&#8221;1.3em&#8221; header_2_line_height_phone=&#8221;1.8em&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">The marketing environment has transitioned significantly from using older methods to using primarily digital methods; this change provides businesses with multiple options to develop their customer base and interact with their target demographic. Digital marketing is used by businesses to capitalize on the advantages offered through the use of digital channels (Instagram and YouTube). The ways in which businesses can directly connect with their target audience include: social media engagement, SEO (Search Engine Optimization), and targeted ads.<\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Course Recommendations&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#007DC6&#8243; title_font_size=&#8221;28px&#8221; custom_margin=&#8221;30px||||false|false&#8221; title_font_size_tablet=&#8221;28px&#8221; title_font_size_phone=&#8221;22px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.4&#8243; 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url_new_window=&#8221;on&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; sticky_position=&#8221;top&#8221; sticky_limit_bottom=&#8221;section&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;5px&#8221; box_shadow_color=&#8221;#4396c6&#8243; global_module=&#8221;266809&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_module dsm_breadcrumbs dsm_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<nav class=\"dsm_breadcrumbs_wrap\">\n\t\t\t\t<ul class=\"dsm_breadcrumbs\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\">\t\t\t<li class=\"dsm_breadcrumbs_item dsm_home_item dsm_home_item_custom\" itemprop=\"itemListElement\" itemscope\n\t\t\titemtype=\"https:\/\/schema.org\/ListItem\">\n\t\t\t\t<a href=\"https:\/\/www.digitalnest.in\/blog\" itemprop=\"item\" target=\"\">\n\t\t\t\t\t<span class='dsm_home_text_wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"et-pb-icon dsm_home_icon\">&#xe009;<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"dsm_home_text\" itemprop=\"name\">\n\t\t\t\t\t\t\t\tHome\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<meta itemprop=\"position\" content=\"1\" \/>\n\t\t\t<\/li>\n\n\t\t<li class=\"dsm_breadcrumbs_separator\"> <span class=\"et-pb-icon dsm_separator_icon\">5<\/span><\/li><\/ul>\n\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t<\/div>The Insta &#038; YouTube Era: How Digital Marketing Grows BrandsSummary Digital marketing has shifted the way companies market their products or services compared to how they used to do it with traditional marketing such as, print ads and billboards. These types of advertisements were expensive and limited real-time tracking. Today, consumers have easy access to products, they use social media to research products prior to purchase. Platforms such as Instagram and YouTube have become resources to view product reviews. Digital marketing also helps companies to interact with consumers via social media to build relationships. Businesses are using micro-influencers to promote their products. In this blog, you can explore how digital marketing grows brand visibility with Instagram and YouTube.The marketing world is currently undergoing a massive change in how it reaches potential customers, from traditional forms of advertising (such as newspaper advertisements, radio commercials, and billboard advertisements) to digital forms of advertising using social media platforms like Instagram and YouTube. For many years prior to this digital transformation, businesses relied heavily upon traditional marketing approaches to communicate with their audience. Although traditional advertising approaches [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":271489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-271461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-general"],"_links":{"self":[{"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/posts\/271461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/comments?post=271461"}],"version-history":[{"count":7,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/posts\/271461\/revisions"}],"predecessor-version":[{"id":271495,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/posts\/271461\/revisions\/271495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/media\/271489"}],"wp:attachment":[{"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/media?parent=271461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/categories?post=271461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/tags?post=271461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}