{"id":271525,"date":"2026-10-16T15:16:54","date_gmt":"2026-10-16T09:46:54","guid":{"rendered":"https:\/\/www.digitalnest.in\/blog\/?p=271525"},"modified":"2026-10-16T15:17:04","modified_gmt":"2026-10-16T09:47:04","slug":"how-instagram-became-a-discovery-channel","status":"publish","type":"post","link":"https:\/\/www.digitalnest.in\/blog\/how-instagram-became-a-discovery-channel\/","title":{"rendered":"Case Study: How Instagram Became a Student Discovery Channel"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section preset--module--divi-section--e1027fc9-4522-42a7-aeff-993df0aa0425\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_2_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n\n\n\n<div class=\"et_pb_module et_d4_element dsm_breadcrumbs dsm_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<nav class=\"dsm_breadcrumbs_wrap\">\n\t\t\t\t<ul class=\"dsm_breadcrumbs\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\">\t\t\t<li class=\"dsm_breadcrumbs_item dsm_home_item dsm_home_item_custom\" itemprop=\"itemListElement\" itemscope\n\t\t\titemtype=\"https:\/\/schema.org\/ListItem\">\n\t\t\t\t<a href=\"https:\/\/www.digitalnest.in\/blog\" itemprop=\"item\" target=\"\">\n\t\t\t\t\t<span class='dsm_home_text_wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"et-pb-icon dsm_home_icon\">&#xe009;<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"dsm_home_text\" itemprop=\"name\">\n\t\t\t\t\t\t\t\tHome\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<meta itemprop=\"position\" content=\"1\" \/>\n\t\t\t<\/li>\n\n\t\t<li class=\"dsm_breadcrumbs_separator\"> <span class=\"et-pb-icon dsm_separator_icon\">5<\/span><\/li><\/ul>\n\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1><b>How Digital Nest Turned Instagram Into a Student Discovery Channel<\/b><\/h1>\n<\/div><\/div>\n\n<div class=\"et_pb_post_title_0 et_pb_post_title et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_title_container\"><p class=\"et_pb_title_meta_container\">by <span class=\"author vcard\"><a href=\"https:\/\/www.digitalnest.in\/blog\/author\/chadaphanika13gmail-com\/\" title=\"Posts by chadaphanika13@gmail.com\">chadaphanika13@gmail.com<\/a><\/span> | <span class=\"published\">Oct 16, 2026<\/span><\/p><\/div><\/div>\n\n<div class=\"et_pb_code_0 et_pb_code et_pb_text_align_center et_pb_module\"><div class=\"et_pb_code_inner\"><style>\n.dn-share-wrap {\n  display: flex;\n  align-items: center;\n  gap: 12px;\n  flex-wrap: wrap;\n  padding: 12px 0;\n}\n\n.dn-share-label {\n  font-size: 15px;\n  font-weight: 600;\n  color: #333;\n  white-space: nowrap;\n}\n\n.dn-share-icons {\n  display: flex;\n  align-items: center;\n  gap: 10px;\n  flex-wrap: wrap;\n}\n\n.dn-share-btn {\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  width: 36px;\n  height: 36px;\n  border-radius: 50%;\n  background: #f5f5f5;\n  transition: transform 0.2s ease, background 0.2s ease;\n  text-decoration: none;\n  flex-shrink: 0;\n}\n\n.dn-share-btn:hover {\n  transform: translateY(-2px);\n  background: #e8e8e8;\n}\n\n.dn-share-btn svg {\n  display: block;\n}\n<\/style>\n\n<div class=\"dn-share-wrap\">\n  <span class=\"dn-share-label\">Share on:<\/span>\n\n  <div class=\"dn-share-icons\">\n\n    <!-- WhatsApp -->\n    <a class=\"dn-share-btn\" href=\"https:\/\/wa.me\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"WhatsApp\" aria-label=\"WhatsApp\" onclick=\"this.href=&#039;https:\/\/wa.me\/?text=&#039; + encodeURIComponent(document.title + &#039; &#039; + window.location.href);\">\n      <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#25D366\">\n        <path d=\"M17.472 14.382c-.297-.149-1.758-.867-2.03-.967-.273-.099-.471-.148-.67.15-.197.297-.767.966-.94 1.164-.173.199-.347.223-.644.075-.297-.15-1.255-.463-2.39-1.475-.883-.788-1.48-1.761-1.653-2.059-.173-.297-.018-.458.13-.606.134-.133.298-.347.446-.52.149-.174.198-.298.298-.497.099-.198.05-.371-.025-.52-.075-.149-.669-1.612-.916-2.207-.242-.579-.487-.5-.669-.51-.173-.008-.371-.01-.57-.01-.198 0-.52.074-.792.372-.272.297-1.04 1.016-1.04 2.479 0 1.462 1.065 2.875 1.213 3.074.149.198 2.096 3.2 5.077 4.487.709.306 1.262.489 1.694.625.712.227 1.36.195 1.871.118.571-.085 1.758-.719 2.006-1.413.248-.694.248-1.289.173-1.413-.074-.124-.272-.198-.57-.347m-5.421 7.403h-.004a9.87 9.87 0 01-5.031-1.378l-.361-.214-3.741.982.998-3.648-.235-.374a9.86 9.86 0 01-1.51-5.26c.001-5.45 4.436-9.884 9.888-9.884 2.64 0 5.122 1.03 6.988 2.898a9.825 9.825 0 012.893 6.994c-.003 5.45-4.437 9.884-9.885 9.884m8.413-18.297A11.815 11.815 0 0012.05 0C5.495 0 .16 5.335.157 11.892c0 2.096.547 4.142 1.588 5.945L.057 24l6.305-1.654a11.882 11.882 0 005.683 1.448h.005c6.554 0 11.89-5.335 11.893-11.893a11.821 11.821 0 00-3.48-8.413z\"\/>\n      <\/svg>\n    <\/a>\n\n    <!-- Threads -->\n    <a class=\"dn-share-btn\" href=\"https:\/\/www.threads.net\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Threads\" aria-label=\"Threads\" onclick=\"this.href=&#039;https:\/\/www.threads.net\/intent\/post?text=&#039; + encodeURIComponent(document.title + &#039; &#039; + window.location.href);\">\n      <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#000\">\n        <path d=\"M12.186 24h-.007c-3.581-.024-6.334-1.205-8.184-3.509C2.35 18.44 1.5 15.586 1.472 12.01v-.017c.03-3.579.879-6.43 2.525-8.482C5.845 1.205 8.6.024 12.18 0h.014c2.746.02 5.043.725 6.826 2.098 1.677 1.29 2.858 3.13 3.509 5.467l-2.04.569c-1.104-3.96-3.898-5.984-8.304-6.015-2.91.022-5.11.936-6.54 2.717C4.307 6.504 3.616 8.914 3.589 12c.027 3.086.718 5.496 2.057 7.164 1.43 1.783 3.631 2.698 6.54 2.717 2.623-.02 4.358-.631 5.8-2.045 1.647-1.613 1.618-3.593 1.09-4.798-.31-.71-.873-1.3-1.634-1.75-.192 1.352-.622 2.446-1.284 3.272-.886 1.102-2.14 1.704-3.73 1.79-1.202.065-2.361-.218-3.259-.801-1.063-.689-1.685-1.74-1.752-2.964-.065-1.19.408-2.285 1.33-3.082.88-.76 2.119-1.207 3.583-1.291a13.853 13.853 0 013.02.142c-.126-.742-.375-1.332-.74-1.757-.438-.505-1.098-.753-2.003-.76h-.037c-.7 0-1.763.137-2.507 1.268l-1.732-1.168c.98-1.454 2.568-2.233 4.238-2.233h.053c3.395.025 5.422 2.086 5.422 5.635 0 .608-.079 1.186-.237 1.727.805.393 1.504.944 2.068 1.638 1.566 1.908 1.487 4.484-.214 6.177-1.943 1.902-4.337 2.553-7.68 2.578z\"\/>\n      <\/svg>\n    <\/a>\n\n    <!-- LinkedIn -->\n    <a class=\"dn-share-btn\" href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"LinkedIn\" aria-label=\"LinkedIn\" onclick=\"this.href=&#039;https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=&#039; + encodeURIComponent(window.location.href);\">\n      <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#0A66C2\">\n        <path d=\"M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433a2.062 2.062 0 01-2.063-2.065 2.064 2.064 0 112.063 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z\"\/>\n      <\/svg>\n    <\/a>\n\n    <!-- Twitter\/X -->\n    <a class=\"dn-share-btn\" href=\"https:\/\/twitter.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Twitter\/X\" aria-label=\"Twitter\/X\" onclick=\"this.href=&#039;https:\/\/twitter.com\/intent\/tweet?text=&#039; + encodeURIComponent(document.title) + &#039;&amp;url=&#039; + encodeURIComponent(window.location.href);\">\n      <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#000\">\n        <path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-4.714-6.231-5.401 6.231H2.746l7.73-8.835L1.254 2.25H8.08l4.259 5.63zm-1.161 17.52h1.833L7.084 4.126H5.117z\"\/>\n      <\/svg>\n    <\/a>\n\n    <!-- Facebook -->\n    <a class=\"dn-share-btn\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Facebook\" aria-label=\"Facebook\" onclick=\"this.href=&#039;https:\/\/www.facebook.com\/sharer\/sharer.php?u=&#039; + encodeURIComponent(window.location.href);\">\n      <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#1877F2\">\n        <path d=\"M24 12.073c0-6.627-5.373-12-12-12s-12 5.373-12 12c0 5.99 4.388 10.954 10.125 11.854v-8.385H7.078v-3.47h3.047V9.43c0-3.007 1.792-4.669 4.533-4.669 1.312 0 2.686.235 2.686.235v2.953H15.83c-1.491 0-1.956.925-1.956 1.874v2.25h3.328l-.532 3.47h-2.796v8.385C19.612 23.027 24 18.062 24 12.073z\"\/>\n      <\/svg>\n    <\/a>\n\n  <\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_1_3 et-last-child et_block_column et_pb_column_empty et_pb_css_mix_blend_mode_passthrough\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_1 et_pb_row et_pb_row_3-4_1-4 et_block_row et_block_row_3-4_1-4\">\n<div class=\"et_pb_column_2 et_pb_column et_pb_column_3_4 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--f3dcb2e5-e71b-4405-b33a-6f2fbad3ced7\"><div class=\"et_pb_text_inner\"><h3>About the Author<\/h3>\n<p><span style=\"font-weight: 400;\">Her name is <a href=\"https:\/\/www.linkedin.com\/in\/phanika-chada-reddy\/\" target=\"_blank\" rel=\"noopener\">Phanika<\/a>, and she has 3 years of experience in SEO, Content Writing, and Digital Marketing. She wrote this article based on her own experience.\u00a0<\/span><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_code_1 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><\/div><\/div>\n\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p style=\"font-weight: 400;\">In addition to being present via the Digital Nest School of Business website, we are also very active digitally on social media. Social Media is a major part of our digital presence, and specifically Instagram (<a href=\"https:\/\/www.instagram.com\/digitalnestoffl\/\" target=\"_blank\" rel=\"noopener\">@digitalnestoffl<\/a>) is a primary way in which we communicate with our students and let them see what is happening at the institute.<\/p>\n<p style=\"font-weight: 400;\">On Instagram, we regularly share information about courses, classroom activities, student experiences, events, accomplishments, webinars, workshops, and other relevant updates. Although we were using Instagram as a form of communication, we realized that just sharing updates was not enough. We wanted Instagram to be something more than just a place where we could share updates; we wanted it to be a true student discovery channel. Rather than focusing on how many people we could get to follow our Instagram account, what will cause a student who discovers Digital Nest on Instagram to stop scrolling, view our profile, read about us, and ultimately inquire about a course?<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_code_2 et_pb_code et_clickable et_pb_module\"><div class=\"et_pb_code_inner\"><style>\n.simple-popup-wrap{\n  position:relative;\n}\n\n\/* overlay *\/\n.simple-popup-overlay{\n  position:fixed;\n  inset:0;\n  background:rgba(0,0,0,0.55);\n  opacity:0;\n  visibility:hidden;\n  pointer-events:none;\n  transition:0.3s ease;\n  z-index:9997;\n}\n\n.simple-popup-overlay.active{\n  opacity:1;\n  visibility:visible;\n}\n\n\/* image *\/\n.simple-popup-img{\n  position:relative;\n  z-index:1;\n  transition:all .3s ease;\n  border-radius:16px;\n  overflow:hidden;\n  display:block;\n}\n\n.simple-popup-img.active{\n  z-index:9998;\n  transform:scale(1.04);\n  box-shadow:0 25px 60px rgba(0,0,0,0.35);\n}\n\n.simple-popup-img img{\n  width:100%;\n  display:block;\n  border-radius:16px;\n}\n\n\/* Tablet *\/\n@media (max-width:980px){\n  .simple-popup-img.active{\n    transform:scale(1.03);\n  }\n}\n\n\/* Mobile *\/\n@media (max-width:767px){\n  .simple-popup-img{\n    border-radius:14px;\n  }\n\n  .simple-popup-img img{\n    border-radius:14px;\n  }\n\n  .simple-popup-img.active{\n    transform:scale(1.02);\n    box-shadow:0 16px 34px rgba(0,0,0,0.24);\n  }\n}\n<\/style>\n\n<div class=\"simple-popup-wrap\">\n\n  <div class=\"simple-popup-overlay\" id=\"popupOverlay8\"><\/div>\n\n  <div class=\"simple-popup-img\" id=\"popupImage8\">\n    <picture>\n      <source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.digitalnest.in\/wp-content\/uploads\/2026\/05\/leadgenbanner-mbam1.jpg\">\n      <img decoding=\"async\" src=\"https:\/\/www.digitalnest.in\/wp-content\/uploads\/2026\/05\/leadgenbanner-mba1.jpg\" alt=\"Apply Now\">\n    <\/picture>\n  <\/div>\n\n<\/div>\n\n<script>\n(function(){\n\n  const img = document.getElementById('popupImage8');\n  const overlay = document.getElementById('popupOverlay8');\n\n  let enableEffect = false;\n\n  function isInViewport(){\n    const rect = img.getBoundingClientRect();\n    const vh = window.innerHeight;\n\n    return rect.top <= vh * 0.85 && rect.bottom >= vh * 0.2;\n  }\n\n  function handlePopup(){\n    if(!enableEffect) return;\n\n    const active = isInViewport();\n\n    img.classList.toggle('active', active);\n    overlay.classList.toggle('active', active);\n  }\n\n  \/* delay after page load *\/\n  window.addEventListener('load', function(){\n    setTimeout(function(){\n      enableEffect = true;\n      handlePopup();\n    }, 6000);\n  });\n\n  window.addEventListener('scroll', handlePopup, { passive:true });\n  window.addEventListener('resize', handlePopup);\n\n})();\n<\/script><\/div><\/div>\n\n<div class=\"et_pb_heading_0 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">Where We Started<\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">We thought creating a complete journey for every student is what is essential. After viewing our profile, each student may continue to engage with our content and develop a sense of familiarity and trust with the Digital Nest brand over time. Thus, we started to view Instagram as a complete student journey, starting with discovery, moving through profile exploration, engagement, developing trust, and eventually inquiry about courses.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We found that we posted in multiple different areas when we looked closely at the type of posts we made on the Digital Nest Instagram page. There were posts about courses, student experiences, institutional news, trainer-related content, event highlights, and promotional posts. This means that there was content being developed for the account. However, there was a greater issue in terms of how we developed our content creation strategy; we did not have an organized method for creating and measuring growth. Even though we created several types of posts, we had not systematically identified which formats and topics consistently attracted new people to the account as opposed to merely maintaining engagement with our current follower base.\n<\/p>\n<p><span style=\"font-weight: 400;\">Therefore, this is something we worked on. We began to look at our content creation from a discovery standpoint and ask ourselves: What topics will students who have never heard of Digital Nest find interesting enough to view, engage with, or visit our profile? We wanted to see if the content allowed us to connect with individuals outside our existing audience. We eventually shifted our focus towards developing repeatable content patterns like educational information and career-related content that would bring in new students, prompt them to explore our profile, and allow us to grow our Instagram presence over time.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_heading_1 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">The Problem Was Not Simply Follower Count <\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">If a Reel is posted to your feed and it goes viral attracting thousands of new followers, and none of those individuals are interested in digital marketing, SEO, social media, content creation, or career development then those followers will most likely be of very limited value to your business.\n<\/p>\n<p><span style=\"font-weight: 400;\">Therefore, we wanted to determine whether the individuals who were discovering @digitalnestoffl were interested in what we have to offer. We wanted our content to be seen by students, recent graduates, individuals who were considering changing careers, digital marketing learners, SEO\/social media learners, aspiring content creators\/graphic designers\/video editors, and individuals researching different career options.\n<\/p>\n<p><span style=\"font-weight: 400;\">Because of this, we began evaluating our performance on Instagram in a different way. Rather than evaluating follower growth as the only measure of success, we evaluated relevant discovery: did new individuals discover our content because they are actually interested in using Digital Nest, visiting our profile page, interacting with our content, and eventually enrolling in one of our courses? It was not simply about increasing the size of our audience; it was about building an audience that was closely aligned with the educational and career opportunities available at Digital Nest.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_heading_2 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">We Started Building Content Around Student Questions <\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">We took a closer look at what students were most interested in, we found that digital marketing alone provided a vast amount of content possibilities. Students wanted to find out about digital marketing as a profession, what skills they needed to acquire, if SEO was still relevant today, what a digital marketer does, what beginner-friendly tools exist, how to find their first job, if freelancing is a viable option, what to put into a portfolio, how to gain knowledge in social media marketing, and how SEO differs from paid advertising. <\/p>\n<p><span style=\"font-weight: 400;\">We began using these types of questions as a basis for our content creation rather than creating all of our posts centered on Digital Nest. This was a significant transition for us as it enabled us to develop content that addressed issues that students were already struggling with. In addition to creating content that students would be able to relate to and find value in, we were able to provide students with valuable resources prior to promoting Digital Nest. <\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, we believed that this would be a more effective strategy for positioning Digital Nest on Instagram, not only as an institution that promotes courses, but also as a source of practical information for individuals interested in pursuing a career in digital marketing. Therefore, students would have greater motivation to explore, follow, and return to the account.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_heading_3 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">Short-Form Video Became an Important Part of Discovery<\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">As we continued to expand the Digital Nest Instagram presence, we began to see the potential for using short-form video (specifically Reels) as another means to connect with individuals outside of our current follower base. Rather than approaching each Reel with the expectation that it would become viral, our primary goal was to provide immediate understanding and relevance to any student who may encounter our video for the first time.\n<\/p>\n<p><span style=\"font-weight: 400;\">Therefore, we focused on producing videos, and we experimented with providing information regarding digital marketing advice, SEO strategies, professional development advice, AI and digital marketing, available marketing tools, common errors made by beginners, student inquiries, trainer suggestions, industry trends, and job opportunities.\n<\/p>\n<p><span style=\"font-weight: 400;\">Because students are deciding whether or not to continue viewing a Reel in a matter of seconds while browsing Instagram. This enabled us to shift from producing videos just as a requirement to post to producing short-form content that provides a compelling motivation for a person unfamiliar with Digital Nest to pause and possibly view deeper into our offerings.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_heading_4 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">We Started Thinking About the Hook<\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">We chose practical, topic-driven \"hooks\" (<strong>e.g., Top 5 Resume Building Tips; Paid vs. Free AI Tools; 5 AI Assist Tools for Content Creation; 5 Tips to Optimize Your Instagram Profile; Fix 3 Settings Before Posting; Best Upload Timings<\/strong>). Each topic provided a clear incentive for viewers to continue viewing the Reel since each provided specific information as opposed to a general overview. This factor was taken into account when planning our Reels, selecting topics, and presenting content to our audience.<\/span><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_code_3 et_pb_code et_clickable et_pb_module\"><div class=\"et_pb_code_inner\"><style>\n.simple-popup-wrap{\n  position:relative;\n}\n\n\/* overlay *\/\n.simple-popup-overlay{\n  position:fixed;\n  inset:0;\n  background:rgba(0,0,0,0.55);\n  opacity:0;\n  visibility:hidden;\n  pointer-events:none;\n  transition:0.3s ease;\n  z-index:9997;\n}\n\n.simple-popup-overlay.active{\n  opacity:1;\n  visibility:visible;\n}\n\n\/* image *\/\n.simple-popup-img{\n  position:relative;\n  z-index:1;\n  transition:all .3s ease;\n  border-radius:16px;\n  overflow:hidden;\n  display:block;\n}\n\n.simple-popup-img.active{\n  z-index:9998;\n  transform:scale(1.04);\n  box-shadow:0 25px 60px rgba(0,0,0,0.35);\n}\n\n.simple-popup-img img{\n  width:100%;\n  display:block;\n  border-radius:16px;\n}\n\n\/* Tablet *\/\n@media (max-width:980px){\n  .simple-popup-img.active{\n    transform:scale(1.03);\n  }\n}\n\n\/* Mobile *\/\n@media (max-width:767px){\n  .simple-popup-img{\n    border-radius:14px;\n  }\n\n  .simple-popup-img img{\n    border-radius:14px;\n  }\n\n  .simple-popup-img.active{\n    transform:scale(1.02);\n    box-shadow:0 16px 34px rgba(0,0,0,0.24);\n  }\n}\n<\/style>\n\n<div class=\"simple-popup-wrap\">\n\n  <div class=\"simple-popup-overlay\" id=\"popupOverlay13\"><\/div>\n\n  <div class=\"simple-popup-img\" id=\"popupImage13\">\n    <picture>\n      <source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.digitalnest.in\/wp-content\/uploads\/2026\/05\/Google-ad-set-11-1-1.png\">\n      <img decoding=\"async\" src=\"https:\/\/www.digitalnest.in\/wp-content\/uploads\/2026\/05\/Google-ad-set-08-1-1.png\" alt=\"Apply Now\">\n    <\/picture>\n  <\/div>\n\n<\/div>\n\n<script>\n(function(){\n\n  const img = document.getElementById('popupImage13');\n  const overlay = document.getElementById('popupOverlay13');\n\n  let enableEffect = false;\n\n  function isInViewport(){\n    const rect = img.getBoundingClientRect();\n    const vh = window.innerHeight;\n\n    return rect.top <= vh * 0.85 && rect.bottom >= vh * 0.2;\n  }\n\n  function handlePopup(){\n    if(!enableEffect) return;\n\n    const active = isInViewport();\n\n    img.classList.toggle('active', active);\n    overlay.classList.toggle('active', active);\n  }\n\n  \/* delay after page load *\/\n  window.addEventListener('load', function(){\n    setTimeout(function(){\n      enableEffect = true;\n      handlePopup();\n    }, 6000);\n  });\n\n  window.addEventListener('scroll', handlePopup, { passive:true });\n  window.addEventListener('resize', handlePopup);\n\n})();\n<\/script><\/div><\/div>\n\n<div class=\"et_pb_heading_5 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">Student Stories Added a Different Type of Content<\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p style=\"font-weight: 400;\">We found that the benefit of our training program can be shown using student experience as opposed to conventional marketing techniques. To ensure that the materials used to describe our programs were representative of events that occurred beyond the scope of a typical course description (e.g., student interaction with instructors, participation in hands-on projects, development of new skills, and preparation for future employment), we decided to focus more on student reviews, learning experiences, job placement success rates, and individual student successes. Additionally, we viewed these types of student success stories as a way to relate our program descriptions to potential students looking for information about what to expect prior to enrolling.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_heading_6 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">Final Results <\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">The final results below show the important key metrics that include profile visits, engagement with reels, views, stories, and posts. These metrics help us understand what is working well and where we should make changes to our digital marketing plan.<br \/>\n<\/span><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-13-122021.png\" width=\"223\" height=\"436\" srcset=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-13-122021.png 223w, https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-13-122021-153x300.png 153w\" sizes=\"(max-width: 223px) 100vw, 223px\" class=\"wp-image-271536\" alt=\"Results\" title=\"Screenshot 2026-10-13 122021\" \/><\/span><\/div>\n\n\n\n<div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--f3dcb2e5-e71b-4405-b33a-6f2fbad3ced7\"><div class=\"et_pb_text_inner\"><h3>conclusion<\/h3>\n<p><span style=\"font-weight: 400;\">While creating content on Instagram, we found that it would be a way to have students find us without having to search for our institute. We were focused on creating content that was relevant to digital marketing, AI tools, creativity, career options, and student experiences. Our main objective was not to increase the number of followers, but to create a genuine interest for students in learning and would continue to come back. At this point, we decided to use Instagram as a student discovery channel as well as a post-publishing platform.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_heading_7 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">Course Recommendations<\/h3><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_3 et_pb_column et_pb_column_1_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_code_4 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><style>\n.dn-share-wrap {\n  display: flex;\n  align-items: center;\n  gap: 12px;\n  flex-wrap: wrap;\n  padding: 12px 0;\n}\n\n.dn-share-label {\n  font-size: 15px;\n  font-weight: 600;\n  color: #333;\n  white-space: nowrap;\n}\n\n.dn-share-icons {\n  display: flex;\n  align-items: center;\n  gap: 10px;\n  flex-wrap: wrap;\n}\n\n.dn-share-btn {\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  width: 36px;\n  height: 36px;\n  border-radius: 50%;\n  background: #f5f5f5;\n  transition: transform 0.2s ease, background 0.2s ease;\n  text-decoration: none;\n  flex-shrink: 0;\n}\n\n.dn-share-btn:hover {\n  transform: translateY(-2px);\n  background: #e8e8e8;\n}\n\n.dn-share-btn svg {\n  display: block;\n}\n<\/style>\n\n<div class=\"dn-share-wrap\">\n  <span class=\"dn-share-label\">Share on:<\/span>\n\n  <div class=\"dn-share-icons\">\n\n    <!-- WhatsApp -->\n    <a class=\"dn-share-btn\" href=\"https:\/\/wa.me\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"WhatsApp\" aria-label=\"WhatsApp\" onclick=\"this.href=&#039;https:\/\/wa.me\/?text=&#039; + encodeURIComponent(document.title + &#039; &#039; + window.location.href);\">\n      <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#25D366\">\n        <path d=\"M17.472 14.382c-.297-.149-1.758-.867-2.03-.967-.273-.099-.471-.148-.67.15-.197.297-.767.966-.94 1.164-.173.199-.347.223-.644.075-.297-.15-1.255-.463-2.39-1.475-.883-.788-1.48-1.761-1.653-2.059-.173-.297-.018-.458.13-.606.134-.133.298-.347.446-.52.149-.174.198-.298.298-.497.099-.198.05-.371-.025-.52-.075-.149-.669-1.612-.916-2.207-.242-.579-.487-.5-.669-.51-.173-.008-.371-.01-.57-.01-.198 0-.52.074-.792.372-.272.297-1.04 1.016-1.04 2.479 0 1.462 1.065 2.875 1.213 3.074.149.198 2.096 3.2 5.077 4.487.709.306 1.262.489 1.694.625.712.227 1.36.195 1.871.118.571-.085 1.758-.719 2.006-1.413.248-.694.248-1.289.173-1.413-.074-.124-.272-.198-.57-.347m-5.421 7.403h-.004a9.87 9.87 0 01-5.031-1.378l-.361-.214-3.741.982.998-3.648-.235-.374a9.86 9.86 0 01-1.51-5.26c.001-5.45 4.436-9.884 9.888-9.884 2.64 0 5.122 1.03 6.988 2.898a9.825 9.825 0 012.893 6.994c-.003 5.45-4.437 9.884-9.885 9.884m8.413-18.297A11.815 11.815 0 0012.05 0C5.495 0 .16 5.335.157 11.892c0 2.096.547 4.142 1.588 5.945L.057 24l6.305-1.654a11.882 11.882 0 005.683 1.448h.005c6.554 0 11.89-5.335 11.893-11.893a11.821 11.821 0 00-3.48-8.413z\"\/>\n      <\/svg>\n    <\/a>\n\n    <!-- Threads -->\n    <a class=\"dn-share-btn\" href=\"https:\/\/www.threads.net\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Threads\" aria-label=\"Threads\" onclick=\"this.href=&#039;https:\/\/www.threads.net\/intent\/post?text=&#039; + encodeURIComponent(document.title + &#039; &#039; + window.location.href);\">\n      <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#000\">\n        <path d=\"M12.186 24h-.007c-3.581-.024-6.334-1.205-8.184-3.509C2.35 18.44 1.5 15.586 1.472 12.01v-.017c.03-3.579.879-6.43 2.525-8.482C5.845 1.205 8.6.024 12.18 0h.014c2.746.02 5.043.725 6.826 2.098 1.677 1.29 2.858 3.13 3.509 5.467l-2.04.569c-1.104-3.96-3.898-5.984-8.304-6.015-2.91.022-5.11.936-6.54 2.717C4.307 6.504 3.616 8.914 3.589 12c.027 3.086.718 5.496 2.057 7.164 1.43 1.783 3.631 2.698 6.54 2.717 2.623-.02 4.358-.631 5.8-2.045 1.647-1.613 1.618-3.593 1.09-4.798-.31-.71-.873-1.3-1.634-1.75-.192 1.352-.622 2.446-1.284 3.272-.886 1.102-2.14 1.704-3.73 1.79-1.202.065-2.361-.218-3.259-.801-1.063-.689-1.685-1.74-1.752-2.964-.065-1.19.408-2.285 1.33-3.082.88-.76 2.119-1.207 3.583-1.291a13.853 13.853 0 013.02.142c-.126-.742-.375-1.332-.74-1.757-.438-.505-1.098-.753-2.003-.76h-.037c-.7 0-1.763.137-2.507 1.268l-1.732-1.168c.98-1.454 2.568-2.233 4.238-2.233h.053c3.395.025 5.422 2.086 5.422 5.635 0 .608-.079 1.186-.237 1.727.805.393 1.504.944 2.068 1.638 1.566 1.908 1.487 4.484-.214 6.177-1.943 1.902-4.337 2.553-7.68 2.578z\"\/>\n      <\/svg>\n    <\/a>\n\n    <!-- LinkedIn -->\n    <a class=\"dn-share-btn\" href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"LinkedIn\" aria-label=\"LinkedIn\" onclick=\"this.href=&#039;https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=&#039; + encodeURIComponent(window.location.href);\">\n      <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#0A66C2\">\n        <path d=\"M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433a2.062 2.062 0 01-2.063-2.065 2.064 2.064 0 112.063 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z\"\/>\n      <\/svg>\n    <\/a>\n\n    <!-- Twitter\/X -->\n    <a class=\"dn-share-btn\" href=\"https:\/\/twitter.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Twitter\/X\" aria-label=\"Twitter\/X\" onclick=\"this.href=&#039;https:\/\/twitter.com\/intent\/tweet?text=&#039; + encodeURIComponent(document.title) + &#039;&amp;url=&#039; + encodeURIComponent(window.location.href);\">\n      <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#000\">\n        <path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-4.714-6.231-5.401 6.231H2.746l7.73-8.835L1.254 2.25H8.08l4.259 5.63zm-1.161 17.52h1.833L7.084 4.126H5.117z\"\/>\n      <\/svg>\n    <\/a>\n\n    <!-- Facebook -->\n    <a class=\"dn-share-btn\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Facebook\" aria-label=\"Facebook\" onclick=\"this.href=&#039;https:\/\/www.facebook.com\/sharer\/sharer.php?u=&#039; + encodeURIComponent(window.location.href);\">\n      <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#1877F2\">\n        <path d=\"M24 12.073c0-6.627-5.373-12-12-12s-12 5.373-12 12c0 5.99 4.388 10.954 10.125 11.854v-8.385H7.078v-3.47h3.047V9.43c0-3.007 1.792-4.669 4.533-4.669 1.312 0 2.686.235 2.686.235v2.953H15.83c-1.491 0-1.956.925-1.956 1.874v2.25h3.328l-.532 3.47h-2.796v8.385C19.612 23.027 24 18.062 24 12.073z\"\/>\n      <\/svg>\n    <\/a>\n\n  <\/div>\n<\/div><\/div><\/div>\n\n<div class=\"et_pb_image_1 et_pb_image et_pb_module et_block_module\"><a href=\"https:\/\/digitalmarketing.digitalnest.in\/forms-digital-marketing-programs\" target=\"_blank\" rel=\"noopener\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2025\/05\/Play-GIF-undefined-1.gif\" width=\"400\" height=\"713\" srcset=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2025\/05\/Play-GIF-undefined-1.gif 400w\" sizes=\"(max-width: 400px) 100vw, 400px\" class=\"wp-image-266417\" alt=\"leadgen-side-banner\" title=\"Play-GIF-undefined 1\" \/><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":46,"featured_media":271540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-271525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/posts\/271525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/comments?post=271525"}],"version-history":[{"count":11,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/posts\/271525\/revisions"}],"predecessor-version":[{"id":272058,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/posts\/271525\/revisions\/272058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/media\/271540"}],"wp:attachment":[{"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/media?parent=271525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/categories?post=271525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalnest.in\/blog\/wp-json\/wp\/v2\/tags?post=271525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}