{"id":323,"date":"2014-09-09T13:56:29","date_gmt":"2014-09-09T13:56:29","guid":{"rendered":"https:\/\/www.digitalnest.in\/blog\/?p=323"},"modified":"2026-02-04T08:49:45","modified_gmt":"2026-02-04T08:49:45","slug":"100-digital-marketing-accronyms-abbrevations","status":"publish","type":"post","link":"https:\/\/www.digitalnest.in\/blog\/100-digital-marketing-accronyms-abbrevations\/","title":{"rendered":"100+ Digital Marketing Acronyms\/ Abbrevations"},"content":{"rendered":"
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[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] AIDA<\/strong> – Attention, Interest, Desire, Action<\/p>\n

AJAX<\/strong> – Asynchronous Javascript and XML<\/p>\n

API<\/strong> – Application program interface<\/p>\n

AOV <\/strong>– Average order value<\/p>\n

AR<\/strong> – Augmented reality<\/p>\n

ASP<\/strong> – Application service provider<\/p>\n

ATD<\/strong> – Agency trading desk<\/p>\n

B2B<\/strong> – Business to business<\/p>\n

B2C<\/strong> – Business to consumer<\/p>\n

CLV<\/strong> – Customer lifetime value<\/p>\n

CMS<\/strong> – Content management system<\/p>\n

CPA<\/strong> – Cost per acquisition \/ action<\/p>\n

CPC<\/strong> – Cost per click<\/p>\n

CPL<\/strong> – Cost per lead<\/p>\n

CPM<\/strong> – Cost per thousand<\/p>\n

CPV<\/strong> – Cost per view (see also PPV)<\/p>\n

CR<\/strong> – Conversion rate<\/p>\n

CRM<\/strong> – Customer relationship management<\/p>\n

CRO<\/strong> – Conversion rate optimisation<\/p>\n

CSS<\/strong> – Cascading style sheets<\/p>\n

CTA <\/strong>– Call to action<\/p>\n

CTR<\/strong> – Click-through rate<\/p>\n

CX<\/strong> – Customer experience<\/p>\n

DM<\/strong> – Direct mail (or ‘Direct message’, in Twitter circles)<\/p>\n

DMP<\/strong> – Data management platform<\/p>\n

DNS<\/strong> – Domain name system<\/p>\n

DR <\/strong>– Direct response<\/p>\n

DSP<\/strong> – Demand-side platform<\/p>\n

ECPM<\/strong> – Effective CPM<\/p>\n

EPC<\/strong> – Earnings per click<\/p>\n

EPM<\/strong> – Earnings per thousand<\/p>\n

ESP<\/strong> – Email service provider<\/p>\n

FB<\/strong> – Facebook<\/p>\n

FBML<\/strong> – Facebook Markup Language<\/p>\n

FTP<\/strong> – File transfer protocol<\/p>\n

GA<\/strong> – Google Analytics<\/p>\n

HIPPO<\/strong> – Highest paid person’s opinion<\/p>\n

HTML<\/strong> – HyperText Markup Language<\/p>\n

HTTP<\/strong> – Hyper Text Transfer Protocol<\/p>\n

HTTPS<\/strong> – Hyper Text Transfer Protocol Secure<\/p>\n

IM<\/strong> – Instant Messaging<\/p>\n

IMAP<\/strong> – Internet Message Access Protocol<\/p>\n

IP<\/strong> – Intellectual property (or ‘Internet Protocol’)<\/p>\n

IPTV<\/strong> – Internet protocol television<\/p>\n

ISP<\/strong> – Internet service provider<\/p>\n

KPI<\/strong> – Key performance indicator<\/p>\n

LTV<\/strong> – Lifetime value<\/p>\n

MoM<\/strong> – Month on month<\/p>\n

MLM<\/strong> – Multi-level marketing<\/p>\n

MVT<\/strong> – Multivariate testing<\/p>\n

OEM<\/strong> – Original equipment manufacturer<\/p>\n

OS<\/strong> – Operating system (sometimes this is used for ‘open source’)<\/p>\n

PHP<\/strong> – PHP Hypertext Preprocessor<\/p>\n

POS<\/strong> – Point of sale<\/p>\n

PPC<\/strong> – Pay per click<\/p>\n

PPL<\/strong> – Pay per lead<\/p>\n

PPV<\/strong> – Pay per view<\/p>\n

PR<\/strong> – PageRank<\/p>\n

PV<\/strong> – Pageviews<\/p>\n

QA<\/strong> – Quality assurance<\/p>\n

QR Code<\/strong> – Quick response code<\/p>\n

QS<\/strong> – Quality score<\/p>\n

RFI<\/strong> – Request for information<\/p>\n

RFP<\/strong> – Request for proposal<\/p>\n

ROI<\/strong> – Return on investment<\/p>\n

RON<\/strong> – Run of network<\/p>\n

ROR<\/strong> – Ruby on Rails<\/p>\n

ROS<\/strong> – Run of site<\/p>\n

RSS<\/strong> – Really Simple Syndication<\/p>\n

RT<\/strong> – Retweet<\/p>\n

RTB<\/strong> – Real time bidding<\/p>\n

RTD<\/strong> – Real time data<\/p>\n

S2S<\/strong> – Server to server<\/p>\n

SaaS<\/strong> – Software as a service<\/p>\n

SEM<\/strong> – Search engine marketing<\/p>\n

SEO <\/strong>– Search engine optimisation<\/p>\n

SERP<\/strong> – Search engine results page<\/p>\n

SLA<\/strong> – Service level agreement<\/p>\n

SM<\/strong> – Social media<\/p>\n

SME<\/strong> – Small \/ medium enterprise. (aka SMB = ‘business’)<\/p>\n

SMM<\/strong> – Social media marketing<\/p>\n

SMO<\/strong> – Social media optimisation<\/p>\n

SMP<\/strong> – Social media platform<\/p>\n

SMS<\/strong> – Short message service<\/p>\n

SOV<\/strong> – Share of voice<\/p>\n

SOW<\/strong> – Statement of work<\/p>\n

SSL<\/strong> – Secure Sockets Layer<\/p>\n

SSP<\/strong> – Supply-side platform<\/p>\n

SWOT<\/strong> – Strengths, weaknesses, opportunities, threats<\/p>\n

TLD<\/strong> – Top level domain<\/p>\n

TOS<\/strong> – Terms of service<\/p>\n

UCD<\/strong> – User-centric design<\/p>\n

UI<\/strong> – User interface<\/p>\n

UGC<\/strong> – User-generated content<\/p>\n

URL<\/strong> – Uniform resource locator<\/p>\n

USP<\/strong> – Unique selling proposition<\/p>\n

UV<\/strong> – Unique visitor<\/p>\n

UX<\/strong> – User experience<\/p>\n

VOD<\/strong> – Video on demand<\/p>\n

VM<\/strong> – Viral marketing<\/p>\n

WOMM<\/strong> – Word of mouth marketing<\/p>\n

WYSIWYG<\/strong> – What you see is what you get<\/p>\n

YOY<\/strong> – Year on year<\/p>\n

YTD<\/strong> – Year to date<\/p>\n

XML<\/strong> – Extensible Markup Language
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]. Cami Vlez riley reid onlyfans camivelezz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

AIDA – Attention, Interest, Desire, Action AJAX – Asynchronous Javascript and XML API – Application program interface AOV – Average order value AR – Augmented reality ASP – Application service provider ATD – Agency trading desk B2B – Business to business B2C – Business to consumer CLV – Customer lifetime value CMS – Content management system CPA – Cost per acquisition \/ action CPC – Cost per click CPL – Cost per lead CPM – Cost per thousand CPV – Cost per view (see also PPV) CR – Conversion rate CRM – Customer relationship management CRO – Conversion rate optimisation CSS – Cascading style sheets CTA – Call to action CTR – Click-through rate CX – Customer experience DM – Direct mail (or ‘Direct message’, in Twitter circles) DMP – Data management platform DNS – Domain name system DR – Direct response DSP – Demand-side platform ECPM – Effective CPM EPC – Earnings per click EPM – Earnings per thousand ESP – Email service provider FB – Facebook FBML – Facebook Markup Language FTP – File transfer protocol GA – Google Analytics HIPPO – Highest paid person’s opinion HTML – HyperText Markup Language HTTP – Hyper Text Transfer Protocol HTTPS – Hyper Text Transfer Protocol Secure IM – Instant Messaging IMAP – Internet Message Access Protocol IP – Intellectual property (or ‘Internet Protocol’) IPTV – Internet protocol television ISP – Internet service provider KPI – Key performance indicator LTV – Lifetime value MoM – Month on month MLM – […]<\/p>\n","protected":false},"author":1,"featured_media":325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

AIDA<\/strong>\u00a0- Attention, Interest, Desire, Action<\/p>

AJAX<\/strong>\u00a0- Asynchronous Javascript and XML<\/p>

API<\/strong>\u00a0- Application program interface<\/p>

AOV\u00a0<\/strong>- Average order value<\/p>

AR<\/strong>\u00a0- Augmented reality<\/p>

ASP<\/strong>\u00a0- Application service provider<\/p>

ATD<\/strong>\u00a0- Agency trading desk<\/p>

B2B<\/strong>\u00a0- Business to business<\/p>

B2C<\/strong>\u00a0- Business to consumer<\/p>

CLV<\/strong>\u00a0- Customer lifetime value<\/p>

CMS<\/strong>\u00a0- Content management system<\/p>

CPA<\/strong>\u00a0- Cost per acquisition \/ action<\/p>

CPC<\/strong>\u00a0- Cost per click<\/p>

CPL<\/strong>\u00a0- Cost per lead<\/p>

CPM<\/strong>\u00a0- Cost per thousand<\/p>

CPV<\/strong>\u00a0- Cost per view (see also PPV)<\/p>

CR<\/strong>\u00a0- Conversion rate<\/p>

CRM<\/strong>\u00a0- Customer relationship management<\/p>

CRO<\/strong>\u00a0- Conversion rate optimisation<\/p>

CSS<\/strong>\u00a0- Cascading style sheets<\/p>

CTA\u00a0<\/strong>- Call to action<\/p>

CTR<\/strong>\u00a0- Click-through rate<\/p>

CX<\/strong>\u00a0- Customer experience<\/p>

DM<\/strong>\u00a0- Direct mail (or 'Direct message', in Twitter circles)<\/p>

DMP<\/strong>\u00a0- Data management platform<\/p>

DNS<\/strong>\u00a0- Domain name system<\/p>

DR\u00a0<\/strong>- Direct response<\/p>

DSP<\/strong>\u00a0- Demand-side platform<\/p>

ECPM<\/strong>\u00a0- Effective CPM<\/p>

EPC<\/strong>\u00a0- Earnings per click<\/p>

EPM<\/strong>\u00a0- Earnings per thousand<\/p>

ESP<\/strong>\u00a0- Email service provider<\/p>

FB<\/strong>\u00a0- Facebook<\/p>

FBML<\/strong>\u00a0- Facebook Markup Language<\/p>

FTP<\/strong>\u00a0- File transfer protocol<\/p>

GA<\/strong>\u00a0- Google Analytics<\/p>

HIPPO<\/strong>\u00a0- Highest paid person's opinion<\/p>

HTML<\/strong>\u00a0- HyperText Markup Language<\/p>

HTTP<\/strong>\u00a0- Hyper Text Transfer Protocol<\/p>

HTTPS<\/strong>\u00a0- Hyper Text Transfer Protocol Secure<\/p>

IM<\/strong>\u00a0- Instant Messaging<\/p>

IMAP<\/strong>\u00a0- Internet Message Access Protocol<\/p>

IP<\/strong>\u00a0- Intellectual property (or 'Internet Protocol')<\/p>

IPTV<\/strong>\u00a0- Internet protocol television<\/p>

ISP<\/strong>\u00a0- Internet service provider<\/p>

KPI<\/strong>\u00a0- Key performance indicator<\/p>

LTV<\/strong>\u00a0- Lifetime value<\/p>

MoM<\/strong>\u00a0- Month on month<\/p>

MLM<\/strong>\u00a0- Multi-level marketing<\/p>

MVT<\/strong>\u00a0- Multivariate testing<\/p>

OEM<\/strong>\u00a0- Original equipment manufacturer<\/p>

OS<\/strong>\u00a0- Operating system (sometimes this is used for 'open source')<\/p>

PHP<\/strong>\u00a0- PHP Hypertext Preprocessor<\/p>

POS<\/strong>\u00a0- Point of sale<\/p>

PPC<\/strong>\u00a0- Pay per click<\/p>

PPL<\/strong>\u00a0- Pay per lead<\/p>

PPV<\/strong>\u00a0- Pay per view<\/p>

PR<\/strong>\u00a0- PageRank<\/p>

PV<\/strong>\u00a0- Pageviews<\/p>

QA<\/strong>\u00a0- Quality assurance<\/p>

QR Code<\/strong>\u00a0- Quick response code<\/p>

QS<\/strong>\u00a0- Quality score<\/p>

RFI<\/strong>\u00a0- Request for information<\/p>

RFP<\/strong>\u00a0- Request for proposal<\/p>

ROI<\/strong>\u00a0- Return on investment<\/p>

RON<\/strong>\u00a0- Run of network<\/p>

ROR<\/strong>\u00a0- Ruby on Rails<\/p>

ROS<\/strong>\u00a0- Run of site<\/p>

RSS<\/strong>\u00a0- Really Simple Syndication<\/p>

RT<\/strong>\u00a0- Retweet<\/p>

RTB<\/strong>\u00a0- Real time bidding<\/p>

RTD<\/strong>\u00a0- Real time data<\/p>

S2S<\/strong>\u00a0- Server to server<\/p>

SaaS<\/strong>\u00a0- Software as a service<\/p>

SEM<\/strong>\u00a0- Search engine marketing<\/p>

SEO\u00a0<\/strong>- Search engine optimisation<\/p>

SERP<\/strong>\u00a0- Search engine results page<\/p>

SLA<\/strong>\u00a0- Service level agreement<\/p>

SM<\/strong>\u00a0- Social media<\/p>

SME<\/strong>\u00a0- Small \/ medium enterprise. (aka SMB = \u2018business\u2019)<\/p>

SMM<\/strong>\u00a0- Social media marketing<\/p>

SMO<\/strong>\u00a0- Social media optimisation<\/p>

SMP<\/strong>\u00a0- Social media platform<\/p>

SMS<\/strong>\u00a0- Short message service<\/p>

SOV<\/strong>\u00a0- Share of voice<\/p>

SOW<\/strong>\u00a0- Statement of work<\/p>

SSL<\/strong>\u00a0- Secure Sockets Layer<\/p>

SSP<\/strong>\u00a0- Supply-side platform<\/p>

SWOT<\/strong>\u00a0- Strengths, weaknesses, opportunities, threats<\/p>

TLD<\/strong>\u00a0- Top level domain<\/p>

TOS<\/strong>\u00a0- Terms of service<\/p>

UCD<\/strong>\u00a0- User-centric design<\/p>

UI<\/strong>\u00a0- User interface<\/p>

UGC<\/strong>\u00a0- User-generated content<\/p>

URL<\/strong>\u00a0- Uniform resource locator<\/p>

USP<\/strong>\u00a0- Unique selling proposition<\/p>

UV<\/strong>\u00a0- Unique visitor<\/p>

UX<\/strong>\u00a0- User experience<\/p>

VOD<\/strong>\u00a0- Video on demand<\/p>

VM<\/strong>\u00a0- Viral marketing<\/p>

WOMM<\/strong>\u00a0- Word of mouth marketing<\/p>

WYSIWYG<\/strong>\u00a0- What you see is what you get<\/p>

YOY<\/strong>\u00a0- Year on year<\/p>

YTD<\/strong>\u00a0- Year to date<\/p>

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100+ Digital Marketing Acronyms\/ Abbrevations<\/a><\/blockquote>