{"id":455,"date":"2015-08-07T11:25:22","date_gmt":"2015-08-07T11:25:22","guid":{"rendered":"https:\/\/www.digitalnest.in\/blog\/?p=455"},"modified":"2025-01-30T11:48:07","modified_gmt":"2025-01-30T11:48:07","slug":"latest-facebook-ads-dimensions","status":"publish","type":"post","link":"https:\/\/www.digitalnest.in\/blog\/latest-facebook-ads-dimensions\/","title":{"rendered":"Latest Facebook Ads Dimensions"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><\/h1>\n<p><a href=\"https:\/\/www.digitalnest.in\/blog\/latest-facebook-ads-dimensions\/facebook-latest-ad-dimensions\/\" rel=\"attachment wp-att-456\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-456\" src=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2015\/08\/facebook-Latest-ad-dimensions.png\" alt=\"facebook Latest ad dimensions\" width=\"1200\" height=\"627\" srcset=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2015\/08\/facebook-Latest-ad-dimensions.png 1200w, https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2015\/08\/facebook-Latest-ad-dimensions-300x157.png 300w, https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2015\/08\/facebook-Latest-ad-dimensions-768x401.png 768w, https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2015\/08\/facebook-Latest-ad-dimensions-1024x535.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<h2>Clicks to Website: Links<\/h2>\n<ul>\n<li>Recommended image size: 1,200 x 628 pixels<\/li>\n<li>Image ratio: 1.9:1<\/li>\n<li>Text: 90 characters<\/li>\n<li>Headline: 25 characters<\/li>\n<li>Link description: 30 characters<\/li>\n<li>Your image may not include more than 20% text. See how much text is on your image.<\/li>\n<\/ul>\n<h2>Clicks to Website: Carousel<\/h2>\n<ul>\n<li><span style=\"color: inherit; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 1.6em;\">Recommended image size: 600 x 600 pixels<\/span><\/li>\n<li><span style=\"color: inherit; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 1.6em;\">Image ratio: 1:1<\/span><\/li>\n<li><span style=\"color: inherit; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 1.6em;\">Text: 90 characters<\/span><\/li>\n<li><span style=\"color: inherit; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 1.6em;\">Headline: 40 characters<\/span><\/li>\n<li><span style=\"color: inherit; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 1.6em;\">Link description: 20 characters<\/span><\/li>\n<li><span style=\"color: inherit; font-style: inherit; font-weight: inherit; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; line-height: 1.6em;\">Your image may not include more than 20% text.\u00a0<\/span><span style=\"color: inherit; font-style: inherit; font-weight: inherit; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; line-height: 1.6em;\">See how <\/span><span style=\"color: inherit; font-style: inherit; font-weight: inherit; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; line-height: 1.6em;\">much text<\/span><span style=\"color: inherit; font-style: inherit; font-weight: inherit; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; line-height: 1.6em;\">\u00a0is on your image.<\/span><\/li>\n<\/ul>\n<h2>Website Conversions: Links<\/h2>\n<ul>\n<li>\n<div>Recommended image size: 1,200 x 628 pixels<\/div>\n<\/li>\n<li>\n<div>Image ratio: 1.9:1<\/div>\n<\/li>\n<li>\n<div>Text: 90 characters<\/div>\n<\/li>\n<li>\n<div>Headline: 25 characters<\/div>\n<\/li>\n<li>\n<div>Link description: 30 characters<\/div>\n<\/li>\n<li>Your image may not include more than 20% text.<\/li>\n<\/ul>\n<h2>Website Conversions: Carousel<\/h2>\n<ul>\n<li>\n<div>Recommended image size: 600 x 600 pixels<\/div>\n<\/li>\n<li>\n<div>Image ratio: 1:1<\/div>\n<\/li>\n<li>\n<div>Text: 90 characters<\/div>\n<\/li>\n<li>\n<div>Headline: 40 characters<\/div>\n<\/li>\n<li>\n<div>Link description: 20 characters<\/div>\n<\/li>\n<li>Your image may not include more than 20% text.\u00a0<a href=\"https:\/\/www.facebook.com\/ads\/tools\/text_overlay\" target=\"_new\" rel=\"noopener noreferrer\"><br \/>\n<\/a><\/li>\n<\/ul>\n<h2>Page Post Engagement: Photo<\/h2>\n<ul>\n<li>\n<div>Recommended News Feed image size: 1,200 x 900 pixels<\/div>\n<\/li>\n<li>\n<div>News Feed image ratio: 4:3<\/div>\n<\/li>\n<li>\n<div>Right column image size: 254 x 133 pixels<\/div>\n<\/li>\n<li>\n<div>Right column image ratio: 1.9:1<\/div>\n<\/li>\n<li>\n<div>Text: 90 characters (longer posts may be truncated on small screens)<\/div>\n<\/li>\n<li>\n<div>Your image may not include more than 20% text<\/div>\n<\/li>\n<\/ul>\n<h2>Page Post Engagement: Video<\/h2>\n<ul>\n<li>\n<div>Text: 90 characters (longer posts may be truncated on small screens)<\/div>\n<\/li>\n<li>\n<div>Headline: 25 characters<\/div>\n<\/li>\n<li>\n<div>Thumbnail image size: Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text.\u00a0<a href=\"https:\/\/www.facebook.com\/ads\/tools\/text_overlay\" target=\"_new\" rel=\"noopener noreferrer\">See how much text<\/a>\u00a0is on your image.<\/div>\n<\/li>\n<li>\n<div>Video: H.264 video compression, high-profile preferred, square pixels, fixed frame rate, progressive scan<\/div>\n<\/li>\n<li>\n<div>Format: .mp4 container ideally with leading mov atom, no edit lists<\/div>\n<\/li>\n<li>\n<div>Recommended aspect ratio: 1.33:1 \/ 4:3 \/ SDTV, 1.375:1 \/ film, 1.77 \/ 16.9 \/ HDTV, 1.85:1 \/ Film, 2:39:1 or 2:40:1 \/ Wide-screen, no pillar boxing or letter boxing<\/div>\n<\/li>\n<li>\n<div>Audio: Stereo AAC audio compression, 128 kbps + preferred<\/div>\n<\/li>\n<li>\n<div>File size: Up to 1.75 GB max.<\/div>\n<\/li>\n<li>\n<div>Bit rate: No limit to bit rate file if you&#8217;re using two-pass encoding, as long as long as your file doesn&#8217;t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.<\/div>\n<\/li>\n<li>\n<div>Length: 45 minutes max.<\/div>\n<\/li>\n<\/ul>\n<h2>Page Post Engagement: Text<\/h2>\n<ul>\n<li>\n<div>Text: 500 characters (longer posts may be truncated on small screens)<\/div>\n<\/li>\n<\/ul>\n<h2>Page Likes<\/h2>\n<ul>\n<li>\n<div>Recommended image size: 1,200 x 444 pixels<\/div>\n<\/li>\n<li>\n<div>Image ratio: 2.7:1<\/div>\n<\/li>\n<li>\n<div>Text: 90 characters<\/div>\n<\/li>\n<li>\n<div>Headline: 25 characters<\/div>\n<\/li>\n<li>Your image may not include more than 20% text.<a href=\"https:\/\/www.facebook.com\/ads\/tools\/text_overlay\" target=\"_new\" rel=\"noopener noreferrer\"><br \/>\n<\/a><\/li>\n<\/ul>\n<h2>App Installs: Mobile App<\/h2>\n<ul>\n<li>\n<div>Recommended image size: 1,200 x 628 pixels<\/div>\n<\/li>\n<li>\n<div>Image ratio: 1.9:1<\/div>\n<\/li>\n<li>\n<div>Text: 90 characters<\/div>\n<\/li>\n<li>Your image may not include more than 20% text.\u00a0<a href=\"https:\/\/www.facebook.com\/ads\/tools\/text_overlay\" target=\"_new\" rel=\"noopener noreferrer\"><br \/>\n<\/a><\/li>\n<\/ul>\n<h2>App Installs: Desktop App<\/h2>\n<ul>\n<li>\n<div>Recommended image size: 1,200 x 628 pixels<\/div>\n<\/li>\n<li>\n<div>Image ratio: 1.9:1<\/div>\n<\/li>\n<li>\n<div>Text: 90 characters<\/div>\n<\/li>\n<li>Your image may not include more than 20% text.\u00a0<a href=\"https:\/\/www.facebook.com\/ads\/tools\/text_overlay\" target=\"_new\" rel=\"noopener noreferrer\"><br \/>\n<\/a><\/li>\n<\/ul>\n<h2>App Engagement: Mobile App<\/h2>\n<ul>\n<li>\n<div>Recommended image size: 1,200 x 628 pixels<\/div>\n<\/li>\n<li>\n<div>Image ratio: 16:9<\/div>\n<\/li>\n<li>\n<div>Text: 90 characters<\/div>\n<\/li>\n<li>Your image may not include more than 20% text.<\/li>\n<\/ul>\n<h2>App Engagement:\u00a0Desktop App<\/h2>\n<ul>\n<li>\n<div>Recommended image size: 1,200 x 628 pixels<\/div>\n<\/li>\n<li>\n<div>Text: 90 characters<\/div>\n<\/li>\n<li>\n<div>Your image may not include more than 20% text.<\/div>\n<\/li>\n<\/ul>\n<h2>Local Awareness<\/h2>\n<ul>\n<li>\n<div>Recommended image size: 1,200 x 628 pixels<\/div>\n<\/li>\n<li>\n<div>Image ratio: 1.9:1<\/div>\n<\/li>\n<li>\n<div>Text: 90 characters<\/div>\n<\/li>\n<li>\n<div>Headline: 25 characters<\/div>\n<\/li>\n<li>\n<div>News Feed description: 30 characters<\/div>\n<\/li>\n<li>\n<div>Your image may not include more than 20% text.<\/div>\n<\/li>\n<\/ul>\n<h2>Event Responses<\/h2>\n<ul>\n<li>\n<div>Recommended image size: 1,200 x 444 pixels<\/div>\n<\/li>\n<li>\n<div>Image ratio: 2.7:1<\/div>\n<\/li>\n<li>\n<div>Text: 90 characters<\/div>\n<\/li>\n<li>\n<div>Headline: 25 characters<\/div>\n<\/li>\n<li>\n<div>Your image may not include more than 20% text.<\/div>\n<\/li>\n<\/ul>\n<h2>Offer Claims<\/h2>\n<ul>\n<li>\n<div>Recommended image size: 1,200 x 628 pixels<\/div>\n<\/li>\n<li>\n<div>Image ratio: 1.9:1<\/div>\n<\/li>\n<li>\n<div>Offer title: 25 characters<\/div>\n<\/li>\n<li>\n<div>Text: 90 characters<\/div>\n<\/li>\n<li>\n<div>Your image may not include more than 20% text<\/div>\n<\/li>\n<\/ul>\n<h2>Video Views<\/h2>\n<ul>\n<li>\n<div>Text: 90 characters<\/div>\n<\/li>\n<li>Thumbnail image size: Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text.<\/li>\n<li>\n<div>Video: H.264 video compression, high-profile preferred, square pixels, fixed frame rate, progressive scan<\/div>\n<\/li>\n<li>\n<div>Frames: 30 fps max.<\/div>\n<\/li>\n<li>\n<div>Format: .mp4 container ideally with leading mov atom, no edit lists<\/div>\n<\/li>\n<li>\n<div>Recommended aspect ratio: 1.33:1 \/ 4:3 \/ SDTV, 1.375:1 \/ film, 1.77 \/ 16.9 \/ HDTV, 1.85:1 \/ Film, 2:39:1 or 2:40:1 \/ Wide-screen, no pillar boxing or letter boxing<\/div>\n<\/li>\n<li>\n<div>Audio: Stereo AAC audio compression, 128 kbps + preferred<\/div>\n<\/li>\n<li>\n<div>File size: Up to 1.75 GB max.<\/div>\n<\/li>\n<li>\n<div>Bit rate: No limit to bit rate file if you&#8217;re using two-pass encoding, as long as long as your file doesn&#8217;t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.<\/div>\n<\/li>\n<li>\n<div>Length: 45 minutes max.<\/div>\n<\/li>\n<\/ul>\n<p><strong>Call to Actions<\/strong><\/p>\n<ul>\n<li>\n<div>Shop Now<\/div>\n<\/li>\n<li>\n<div>Book Now<\/div>\n<\/li>\n<li>\n<div>Learn More<\/div>\n<\/li>\n<li>\n<div>Sign Up<\/div>\n<\/li>\n<li>\n<div>Download<\/div>\n<\/li>\n<li>\n<div>Watch More<\/div>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clicks to Website: Links Recommended image size: 1,200 x 628 pixels Image ratio: 1.9:1 Text: 90 characters Headline: 25 characters Link description: 30 characters Your image may not include more than 20% text. See how much text is on your image. Clicks to Website: Carousel Recommended image size: 600 x 600 pixels Image ratio: 1:1 Text: 90 characters Headline: 40 characters Link description: 20 characters Your image may not include more than 20% text.\u00a0See how much text\u00a0is on your image. Website Conversions: Links Recommended image size: 1,200 x 628 pixels Image ratio: 1.9:1 Text: 90 characters Headline: 25 characters Link description: 30 characters Your image may not include more than 20% text. Website Conversions: Carousel Recommended image size: 600 x 600 pixels Image ratio: 1:1 Text: 90 characters Headline: 40 characters Link description: 20 characters Your image may not include more than 20% text.\u00a0 Page Post Engagement: Photo Recommended News Feed image size: 1,200 x 900 pixels News Feed image ratio: 4:3 Right column image size: 254 x 133 pixels Right column image ratio: 1.9:1 Text: 90 characters (longer posts may be truncated on small screens) Your image may not include more than 20% text Page Post Engagement: Video Text: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<h1>\u00a0<\/h1><p><a href=\"https:\/\/www.digitalnest.in\/blog\/latest-facebook-ads-dimensions\/facebook-latest-ad-dimensions\/\" rel=\"attachment wp-att-456\"><img class=\"alignnone wp-image-456\" src=\"https:\/\/www.digitalnest.in\/blog\/wp-content\/uploads\/2015\/08\/facebook-Latest-ad-dimensions.png\" alt=\"facebook Latest ad dimensions\" width=\"1200\" height=\"627\" \/><\/a><\/p><h2>Clicks to Website: Links<\/h2><ul><li>Recommended image size: 1,200 x 628 pixels<\/li><li>Image ratio: 1.9:1<\/li><li>Text: 90 characters<\/li><li>Headline: 25 characters<\/li><li>Link description: 30 characters<\/li><li>Your image may not include more than 20% text. See how much text is on your image.<\/li><\/ul><h2>Clicks to Website: Carousel<\/h2><ul><li><span style=\"color: inherit; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 1.6em;\">Recommended image size: 600 x 600 pixels<\/span><\/li><li><span style=\"color: inherit; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 1.6em;\">Image ratio: 1:1<\/span><\/li><li><span style=\"color: inherit; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 1.6em;\">Text: 90 characters<\/span><\/li><li><span style=\"color: inherit; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 1.6em;\">Headline: 40 characters<\/span><\/li><li><span style=\"color: inherit; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 1.6em;\">Link description: 20 characters<\/span><\/li><li><span style=\"color: inherit; font-style: inherit; font-weight: inherit; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; line-height: 1.6em;\">Your image may not include more than 20% text.\u00a0<\/span><span style=\"color: inherit; font-style: inherit; font-weight: inherit; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; line-height: 1.6em;\">See how <\/span><span style=\"color: inherit; font-style: inherit; font-weight: inherit; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; line-height: 1.6em;\">much text<\/span><span style=\"color: inherit; font-style: inherit; font-weight: inherit; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; line-height: 1.6em;\">\u00a0is on your image.<\/span><\/li><\/ul><h2>Website Conversions: Links<\/h2><ul><li><div>Recommended image size: 1,200 x 628 pixels<\/div><\/li><li><div>Image ratio: 1.9:1<\/div><\/li><li><div>Text: 90 characters<\/div><\/li><li><div>Headline: 25 characters<\/div><\/li><li><div>Link description: 30 characters<\/div><\/li><li>Your image may not include more than 20% text.<\/li><\/ul><h2>Website Conversions: Carousel<\/h2><ul><li><div>Recommended image size: 600 x 600 pixels<\/div><\/li><li><div>Image ratio: 1:1<\/div><\/li><li><div>Text: 90 characters<\/div><\/li><li><div>Headline: 40 characters<\/div><\/li><li><div>Link description: 20 characters<\/div><\/li><li>Your image may not include more than 20% text.\u00a0<a href=\"https:\/\/www.facebook.com\/ads\/tools\/text_overlay\" target=\"_new\" rel=\"noopener noreferrer\"><br \/><\/a><\/li><\/ul><h2>Page Post Engagement: Photo<\/h2><ul><li><div>Recommended News Feed image size: 1,200 x 900 pixels<\/div><\/li><li><div>News Feed image ratio: 4:3<\/div><\/li><li><div>Right column image size: 254 x 133 pixels<\/div><\/li><li><div>Right column image ratio: 1.9:1<\/div><\/li><li><div>Text: 90 characters (longer posts may be truncated on small screens)<\/div><\/li><li><div>Your image may not include more than 20% text<\/div><\/li><\/ul><h2>Page Post Engagement: Video<\/h2><ul><li><div>Text: 90 characters (longer posts may be truncated on small screens)<\/div><\/li><li><div>Headline: 25 characters<\/div><\/li><li><div>Thumbnail image size: Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text.\u00a0<a href=\"https:\/\/www.facebook.com\/ads\/tools\/text_overlay\" target=\"_new\" rel=\"noopener noreferrer\">See how much text<\/a>\u00a0is on your image.<\/div><\/li><li><div>Video: H.264 video compression, high-profile preferred, square pixels, fixed frame rate, progressive scan<\/div><\/li><li><div>Format: .mp4 container ideally with leading mov atom, no edit lists<\/div><\/li><li><div>Recommended aspect ratio: 1.33:1 \/ 4:3 \/ SDTV, 1.375:1 \/ film, 1.77 \/ 16.9 \/ HDTV, 1.85:1 \/ Film, 2:39:1 or 2:40:1 \/ Wide-screen, no pillar boxing or letter boxing<\/div><\/li><li><div>Audio: Stereo AAC audio compression, 128 kbps + preferred<\/div><\/li><li><div>File size: Up to 1.75 GB max.<\/div><\/li><li><div>Bit rate: No limit to bit rate file if you're using two-pass encoding, as long as long as your file doesn't exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.<\/div><\/li><li><div>Length: 45 minutes max.<\/div><\/li><\/ul><h2>Page Post Engagement: Text<\/h2><ul><li><div>Text: 500 characters (longer posts may be truncated on small screens)<\/div><\/li><\/ul><h2>Page Likes<\/h2><ul><li><div>Recommended image size: 1,200 x 444 pixels<\/div><\/li><li><div>Image ratio: 2.7:1<\/div><\/li><li><div>Text: 90 characters<\/div><\/li><li><div>Headline: 25 characters<\/div><\/li><li>Your image may not include more than 20% text.<a href=\"https:\/\/www.facebook.com\/ads\/tools\/text_overlay\" target=\"_new\" rel=\"noopener noreferrer\"><br \/><\/a><\/li><\/ul><h2>App Installs: Mobile App<\/h2><ul><li><div>Recommended image size: 1,200 x 628 pixels<\/div><\/li><li><div>Image ratio: 1.9:1<\/div><\/li><li><div>Text: 90 characters<\/div><\/li><li>Your image may not include more than 20% text.\u00a0<a href=\"https:\/\/www.facebook.com\/ads\/tools\/text_overlay\" target=\"_new\" rel=\"noopener noreferrer\"><br \/><\/a><\/li><\/ul><h2>App Installs: Desktop App<\/h2><ul><li><div>Recommended image size: 1,200 x 628 pixels<\/div><\/li><li><div>Image ratio: 1.9:1<\/div><\/li><li><div>Text: 90 characters<\/div><\/li><li>Your image may not include more than 20% text.\u00a0<a href=\"https:\/\/www.facebook.com\/ads\/tools\/text_overlay\" target=\"_new\" rel=\"noopener noreferrer\"><br \/><\/a><\/li><\/ul><h2>App Engagement: Mobile App<\/h2><ul><li><div>Recommended image size: 1,200 x 628 pixels<\/div><\/li><li><div>Image ratio: 16:9<\/div><\/li><li><div>Text: 90 characters<\/div><\/li><li>Your image may not include more than 20% text.<\/li><\/ul><h2>App Engagement:\u00a0Desktop App<\/h2><ul><li><div>Recommended image size: 1,200 x 628 pixels<\/div><\/li><li><div>Text: 90 characters<\/div><\/li><li><div>Your image may not include more than 20% text.<\/div><\/li><\/ul><h2>Local Awareness<\/h2><ul><li><div>Recommended image size: 1,200 x 628 pixels<\/div><\/li><li><div>Image ratio: 1.9:1<\/div><\/li><li><div>Text: 90 characters<\/div><\/li><li><div>Headline: 25 characters<\/div><\/li><li><div>News Feed description: 30 characters<\/div><\/li><li><div>Your image may not include more than 20% text.<\/div><\/li><\/ul><h2>Event Responses<\/h2><ul><li><div>Recommended image size: 1,200 x 444 pixels<\/div><\/li><li><div>Image ratio: 2.7:1<\/div><\/li><li><div>Text: 90 characters<\/div><\/li><li><div>Headline: 25 characters<\/div><\/li><li><div>Your image may not include more than 20% text.<\/div><\/li><\/ul><h2>Offer Claims<\/h2><ul><li><div>Recommended image size: 1,200 x 628 pixels<\/div><\/li><li><div>Image ratio: 1.9:1<\/div><\/li><li><div>Offer title: 25 characters<\/div><\/li><li><div>Text: 90 characters<\/div><\/li><li><div>Your image may not include more than 20% text<\/div><\/li><\/ul><h2>Video Views<\/h2><ul><li><div>Text: 90 characters<\/div><\/li><li>Thumbnail image size: Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text.<\/li><li><div>Video: H.264 video compression, high-profile preferred, square pixels, fixed frame rate, progressive scan<\/div><\/li><li><div>Frames: 30 fps max.<\/div><\/li><li><div>Format: .mp4 container ideally with leading mov atom, no edit lists<\/div><\/li><li><div>Recommended aspect ratio: 1.33:1 \/ 4:3 \/ SDTV, 1.375:1 \/ film, 1.77 \/ 16.9 \/ HDTV, 1.85:1 \/ Film, 2:39:1 or 2:40:1 \/ Wide-screen, no pillar boxing or letter boxing<\/div><\/li><li><div>Audio: Stereo AAC audio compression, 128 kbps + preferred<\/div><\/li><li><div>File size: Up to 1.75 GB max.<\/div><\/li><li><div>Bit rate: No limit to bit rate file if you're using two-pass encoding, as long as long as your file doesn't exceed 1 GB. 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