{"id":487,"date":"2015-10-14T10:09:48","date_gmt":"2015-10-14T10:09:48","guid":{"rendered":"https:\/\/www.digitalnest.in\/blog\/?p=487"},"modified":"2026-01-12T00:08:06","modified_gmt":"2026-01-12T00:08:06","slug":"google-analytics-questions-2015","status":"publish","type":"post","link":"https:\/\/www.digitalnest.in\/blog\/google-analytics-questions-2015\/","title":{"rendered":"Google Analytics Questions 2015"},"content":{"rendered":"
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[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] corinna kopf nsfw<\/a>1.You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?*Required<\/strong><\/p>\n

    \n
  1. \u00a0Custom Reports<\/li>\n
  2. \u00a0Segments<\/li>\n
  3. \u00a0Annotations<\/li>\n
  4. \u00a0Analytics Intelligence<\/li>\n
  5. \u00a0Data Import<\/li>\n<\/ol>\n

    \u00a02.\u00a0What is the hierarchy of the Google Analytics data model?*Required<\/strong><\/p>\n

      \n
    1. \u00a0Users > Sessions > Interactions<\/li>\n
    2. \u00a0Interactions > Users\u00a0 > Sessions<\/li>\n
    3. \u00a0Sessions > Users > Interations<\/li>\n
    4. \u00a0Sessions > Visitors > Interactions<\/li>\n<\/ol>\n

      3.\u00a0What is the first step of analytics planning?*Required<\/strong><\/p>\n

        \n
      1. \u00a0Document your technical infrastructure<\/li>\n
      2. \u00a0Define your overall measurement plan and\u00a0 business objectives<\/li>\n
      3. \u00a0Implement Google Analytics<\/li>\n
      4. \u00a0Create your implementation plan<\/li>\n<\/ol>\n

        \u00a04.You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?*Required<\/strong><\/p>\n

          \n
        1. \u00a0Ad Group<\/li>\n
        2. \u00a0Keyword<\/li>\n
        3. \u00a0Destination URL<\/li>\n
        4. \u00a0Placements<\/li>\n
        5. \u00a0Campaign<\/li>\n<\/ol>\n

          4.Which of the following are true about segmentation?*Required<\/strong><\/p>\n

            \n
          1. \u00a0All of these answers are correct<\/li>\n
          2. \u00a0Segmentation should generally not be used without Real-Time reporting<\/li>\n
          3. \u00a0Segmentation allows you to isolate and analysis subsets of your data<\/li>\n
          4. \u00a0Segmentation does not work historical data<\/li>\n
          5. \u00a0Segmentation is a technique that should only be used by experienced analysis<\/li>\n<\/ol>\n

            \u00a05.Which of the following is not a default Medium in Google Analytics?*Required<\/strong><\/p>\n

              \n
            1. \u00a0Organic<\/li>\n
            2. \u00a0Referral<\/li>\n
            3. \u00a0All of these are default Mediums<\/li>\n
            4. \u00a0CPC<\/li>\n
            5. \u00a0eMail<\/li>\n<\/ol>\n

               <\/p>\n

              You can adjust the report sample size in Google Analytics by*<\/b>Required<\/b><\/p>\n

              Adjusting the session timeout control<\/p>\n

              Any of these actions will adjust the sample size<\/p>\n

              Adjusting a control in the reporting interface<\/p>\n

              Adding segment to your report<\/p>\n

               <\/p>\n

              Which of the following represents a macro conversion for an ecommerce site?*<\/b>Required<\/b><\/p>\n

              Collecting a lead<\/p>\n

              All of these are macro conversions for ecommerce site<\/p>\n

              a completed sales transaction<\/p>\n

              a\u00a0 click on a “buy” button<\/p>\n

              Receiving a product inquiry<\/p>\n

               <\/p>\n

              Which of the following would you use to send data from a web connected point-of-sale system to Google AnalyticS?*<\/b>Required<\/b><\/p>\n

              Any of these would be appropriate<\/p>\n

              Google Analytics mobile SDK<\/p>\n

              JavaScript tracking code<\/p>\n

              Campaign Tracking parameter<\/p>\n

              Measurement Protocol<\/p>\n

               <\/p>\n

              For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?*<\/b>Required<\/b><\/p>\n

              Source, Medium, Campaign and Ad Content<\/p>\n

              Source and Medium<\/p>\n

              Campaign and Ad Content<\/p>\n

              Campaign and Medium<\/p>\n

               <\/p>\n

              You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?*<\/b>Required<\/b><\/p>\n

              1<\/p>\n

              zero<\/p>\n

              2<\/p>\n

              5<\/p>\n

               <\/p>\n

              Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?*<\/b>Required<\/b><\/p>\n

              Device Category<\/p>\n

              None of these dimensions<\/p>\n

              Language<\/p>\n

              All of these dimensions<\/p>\n

              Browser<\/p>\n

               <\/p>\n

              Specifying a goal value allows Google Analytics to calculate*<\/b>Required<\/b><\/p>\n

              eCommerce Revenue<\/p>\n

              Bounce Rate<\/p>\n

              Revenue per Click<\/p>\n

              Average Order value<\/p>\n

               <\/p>\n

              Which of the following are valid scopes for dimensions?*<\/b>Required<\/b><\/p>\n

              None of these answers is correct<\/p>\n

              Session level, hit level<\/p>\n

              User level, campaign level, session level, hit level<\/p>\n

              Campaign level, session level, hit level<\/p>\n

              User level, Session level, Hit level<\/p>\n

               <\/p>\n

              You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?*<\/b>Required<\/b><\/p>\n

              Anyone of these options<\/p>\n

              Operating System, and City as secondary dimension<\/p>\n

              City, and Goal Conversion Rate as a secondary dimension<\/p>\n

              Goal Conversion Rate, and City as a secondary dimension<\/p>\n

               <\/p>\n

               <\/p>\n

               <\/p>\n

              Which of the following are dimensions?*<\/b>Required<\/b><\/p>\n

              Bounce Rate<\/p>\n

              Region<\/p>\n

              % New Sessions<\/p>\n

              Conversion Rate<\/p>\n

               <\/p>\n

              Which of the following types of data can be collected and reported in the Site Spee reports?*<\/b>Required<\/b><\/p>\n

              All of these are tracked by the Site Speed Reports<\/p>\n

              How quickly the browser parses a page and makes it available for user interaction<\/p>\n

              Page-load time for a sample of pageviews on your site<\/p>\n

              Button click response time<\/p>\n

              How quickly images load<\/p>\n

               <\/p>\n

              Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?*<\/b>Required<\/b><\/p>\n

              Real-Time<\/p>\n

              Secondary Dimensions<\/p>\n

              Intelligence Alerts<\/p>\n

              Annotations<\/p>\n

               <\/p>\n

              The URL for the homepage of your site is example.com\/index. You would like this particular page to appear as “\/home” in your Pages report. How can this be achieved?*<\/b>Required<\/b><\/p>\n

              Use a Search and Replace custom filter on the Request URL field where Search String is “www.example.com\/index” and Replace String is “www.example.com\/home”<\/p>\n

              Use a Search and Replace custom filter on the Request URL field where Search String is “\/index” and Replace string is “\/home”<\/p>\n

               <\/p>\n

              Which of the following Behavior metrics shows the number of sessions that included a view of page?*<\/b>Required<\/b><\/p>\n

              Unique Pageviews<\/p>\n

              Bounce Rate<\/p>\n

              Visits<\/p>\n

              Unique Visits<\/p>\n

              Pageviews<\/p>\n

               <\/p>\n

               <\/p>\n

               <\/p>\n

              Which of the following questions can be answered using the goal flow report?*<\/b>Required<\/b><\/p>\n

              Are there a lot of unexpected exits from a step in the meddle of my conversion funnel?<\/p>\n

              Are there any steps\u00a0 in my conversion process that don’t perform well on mobile devices compared to desktop services?<\/p>\n

              Do visitors usually start my conversion process from the first step or somewhere in the middle?<\/p>\n

              All of these can be answered using the goal flow report<\/p>\n

              Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?<\/p>\n

               <\/p>\n

              Which of the following are possible uses of a filters?*<\/b>Required<\/b><\/p>\n

              Report on only a subdomain or directory<\/p>\n

              Replace complicated\u00a0 page URLs with readable text strings<\/p>\n

              Include only traffic coming from a particular campaign<\/p>\n

              Exclude visits from a particular IP Address<\/p>\n

              All of these are possibilities uses of filters<\/p>\n

               <\/p>\n

              Which of the following are advantages of Implementing google Tag Manager?*<\/b>Required<\/b><\/p>\n

              You can add AdWords tags to your site without editing site code<\/p>\n

              You can change configuration values in your mobile app without rebuilding a new binary<\/p>\n

              You can add non-Google tags to your site without editing site code<\/p>\n

              You can add Google Analytics tags to your site without editing site code<\/p>\n

              All of these answers are correct.<\/p>\n

               <\/p>\n

              Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?*<\/b>Required<\/b><\/p>\n

              eCommerce Conversion Rate<\/p>\n

              Pages\/ Visit<\/p>\n

              Page Value<\/p>\n

              Bounce Rate<\/p>\n

               <\/p>\n

              Which of the following should you NOT collect with the Google Analytics eCommerce JavaScript?*<\/b>Required<\/b><\/p>\n

              Credit Card Number<\/p>\n

              Tax Amount<\/p>\n

              Billing CIty<\/p>\n

              Product SKU(s)<\/p>\n

              Purchase Amount<\/p>\n

              Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?*<\/b>Required<\/b><\/p>\n

              Path Length<\/p>\n

              Conversion Value<\/p>\n

              Time Lag<\/p>\n

              Top Conversion Paths<\/p>\n

              Assisted\/ Last Interaction Conversions<\/p>\n

               <\/p>\n

              Which of the following would be valid segments to consider using to analyze traffic patterns in your data?*<\/b>Required<\/b><\/p>\n

              Traffic by marketing channel<\/p>\n

              Traffic by device category<\/p>\n

              Traffic geography<\/p>\n

              All of these answers are correct<\/p>\n

              Traffic by time of the day<\/p>\n

               <\/p>\n

              You should add Analytics tracking code to your site :*<\/b>Required<\/b><\/p>\n

              After implementation planning<\/p>\n

              Before documenting your business objectives<\/p>\n

              During measurement planning<\/p>\n

              At the beginning of your fiscal year only.<\/p>\n

               <\/p>\n

              Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?*<\/b>Required<\/b><\/p>\n

              AdWords keywords<\/p>\n

              Campaigns<\/p>\n

              Placements<\/p>\n

              Hour of the Day<\/p>\n

              Destination URLs<\/p>\n

               <\/p>\n

              Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic” report?*<\/b>Required<\/b><\/p>\n

              utm_campaign, utm_source, utm_medium<\/p>\n

              utm_medium, utm_campaign<\/p>\n

              utm_term<\/p>\n

              utm_content<\/p>\n

              utm_source, utm_term, utm_content<\/p>\n

              Which of the following channels is part of the Default Channel Grouping*<\/b>Required<\/b><\/p>\n

              Display<\/p>\n

              Organic<\/p>\n

              Social<\/p>\n

              All of these are part of the Default Channel Grouping<\/p>\n

              Direct<\/p>\n

               <\/p>\n

              A macro conversion*<\/b>Required<\/b><\/p>\n

              Occurs when someone completes an action that’s important to your business<\/p>\n

              Is your highest converting campaign<\/p>\n

              Is a large revenue sale that is directly attributable to a display campaign<\/p>\n

              Always occurs prior to a micro conversion<\/p>\n

              Occurs when over 50% of visitors buy an item<\/p>\n

               <\/p>\n

              Which of the following are measures of traffic volume?*<\/b>Required<\/b><\/p>\n

              Avg. Time on Site<\/p>\n

              Margin<\/p>\n

              Bounce Rate<\/p>\n

              Visits<\/p>\n

               <\/p>\n

              Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create awareness about a brand?*<\/b>Required<\/b><\/p>\n

              Last Non-Direct Click model<\/p>\n

              First interaction Model<\/p>\n

              Last interaction Model<\/p>\n

              Lines model<\/p>\n

               <\/p>\n

              Which of the following would you use to show two date ranges on the same graph?*<\/b>Required<\/b><\/p>\n

              Secondary dimension<\/p>\n

              Date comparison<\/p>\n

              Pivot table<\/p>\n

              Motion chart<\/p>\n

              Plot rows<\/p>\n

               <\/p>\n

               <\/p>\n

               <\/p>\n

              Your Multi-Channel Funnel reports have no data. What is the most likely reason?*<\/b>Required<\/b><\/p>\n

              You haven’t set up Goal Funnels<\/p>\n

              You haven’t implemented Goals or eCommerce<\/p>\n

              You are not using Content Experiments<\/p>\n

              You haven’t enabled demographic data<\/p>\n

              You are not using Google Tag Manager<\/p>\n

               <\/p>\n

              The demographics and interest category information in Google Analytics comes from*<\/b>Required<\/b><\/p>\n

              Information that you upload from your CRM<\/p>\n

              Double-click third party cookie<\/p>\n

              Google Tag Manager<\/p>\n

              Survey data filled out by users<\/p>\n

              AdWords first party cookie<\/p>\n

               <\/p>\n

              You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be the most useful?*<\/b>Required<\/b><\/p>\n

              Intelligence Alerts<\/p>\n

              Real-Time<\/p>\n

              Annotations<\/p>\n

              Secondary Dimensions<\/p>\n

               <\/p>\n

              Which of the following are examples of Sources?*<\/b>Required<\/b><\/p>\n

              example.com<\/p>\n

              mail.google.com<\/p>\n

              All of these are possible Sources<\/p>\n

              (direct)<\/p>\n

              google<\/p>\n

               <\/p>\n

              What is the purpose of URL Builder?*<\/b>Required<\/b><\/p>\n

              to generate a URL with tracking parameters<\/p>\n

              to optimize landing page<\/p>\n

              Using the URL builder is required in order to track AdWords visits<\/p>\n

              to generate the URL tracking parameters that need to be appended to an organic result<\/p>\n

               <\/p>\n

               <\/p>\n

               <\/p>\n

              You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?*<\/b>Required<\/b><\/p>\n

              Create a new web property and add the new tracking code to the pages on the subdirectory<\/p>\n

              Create a duplicate view and add a filter: select “include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory<\/p>\n

              Create a new view and apply an advanced filter that deletes page data outside the subdirectory<\/p>\n

              Create a second Google Analytics account, and apply the new tracking code\u00a0 to the pages in the subdirectory<\/p>\n

               <\/p>\n

              True or False : When you share a link to a custom report, you share the data in the report. *<\/b>Required<\/b><\/p>\n

              False. Sharing a link to a custom report only shares a template for the report<\/p>\n

              True. Sharing a link to a custom report shares the\u00a0 data in the report.<\/p>\n

               <\/p>\n

              Which of the following are possible uses of views within a single Google Analytics account?*<\/b>Required<\/b><\/p>\n

              To look more closely a traffic to a specific subdomain<\/p>\n

              To look more closely as a traffic to a specific part of a site (a page or selection of pages)<\/p>\n

              All of these are possible uses of views<\/p>\n

              To limit a user’s access to a subset of data<\/p>\n

               <\/p>\n

              You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?*<\/b>Required<\/b><\/p>\n

              Set up Real-Time reporting<\/p>\n

              Set\u00a0 up a dashboard<\/p>\n

              Set\u00a0 up a custom report<\/p>\n

              Set up an event goal<\/p>\n

               <\/p>\n

              Your company has a website and a mobile app, and want to track each separately in Google Analytics. How should you structure your account(s)?*<\/b>Required<\/b><\/p>\n

              One account, one property, no views<\/p>\n

              One account, two properties, two views<\/p>\n

              One account, one property, one view<\/p>\n

              One account, no properties, two views<\/p>\n

               <\/p>\n

               <\/p>\n

               <\/p>\n

               <\/p>\n

               <\/p>\n

              Digital Analytics is*<\/b>Required<\/b><\/p>\n

              the analysis of data from your business and the competition<\/p>\n

              analysis of qualitative data from your business<\/p>\n

              all of these answers are correct<\/p>\n

              a process of continual improvement of the online experience<\/p>\n

              the analysis of quantitative data from your business<\/p>\n

               <\/p>\n

              Which of the following is a valid tagged custom campaign?*<\/b>Required<\/b><\/p>\n

              www.example.com?\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1<\/p>\n

              www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter<\/p>\n

              All of these are valid<\/p>\n

              www.example.com?\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks<\/p>\n

              www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring<\/p>\n

               <\/p>\n

              Setting up goals allows you to see*<\/b>Required<\/b><\/p>\n

              eCommerce Revenue<\/p>\n

              Conversion Rates<\/p>\n

              List of Transactions<\/p>\n

              Bounce Rate<\/p>\n

               <\/p>\n

              True or False : The order in which filters appear in your view settings matters.*<\/b>Required<\/b><\/p>\n

              True. Filters are executed in the order in which they appear<\/p>\n

              False. Filters are not necessarily executed in the order in which they appear.<\/p>\n

               <\/p>\n

              Which of the following is not a standard campaign parameter?*<\/b>Required<\/b><\/p>\n

              utm_content<\/p>\n

              utm_adgroup<\/p>\n

              utm_source<\/p>\n

              utm_campaign<\/p>\n

              You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful?*<\/b>Required<\/b><\/p>\n

              Real-Time<\/p>\n

              Annotations<\/p>\n

              Intelligence Alerts<\/p>\n

              Secondary Dimensions<\/p>\n

              Which of the following could be measured by defining a goal in Google Analytics?*<\/b>Required<\/b><\/p>\n

              Percentage of visits during which visitors spent at least two minutes on the rate<\/p>\n

              percentage of visits that contain only one page view<\/p>\n

              All of these could be measured by defining a goal in Google Analytics<\/p>\n

              Conversion Rate<\/p>\n

              Percentage of visits that result in a site registration<\/p>\n

               <\/p>\n

              You want to know whether button X is clicked more often than button Y. Which of the following would be most useful?*<\/b>Required<\/b><\/p>\n

              Annotations<\/p>\n

              Intelligence<\/p>\n

              Events<\/p>\n

              Real-Time<\/p>\n

               <\/p>\n

              Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?*<\/b>Required<\/b><\/p>\n

              Site Search report<\/p>\n

              Keyword report<\/p>\n

              Search Engine Optimization Report<\/p>\n

              Affinity Categories<\/p>\n

               <\/p>\n

              Google Analytics can recognize returning users*<\/b>Required<\/b><\/p>\n

              On websites, Android mobile apps<\/p>\n

              on websites only<\/p>\n

              on websites, iOS mobile apps, Android\u00a0 mobile apps<\/p>\n

              Google Analytics cannot recognize returning users on any device<\/p>\n

              You can combine a metric X with a dimension Y in Google Analytics*<\/b>Required<\/b><\/p>\n

              as long as sampling is not required<\/p>\n

              if X and Y have the same scope<\/p>\n

              if X and Y have the same campaign<\/p>\n

              if X and Y are in\u00a0 same channel grouping<\/p>\n

              if X and\u00a0 Y have been precalculated together in an aggregate table<\/p>\n

               <\/p>\n

               <\/p>\n

               <\/p>\n

               <\/p>\n

              You’ve noticed that many users visit your site several times before converting and you want to understand in more details how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?*<\/b>Required<\/b><\/p>\n

              Visits<\/p>\n

              Assisted Conversions<\/p>\n

              Impressions<\/p>\n

              Bounce Rate<\/p>\n

              Clicks<\/p>\n

               <\/p>\n

              Which of the following would you use to send data from a website to Google Analytics?*<\/b>Required<\/b><\/p>\n

              Campaign Tracking parameter<\/p>\n

              Google Analytics mobile SDK<\/p>\n

              JavaScript tracking code<\/p>\n

              None of these would be appropriate<\/p>\n

               <\/p>\n

              When do the Google Analytics Terms of SErvice permit sending personally identifying information(PII) to Google?*<\/b>Required<\/b><\/p>\n

              in custom campaigns only<\/p>\n

              when encrypted<\/p>\n

              never<\/p>\n

               <\/p>\n

              Which are the four main parts of the Google Analytics platform?*<\/b>Required<\/b><\/p>\n

              Collection, Processing, Continuation and Reporting<\/p>\n

              Collection, Configuration, Processing and Reporting<\/p>\n

              Configuration, Processing, Reporting and Recollection<\/p>\n

              Configuration,\u00a0 Collection, Progressing and Reporting<\/p>\n

               <\/p>\n

              Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?*<\/b>Required<\/b><\/p>\n

              add a secondary dimension<\/p>\n

              sort the table by sessions from highest to lowest<\/p>\n

              apply a table filter<\/p>\n

              add a primary dimension<\/p>\n

              use a pivot table with two dimensions<\/p>\n

               <\/p>\n

               <\/p>\n

               <\/p>\n

              Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?*<\/b>Required<\/b><\/p>\n

              First interaction(Click) Conversions<\/p>\n

              None of these metrics<\/p>\n

              conversion Rate<\/p>\n

              Assisted Conversion value<\/p>\n

               <\/p>\n

              Why is it important that you maintain one unfiltered view when using filters with your Analytics account?*<\/b>Required<\/b><\/p>\n

              Without one unfiltered\u00a0 view, you will not be able to use a filter for multiple views<\/p>\n

              An unfiltered view ensures that the original data can always be accessed<\/p>\n

              There is no reason to maintain an unfiltered view<\/p>\n

              You will need to configure your goals in the unfiltered view<\/p>\n

               <\/p>\n

              In the Linear attribution model,*<\/b>Required<\/b><\/p>\n

              the touchpoints closest in time to the conversion get most of the credit<\/p>\n

              the last touchpoint receives 100% of the credit for the conversion<\/p>\n

              each touchpoint in the conversion path shares equal credit path shares for the conversion<\/p>\n

              the first touchpoint receives 100% of the credit for the conversion<\/p>\n

               <\/p>\n

              Which of the following metrics shows the number of times your ads were displayed?*<\/b>Required<\/b><\/p>\n

              CTR<\/p>\n

              Pageviews<\/p>\n

              Impressions<\/p>\n

              Visits<\/p>\n

              Clicks<\/p>\n

               <\/p>\n

              Which of the following would be most useful for optimizing landing pages?*<\/b>Required<\/b><\/p>\n

              Unique Visits<\/p>\n

              Unique Page views<\/p>\n

              Visits<\/p>\n

              Bounce Rate<\/p>\n

              Pageviews<\/p>\n

               <\/p>\n

               <\/p>\n

               <\/p>\n

              Which of the following metrics would most strongly suggest a poorly performing landing page?*<\/b>Required<\/b><\/p>\n

              Avg Session Duration > 5 minutes<\/p>\n

              None of these answers<\/p>\n

              Bounce Rate < 90%<\/p>\n

              % New Visits >\u00a0 90%<\/p>\n

              Bounce Rate >9%<\/p>\n

               <\/p>\n

              Which of the following would you use to set up a custom alert?*<\/b>Required<\/b><\/p>\n

              Intelligence<\/p>\n

              Conversions<\/p>\n

              Content<\/p>\n

              Real-Time<\/p>\n

               <\/p>\n

              It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?*<\/b>Required<\/b><\/p>\n

              Encourage engagement and frequent visitation<\/p>\n

              Selling products or services<\/p>\n

              All these options are equally relevant as business objectives for content publishers<\/p>\n

              Collecting user information for sales teams to connect with potential leads<\/p>\n

               <\/p>\n

              Which of the following would prevent URL Destination goal conversions from being recorded?*<\/b>Required<\/b><\/p>\n

              All of these answers apply<\/p>\n

              The match type in the goal definition is incorrect<\/p>\n

              There was a misspelling in URL of the goal definition<\/p>\n

              No URL destination goals have been defined<\/p>\n

              The tracking code is missing from the conversion page<\/p>\n

               
              \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

              corinna kopf nsfw1.You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?*Required \u00a0Custom Reports \u00a0Segments \u00a0Annotations \u00a0Analytics Intelligence \u00a0Data Import \u00a02.\u00a0What is the hierarchy of the Google Analytics data model?*Required \u00a0Users > Sessions > Interactions \u00a0Interactions > Users\u00a0 > Sessions \u00a0Sessions > Users > Interations \u00a0Sessions > Visitors > Interactions 3.\u00a0What is the first step of analytics planning?*Required \u00a0Document your technical infrastructure \u00a0Define your overall measurement plan and\u00a0 business objectives \u00a0Implement Google Analytics \u00a0Create your implementation plan \u00a04.You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?*Required \u00a0Ad Group \u00a0Keyword \u00a0Destination URL \u00a0Placements \u00a0Campaign 4.Which of the following are true about segmentation?*Required \u00a0All of these answers are correct \u00a0Segmentation should generally not be used without Real-Time reporting \u00a0Segmentation allows you to isolate and analysis subsets of your data \u00a0Segmentation does not work historical data \u00a0Segmentation is a technique that should only be used by experienced analysis \u00a05.Which of the following is not a default Medium in Google […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

              1.You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?*Required<\/strong><\/p>

              1. \u00a0Custom Reports<\/li>
              2. \u00a0Segments<\/li>
              3. \u00a0Annotations<\/li>
              4. \u00a0Analytics Intelligence<\/li>
              5. \u00a0Data Import<\/li><\/ol>

                \u00a02.\u00a0What is the hierarchy of the Google Analytics data model?*Required<\/strong><\/p>

                1. \u00a0Users > Sessions > Interactions<\/li>
                2. \u00a0Interactions > Users\u00a0 > Sessions<\/li>
                3. \u00a0Sessions > Users > Interations<\/li>
                4. \u00a0Sessions > Visitors > Interactions<\/li><\/ol>

                  3.\u00a0What is the first step of analytics planning?*Required<\/strong><\/p>

                  1. \u00a0Document your technical infrastructure<\/li>
                  2. \u00a0Define your overall measurement plan and\u00a0 business objectives<\/li>
                  3. \u00a0Implement Google Analytics<\/li>
                  4. \u00a0Create your implementation plan<\/li><\/ol>

                    \u00a04.You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?*Required<\/strong><\/p>

                    1. \u00a0Ad Group<\/li>
                    2. \u00a0Keyword<\/li>
                    3. \u00a0Destination URL<\/li>
                    4. \u00a0Placements<\/li>
                    5. \u00a0Campaign<\/li><\/ol>

                      4.Which of the following are true about segmentation?*Required<\/strong><\/p>

                      1. \u00a0All of these answers are correct<\/li>
                      2. \u00a0Segmentation should generally not be used without Real-Time reporting<\/li>
                      3. \u00a0Segmentation allows you to isolate and analysis subsets of your data<\/li>
                      4. \u00a0Segmentation does not work historical data<\/li>
                      5. \u00a0Segmentation is a technique that should only be used by experienced analysis<\/li><\/ol>

                        \u00a05.Which of the following is not a default Medium in Google Analytics?*Required<\/strong><\/p>

                        1. \u00a0Organic<\/li>
                        2. \u00a0Referral<\/li>
                        3. \u00a0All of these are default Mediums<\/li>
                        4. \u00a0CPC<\/li>
                        5. \u00a0eMail<\/li><\/ol>

                          \u00a0<\/p>

                          You can adjust the report sample size in Google Analytics by*<\/b>Required<\/b><\/p>

                          Adjusting the session timeout control<\/p>

                          Any of these actions will adjust the sample size<\/p>

                          Adjusting a control in the reporting interface<\/p>

                          Adding segment to your report<\/p>

                          \u00a0<\/p>

                          Which of the following represents a macro conversion for an ecommerce site?*<\/b>Required<\/b><\/p>

                          Collecting a lead<\/p>

                          All of these are macro conversions for ecommerce site<\/p>

                          a completed sales transaction<\/p>

                          a\u00a0 click on a \"buy\" button<\/p>

                          Receiving a product inquiry<\/p>

                          \u00a0<\/p>

                          Which of the following would you use to send data from a web connected point-of-sale system to Google AnalyticS?*<\/b>Required<\/b><\/p>

                          Any of these would be appropriate<\/p>

                          Google Analytics mobile SDK<\/p>

                          JavaScript tracking code<\/p>

                          Campaign Tracking parameter<\/p>

                          Measurement Protocol<\/p>

                          \u00a0<\/p>

                          For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?*<\/b>Required<\/b><\/p>

                          Source, Medium, Campaign and Ad Content<\/p>

                          Source and Medium<\/p>

                          Campaign and Ad Content<\/p>

                          Campaign and Medium<\/p>

                          \u00a0<\/p>

                          You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?*<\/b>Required<\/b><\/p>

                          1<\/p>

                          zero<\/p>

                          2<\/p>

                          5<\/p>

                          \u00a0<\/p>

                          Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?*<\/b>Required<\/b><\/p>

                          Device Category<\/p>

                          None of these dimensions<\/p>

                          Language<\/p>

                          All of these dimensions<\/p>

                          Browser<\/p>

                          \u00a0<\/p>

                          Specifying a goal value allows Google Analytics to calculate*<\/b>Required<\/b><\/p>

                          eCommerce Revenue<\/p>

                          Bounce Rate<\/p>

                          Revenue per Click<\/p>

                          Average Order value<\/p>

                          \u00a0<\/p>

                          Which of the following are valid scopes for dimensions?*<\/b>Required<\/b><\/p>

                          None of these answers is correct<\/p>

                          Session level, hit level<\/p>

                          User level, campaign level, session level, hit level<\/p>

                          Campaign level, session level, hit level<\/p>

                          User level, Session level, Hit level<\/p>

                          \u00a0<\/p>

                          You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?*<\/b>Required<\/b><\/p>

                          Anyone of these options<\/p>

                          Operating System, and City as secondary dimension<\/p>

                          City, and Goal Conversion Rate as a secondary dimension<\/p>

                          Goal Conversion Rate, and City as a secondary dimension<\/p>

                          \u00a0<\/p>

                          \u00a0<\/p>

                          \u00a0<\/p>

                          Which of the following are dimensions?*<\/b>Required<\/b><\/p>

                          Bounce Rate<\/p>

                          Region<\/p>

                          % New Sessions<\/p>

                          Conversion Rate<\/p>

                          \u00a0<\/p>

                          Which of the following types of data can be collected and reported in the Site Spee reports?*<\/b>Required<\/b><\/p>

                          All of these are tracked by the Site Speed Reports<\/p>

                          How quickly the browser parses a page and makes it available for user interaction<\/p>

                          Page-load time for a sample of pageviews on your site<\/p>

                          Button click response time<\/p>

                          How quickly images load<\/p>

                          \u00a0<\/p>

                          Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?*<\/b>Required<\/b><\/p>

                          Real-Time<\/p>

                          Secondary Dimensions<\/p>

                          Intelligence Alerts<\/p>

                          Annotations<\/p>

                          \u00a0<\/p>

                          The URL for the homepage of your site is example.com\/index. You would like this particular page to appear as \"\/home\" in your Pages report. How can this be achieved?*<\/b>Required<\/b><\/p>

                          Use a Search and Replace custom filter on the Request URL field where Search String is \"www.example.com\/index\" and Replace String is \"www.example.com\/home\"<\/p>

                          Use a Search and Replace custom filter on the Request URL field where Search String is \"\/index\" and Replace string is \"\/home\"<\/p>

                          \u00a0<\/p>

                          Which of the following Behavior metrics shows the number of sessions that included a view of page?*<\/b>Required<\/b><\/p>

                          Unique Pageviews<\/p>

                          Bounce Rate<\/p>

                          Visits<\/p>

                          Unique Visits<\/p>

                          Pageviews<\/p>

                          \u00a0<\/p>

                          \u00a0<\/p>

                          \u00a0<\/p>

                          Which of the following questions can be answered using the goal flow report?*<\/b>Required<\/b><\/p>

                          Are there a lot of unexpected exits from a step in the meddle of my conversion funnel?<\/p>

                          Are there any steps\u00a0 in my conversion process that don't perform well on mobile devices compared to desktop services?<\/p>

                          Do visitors usually start my conversion process from the first step or somewhere in the middle?<\/p>

                          All of these can be answered using the goal flow report<\/p>

                          Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?<\/p>

                          \u00a0<\/p>

                          Which of the following are possible uses of a filters?*<\/b>Required<\/b><\/p>

                          Report on only a subdomain or directory<\/p>

                          Replace complicated\u00a0 page URLs with readable text strings<\/p>

                          Include only traffic coming from a particular campaign<\/p>

                          Exclude visits from a particular IP Address<\/p>

                          All of these are possibilities uses of filters<\/p>

                          \u00a0<\/p>

                          Which of the following are advantages of Implementing google Tag Manager?*<\/b>Required<\/b><\/p>

                          You can add AdWords tags to your site without editing site code<\/p>

                          You can change configuration values in your mobile app without rebuilding a new binary<\/p>

                          You can add non-Google tags to your site without editing site code<\/p>

                          You can add Google Analytics tags to your site without editing site code<\/p>

                          All of these answers are correct.<\/p>

                          \u00a0<\/p>

                          Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?*<\/b>Required<\/b><\/p>

                          eCommerce Conversion Rate<\/p>

                          Pages\/ Visit<\/p>

                          Page Value<\/p>

                          Bounce Rate<\/p>

                          \u00a0<\/p>

                          Which of the following should you NOT collect with the Google Analytics eCommerce JavaScript?*<\/b>Required<\/b><\/p>

                          Credit Card Number<\/p>

                          Tax Amount<\/p>

                          Billing CIty<\/p>

                          Product SKU(s)<\/p>

                          Purchase Amount<\/p>

                          Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?*<\/b>Required<\/b><\/p>

                          Path Length<\/p>

                          Conversion Value<\/p>

                          Time Lag<\/p>

                          Top Conversion Paths<\/p>

                          Assisted\/ Last Interaction Conversions<\/p>

                          \u00a0<\/p>

                          Which of the following would be valid segments to consider using to analyze traffic patterns in your data?*<\/b>Required<\/b><\/p>

                          Traffic by marketing channel<\/p>

                          Traffic by device category<\/p>

                          Traffic geography<\/p>

                          All of these answers are correct<\/p>

                          Traffic by time of the day<\/p>

                          \u00a0<\/p>

                          You should add Analytics tracking code to your site :*<\/b>Required<\/b><\/p>

                          After implementation planning<\/p>

                          Before documenting your business objectives<\/p>

                          During measurement planning<\/p>

                          At the beginning of your fiscal year only.<\/p>

                          \u00a0<\/p>

                          Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?*<\/b>Required<\/b><\/p>

                          AdWords keywords<\/p>

                          Campaigns<\/p>

                          Placements<\/p>

                          Hour of the Day<\/p>

                          Destination URLs<\/p>

                          \u00a0<\/p>

                          Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the \"All Traffic\" report?*<\/b>Required<\/b><\/p>

                          utm_campaign, utm_source, utm_medium<\/p>

                          utm_medium, utm_campaign<\/p>

                          utm_term<\/p>

                          utm_content<\/p>

                          utm_source, utm_term, utm_content<\/p>

                          Which of the following channels is part of the Default Channel Grouping*<\/b>Required<\/b><\/p>

                          Display<\/p>

                          Organic<\/p>

                          Social<\/p>

                          All of these are part of the Default Channel Grouping<\/p>

                          Direct<\/p>

                          \u00a0<\/p>

                          A macro conversion*<\/b>Required<\/b><\/p>

                          Occurs when someone completes an action that's important to your business<\/p>

                          Is your highest converting campaign<\/p>

                          Is a large revenue sale that is directly attributable to a display campaign<\/p>

                          Always occurs prior to a micro conversion<\/p>

                          Occurs when over 50% of visitors buy an item<\/p>

                          \u00a0<\/p>

                          Which of the following are measures of traffic volume?*<\/b>Required<\/b><\/p>

                          Avg. Time on Site<\/p>

                          Margin<\/p>

                          Bounce Rate<\/p>

                          Visits<\/p>

                          \u00a0<\/p>

                          Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create awareness about a brand?*<\/b>Required<\/b><\/p>

                          Last Non-Direct Click model<\/p>

                          First interaction Model<\/p>

                          Last interaction Model<\/p>

                          Lines model<\/p>

                          \u00a0<\/p>

                          Which of the following would you use to show two date ranges on the same graph?*<\/b>Required<\/b><\/p>

                          Secondary dimension<\/p>

                          Date comparison<\/p>

                          Pivot table<\/p>

                          Motion chart<\/p>

                          Plot rows<\/p>

                          \u00a0<\/p>

                          \u00a0<\/p>

                          \u00a0<\/p>

                          Your Multi-Channel Funnel reports have no data. What is the most likely reason?*<\/b>Required<\/b><\/p>

                          You haven't set up Goal Funnels<\/p>

                          You haven't implemented Goals or eCommerce<\/p>

                          You are not using Content Experiments<\/p>

                          You haven't enabled demographic data<\/p>

                          You are not using Google Tag Manager<\/p>

                          \u00a0<\/p>

                          The demographics and interest category information in Google Analytics comes from*<\/b>Required<\/b><\/p>

                          Information that you upload from your CRM<\/p>

                          Double-click third party cookie<\/p>

                          Google Tag Manager<\/p>

                          Survey data filled out by users<\/p>

                          AdWords first party cookie<\/p>

                          \u00a0<\/p>

                          You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be the most useful?*<\/b>Required<\/b><\/p>

                          Intelligence Alerts<\/p>

                          Real-Time<\/p>

                          Annotations<\/p>

                          Secondary Dimensions<\/p>

                          \u00a0<\/p>

                          Which of the following are examples of Sources?*<\/b>Required<\/b><\/p>

                          example.com<\/p>

                          mail.google.com<\/p>

                          All of these are possible Sources<\/p>

                          (direct)<\/p>

                          google<\/p>

                          \u00a0<\/p>

                          What is the purpose of URL Builder?*<\/b>Required<\/b><\/p>

                          to generate a URL with tracking parameters<\/p>

                          to optimize landing page<\/p>

                          Using the URL builder is required in order to track AdWords visits<\/p>

                          to generate the URL tracking parameters that need to be appended to an organic result<\/p>

                          \u00a0<\/p>

                          \u00a0<\/p>

                          \u00a0<\/p>

                          You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?*<\/b>Required<\/b><\/p>

                          Create a new web property and add the new tracking code to the pages on the subdirectory<\/p>

                          Create a duplicate view and add a filter: select \"include only traffic to a subdirectory\" from the Filter Type drop down, and specify the subdirectory<\/p>

                          Create a new view and apply an advanced filter that deletes page data outside the subdirectory<\/p>

                          Create a second Google Analytics account, and apply the new tracking code\u00a0 to the pages in the subdirectory<\/p>

                          \u00a0<\/p>

                          True or False : When you share a link to a custom report, you share the data in the report. *<\/b>Required<\/b><\/p>

                          False. Sharing a link to a custom report only shares a template for the report<\/p>

                          True. Sharing a link to a custom report shares the\u00a0 data in the report.<\/p>

                          \u00a0<\/p>

                          Which of the following are possible uses of views within a single Google Analytics account?*<\/b>Required<\/b><\/p>

                          To look more closely a traffic to a specific subdomain<\/p>

                          To look more closely as a traffic to a specific part of a site (a page or selection of pages)<\/p>

                          All of these are possible uses of views<\/p>

                          To limit a user's access to a subset of data<\/p>

                          \u00a0<\/p>

                          You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?*<\/b>Required<\/b><\/p>

                          Set up Real-Time reporting<\/p>

                          Set\u00a0 up a dashboard<\/p>

                          Set\u00a0 up a custom report<\/p>

                          Set up an event goal<\/p>

                          \u00a0<\/p>

                          Your company has a website and a mobile app, and want to track each separately in Google Analytics. How should you structure your account(s)?*<\/b>Required<\/b><\/p>

                          One account, one property, no views<\/p>

                          One account, two properties, two views<\/p>

                          One account, one property, one view<\/p>

                          One account, no properties, two views<\/p>

                          \u00a0<\/p>

                          \u00a0<\/p>

                          \u00a0<\/p>

                          \u00a0<\/p>

                          \u00a0<\/p>

                          Digital Analytics is*<\/b>Required<\/b><\/p>

                          the analysis of data from your business and the competition<\/p>

                          analysis of qualitative data from your business<\/p>

                          all of these answers are correct<\/p>

                          a process of continual improvement of the online experience<\/p>

                          the analysis of quantitative data from your business<\/p>

                          \u00a0<\/p>

                          Which of the following is a valid tagged custom campaign?*<\/b>Required<\/b><\/p>

                          www.example.com?\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1<\/p>

                          www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter<\/p>

                          All of these are valid<\/p>

                          www.example.com?\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks<\/p>

                          www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring<\/p>

                          \u00a0<\/p>

                          Setting up goals allows you to see*<\/b>Required<\/b><\/p>

                          eCommerce Revenue<\/p>

                          Conversion Rates<\/p>

                          List of Transactions<\/p>

                          Bounce Rate<\/p>

                          \u00a0<\/p>

                          True or False : The order in which filters appear in your view settings matters.*<\/b>Required<\/b><\/p>

                          True. Filters are executed in the order in which they appear<\/p>

                          False. Filters are not necessarily executed in the order in which they appear.<\/p>

                          \u00a0<\/p>

                          Which of the following is not a standard campaign parameter?*<\/b>Required<\/b><\/p>

                          utm_content<\/p>

                          utm_adgroup<\/p>

                          utm_source<\/p>

                          utm_campaign<\/p>

                          You want to be notified whenever weekly revenue for your \"spring sale\" campaign increases or decreases by 10%. Which of the following would be most useful?*<\/b>Required<\/b><\/p>

                          Real-Time<\/p>

                          Annotations<\/p>

                          Intelligence Alerts<\/p>

                          Secondary Dimensions<\/p>

                          Which of the following could be measured by defining a goal in Google Analytics?*<\/b>Required<\/b><\/p>

                          Percentage of visits during which visitors spent at least two minutes on the rate<\/p>

                          percentage of visits that contain only one page view<\/p>

                          All of these could be measured by defining a goal in Google Analytics<\/p>

                          Conversion Rate<\/p>

                          Percentage of visits that result in a site registration<\/p>

                          \u00a0<\/p>

                          You want to know whether button X is clicked more often than button Y. Which of the following would be most useful?*<\/b>Required<\/b><\/p>

                          Annotations<\/p>

                          Intelligence<\/p>

                          Events<\/p>

                          Real-Time<\/p>

                          \u00a0<\/p>

                          Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?*<\/b>Required<\/b><\/p>

                          Site Search report<\/p>

                          Keyword report<\/p>

                          Search Engine Optimization Report<\/p>

                          Affinity Categories<\/p>

                          \u00a0<\/p>

                          Google Analytics can recognize returning users*<\/b>Required<\/b><\/p>

                          On websites, Android mobile apps<\/p>

                          on websites only<\/p>

                          on websites, iOS mobile apps, Android\u00a0 mobile apps<\/p>

                          Google Analytics cannot recognize returning users on any device<\/p>

                          You can combine a metric X with a dimension Y in Google Analytics*<\/b>Required<\/b><\/p>

                          as long as sampling is not required<\/p>

                          if X and Y have the same scope<\/p>

                          if X and Y have the same campaign<\/p>

                          if X and Y are in\u00a0 same channel grouping<\/p>

                          if X and\u00a0 Y have been precalculated together in an aggregate table<\/p>

                          \u00a0<\/p>

                          \u00a0<\/p>

                          \u00a0<\/p>

                          \u00a0<\/p>

                          You've noticed that many users visit your site several times before converting and you want to understand in more details how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?*<\/b>Required<\/b><\/p>

                          Visits<\/p>

                          Assisted Conversions<\/p>

                          Impressions<\/p>

                          Bounce Rate<\/p>

                          Clicks<\/p>

                          \u00a0<\/p>

                          Which of the following would you use to send data from a website to Google Analytics?*<\/b>Required<\/b><\/p>

                          Campaign Tracking parameter<\/p>

                          Google Analytics mobile SDK<\/p>

                          JavaScript tracking code<\/p>

                          None of these would be appropriate<\/p>

                          \u00a0<\/p>

                          When do the Google Analytics Terms of SErvice permit sending personally identifying information(PII) to Google?*<\/b>Required<\/b><\/p>

                          in custom campaigns only<\/p>

                          when encrypted<\/p>

                          never<\/p>

                          \u00a0<\/p>

                          Which are the four main parts of the Google Analytics platform?*<\/b>Required<\/b><\/p>

                          Collection, Processing, Continuation and Reporting<\/p>

                          Collection, Configuration, Processing and Reporting<\/p>

                          Configuration, Processing, Reporting and Recollection<\/p>

                          Configuration,\u00a0 Collection, Progressing and Reporting<\/p>

                          \u00a0<\/p>

                          Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?*<\/b>Required<\/b><\/p>

                          add a secondary dimension<\/p>

                          sort the table by sessions from highest to lowest<\/p>

                          apply a table filter<\/p>

                          add a primary dimension<\/p>

                          use a pivot table with two dimensions<\/p>

                          \u00a0<\/p>

                          \u00a0<\/p>

                          \u00a0<\/p>

                          Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?*<\/b>Required<\/b><\/p>

                          First interaction(Click) Conversions<\/p>

                          None of these metrics<\/p>

                          conversion Rate<\/p>

                          Assisted Conversion value<\/p>

                          \u00a0<\/p>

                          Why is it important that you maintain one unfiltered view when using filters with your Analytics account?*<\/b>Required<\/b><\/p>

                          Without one unfiltered\u00a0 view, you will not be able to use a filter for multiple views<\/p>

                          An unfiltered view ensures that the original data can always be accessed<\/p>

                          There is no reason to maintain an unfiltered view<\/p>

                          You will need to configure your goals in the unfiltered view<\/p>

                          \u00a0<\/p>

                          In the Linear attribution model,*<\/b>Required<\/b><\/p>

                          the touchpoints closest in time to the conversion get most of the credit<\/p>

                          the last touchpoint receives 100% of the credit for the conversion<\/p>

                          each touchpoint in the conversion path shares equal credit path shares for the conversion<\/p>

                          the first touchpoint receives 100% of the credit for the conversion<\/p>

                          \u00a0<\/p>

                          Which of the following metrics shows the number of times your ads were displayed?*<\/b>Required<\/b><\/p>

                          CTR<\/p>

                          Pageviews<\/p>

                          Impressions<\/p>

                          Visits<\/p>

                          Clicks<\/p>

                          \u00a0<\/p>

                          Which of the following would be most useful for optimizing landing pages?*<\/b>Required<\/b><\/p>

                          Unique Visits<\/p>

                          Unique Page views<\/p>

                          Visits<\/p>

                          Bounce Rate<\/p>

                          Pageviews<\/p>

                          \u00a0<\/p>

                          \u00a0<\/p>

                          \u00a0<\/p>

                          Which of the following metrics would most strongly suggest a poorly performing landing page?*<\/b>Required<\/b><\/p>

                          Avg Session Duration > 5 minutes<\/p>

                          None of these answers<\/p>

                          Bounce Rate < 90%<\/p>

                          % New Visits >\u00a0 90%<\/p>

                          Bounce Rate >9%<\/p>

                          \u00a0<\/p>

                          Which of the following would you use to set up a custom alert?*<\/b>Required<\/b><\/p>

                          Intelligence<\/p>

                          Conversions<\/p>

                          Content<\/p>

                          Real-Time<\/p>

                          \u00a0<\/p>

                          It's important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?*<\/b>Required<\/b><\/p>

                          Encourage engagement and frequent visitation<\/p>

                          Selling products or services<\/p>

                          All these options are equally relevant as business objectives for content publishers<\/p>

                          Collecting user information for sales teams to connect with potential leads<\/p>

                          \u00a0<\/p>

                          Which of the following would prevent URL Destination goal conversions from being recorded?*<\/b>Required<\/b><\/p>

                          All of these answers apply<\/p>

                          The match type in the goal definition is incorrect<\/p>

                          There was a misspelling in URL of the goal definition<\/p>

                          No URL destination goals have been defined<\/p>

                          The tracking code is missing from the conversion page<\/p>

                          \u00a0<\/p>","_et_gb_content_width":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"categories":[8],"tags":[],"series":[],"class_list":["post-487","post","type-post","status-publish","format-standard","hentry","category-google-analytics"],"episode_featured_image":false,"episode_player_image":"https:\/\/www.digitalnest.in\/blog\/wp-content\/plugins\/seriously-simple-podcasting\/assets\/images\/no-album-art.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/www.digitalnest.in\/blog\/feed\/podcast\/digital-nest-blog","embedCode":"

                          Google Analytics Questions 2015<\/a><\/blockquote>