{"id":660,"date":"2016-06-14T01:48:31","date_gmt":"2016-06-14T01:48:31","guid":{"rendered":"https:\/\/www.digitalnest.in\/blog\/?p=660"},"modified":"2026-01-25T00:01:21","modified_gmt":"2026-01-25T00:01:21","slug":"different-type-of-biddings-in-google-adwords","status":"publish","type":"post","link":"https:\/\/www.digitalnest.in\/blog\/different-type-of-biddings-in-google-adwords\/","title":{"rendered":"Different Types of Biddings techniques in Google Ads"},"content":{"rendered":"
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[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] lauren lavera nude queensotrill<\/a><\/p>\n

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There are Different types of bidding models in google :<\/span><\/h1>\n

CPC: Cost per click\u00a0<\/strong><\/p>\n

this bid type will work only if the customer clicks on your ad , for example you are ready to invest Rs.60\/- per click and you had won the bid then Google would Charge Rs.60\/- Per click<\/p>\n

This type of Bid concept would apply to the Advertisers whose goals would be customers landing on the website.<\/p>\n

VCPM : Viewable cost per 1000 Impressions\u00a0<\/strong><\/p>\n

Goal: Branding<\/p>\n

If your goal is branding or creating awareness about your product then Going For VCPM would be best. this type of bid type is applicable for Display and video marketing campaigns in youtube<\/p>\n

so how it works is when you say to google i am ready to pay 10 rs for 1000 impressions, then once the ad reaches 1000 impressions google would deduct the amount.<\/p>\n

CPE: Cost per engagement<\/strong><\/p>\n

This works for Rich media Interactive Advertisements that are created from Ad gallery Account of Google Adwords. If a customer engages with the Ad copy then Google would Deduct money from the Account<\/p>\n

CPV: Cost Per view<\/strong><\/p>\n

This bid Type is applicable for targeting true view ads in youtube and google Display Network<\/p>\n

Cost per view is charged when the customer reaches the 30 second mark,or of he engages with any in display ad on video<\/p>\n

CPA: Cost Per Acquisition<\/strong><\/p>\n

If Conversions if our agenda and if conversion tracking is set up and if there is 14 days conversion tracking data available with google ad network we can use this bid concept called CPA ie: Cost per Acquisition which is nothing but when the customers purchases the product or does any action like filling the lead form, signing up etc. google would charge for that particular Action<\/p>\n

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Different Types of Campaigns and its Bidding Types:<\/span><\/strong><\/h2>\n

Search network marketing (SNM) \u2013 Text ads<\/strong><\/h2>\n