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Principles and Techniques of Traditional Marketing

• How digital marketing took over traditional marketing
• How digital marketing is helping brands to leverage its business
• Exploring various digital marketing channels

Understanding Four P’s and Four C’s in Marketing by Philip Kotler

• Porter Five Forces, SWOT Analysis and PESTEL Analysis
• STP Analysis-Segmentation, Targeting and Positioning
• Setting SMART Goals, OKR’s and BHAG-Big Hairy Audacious Goals
• Digital Marketing Integration

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Visual Storytelling

• Learning the art of typography in visual design
• Understanding the science of Colorplay in attracting the digital audience
• Creating Engaging Visual Content for Digital Platforms

Cinematic Techniques for Impactful Videos

• Crafting a marvelous video script for a business brand
• Set up a green screen studio for attractive and engaging video shoots.
• Learn best practices for filming, framing, lighting consistency

Art of Visual Editing and Production

• Converting the raw videos to stunning reels and professional shorts using Video Editing software
• Explore basic editing techniques such as cutting, trimming, and merging video clips

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Design:

• Learn the art of creating a powerful Lead Gen website
• Create a dynamic D2C e-commerce website for Digital Sales
• Create a blog and turning into a Monetization engine with Content marketing

Usability

• Learn how to write engaging blog posts
• How to Integrate e-commerce with tools for maximum sales
• How to build a network of sales through Affiliate Marketing

Performance:

• Learn how to Track your landing page performance, heatmaps and user behaviour flow
• Get to know how to make data driven business decisions with acquisition and A/B testing

Case Studies:

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From Novice to Master – Unlock the Secrets of FACEBOOK Engagement

• Crafting Irresistible Facebook Posts that Spark Conversations.
• Demystify Facebook’s algorithm and optimize your content for maximum reach.
• Master group management techniques, foster interaction, and cultivate a thriving online community.

Rise to the Top and Trend Like a Pro with X(Ex-Twitter)

• Engage in real-time conversations by leveraging trending hashtags and topics.
• Utilize Twitter Lists to segment and engage with relevant audiences.
• Use Twitter Analytics to track performance and optimize content strategy.

 From Script to Success – Build Your Video Empire with Youtube marketing

• Create engaging and SEO-optimized video content to attract subscribers and viewers.
• Utilize YouTube Analytics to understand audience demographics and preferences.
• Collaborate with other YouTubers or influencers for cross-promotion and increased visibility

Pin Your Way to Brand Domination with Pinterest

• Design eye-catching Pins with compelling visuals and informative descriptions.
• Utilize Pinterest Boards to curate content around specific themes or interests.
• Utilize Pinterest Analytics to track Pin performance and optimize strategy.

Supercharge Your Social workflows with Social Media Automation tools

• Manage multiple social media accounts from a single platform.
• Schedule posts in advance using tools like Buffer, Zoho Social, or Hootsuite to maintain consistent presence.
• Automate repetitive tasks such as responding to common inquiries or sharing curated content

Social media listening tools to interact and engage with your digital customers

• Monitor how people talk about your brand and address both positive and negative feedback.
• Track key performance indicators (KPIs) to gauge the impact of your social media efforts.

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Demystifying Your Audience:

• Unmask your ideal customer: Develop buyer personas for in-depth understanding.
• Map their journey: Guide them through awareness, consideration, and conversion stages with tailored content

Content Creation

Demystifying Your Audience:

• Unmask your ideal customer: Develop buyer personas for in-depth understanding.
• Map their journey: Guide them through awareness, consideration, and conversion stages with tailored content.

Content Creation Powerhouse:

• Captivate with stories: Use emotional hooks, characters, and conflicts to connect.
• Variety is the spice: Utilize diverse formats like blogs, infographics, videos, and quizzes.
• Unleash SEO power: Optimize content for relevant keywords to boost visibility.

The Art of Content Distribution:

• Social media mastery: Reach new audiences and engage with community-building.
• Email marketing magic: Nurture leads, share content, and drive conversions through personalization.
• Repurpose and maximize: Stretch your content’s reach across different formats and platforms.

Measuring Success & Adapting:

• Data-driven ally: Track key metrics like website traffic, engagement, and lead generation.
• A/B testing refines: Experiment with headlines, visuals, and calls to action to optimize performance.
• Embrace continuous learning: Stay updated, experiment, and adapt based on data to achieve lasting success.

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Google Ads: Mastering the Search & Display Landscape

• Research & target high-intent keywords
• Create high-quality banner ads
• Create emotionally engaging
• Youtube ads that showcase your brand and offerings.
• Retarget website visitors with personalized product or service

Facebook Ads: Social Media Engagement & Targeting

• Utilize Facebook’s powerful targeting options based on demographics, interests, and behaviors.
• Utilize captivating images, videos, and carousels to grab attention and drive engagement.
• Continuously test different ad formats, creatives, and targeting strategies to optimize performance.

Twitter Ads: Trending Topics & Real-Time Engagement

• Get Hands-on expertise with Twitter ads to elevate your brand story

OTT Ads: Captivate Cord-Cutters and Streamers

• Create engaging ads on OTT Platforms
• Explore interactive ad formats
• Track ad performance with advanced metrics

Quora Ads: Engage Curious Minds

• Target users actively searching for specific topics relevant to your product or service.
• Promote informative and helpful answers directly within relevant Quora threads.

Mobile Marketing: Reach Users Wherever They Are

• Ensure seamless user experience across mobile websites and apps.
• Deliver relevant ads based on user location and real-time behavior.

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Shine Brighter Than the Rest with Expert Strategies in Linkedin

• Optimize LinkedIn profile with relevant keywords and a professional headshot
• Leverage LinkedIn’s job search and recruiting features to explore new career opportunities
• Utilize LinkedIn Pulse to publish long-form content

LinkedIn Ads: B2B Targeting & Lead Generation Prowess

• Target specific companies and job titles to reach ideal B2B decision-makers.
• Utilize forms and lead capture features to collect valuable contact information.

ABM ( Account Based Marketing )

• Setting up Framework for Acquiring and retaining clients
• Learn strategies and tools on how to leverage the business using ABM

Lead Gen Tools :

• How to use data ming tools to do market research 
• Working on different data scrapping tools and setting up drip marketing

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Become a Social Butterfly: The Influencer’s Guide to Instagram

• Craft visually stunning and cohesive Instagram feed to attract and retain followers.
• Utilize Instagram Stories and Reels for authentic and interactive content.
• Collaborate with influencers to expand reach and credibility

Snapchat Ads: Reach Gen Z and Beyond

• Create short, visually engaging ads that disappear after viewing.
• Target ads based on location, interests, and even specific lenses used by users.

Podcast Marketing 

Spotify Ads 

Live streaming OBS Studio

Content Gamification

Discord 

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Elevate your Product Selling through a digital shop with woocommerce

• Set up a fully functional online store using WooCommerce, including product listings, categories, and pricing
• Integrate Razorpay payment gateway to offer secure and convenient payment options to customers.
• Customize checkout processes, shipping options, and tax settings

Google Shopping: Dominate Search Results

• Master Merchant Centre
• Leverage smart bidding to maximize return on ad spend (ROAS).
• Utilize product targeting, remarketing lists, and custom audiences for laser-focused reach.

Facebook Catalog Ads: Showcase Visual Appeal

• Master Commerce Manager
• Utilize high-quality images and videos to grab attention and showcase products.
• Leverage Facebook’s powerful targeting options based on demographics, interests, and behaviors.

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Transforming Subscribers into Engaged Fans using Email Marketing

• Craft targeted messages based on user preferences and behavior.

• Leverage automation for welcome series and nurture campaigns,

• Experiment with subject lines, calls to action, and email design for optimal impact.

WhatsApp Automation: Conversational Marketing on the Go

• Utilize chatbots for personalized communication and lead generation.

• Send promotional messages based on user actions or product interest.

• Offer real-time support and build trust through quick responses.

SMS & Push Notifications: The Direct Line to Conversions

• Craft short, impactful messages with clear calls to action.
• Schedule notifications for optimal engagement
• Address users by name and tailor messages to their interests.

Drip Marketing: Nurturing Leads to Bloom

• Create automated email sequences based on user lifecycle stages.
• Deliver educational and engaging content that fosters trust and interest.
• Continuously monitor performance and personalize campaigns for better results.

Zapier

• Utilize Zapier to connect different marketing tools and automate complex workflows for seamless conversion efforts.

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Affiliate Marketing: Partnering for Profit

• Align with affiliates who share your target audience and brand values.
• Monitor conversions and optimize offers based on data insights
• Foster strong connections with affiliates for long-term success.

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On-Page SEO: Crafting Compelling Content that Resonates

• Conduct thorough keyword research to identify relevant search terms
• Create high-quality, informative, and value-driven content that exceeds user expectations.
• Structure your content for clear readability with subheadings, bullet points, and concise paragraphs

Off-Page SEO: Earning Trust and Authority through Backlinks

• Prioritize quality backlinks from authoritative and relevant websites within your niche.
• Contribute high-value guest articles to reputable websites related to your field
• Utilize social media and online branding efforts to encourage organic brand mentions

Tech SEO: Laying the Foundation for Search Engine Crawlability and Indexing

• Configure your robots.txt file to guide search engines on which pages to crawl and index
•  Implement measures to accelerate website loading times
• Implement schema markup to provide search engines with richer information
• Ensure your website adheres to Google’s mobile-first indexing best practices

Local SEO: Reaching Customers in Your Geographic Area

• Claim and complete your Google My Business listing
• Create content tailored to local search queries
• Incorporate relevant location signals throughout your website

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Funnel Creation: Charting the Path to Conversion

• Clearly define your desired conversion action (purchase, signup, etc.).
• Identify key touchpoints and optimize each step for seamless flow.

Landing Page Creation & Testing

• Formulate hypotheses about what converts better, test variations, and iterate based on results.
• Test headlines, value propositions, call to action buttons, and imagery for maximum impact.

Heatmaps & User Behavior: See What They See

• Use heatmaps to understand where users focus and identify improvement opportunities.
• See how far users scroll and which elements capture their attention.

Topics:

Introduction to ChatGPT:

• Understanding the fundamentals of natural language processing (NLP) and conversational AI
• Exploring the capabilities and limitations of ChatGPT

Building Conversational Agents with ChatGPT:

• Designing conversational flows and user interactions
• Implementing ChatGPT in chatbots, virtual assistants, and customer support systems

Generating Creative Content

• Using ChatGPT for content ideation and generation
• Crafting engaging narratives, articles, and marketing copy with ChatGPT

Image Generation: Paint a Thousand Words with AI

• Generate unique product images for each user based on preferences or demographics.
• Create fresh visuals for each ad campaign, optimizing for different platforms and audiences.
• Craft eye-catching hero images that align with your content and brand style.

Video Generation: Tell Compelling Stories in Minutes

• Use AI to generate explainer videos for products, services, or complex concepts.
• Personalize video ads with dynamic elements like names, locations, or product recommendations.
• Create engaging short videos for social media platforms using AI-generated footage and narration.

Ad Copies: Craft Click-Worthy Ads with AI

• Generate multiple variations of ad copy
• Personalize ad copy with user data or interests for targeted messaging.
• Use AI to adapt ad copy for different regions or languages.

Copywriting: Go Beyond Creativity with AI

• Generate blog post ideas and captivating introductions to grab attention.
• Create unique and engaging product descriptions that highlight features and benefits.
• Generate personalized email copy for different segments of your audience.

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Google Analytics for Business

• Monitor website traffic, sources, user engagement, and conversions to gauge performance.
• Analyze data by demographics, interests, and behavior to identify key user segments.

Google Search Console: Climbing the SERP Ladder

• Fix technical issues preventing search engines from indexing your website effectively.
• See which keywords drive traffic and optimize content for better ranking.
• Ensure your website offers a seamless experience on all devices.

Google Tag Manager: Tagging Mastery Without Coding

• Manage all your website and app tracking tags without touching code.
• Track specific user actions for deeper insights.
• Test different website elements to see what drives better results.

Google Data studio :

• Integrate Data streams using google data studio
• learn how to track and measure the results using google data studio

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Setting Up Freelancing and Agencies:

• Defining Your Path – Freelancer , Agency or starting own business
• Niche & Value Proposition
• Client Acquisition & Project Management
• Learn Blue print startegies
• Scaling & Growth – Building a succesfull brand
• Reporting and budgeting

Topics:

Mastering Reporting in Digital Marketing

• Understand how to create client-facing reports that demonstrate campaign value
• Learn how to share reports effectively with internal teams and collaborate on data-driven strategies. 
• Utilize charts and graphs to present data in an easily digestible format.
• Provide concrete recommendations for improvements or future campaigns.

Budgeting Digital Marketing Services: 

• Explore different pricing models used by digital marketing agencies
• Freelancers (hourly rates, retainers, performance-based pricing).
• Learn various approaches to allocating budget across different channels
• Master techniques to estimate costs for specific services like SEO, PPC campaigns, and social media management.
• Leverage past campaign data to understand cost-effectiveness and predict future performance.
• Explore digital marketing budgeting tools and platforms to streamline the campaigns
• Practice developing comprehensive and realistic proposals for different scenarios.
• Learn negotiation techniques to secure optimal pricing for digital marketing services

Topics:

• Resume building
• Soft skill Training 
• Building Own Portfolio Page
• Mock Interviews
• Project Evaluation 

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SEO & Content Marketing (Organic Growth)

3-month internship as an integral part of the elective

Real-world project experience

SEO : ( Organic )

• Conduct an SEO audit for a real website and propose improvement strategies.
• Develop a content calendar and create optimized content pieces for a specific audience.
• Analyze website traffic data and recommend content optimizations for better engagement.
• Cover keyword research strategies, on-page optimization techniques, and link building methods.

Content Marketing:

1. Target & Research:

   • Choose a local business that sparks your interest.
   • Deep-dive into their target audience and competitors.
   • Develop buyer personas to understand their needs.

2. Content Audit & Plan:

   • Assess their existing content strengths and weaknesses.
   • Identify content gaps for improvement.
   • Define campaign goals (e.g., 20% website traffic increase) and craft a content calendar.

3. Create & Distribute:

   • Generate engaging content aligned with audience personas and brand voice.
   • Craft blog posts, videos, social media content, and more.
   • Leverage SEO best practices for search engine visibility.
   • Publish on their website, social media, and relevant online communities.

4. Monitor & Optimize:

   • Track key performance indicators (KPIs) like website traffic and engagement.
   • Analyze data to identify what resonates with their audience.
   • Refine your content strategy and tactics based on insights.

5. Report & Reflect:

   • Create a report summarizing goals, strategy, execution, and key findings.
   • Showcase results and impact on the business.
   • Present your findings and recommendations to stakeholders.

Topics:

Paid Advertising (Major Platforms)

• 2-month internship as an integral part of the elective
• Real-world project experience

Media Planning & Buying

• Run a paid advertising campaign for a business on a chosen platform.
• Develop and test different ad variations to optimize campaign performance.
• Analyze campaign data and report on key metrics and return on investment (ROI).