10 reasons why Housewives should learn Digital Marketing

What does the usual lifestyle or day of most of the Indian housewives look like?

Well, most housewives have devoted their whole life to home and no single time for themselves. Cooking, washing, cleaning, and shopping seem to be the entire content of their life. We won’t deny that anyone can be seen as a good housewife after finishing these things mentioned above.

 However, don’t you want to be better?

 When your child and husband come back, what will you talk to them? Are they interested in topics of cooking, washing, cleaning? Absolutely not, maybe! We need reading and studying in advance at odd times. This is the age of the Internet, and most of us own the smartphone. With the smartphone, fragmented learning maybe not bad to a housewife. Lifestyle tips help your life become more efficient. Digital Marketing, therefore, is a huge platform for women who had to give up on their carers post motherhood, who are too occupied with household work and also who have skills to start their own business or blog.

Want to make money with low investment and time constraint? Digital Marketing is absolutely one such opportunity you’ve been looking for!

Digital marketing can be done sitting at home. Many small or medium-sized businesses are looking for people who can write content, run ads on Google and social media platforms and optimize their websites for google ranking. In case you are not aware of them, they are freelance listing websites where you can upload your profile and people looking for freelancers will offer you work. You can also opt for training institutes where you can learn about how Digital Marketing works and implement them on your work online.  The other benefit of it is, that if you are not handling too many clients then digital marketing won’t take up too much of your time. Let’s say are running ads, you will need to wait for a few days to start seeing results. Then you will analyze those results to improve your ad strategy and launch the new strategy. Next, you will wait for some time again to gain new insights. This is a good way to have some side income. But before you jump into this, make sure you have thorough knowledge about digital marketing and how to implement them.

The best way to do that is, build up a quick blog on word press and start implementing each element of digital marketing as you learn them. Track the progress of your website/blog and make sure you understand what’s working, what’s not working and why something’s not working. The best part? This website/blog can be used as a case study or proof to show your clients about your past work/experience. You can demand projects based on the results from your blog. Let’s take a look at how few Indian homemakers are ruling the internet with their talents and Digital Marketing skills:

Here are few Indian Homemakers turned Food Bloggers, Writers, Business Women, Painters etc; Who Redefined the idea of being JUST a Housewife:

Usha Dalmia became an Entrepreneur at the age of 58!  Tingle Your Taste Buds:

Today, 62-year-old Usha Dalmia is well-known as the chef and founder of Tingle Your Taste Buds, a cookery website that offers a number of recipes and tips for food connoisseurs around the world. Opening a restaurant for Usha was tough due to finance and logistical issues. So Usha and her daughter began with a Facebook Page titled Tingle Your Taste Buds in April 2012. Their homely and fun way of organizing contests and amazing content intrigued more and more audiences every day and gradually their page became a huge hit!

Archana’s Kitchen By Archana Doshi

Archana’s kitchen is exclusively known for her extensive Digital Content on quality vegetarian recipes, also in the form of a YouTube channel apart from her own food blog. She has a formidable media presence and has appeared on national television with famous chefs. Archana has been featured as Google Entrepreneur On The Web on YouTube and her venture works closely with many top brands in recipe designing and creating food products. The blog shares the passion for food by featuring many recipes by other renowned food authors too.

Nabanita Dhar’s Random thoughts by Naba

A freelance writer and a new author in the making, Nabanita collects her random thoughts and musings in her blog. A mother to a toddler, her experiences of motherhood reflect in her MommyTalks. But Nabanita also blogs strongly about gender parity. She has posted a series of posts under #FeministMondays (previously under the hashtag #IAmAFeminist) to make women realize their worth. How intriguing is that?

Visit her blog here.

Shalu Sharma’s Travel Blog

Shalu Sharma is an Indian homemaker who is making the most of Digital Marketing through her amazing blog website which deals in the rich cultures, traveling spots, festivals, fashion hubs, and lifestyle. You know what’s the most amazing part about her page? It has got both audio and visual travel guide for anyone who hops in! Check out her amazing page right here: Shalu Sharma

Shruti Bhat from Artsy Craftsy Mom

Shruti is a writer, blogger, entrepreneur, a published (co)author, and struggling to find the balance transitioning from a full time working mom to a now stay – at – home -MOM. She quit her day job way back in 2015 and is now pursuing her greatest passion. She shares home projects, easy recipes, parenting tips, kids crafts, and more. Here’s where you can see her work: Artsy Craftsy Mom

Now there are so many Homemakers out there who, despite being qualified enough aren’t able to make it big in the corporate or service field because of time constraints and household responsibilities. MBA and Engineering candidates are now struggling to have the reputed career as per their qualifications. And when it comes to Housewives, it’s almost double the trouble! Digital marketing holds huge promise for MBA/ BBA students and they are snapping up roles with a new wave of marketing firms. MBAs have greater potential for jobs in new marketing trends. Technology continues to drive business in the 21st century, and mastery of digital marketing operations and techniques is a prerequisite for success. On the other hand, engineers are also slaying in the same boat and looking for the innovative and challenging option to overcome their drift and take control of their career. Digital marketing is the new mint maker and the best part of it is that anyone who comes in contact with it is handed chunks of currency. With the more dependence on the Internet to earn money and grow a business, Digital Marketing can be the perfect choice for ladies who wish to achieve something big. Digital marketing is a skill that you develop and can earn as per your own convenience. Flexibility is the major benefit in learning digital marketing, so no need to do 9 to 6 job. 

Now it has become a combination of 3 different fields – marketing, design, and development If you have the knowledge of marketing, web development and web designing and ability to predict web visitors behavior and upcoming trends and also have the patience to spend maximum time on internet then you can easily go for it. It doesn’t matter whether you are a homemaker or working professional. From Home Chef to Food Blogger, from bottling up your love for music, poetry, business, fashion, travel, and lifestyle to YouTuber, Content Writer, Entrepreneur, Corporate, Digital Marketing has it all!

How to get a detailed overview of Digital Marketing?

You can opt for your courses from Digital Nest, one of India’s leading Digital Marketing training institutes in Hyderabad, offering a wide range of knowledge in Data Science, Digital Marketing and Big Data. Established in 2011 it is a Google Certified Training Institute, Awarded by the Times of India and Silicon Awards as the Institute of the Year.