Google Adwords /PPC/SEM Training In Hyderabad, India

Digital Nest is the Google certified and Award-winning institute for rendering the best classroom training, online and E-Learning training in Madhapur, Ameerpet Hyderabad, India.

Search Engine Marketing (SEM) is a paid marketing method used for creating traffic to a website. This is one of the crucial Digital Marketing techniques every business/company employs for generating business to the website, obtain reliable branding and lead generation. This is generally called as PPC and it’s same as SEO, but the only difference here is they use paid campaigns methods.

Our Google Ads certification Course in Hyderabad is designed for providing a complete in-depth knowledge of the Google Ads platform. We also train the candidates on Bing Ads network as Bing has been the second largest search engine using worldwide.


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Enquire :  808-899-8664

1 Month



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0% EMI

3 Partner Banks

Key Highlights of Google Ad’s Course

  Course is curated by Subject Matter                        Experts in Digital Marketing

 100% Placement Assistance

 Handouts ,Excersies and Assignments on             each and every topic in Digital Marketing

 Google Adwords Certification guidance and         Mock Test

 Internship Assistance

  Only Institute in India where Training are                delivered Entrepreneurs ,who can show care          real time scenarios on Digital Marketing in            the class

  Backup Classes, Revision Classes, Videos,            Assignments & Projects

  28+ Industry Relevant Skills
  Trainers with 12 + Experience
Backup Classes, Videos
  0% EMI Option Available
Guest Lectures from subject Matter Experts

  You can connect to our alumni portal that              consists of business owners, branding                  managers and skilled professionals from              business houses in India

Learn From Experts The Most Advanced Google Ads Program In India

Course Content    |   Description    |   Training Modes    |   Reviews    |   FAQs

Google Ad’s Course Curriculum

1. Introduction To Google Ads
  • Google Ads Certifications
  • Google Adwords Ad formats
  • Bidding techniques
  • Types of campaigns
2. Search Network Marketing ( PPC Practises )
  • Introduction to SEM
  • What is search Network Marketing
  • Creating Campaign
  • Targeting Locations
  • Ad scheduling
  • Adgroup creation
  • Ad creating
  • Types of keywords
  • Reporting
3. Display Marketing ( Advertising )
  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Automatic Placements
  • Manual Placements
  • Placement Tool
  • Contextual Targeting Tool
  • CPC Bidding and CPM Bidding
  • Setting a Video Campaign
  • Audience Tab
  • Topics Tab
  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product
4. Mobile APP Marketing
  • How to Promote Ads on Apps
  • how to promote Applications
  • how to get more installs
  • how to create audience engagement
  • Targeting options
  • Ad creation
  • Campaign and Adgroup Creating
  • Reporting
5. Google Shopping
    • Google shopping Account Set up
    • Google Merchant Center Account creation
    • How to connect GMC to adwords account
    • Campaign Creation
    • ADgroup and Ad creation
    • Reporting
6. Video Marketing
  • Introduction to Video Marketing
  • How to connect youtube to adwords account
  • Different types of video targeting Techniques
  • Types of video ads
  • Video marketing reporting
7. Creating Campaigns and Ad groups
      • Understanding purpose of Campaign
      • Account Limits in Ad words
      • Location and Language Settings
      • Networks and Devices
      • Bidding and Budget
      • Schedule: Start date, end date, ad scheduling
      • Ad delivery: Ad rotation, frequency capping
      • Demographic bidding (Display Only)
      • Social settings (Display Only)
      • Automatic campaign optimization (Display Only)
      • Purpose of Ad Groups
      • Keyword Types (Broad, Phrase, Exact and Negative)
      • Ad words Keyword Tool
      • Text Ad Format
      • Quality Score and Its Importance
      • Understanding the Ad Group and Keywords Dash Board
      • Automate Tool
      • Search Terms + Single Keyword Auction
      • Columns Customization
      • Alerts Setting
      • Filters
      • Purpose of Ad Groups
      • Keyword Types (Broad, Phrase, Exact and Negative)
      • Ad words Keyword Tool
      • Text Ad Format
      • Quality Score and Its Importance
      • Understanding the Ad Group and Keywords Dash Board
      • Automate Tool
      • Search Terms + Single Keyword Auction
      • Columns Customization
      • Alerts Setting
      • Filter


8. Ad formats
  • Ad Types in Adwords
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Display Ad Builder Ads and Guidelines
  • Video Ads Format
  • Ads Preview and Diagnosis
9. Adwords Account Setup
  • Adwords Account Setup
  • Creating Adwords Account
  • Adwords Interface Tour
  • Adwords Dash Board
  • Billing in Adwords
10. Conversion Tracking
  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product
11. Google Adwords Report Generation
  • Conversion Tracking
  • Dimensions Reports
  • Google Analytics Tools
12. Account Access
  • User Access Levels
  • My Client Centre (MCC)
  • Change History Tool
  • Adwords Editor Tool
  • Change Historytool
  • Adwords editor tool

Google Ad’s Course Description

With our PPC/ SEM Trainingthe candidate will gain knowledge and implement  PPC campaign, display campaignre-marketingdynamic search ads, mobile and video marketing campaigns.

As this is an effective way to improve the search results in the form of extended visitors for the website, advertisers pay for a set of keywords that cost them on per click basis. In Google Ads we have the choice to the target audience as per geography, language, website, time and devices according to the strategy of the advertiser.

For real-time assistance, a professional back-end team would always be available as a support to answer the trainees’ queries at any point of time. We are positioned in MadhapurHitech City and operate in three learning centers viz. AmeerpetPanjagutta, and Madhapur in HyderabadIndia.


Google Ads Training Modes

We have Physical instructor led classes happening at Panjagutta and Hitech City Branches , Hyderabad

We teach Courses online Using tools like zoom, Microsoft Teams

How E-Learning Works?

We have recorded videos of the trainer . This videos were recorded while taking the class. We kept in mind that student should feel the classroom environment while training. we request you to take a trail session. if you are satisfied you can take up the course.

For trail session and more information you can contact digital nest sales team on +91-8088998664 or write us at

We offer special Training for Companies we first understand the company, its services and we will diagnose the present marketing practices and then we prepare a customized curriculum that suits to the needs of that particular company.

For Corporate training you can Reach our Sales Team at +91-8088998664 or you can also write to us at

FAQ’s Of Google Ads Training

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    What is Digital Marketing?

    Digital Marketing or Internet Marketing is marketing which is done using internet as medium. There are many techniques involved in doing online marketing and we train all the modules viz. SEO, SEM, SMO, E-mail marketing, ORM & Google Analytics.

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    Who can pursue the course?

    Any individual who has passion for creativity and can navigate on internet can undergo digital marketing training.

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    What are the Pre requisites?

    There are no pre-requisites attached to digital marketing training. But, to attain a full time employment in this field, one must be a graduate (in any stream). There is no technical knowledge required as digital marketing training is not fully technical and thus, does not require any programming knowledge.

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    Do you offer placement?

    Yes, we provide 100% placement assistance. SMEs and MNCs are adapting or shifting their current marketing methodologies to digital marketing due to its cost effective nature and ability to reach wider audiences for promotion. Therefore, opportunities for full-time employment are sloping upwards on graph. Freelancing options too are available.

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    Is SEO and digital marketing same?

    No, SEO is one of the techniques in Digital Marketing. There are 7 other modules apart from SEO. SEO is the process of improving website ranking. SEM focuses on creating Ads on the search networks. SMO is done to promote the brand and engage customers using trendy social media as a platform. E-mail Marketing is used to send bulk e-mails or newsletters to prospects or customers for promotion or announcing offers. ORM is the tool to protect your online presence and GA is the heart of Digital Marketing.

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    Are there internship opportunities?

    Yes, We have ties-ups with Companies that hire for Digital Marketing positions and you can avail yourself internships on a stipend basis. The Internship duration and Process decision rests with the company authorities.

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    What is google adwords? How can I achieve Google Adowrds Certification?

    Google Adwords or PPC or Pay per click is one Technique of Digital Marketing that focuses on Creating and Managing Ads on the Search Networks. Google conducts an Online MCQ Exam for Adwords and you will need to clear 3 levels to obtain the Certification. We will support you with Study Materials and Mock Exams.

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    What about certifications involved?

    We are a Google Certified Partner. We assess our students via tests to certify them with our certificate. We, further encourage our students to take the Google Adwords exam in order to be certified as Google Adwords professionals.

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    How different are you from other players?

    Our training is supported with active case studies and our trainer is an entrepreneur who highlights his experience whilst training. Further, we provide running notes and study materials and we conduct mock exams for Google Adwords. We have initiated a centralized job portal for our trainees who are job hunters. To support our job seekers, we have a dedicated resource that conducts research on placements and builds relationships with corporates that are in constant search of skilled digital marketers.

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    I am an undergraduate, How will it be useful for me?

    For an undergraduate, digital marketing training can be undertaken for addition of skills and upon completion of graduation, full time employment can be sought for. Hence, internship and freelancing can be availed by undergraduates. If one has a business idea in mind, then digital marketing can be useful for promotion of the business.

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    I am 38+Age. How will this training help me?

    Digital Marketing can be undertaken by any individual who has a business plan in mind or who wants to make a progressive career. We have witnessed individuals between 30-45 age too become start-up entrepreneurs or are successful freelancers in digital marketing in their mid-thirties.

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    Since I don’t have relevant experience, will the market consider me as fresher/experienced?

    A Fresher is an individual who has just passed out from his/her college and is trained on digital marketing. An experienced individual who wants to shift his career scope from his current industry to that of digital marketing will be an experienced candidate but a fresher into digital marketing.



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Alumni Testimonials

Rated Avg 4.5*  Out Of 5 by 2000+ Learners

I want to share my experience with you all about Digital Nest, I have attended their digital marketing course recently and it was awesome feeling. The learning experience was very good and Sandeep was extremely talented and got in-depth knowledge and got complete grip on the subject.

Hari Lumen | Google Ads Trainee

Brand Manager , Century Mattresses

Digital Marketing Course.I blindly recommend Digital Nest.What I love,is the way Mr.Sandeep explores you to many aspects of current market scenario in online marketing,as well as he makes you understand how to optimally utilise this platform in making money for entrepreneurs…and job seekers.we will find many institutes or trainers for learning this course…but you may not find a trainer like Mr. Sandeep ,who makes us understand,how to implement the learnings in your business or job…Thanks Sandeep.

Karthik Soma | Digital Marketing Trainee

Brand Manager, Colgate Palmolive Ltd

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