Google Adwords /PPC/SEM Certification Training in Hyderabad

Digital Nest is the Google certified and Award-winning institute for rendering the best classroom training, online and E-Learning training in Madhapur, Ameerpet Hyderabad, India.

Search Engine Marketing (SEM) is a paid marketing method used for creating traffic to a website. This is one of the crucial Digital Marketing techniques every business/company employs for generating business to the website, obtain reliable branding and lead generation. This is generally called as PPC and it’s same as SEO, but the only difference here is they use paid campaigns methods.

Our Google Ads certification Course in Hyderabad is designed for providing a complete in-depth knowledge of the Google Ads platform. We also train the candidates on Bing Ads network as Bing has been the second largest search engine using worldwide.

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Reviews Of Digital Nest
(4.6/5 based on 277 reviews) | Read reviews

What is all about Google Ads/ SEM/PPC Training Course?

With our PPC/ SEM Trainingthe candidate will gain knowledge and implement  PPC campaign, display campaign, re-marketingdynamic search ads, mobile and video marketing campaigns.

As this is an effective way to improve the search results in the form of extended visitors for the website, advertisers pay for a set of keywords that cost them on per click basis. In Google Ads we have the choice to the target audience as per geography, language, website, time and devices according to the strategy of the advertiser.

For real-time assistance, a professional back-end team would always be available as a support to answer the trainees' queries at any point of time. We are positioned in MadhapurHitech City and operate in three learning centers viz. AmeerpetPanjagutta, and Madhapur in HyderabadIndia

We render training in two modes

  1. Google Ads classroom training in Madhapur, Ameerpet, Panjagutta Hyderabad, India
  2. Google Ads Online Training.

We are also into RPA TrainingBig Data and Data Science Course Training with certifications and placement assistance including Big Data Hadoop and Big Data Spark Courses at our training centers Madhapur, Ameerpet, and Panjagutta Hyderabad India for the IT Professionals, Big Data Science Analysts and the aspirants who want to learn Big Data Science Course

Google Ads/PPC/SEM Certification Course Highlights

We go beyond Training !!

Course is curated by Subject Matter Experts in Digital Marketing

100% Placement Assistance

Handouts ,Excersies and Assignments on each and every topic in Digital Marketing

Google Adwords Certification guidance and Mock Test

Internship Assistance

Only Institute in India where Training are delivered Entrepreneurs ,who can show care real time scenarios on Digital Marketing in the class

Backup Classes, Revision Classes, Videos, Assignments & Projects

You can connect to our alumni portal that consists of business owners, branding managers and skilled professionals from business houses in India

Google Ads (PPC) Certification Course Structure

curriculum designed by subject matter experts in digital marketing!

1Introduction To Google Ads
  • Google Ads Certifications
  • Google Adwords Ad formats
  • Bidding techniques
  • Types of campaigns
2Search Network Marketing ( PPC Practises )
  • Introduction to SEM
  • What is search Network Marketing
  • Creating Campaign
  • Targeting Locations
  • Ad scheduling
  • Adgroup creation
  • Ad creating
  • Types of keywords
  • Reporting
3Display Marketing ( Advertising )
  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Automatic Placements
  • Manual Placements
  • Placement Tool
  • Contextual Targeting Tool
  • CPC Bidding and CPM Bidding
  • Setting a Video Campaign
  • Audience Tab
  • Topics Tab
  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product
4Mobile APP Marketing
  • How to Promote Ads on Apps
  • how to promote Applications
  • how to get more installs
  • how to create audience engagement
  • Targeting options
  • Ad creation
  • Campaign and Adgroup Creating
  • Reporting
5Google Shopping
  • Google shopping Account Set up
  • Google Merchant Center Account creation
  • How to connect GMC to adwords account
  • Campaign Creation
  • ADgroup and Ad creation
  • Reporting
6Video Marketing
  • Introduction to Video Marketing
  • How to connect youtube to adwords account
  • Different types of video targeting Techniques
  • Types of video ads
  • Video marketing reporting
1Creating Campaigns and Ad groups
  • Understanding purpose of Campaign
  • Account Limits in Ad words
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Social settings (Display Only)
  • Automatic campaign optimization (Display Only)
  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Ad words Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad Group and Keywords Dash Board
  • Automate Tool
  • Search Terms + Single Keyword Auction
  • Columns Customization
  • Alerts Setting
  • Filters
  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Ad words Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad Group and Keywords Dash Board
  • Automate Tool
  • Search Terms + Single Keyword Auction
  • Columns Customization
  • Alerts Setting
  • Filter
2Ad formats
  • Ad Types in Adwords
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Display Ad Builder Ads and Guidelines
  • Video Ads Format
  • Ads Preview and Diagnosis
3Adwords Account Setup
  • Adwords Account Setup
  • Creating Adwords Account
  • Adwords Interface Tour
  • Adwords Dash Board
  • Billing in Adwords
4Conversion Tracking
  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product
5Google Adwords Report Generation
  • Conversion Tracking
  • Dimensions Reports
  • Google Analytics Tools
6Account Access
  • User Access Levels
  • My Client Centre (MCC)
  • Change History Tool
  • Adwords Editor Tool
  • Change Historytool
  • Adwords editor tool

Google Ads (PPC) Certification Training Schedule

7am to 9pm , 9 batches, 3 Centers at your Flexible Timings with E-learning & online options

7AM to 9am (IST) (Mon-Fri)
11AM to 1PM (IST) (Mon-Fri)
7PM to 9PM (IST) (Mon-Fri)

*IST:: Indian Standard Time

Location: Madhapur & Panjagutta
10AM to 2PM (IST)
Saturday & Sunday
8am to 12pm (IST)
12pm to 3pm (IST)
3pm to 6pm (IST)
6pm to 9pm (IST)
10pm to 1pm (IST)
Saturday & Sunday
7am to 9am (IST) (Mon-Fri)
5am to 7am(IST) (Mon-Fri)
2pm to 4pm(IST)
7pm to 9pm (IST) (Mon-Fri)
*IST = Indian Standard Time

How E-Learning Works?

We have recorded videos of the trainer . This videos were recorded while taking the class. We kept in mind that student should feel the classroom environment while training. we request you to take a trail session. if you are satisfied you can take up the course.

For trail session and more information you can contact digital nest sales team on +91-8088998664or write us at

We offer special Training for Companies we first understand the company, its services and we will diagnose the present marketing practices and then we prepare a customized curriculum that suits to the needs of that particular company.

For Corporate training you can Reach our Sales Team at +91-8088998664 or you can also write to us at

We conduct seminars, 1day , 1 week Workshops on various digital Marketing Practices. We are also ready to offer free Guest Lecture On Digital Marketing , where in we educate students on modules present in digital marketing, its careers and scope .

For B School Training you can Reach our Sales Team at +91-8088998664 or you can also write to us at

Digital Marketing Course Reviews

(4.6/5 based on 277 reviews) | Read reviews

Nidhi Pandey

Digital Marketing Manager

This guy is a composure/made up of social media :D..the way he speaks, tells each and every point shows his knowledge level is beyond levels. After working 3yrs into Java and never being interested into it, i came across Digital Nest and once i had a talk with Sandeep i din’t fell need to know about any other institutes, that’s the confidence he has and he will put you into. 1.5months of this course changed my life and i am a proud Digital Marketer today who enjoys every bit of work. The passion Sandeep has for Digital Marketing, if you take even 2% of it from him…

Karthik Soma

Brand manager
Colgate Palmolive Ltd

Digital Marketing Course.I blindly recommend Digital Nest.What I love,is the way Mr.Sandeep explores you to many aspects of current market scenario in online marketing,as well as he makes you understand how to optimally utilise this platform in making money for entrepreneurs…and job seekers.we will find many institutes or trainers for learning this course…but you may not find a trainer like Mr. Sandeep ,who makes us understand,how to implement the learnings in your business or job…Thanks Sandeep.

Hari Lumen

Brand Manager
Century Mattresses

I want to share my experience with you all about Digital Nest, I have attended their digital marketing course recently and it was awesome feeling. The learning experience was very good and Sandeep was extremely talented and got in-depth knowledge and got complete grip on the subject.

Pramod Chandra

Brand Manager

Digital Nest is a great place to learn about digital marketing. Sandeep Santhosham is a trainer par excellence. He starts off mapping the ever expanding world of digital marketing, deep dives into critical components & finally steps back to reveal the bigger picture!

 Ishita Singh

Software Analyst

Best in town 1 stop solution for PPC/SEM/SEO/Google Adwords / Advanced Digital Marketing Training. Trust me, I had no idea what I was about to step into, but this whole gig turned out to be as fruitful as I’d never imagined.

Gunshe Ramchandani

Founder & creative photographer
Fotocafe Studios

It’s a very comprehensive course for both students as well as business people like me. Sandeep is very magnanimous in sharing his knowledge & I feel the fee is peanuts for the experience you get here.
Our Trainees Hail From !!

Students ,Working Professionals & business Owners From Various Start ups and MNC's

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Let’s Start with A Free Demo Session. Call us on 8088998664