digital
Digital Marketing is for those who find within themselves a creative spark and passion for the internet
Digital marketing has become as important as oxygen for Start-ups in order to build their presence and grow. Gone are the days when newspapers and TV commercials were an effective medium of marketing.
With the advancement of technology and access to the internet almost everywhere we go, Digital marketing is a trend that has kept booming and will continue for the next decade.
In a world that runs on the internet, digital marketing is an essential element that every company requires. Digital marketing is 3 times cheaper as compared to traditional marketing methods. Therefore, every organisation is moving towards marketing their products/services online but only 50% of them have successfully implemented a digital marketing strategy and that is one of the main reasons why companies are in dire need of professionals who can cater to their digital marketing needs.
We all utilise the results of digital marketing. It is as simple as ordering a pizza online, looking for the best restaurants near you or shopping for clothes online.
Now, do you think digital marketing is just another career opportunity? No! In this era ,we can say that Digital marketing holds a huge promise for everyone out there and that is the main reason for people snapping up roles with a new wave of marketing firms. So let’s get going and see why we think everyone should pursue the Digital Marketing Training Program:
1.Easy to Learn
If you are wondering that digital marketing is going to be as tricky as the atoms and molecules of your chemistry textbook or as tiresome as learning the Newton’s law of motion, then you are wrong.
The only thing you need to know before starting of with digital marketing is how to adapt to change because trends change as soon as you think you know it all. Don’t we all spend hours scrolling through Facebook? We can use the same time in advertising. It is as easy as operating a smartphone.
2. Equivalent to a Mini Post Graduation Program
Hunting for the perfect college that meets your requirement and going through multiple rounds of interviews can be a gruesome job to do. What if we told you that all the knowledge and skills of your post graduate program can be learned in a matter of a few months? Yes, you read that right.
Digital Marketing has taken a leap in the last few years with changing trends but the post graduate curriculums haven’t and there comes the gap between the real-time skills and education. In such a scenario would you want to invest at least 1 million into a degree or spend a few thousands and learn digital marketing? The answer without a doubt would be the latter. Digital marketing is the future of the world irrespective of the industry and we know it. Read on how international market is responding to the demand.
3.Entrepreneurship/Freelancing Career
Are you planning to start your own business in the future and wondering how to promote and build the brand? Well, digital marketing is a one stop solution for marketing, promotions, branding and advertising.
There’s nothing to worry if starting a business is not a part of your bucket list.
You can also explore the various money making options that digital marketing offers by blogging/vlogging like Lilly Singh (@IISuperwomanII) with a whooping 13 million subscribers or serving as an affiliate who promotes and sells products/services of another organization.
4.Demand and Supply Gap
From cloth manufacturing firms to online clothing stores, from a small cafe to a 5 star restaurant and from a little office to a huge factory, every business is moving to digital mediums of marketing. There is no second thought to the question ”Will i find a job in Digital marketing?”. Yes, you will. The demand for digital marketing professionals is at 56% as against a supply of only 24% in 2018.
Digital marketing is one the fastest growing industries and is a proven recession-proof marketing sector as compared to other traditional marketing methods. There are an array of openings in the job market that you can fit into once you are trained. Current Scenario of this industry is such that due to diversification and emerging segment, openings for a qualified professional is huge whereas, the supply for quality resources is less.
5. Adds weightage to resume
Digital Marketing skills are in rigorous demand. A 9 pointer CGPA or 95% of marks in your graduation is not what companies are looking at anymore. It’s the skills and expertise in a certain field that plays a major role in hiring. We all write the best of things in our resume that sounds intellectual and interesting, then why not add an accredited certificate of Digital Marketing as a cherry on the cake for the resume. The digital marketing world provides a host of opportunities for you to kick start your career.
6. Growth Rate
Aren’t we all tired of working for the same sales, finance and development positions where there’s a minute hike after 1 whole year? If so, you’ll be amazed to know that it’s not the same with Digital Marketing. In the recent years, Digital marketing has witnessed a growth of 25% to 40% each year. Digital marketing statistics show that on an average people in India spend four and a half hours of time in a day browsing the internet. Just imagine the number of people we could reach by advertising on the internet. Experts stated to the Times of India that “Digital marketing is the need of the hour which would take the entrepreneur and his or her firm beyond geographical boundaries.”
A study by the bureau of labour statistics also proves that there will be 20,000 new jobs in the field of promotions, advertising ad digital marketing management. The strikingly alluring factor is that the starting package for digital marketing professionals is Rs. 4.5-5.5 lakh, courtesy Randstad India. Find out more here
7.Stand ahead in the Competition
You’ll be appalled to know that only 7% of the total Post Graduate pass outs every year are employed. This means that the rest of them do not get anything out of spending 2 years of their time pursuing an education in order to get their dream job. However, there a very few who take the different path and those are the ones who stand out of the crowd. Digital marketing is one such path you can choose to stay ahead in the competition. There is no going back from it as various global Digital marketing trends prove its growth in the coming years. It’s now time to upgrade to digital marketing and grab a spot for yourself with the various opportunities highlighted here.
8. Affordable
With more than 5,500 graduation colleges in india and millions of graduated students every year out of which only a handful of graduates find a job, do you think it is a wise decision to invest anywhere around 10 – 20 Lakhs when you can develop the same expertise and artistry in just thousands and within a few months? Digital marketing is one such in demand and economical option that will work wonders for your career.
Looking at it from a business perspective also, Digital marketing practices are highly affordable, effective and ethical.
- Certification
Getting Certified effectuates a feeling of accomplishment. In addition, a professional certificate announces that you have demonstrated the knowledge and skills of a specific genre – an advantage over those who simply claim to have them. Digital marketing certifications from renowned platforms such as Google, Microsoft and Facebook take you a long way in building up a career.
10. Future Ready
With the ever increasing demand for digital marketing in every industry, there is no second thought in saying that the digital era is here to stay and consumers have become smarter than ever, they are accomplishing multiple tasks on various digital devices including shopping as well.
Every business is striving to go digital, for which it requires highly skilled digital marketing professionals. More than one-fourths of the world’s population uses the internet and this number is rapidly growing. This therefore, calls for good remuneration and professional growth with a secured future in this competitive era.
So it’s time to fasten up your seat belts and buckle up to set the pace with the changing trends and secure a place for yourself with Digital marketing. Take a glimpse at the future of digital marketing in India
Keerthana
Sai Gayatri
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