Shiva Charan
This post is mainly for GEN Z users because of majority of Snapchat users are those aged between 18-24 years old.
Snapchat is not only limited to sharing selfies, messaging, videos, photos, filters, or stories. Snapchat is a powerful tool for marketing your brand. Yes, you heard it right but before you start marketing on Snapchat you need to know about the platform so, let’s begin with a snap.
What is Snapchat?
Snapchat is a multimedia messaging app which lets you easily talk with friends, share or view live stories, videos, photos, and filters with others online.
Snapchat is available on IOS and Android Mobile Apps, the app was developed using Python programming language. The app can be easily installed from the app store.
Let’s get started!
Astonishing Facts You Didn’t Know About Snapchat
- Active Snapchat Users
As of October 2019, Snapchat has 210 million daily active users. Snapchat is widely used by the younger generations, particularly those below the age of 16. Here’s a chart from Statista showing Snapchat’s growth from 2014 to 2019. Snapchat is valued at $23.5 Billion!
After seeing these impressive stats, you might be thinking of marketing your brand on Snapchat right!
- 73% of Gen Z users
A majority of Snapchat users are Gen Z users according to the sources. The younger generation has the highest share in terms of using the app and generating revenue or Snapchat.
According to Pew Research, Snapchat is popular among those who aged 18-to-24-years old.
As a marketer, if you are running ad campaigns on Snapchat then you should focus on targeting these young people between 18-24 age groups.
- 90% of all 13-24-Year-Olds use Snapchat
It’s no wonder that 90% of users from 13-24-year olds use Snapchat because Teens get attracted to these filters, photos, videos and mainly because it is used to speak without using words and it’s the easiest way to get in touch with friends.
- 63% of Snapchat opens every day
Wow! 63% of users open Snapchat every day out of which 49% go on Snapchat more than once a day.
- 61% of users are females
It’s a good start for marketers to run their campaigns, 61% of Snapchat users are female because they are naturally attracted to visuals, colors, and connections.
- Vertical video ads on Snapchat
Do you know? Snapchat first pioneered the vertical video ads which are meant to be viewed vertically on mobile phones.
- Snapchat’s Swipe-Up
Did you know? Snapchat swipe-up is 5x higher than normal social media click-through rates.
Again, this is a good sign for marketers to run ads on Snapchat because of it’s high performing CTR through a swipe up ads.
- Ephemeral Content Marketing
Snapchat is also the first to use this method of ephemeral content which is a way to showcase your videos, photos, and media that are only visible or accessible for a limited period of time. Later, after this feature got hype Facebook & Instagram copied ephemeral content from Snapchat.
It (Ephemeral Content) is a great way to get sales as it creates urgency.
- Video ads on Snapchat
Here’s another stat which is eye-opening for many marketers out there.
Snapchat video ads deliver over 2x lift in purchase or sales intent compared to other ad formats across social platforms.
According to sources, Snapchat video ads delivered the highest purchase sales compared to Facebook video ads.
- 25-30 Minutes on Snapchat
The average person spends around 25-30 minutes on Snapchat every day that’s impressive. This could be the reason why 2.1 Million snaps are sent per minute. Snaps are spontaneous, creative, and beautifully temporal.
- What is Picaboo?
Don’t get wrong! Snapchat’s original name was Picaboo.
- 34 Failures before Snapchat
Did you know? Snapchat was finally succeeded after 34 failures. Which tells the hard work behind creating Snapchat which we are using today.
- Snapchat downloads doubled
Users downloaded Snapchat 41.5 million times in a month after the launch of the toddler & gender swap filters. That’s Crazy!
- Mark Zuckerberg had his hand on Snap
Facebook CEO, Mark Zuckerberg offered $3 Billion to buy Snapchat, but, the Snapchat owners refused to sell it.
- Snapchat’s Mascot
Snapchat’s Mascot is called Ghostface Chillah, you can buy the Ghostface Chillah plush toy for $17.99
Above mentioned are some amazing Facts about Snapchat, if you are a Marketer and want to try out Snapchat for your business or brand then go for it.
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