Digital Nest Blog

Importance of Linkedin Profile

Social Media Marketing

LinkedIn has evolved to become one the most important and most prevalent resources for professional networking available.  It gives you the opportunity to connect with a company or a person within that company directly. For people looking for a job, LinkedIn can be quite a brutal place. But for employers, it’s a place close to heaven. What people looking for a job should know is that 77% of all job openings are actually posted on LinkedIn. Knowing that, you probably understand how important it is to have a LinkedIn profile that make sure employers can easily find you. Being active on LinkedIn is a plus also. Showing off your communication skills and your field skills and knowledge will poke the interest of employers in a positive way. Furthermore, 48% of all job openings posted on LinkedIn are never posted anywhere else

Your LinkedIn page is like your very own personal online portal/page where you can list all your achievements and accomplishments, details about your job experience and skills, as well as other information. This information is shared with everyone who you’re connected with, as well as other professionals, head-hunters, CEO’s and recruiters who might be looking for someone like you and stumble upon your profile.

LinkedIn can recommend job that match the details given in your profile, as well as show job listings that are relevant to you. LinkedIn has a lot of authority on Google, and the website tends to rank well in the Google results (SERP) as well. As a result, LinkedIn individual (and company) pages tend to rank really well on Google. So if you have a LinkedIn page for yourself, chances are that if you were to Google your name, your LinkedIn page will be one of the first results on the results page.

While you’re reading this, someone is searching LinkedIn for the services you provide. You need to make sure you’re highly visible to that person.  This means having a complete profile that’s replete with the right keywords – related to your thought-leadership – so opportunities can easily come to you. In the future, there will be no job listings. Hiring managers will use their social networks and tools like LinkedIn to find the ideal candidate.

LinkedIn provides one of the best opportunities to increase your visibility and credibility with members of your brand community. It lets you stay connected to large networks of contacts. Now that you can add videos and images in your summary and experience fields, you can develop a truly three-dimensional view of your brand. Using all the features of this powerful online tool will help you paint a compelling picture of who you are in the real world.

It is very important to be in touch with people in your industry or niche and build strong, long-lasting connections with them, and LinkedIn lets you do just that.



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