Google is introducing a new Video Campaigns report in Google Analytics to give advertisers more insights into the performance of their YouTube TrueView ads that are managed through AdWords for Video campaigns.
The new report is rolling out in Analytics accounts over the next few days and can be found in the AdWords section under the Acquisition menu.The Video Campaigns report includes TrueView related metrics including Paid Views, Cost Per View, and Website Clicks. New metric groups such as Engagement provide a look at how users engage with both a video ad and the advertisers’ website.
The AdWords and Analytics accounts will need to be linked and auto-tagging needs to be activated in AdWords for the data to be available in Analytics.
Last week, Google announced changes coming to TrueView ad formats and network targeting.