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Social Media Marketing – Important Questions and Answers

SOCIAL MEDIA MARKETING-QUESTIONS WITH ANSWERS

Q. What is SMO?

A. SMO stands for Social Media optimisation and also the processes of accelerating brands, product or events awareness exploitation totally different social media networks, platforms or communities like Facebook, Google+ Twitter, LinkedIn, YouTube etc.

Q. How Social Media Affects SEO?

A: Now, social media has become the second most significant factors to boost website’s ranking, traffic and its visibility. In SEO, social media use to think about as referral supply of traffics that increase social engagement among target users or audiences for a specific brands or its product or services. Social media sites are useful in building trust with nice ORM (Online name Management) that pulls search engine eyes principally.

Q. How do you use social media as a tool for customer service?

A. Social media is a great tool for customer service since you can converse with customers directly, use analytics to see how they’re responding to content, and find influencers to chat with and bring over to your network. Some of these influencers might even be customers. Most social media employers stress the power conversation so have examples of how you’ve reached out to customers. Social media is also a good indicator of overall company vitality and analytics.

Q.  What are your favourite social media blogs?

Before you attend the job interview, look at your social media blog bookmarks.

Q. How do you measure social return on investment (ROI)?

A. ROI is measured by industry specific goals, such as lead generation, increasing brand awareness, decreasing recruitment costs, and so on ROI metrics may include website blog traffic, email subscriptions, and the number of mentions. After establishing what your online marketing goals are, you then assign financial values to each goal.

Q. What do you think of Google+?

A. Most people are unaware of the power of Google+ and have a profile because they heard that it is useful for search engine optimisation (SEO). Being a fairly new social network, on Google there is camaraderie that is rarely felt in more established networks. You can join communities (types of forums for different interests), host hangouts, troubleshoot technical problems, or do subtle product promotion. Social updates will rank on Google, and search results will feature in the top pages in your followers’ search results.

Q. As a social media manager, what do you see as some up-and-coming social media platforms?

In a recent survey by Social Media Today 34 % of Facebook users admitted that they spend less time on the network. Despite Facebook’s declining popularity, the popularity of social media, especially those used on smart phones, will continue to rise as humans are social by nature. Relevancy and SOLOMO (social local mobile) will remain important in social media. In addition, there is likely to be an increase in the use of technologies such as augmented reality and products like Google’s Glass technology, which we have already started seeing.

Q. What do you think are the traits of a successful community manager?

A. A successful community manager needs good judgement, strong communication skills, a 24/7 attitude (which is a feature of the social media lifestyle), the ability to manage multiple platforms and track feedback. This person needs to have an analytical mind and be capable of sharing information with superiors. The person should be adaptable, calm, and be able to solve problems. As a community manager, you have to eat, sleep and breathe the brand. You also require people skills, and have to be outgoing, friendly and relatable. Finally, you need to be comfortable interacting with people offline as well as online.

Q. Can you write?

A. Blog posts, website content, press releases, guest articles, email campaigns, proposals, social content:

You have to be able to craft your ideas and messages to fit any medium. A good social media manager needs to be able to produce engaging, relevant and sharable content, pleasing search engines as well as humans. It’s to your advantage to show some of your previous blog posts.

Q. Which social media brand strategy has inspired you lately?

A. Show that you know about the social media efforts of major brands. Glamour Magazine, for instance, is taking advantage of Google Hangouts to engage their fans in ways that print cannot. This Hangout campaign by Glamour features staff, online personalities, and brands, while cleverly and subtly advertising products.

Q. Can you explain Facebook EdgeRank and its importance?

A. Facebook EdgeRank is the algorithm that Facebook uses to determine what items populate your and your followers’ Facebook news feed. It gives more weight to videos and pictures over text-only status updates, factors in how old the post is, and determines whether or not your fan would be interested in this content based on their previous interactions with your page. Understanding EdgeRank very important because it determines which of your page’s posts get in front of your fans’ eyes. You need your content to be engaging because if the fans disregard that post, it can ruin your page’s affinity score with that fan, decreasing the chance that they will see your future posts.

Q. What is something that most every tweet should include and why?

Most every tweet should include a link to something; whether it be an article, a page to enter a give-a-way, or a photo/video, tweets should be thought of as a launchpad to something else where your followers can find more information about the tweet. Putting a link in your tweets adds value to your followers and it gives them the opportunity to engage with your tweet & brand. If your link is useful and/or desirable to them, they’ll undoubtedly pay even more attention to you once you’ve proven yourself as a good source of whatever it is they want. 

Q. What is the difference between a LinkedIn Group and a LinkedIn Page and the benefit of each?

A. A LinkedIn group is in essence a forum hosted on LinkedIn where users can ask questions, talk, and swap ideas around a particular brand or product. Groups should usually be used by very large brands that have a lot of discussion around their product. Just because you have a group doesn’t mean that people want to come and talk about how great you are, that’s not realistic.

LinkedIn pages, on the other hand, should be set up by everyone, even if you already have a group. Pages are great for keeping your followers up-to-date with new product information, pertinent industry news, new jobs available, etc. Companies should set up a LinkedIn page and list their products and services, but keep it general, you don’t want to re-create your entire website.

Q.  What is the most searched term in YouTube and why do you think it’s important?

A.  most searched term is “How to”. This signifies that people are mostly using YouTube to learn: learn how to fix or solve a problem, learn how to do their job better; learn how to make something, etc. Companies should create at least some videos that answer common questions within their industry with the titles of the videos matching the verbiage of the question (for example, the title of a video could/should be “How to make a cake”, etc.) to help with branding and positioning. 

Q.  How should Google+ communities be used in a social media strategy?

A. Google+ communities are a great way to find conversations around your industry and begin engaging with users in that community. These communities are great places to find new customers and introduce them to your brand or product. Brands should be active in these communities, but as always, they shouldn’t post only about themselves.

QUESTIONS EXPECTED IN INTERVIEWS
1. As a Social Media Manager, what do you see as some up-and-coming social media platforms?

2. What online communities have you managed in the past?
Here, you can mention how big the accounts you managed were, the number of followers, the strategy you followed, etc. Not enough big brand experience? No problem, you may also talk about your personal social networks but make sure they are “job seeking friendly”.

3. Which social media channels do you recommend for our business?
Make sure you study the business you’re interviewing with, think about their target audience, industry they work in and possible strategies they could follow and then compare it to what each social network offers. You’ll have no problem to tackle this question and other similar ones if you have done your homework and informed yourself about the business/brand beforehand.

4. What do you think should be the goals of our Facebook/Google+/Twitter account?
As with the previous question, this answer depends on each company and on the specific needs they have. Again, you should investigate what they have done in the past on their social networks and also what they could improve. Hint: Make sure to share reachable and measurable goals.

5. What strategies would you implement for helping generating leads (or conversions)?
Share the facts! Talk about successful strategies you have used in other projects. You may also describe strategies you think could be useful to their company in particular.

6. How can social media help create value for SEO?
SEO skills are important to have when you are working with social media. Talk about your SEO strategies, the tools you use and the way you measure and analyze the results.
Google Analytics is a must here. Also, provide examples and be prepared to be tested by the recruiter
.

7. What social media tools do you use?
Here you will need to drop some names. It’s important you know how to use one or more Social Media Management platforms such as HootSuite, SproutSocial or TweetDeck. Be prepared to explain why you use them and what features you like from one or the other.

8. What are relevant metrics for tracking social media success?
Engagement, brand reach and lead generation is what helps show the ROI of social media to a business, these measurements show the results of your job. Show the interviewer that you are an expert analyzing the metrics and have solutions to improve them.

9. How would you deal with negative comments or a brand reputation crisis?
Show the hiring manager that you are able to react quickly and face a crisis with self-confidence and efficiency. You may use examples of famous brand reputation crises to tell what you think was done well and what not.

10. Can you describe your biggest social media failure?
Everybody makes mistakes, it’s not a big deal. Be completely honest about this and focus on what you learned from your bad experiences. Tell your negative stories, too. Also, mention how you corrected it and the changes you made to avoid it from happening again in the future.

11. How do you stay updated with the latest social trends?
If you are a social networking enthusiast, you surely follow some blogs and influencers. Let the recruiter know you are always up to date and share your favorites!

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