So every marketer knows what Google AdWords is and how it is allowing the businesses to earn better ROI. Google launched Adwords in 2000 with the most technologically advanced features which would benefit the advertisers.
Every Advertiser as a part of marketing use the Google Adwords not only just to run Ads but to perform many desktop operations and formats as Gmail, Youtube, Search Engines etc.,
So Google Adwords has now overhauled its brand name to Google Ads in the recent times. The main intention behind this is to make the marketing more versatile and advertise across various platforms.
As per the Google, this change is to market and advertise beyond the search engines and help business to create the essence of the business.
What is all about the Google Ads?
As per the article posted on Google Blog, they described as follows
“For small businesses specifically, we’re introducing a new campaign type in Google Ads that makes it easier than ever to get started with online advertising. It brings the machine learning technology of Google Ads to small businesses and helps them get results without any heavy lifting”
So according to Google this is an opportunity for the businesses understanding the technology and targeting better and utilizing the advertising options efficiently.
What about the Marketing Platform?
Through this Google, Ads business can target in a more precise way to get leads and pitch sales. These also help in standing out the competition, get the desired results and reaching the right people.
In addition to overhauling the brand names and interface, it also launched a new campaign known as Smart Campaigns which in turn turns as the default mode for the small businesses advertisers.
For the larger companies, media advertisers , agencies where is targeted to a large group of customers, Google announced Display & Video 360 , which comes with the combined features of Double Click manager , Campaign Manager, Studio and Audience Center to allow creative, agency, and media teams to collaborate and perform ad campaigns end-to-end in a single place.
So how exactly this would be aligned?
This progress of rebranding combines the Google DoubleClick and Google Analytics 360 Suite platforms. Similarly, DoubleClick for Publishers and Ad Exchange will be consolidated into Google Ad Manager.
So it is an unexpected action in advertising, but every move offers a huge inventory and convenience that will make it harder for independent networks to obtain ad revenue.