Why Digital Marketing ?


Digital marketing holds huge promise for MBA/ BBA students and they are snapping up roles with a new wave of marketing firms. MBAs have greater potential for jobs in new marketing trends. Technology continues to drive business in the 21st century, and mastery of digital marketing operations and techniques is a prerequisite for success. And therefore, MBA's should start thinking Digital and below are detailed justification why we think an MBA/BBA should pursue Digital Marketing Training Program:

1.Easy to Learn

Being 100% non-technical course, digital marketing can be easily grasped and trained on. The only pre-requisite to pursue Digital Marketing is that one needs to be internet savvy. It adds a lot more science and analytics to marketing, which is why an MBA / BBA can, undoubtedly, execute the methodology. There is no pre-requisite to pursue Digital Marketing Course as this course is more to do with your interest.



2. Equivalent to Mini MBA

An MBA degree has not remained enough to get a job, for marketing has changed a lot in last few years but your MBA course curriculum hasn’t much and that there lies a gap between industry relevant skills and education. Digital Marketing is the future of Marketing as we know it. [read more="Read More"]  Digital Marketing teaches you to give clear and detailed information on products and services by way of content marketing and updated marketing strategies. It emphasizes on Return on Investment. It is effective and efficient in building reputation, advanced advertisement, and proper result oriented marketing making it in line with MBA Program. Read on how international market is responding to the demand.  [/read]


Source: NewsOK

8x5-men-womens-13.Entrepreneurship/Freelancing Career

If you are computer Saavy and an internet Addict By learning Digital Marketing You can Start your own Company or you can work as freelancer by Optimising the websites or promoting products on Social media . And you can Also Start a Blog and make money through Advts . There are options too you can launch a website like coupon dunia and make money by affiliate marketing by selling coupons of sites like amazon flipkart,myntra etc


4.Demand and Supply Gap

Digital marketing is a proven recession proof marketing strategy as compared to other traditional marketing tools. There are wide positions in the job market that you can fit into once you are trained. Current Scenario of this industry is such that due to diversification [read more="Read More"]  and emerging segment, openings for qualified professional is huge whereas, the supply for quality resources is less. [/read]


5. Adds weightage to resume

Digital Marketing skills are in rigorous demand. In more traditional careers like advertising you’d have to wait for a coveted internship or graduate placement to open up so you can gain experience and create your own portfolio [read more="Read More"]  The digital marketing world, however, provides a host of opportunities for you to kick start your own career before you even set foot in a workplace. [/read]


6. Growth Rate

According to a recent study by the experts, it has come across that digital marketing will generate 1.5 lakh jobs in the year 2016. The HR experts have analysed that digital marketing space is likely to generate this huge number of jobs within a couple of years and give a boost to the business. [read more="Read More"] The strikingly alluring factor is that the starting package for digital marketing professionals is Rs. 4.5-5.5 lakh, courtesy Randstad India. Find out yourself.  [/read]


7. Stand ahead in the Competition

Companies need professionals who can help them in developing their business, increase their leads, sales and profits and looking at the current marketing scenario you can’t accomplish that with the old style of marketing or say the traditional marketing.[read more="Read More"] In a race to recruit the best, a digital marketing professional will be ahead of the rest as with minimum company budget, he can render best of ROI to the industry. A Digital Marketing Professional is born creative as he can analyse and create best of Ads network in interest of his company. Thus, creativity and expertise will help him strive for the competition. Careers are highlighted here. [/read]

Source: Times Of India


8. Affordable

Learning Digital Marketing is far more affordable than any other professional course and the good news is that you get to receive return on your investment into this program as you can attain better job prospects or convert your skills into a business idea.[read more="Read More"] From a Business point of view too, not all digital marketing tactics require significant budget. As example social media marketing & content marketing doesn't require budget just creativity and consistency. Digital marketing is cost effective as compared to other traditional marketing media tools. In addition, a digital marketing campaign can be stopped at any given point of time unlike the traditional marketing styles. [/read]



9. Certification.

Earning a certificate shows initiative and drive. In addition, a professional certificate establishes that you have demonstrated certain knowledge and skills – an advantage over those who simply claim to have them. Google too certifies you in their Adwords Segment if you successfully complete their step by step online exams.


10. Future Ready

The digital era Is here to stay and consumers have become smarter than ever, they are accomplishing multiple tasks on various digital devices including shopping as well. And to reach them marketers need to go digital As well.  [read more="Read More"]And to go digital they certainly require digital marketing professionals who can help them do that. With a Paradigm shift in consumer behaviour, digital media marketers are constantly adapting new technology methods. More than one-fourths of the world’s population uses internet and this number is growing at a rapid rate. This therefore, calls for good remuneration and professional growth plus secured future for an MBA/ BBA graduate. [/read]



Digital Marketing Course Highlights

We go beyond Training !!

Course is curated by Subject Matter Experts in Digital Marketing

100% Placement Assistance

Handouts ,Excersies and Assignments on each and every topic in Digital Marketing

Google Adwords Certification guidance and Mock Test

Internship Assistance

Only Institute in India where Training are delivered Entrepreneurs ,who can show care real time scenarios on Digital Marketing in the class

Backup Classes, Revision Classes, Videos, Assignments & Projects

You can connect to our alumni portal that consists of business owners, branding managers and skilled professionals from business houses in India

Digital Marketing Course Structure

curriculum designed by subject matter experts in digital marketing!

1Understanding Company And Management
  • Introduction to management
  • Departments present in an organization
  • Explanation about:
    • Human resource management
    • Finance management
    • Production management
    • Finance management
    • Supply chain management
    • E-commerce
    • Inventory management
    • Retail management
    • Marketing management
    • Advertising sales and promotion
    • New department(digital marketing)
  • Digital marketing where is it used? how are each and every departments using digital marketing ?
2Introduction to Digital Marketing Certification Program
  • What is digital marketing?
  • How is it different from traditional marketing?
  • ROI between Digital and traditional marketing?
  • Discussion on E-Commerce
  • Discussion on new trends and current scenario of the world?
  • Digital marketing a boon or a Bane ?
  • How can digital marketing be a tool of success for companies?
  • Video on importance of digital marketing
  • Analysis of recent info graphics released by companies about digital marketing?
  • How did digital marketing help the small companies and top inc
  • Categorization of digital marketing for the business
  • Diagnosis of the present website and business.
  • Swot analysis of business, present website and media or promotion plan.
  • Setting up vision,mission,and goals of digital marketing
3Understanding the Website
  • What is a website
  • Types of websites?
  • Layout of websites
  • Website registration
  • Hosting the website practically in the class
  • Integrating the website either static or dynamic
4Module 1: Search Engine Optimization ( SEO )
  • Introduction to search engines
  • How search engines works ?
  • Google WebMaster Tool (Search Console)
  • Google Algorithms and Updates (penalities)
  • Business Analysis
  • keyword analysis
  • Web position Analysis
  • Comepetition Analysis
  • On page optimization techniques
  • Off page Optimization techniques
  • Server Side Optimization
  • Black Hat SEO Techniques
  • Report Generation
  • Implementation of SEO on a live project
  • SEO Tools
  • SEO Report card layout and Diagnosis Chart Creation

For more details of this module please Click Here

5Module 2: Search Engine Marketing ( Google Adwords Certification )
  • Introduction to Search Engine Marketing
  • Tools used for Search engine Marketing
  • PPC /Google Adwords Tool
  • Display advertising techniques
  • Report generation

For more Details of this module please click here

6Module 3: Social Media Marketing and Social Media Optimization
  • Introduction to social Media Marketing
  • Advanced Facebook Marketing
  • WordPress blog creation
  • Twitter marketing
  • Linkedin Marketing
  • Google plus marketing
  • Pin Interest
  • Social Media Analytical Tools

For more details about this module click here

7Module 4: E- Mail Marketing
  • How Email Marketing Works?
  • Types of mails
  • What to write
  • how to write
  • when to send
  • Tools used in Email Marketing
  • how to measure
  • What is opt in what is double optin
  • list creation
  • List Management
  • Auto responders
  • Email marketing report generation and its Metrics

For more details about this module click here

1Module 5: Affiliate Marketing
  • What is Affiliate marketing
  • Components of Affiliate Marketing
  • How Affiliate Marketing Works
  • How to become a merchant
  • How to become a Publisher
  • Costing techniques
  • Product Allocation
  • Affiliate marketing types
  • Affiliate marketing tools
  • Google Adsense account set up

For more details about this module click here

2Module 6: Mobile Marketing
  • Mobile Marketing techniques
  • Mobile marketing tools
  • How to promote APPs
  • How to promote on APPs

For more details about this module click here

3Module 7: Content Marketing
  • Types of Content marketing practises in Digital marketing
  • How to implement Content marketing
  • How to measure content marketing
4Module 8: Web Analytics
  • Introduction to Google Analytics
  • Different types of analytical Tools
  • Report generation
  • Conversion tracking setup

For more details about this module click here

5Module 9: Online Reputation Management
  • Importance of ORM in Digital Marketing
  • ORM tools and Techiniques
6Module 10: 360 Degree Implementation Of Digital Marketing
  • implementing all the digital marketing practises on a project
  • connecting one module to the other module
  • rotating the customer
  • conversion tracking set up
7Module 11: Customer Acquisition And Retention Techniques
  • How to use Digital Marketing to get Good Customer Acquisition
  • Customer Retention techniques in Digital Marketing
  • Modules involved in rotating the customer and transforming a stranger into customer , and customer into a marketeer !
  • SMS Marketing
  • Email Marketing
  • Social Media Marketing
8Module 12: Digital Marketing , Ad design & Automation Tools
  • Digital Marketing Automation Tools
  • Importance of automation tools
  • Ad Design Concepts
  • Ad designing Tools

Digital Marketing Training Schedule

7am to 9pm , 9 batches, 3 Centers at your Flexible Timings with E-learning & online options

10am to 2pm (IST) Saturday & Sunday7am to 9am (IST) (Mon-Fri)
7pm to 9pm (IST) (Mon-Fri)
11AM-3pm (IST) (Mon-Fri)

Location: Madhapur & Ameerpet
IST: Indian Standard Time
8am to 12pm (IST)
12pm to 3pm (IST)
3pm to 6pm (IST)
6pm to 9pm (IST)
10pm to 1pm (IST)
Saturday & Sunday
7am to 9am (IST) (Mon-Fri)
5am to 7am(IST) (Mon-Fri)
2pm to 4pm(IST)
7pm to 9pm (IST) (Mon-Fri)
*IST = Indian Standard Time

How E-Learning Works?

We have recorded videos of the trainer . This videos were recorded while taking the class. We kept in mind that student should feel the classroom environment while training. we request you to take a trail session. if you are satisfied you can take up the course.

For trail session and more information you can contact digital nest sales team on +91-8088998664or write us at info@digitalnest.in

We offer special Training for Companies we first understand the company, its services and we will diagnose the present marketing practices and then we prepare a customized curriculum that suits to the needs of that particular company.

For Corporate training you can Reach our Sales Team at +91-8088998664 or you can also write to us at info@digitalnest.in

We conduct seminars, 1day , 1 week Workshops on various digital Marketing Practices. We are also ready to offer free Guest Lecture On Digital Marketing , where in we educate students on modules present in digital marketing, its careers and scope .

For B School Training you can Reach our Sales Team at +91-8088998664 or you can also write to us at info@digitalnest.in

FAQ's In Digital Marketing Training Program

we know what you want & we can deliver what you need

1What Is Digital Marketing

Digital Marketing or Internet Marketing is marketing which is done using internet as medium. There are many techniques involved in doing online marketing and we train all the modules viz. SEO, SEM, SMO, E-mail marketing, ORM & Google Analytics.

2Who can Learn this Course

Any one who ever is Computer savvy can learn this SEO Course it is not limited to ant particular age group as such

  • Content Writers
  • Web designers
  • Web developers
  • Internet Addicts
  • UI/UX professionals
  • Students
  • House wives
  • Marketing and Branding Professionals
  • Startup/ Business Owners
3What are the Pre requisites?

There are no pre-requisites attached to digital marketing training. But, to attain a full time employment in this field, one must be a graduate (in any stream). There is no technical knowledge required as digital marketing training is not fully technical and thus, does not require any programming knowledge.

4What Certifications are Involved in the Digital Marketing Course
  1. Certificate from Digital Nest After Completion of Digital Marketing Course
  2. 7 Google Adwords Certifications
  3. Google Analytics certification
1Do you provide Placement Assistance?

YES ! we do provide 100% Placement Assistance for the trained professionals in SEO we have a website ( job portal ) www.digitalmob.in which is exclusively designed to help Digital Nest Trainees to grab the Job Opportunities

2Can i Use this Digital Marketing Course As a Project in my college

YES you Can ! For the students who are pursuing computer Sciences / MBA/ BBA/ Mass comm /Journalism courses . You can use this as an internship / Project we will help you out in providing you theProject template and you can also opt in for our internship Program . Selected Students an also get Internships at Digital Nest

3What the the Delivery Modes Classroom or Online ?

We have both LiveInstructor Led Classroom and Online Training Sessions in SEO you can opt for any one in SEO

Digital Marketing Course Reviews

Why Digital Marketing ? Overall rating: 4.5 out of 5 based on 7 reviews.

digital nest trainers are par excellence
5 5 1
Digital Nest is a great place to learn about digital marketing. Sandeep Santhosham is a trainer par excellence. He starts off mapping the ever expanding world of digital marketing, deep dives into critical components & finally steps back to reveal the bigger picture!
To understand the vast scope in digital marketing.
4 5 1
Thank you very much Sandeep for the great support from you & Digital Nest,.I sincerely appreciate the efforts taken by you towards every individual and is worth it .The course content is well planned and explained indetail,and this has helped me to understand the vast scope in digital marketing
I want to share my experience with you all
5 5 1
I want to share my experience with you all about Digital Nest, I have attended their digital marketing course recently and it was awesome feeling. The learning experience was very good and Sandeep was extremely talented and got in-depth knowledge and got complete grip on the subject.
digital nest covers all the topics with real time scenarios
5 5 1
If you want to enhance your career in #DigitalMarketing, then #Digitalnest is the right place for you. The trainer Sandeep Santosham will take utmost care on each and every student and the way he teaches the subject is simple and clear. He covers all the topics with real time scenarios which makes us easy to learn. Learnt a lot in these 2 months about Digital Marketing and got enough confidence to face interviews.
A Good learning for a fresher
4 5 1
Digital Nest is the best place to explore digital marketing.A Good learning for a fresher,entertaining for an entrepreneur and a knowledge update for an experienced professional. I am very impressed with Trainer Sandeep's teaching techniques.Extremely recommended for entrepreneurs as he has some personal business experiences to share and guide you to be successful. I am sure you'll be yearning to learn even after the completion of course. All credits to sandeep for initiating me to materialize some creative ideas that might have not happened if not for him.Thank you!
I blindly recommend Digital Nest
4 5 1
Digital Marketing Course.I blindly recommend Digital Nest.What I love,is the way Mr.Sandeep explores you to many aspects of current market scenario in online marketing,as well as he makes you understand how to optimally utilise this platform in making money for entrepreneurs...and job seekers.we will find many institutes or trainers for learning this course...but you may not find a trainer like Mr. Sandeep ,who makes us understand,how to implement the learnings in your business or job...Thanks Sandeep.
I am very happy to be a part of Digital Nest
5 5 1
If you are planning to learn Digital Marketing Course to become an Entrepreneur (OR) If you want to become an employee in this field then I am surely suggest you people to join in #Digital Nest. Believe me I learned so much from Sandeep his dedication towards trainees was awesome, you can't find any trainer like Sandeep. He will not leave until you learn subject that is the thing we like him very much. He designed this course in his own strategic way by giving real time examples for better understanding of subject. I am very glad to give this review that helps other people to know about Digital Nest. I am very happy to be a part of Digital Nest. Thank you! Sandeep.





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