ADWORDS DISPLAY MARKETING :

1. When competing for the same ad unit, if the AdRank of a cost­per­thousand

impressions(CPM), placement­targeted ad is higher than the combined Ad Rank of

all competing keyword­targeted ads, then the :

Keyword­targeted ad will appear above the placement­targeted ad

Placement­targeted ad will appear above the keyword­targeted ad

Keyword­targeted ad will be the only ad to appear in ad unit

Placement­targeted ad will be the only ad to appear in ad unit

Placement ­targeted ad will be the only ad to appear in ad unit

2. Which would contribute to a higher Quality Score for a display ad?

Testing all image sizes

Fast landing page load time

High maximum cost­per­clicks

High number of impressions.

3. True or false : When an advertiser edits an ad extension, all the performance statistics

True/false

4.An advertiser notcies that a display campaign is receiving a large number of

conversions at certain times and days of a week. Which feature would help this

advertiser maximize the number of conversions received at the campaign’s current

Frequency Capping

Ad Scheduling

Bid Optmimizer

5. Jackie is an advertiser who wants to target by using both remarketing and Product

Listing Ads. What is the best targeting strategy for Jackie?

Create campaigns : One targeted to “Remarketing” and the other targeted to

Create one campaign targeted to both “Remarketing” and “Shopping”.

Create two ad groups : one targeted to “Remarketing” and other targeted to

Create one ad group targeted to both “Remarketing” and “Shopping”.

6. What is the best practice for building ads with the Ad Gallery?

Create a text­heavy ad

Add a visible display URL.

Use the same template for all ads

Usemultiple small images.

7. Anna is an advertiser that wants to increase the reach and visibility of her ads. Which

bidding strategy is best for Anna?

Cost­per­day(CPD)

Cost­per­view(CPV)

Cost­per­click(CPC)

Cost­per­impressions(CPM)

8.Which best practice is advisable when optimizing ad groups within a placement

targeted display campaign?

Move automatic and managed placements into separate ad groups

Target a broad collection of placements with a single ad group.

Create a separate ad group for each placement.

For each ad group, target groups of placements with similar themes

9.Regarding advertising metrics, auction­based reports can be reviewed by logging into

AdWords and reservation­based reports can be reviewed :

By requesting it from AdSense

By logging into AdWords for video

By requesting it from a Google representative

By logging into Youtube

10. True or False : A best practice for selecting keywords for TrueView in display video

campaign is to use Youtube tags for keywords.

11. An advertiser is running video ads on a placement ­ targeted campaign recently. The

play rate for the video ads has decreased. To understand if the decreased playrate is due to

the same viewers seeing the ad repeatedly and, therefore not watching the video again, this

True/False

12.View through conversions are only available to

Enable conversions tracking

Run a reach and frequency report

Use the playbacks through 50% of video reporting feature

Run a placement performance report.

Advertisers that are using AdWords for video.

Advertisers that have implemented conversion tracking

Advertisers that have opted into the search network

Advertisers that have implemented conversion optimizer

13.True or False : An advertiser can use adwords to target the Youtube homepage on mobile

14.An advertiser who purchases a Youtube homepage masthead ad pays :

True/false

Fixed cost­per­day(CPD)

Cost­per­Day(CPD)

Determined by an auction.

Fixed cost­per­thousand­impressions(CPM), determined by an auction

15.Which feature could help advertisers determine if the clicks they are receiving on the

Google Display Network are valuable?

Keyword diagonosis

Display Planner

Exclusion setting

Conversion Tracking

16.An advertiser using cost­per­thousand­impressions (CPM) bidding wants to maximise

exposure on a specific set of sites that have been selected for a new campaign. Which is a

best practice that this advertiser should employ when setting up the new campaing.

Set bids at adgroups , campaign levels

Individual bids for each website selected

Choose websites that represent a variety of themes.

Create a campaign for each website.

17.For advertisers bidding on a maximum CPC basis quality score on the Google Display

Network evaluated on the

Quality score of keywords across all campaigns and all ad groups

CTR of the ad and the relevance of ad and keywords to the publisher’s site

Quality score of allcampaigns and reasonal targeting settings.

Click though ­ rate of all keywords across the entire account and the

relevance of the ad text and keywords to the advertiser’s landing page.

18.Frequency capping limits the number of times ‘ Your ads appear to the same person on the Search Network

19 In order to run image or video ads using AdWords, a campaign must be targeting

Your ads appear to users with same IP address

Your ads apprear during the designated days and hours that you set.

Your ads appear to the same person on the display network

Google Search Network

Google Display Network

Placements

Demographics

20.John is an advertiser concerned about traffic fluctuations in his AdWords for video

campaign. What could be a reason for these traffic fluctuations.

21. In oreder to use the, conversion optimizer must

22.Where do the majority of AdWords on Youtube appear?

Quality score of the campaign has increased

There was an increase in searches performed on Google and keywords that

John has placed bids.

Viewer behaviour has changed on the videos or channel being targeted

John’s search campaign hit the daily budget.

Be using CPC Bidding

Must be opted in Google Search

Be using CPM bidding

Must be opted in Youtube

Watch Pages

Contest Pages

Youtube Homepage

Event Pages

23.Christina is an advertiser that wants to drive traffic to her site, has return on investment

goals, and is already using AdWords Conversion Tracking. Which bidding strategy is best

Cost­per­day(CPD)

Cost­per­click(CPC)

Cost­per­view(CPV)

Cost­per­impression(CPM)

24.When advertisers who are using cost­per­thousand­impressions(CPM) bidding click on

their own display ads, Quality Score :

is not affected because the clicks are automatically filtered out by Google’s

invalid Click technology

is not affected because CTR is not a factor with CPM bidding.

improve for that placement because the clickthrough rate (CTR) increases

improve for that placement because the cost­per­thousand­impressions(CPM)

bid increases.

25. A direct response advertiser is primarily interested in generating conversions from a

display campaign. To get the best return on investment, this advertiser should use :

cost­per­thousand­impressions(CPM) bidding

26. Which builds keyword lists that can be used to show your ads on relevant web­pages

across Google Display Network?

Display Campaign Optimizer

27. For an ad entering into an auction on the Google Display Network, the AdWords

system will calculate the effective cost­per­thousand impressions (eCPM) when there are :

any cost­per­click(CPC) or cost­per­acquisition(CPA) ads entering the auction

only cost­per­click(CPC) ads entering the auction.

only cost­per­thousand impressions(CPM) ads entering the auction

Both cost­per­click(CPC), cost­per­acquisition(CPA) ads entering the auction

28.How long should advertisers wait after creating a new display campaign before

analyzing its performace?

29.An advertiser is running a placement­targeted campaign on Youtube, and is consistently

reaching the campaign’s daily budget. The advertiser is also receiving conversions at the

expected cost­per­conversion.Based on this information, advertiser should

30.Frequency capping limits the number of times :

31. Which bidding option is best suited for an advertiser focused on branding goals?

32.If an advertiser chooses to run ads in image formats, Google will :

33. On schedule Indicator (OSI) is :

Decrease the cost­per­click(CPC) bid.

Decrease the campaign’s budget

Select a specific demographic targeting group

increase the campaign’s budget

Your ads appear during the designated days and hours you set

Your ads appear to same person on the Search Network

Your ads appear to users with same IP Address

Your ads appear to same person on the Display Network

Cost­per­click(CPC)

Cost­per­Acquisition(CPA)

Effective cost­per­thousand impressions(eCPM)

Cost­per­thousand impressions

Require that cost­per­thousand impressions(CPM) bidding be used

Display these ads on the Google Display Network

Display these ads on the Google Search Network

Charge an additional fee to serve these ads

Predicted time when the campaign will deliver all impressions

Predicted time when the campaign will deliver all clicks

Percent likelihood the campaign will deliver all clicks booked.

Percent likelihood the campaign will deliver all impressions booked

34.When using cost­per­acquisition(CPA) bidding, an advertiser bids using a maximum

Viewthrough

Impression

Conversion

35.Frequency capping gives advertisers the ability to specify a limit to the number of :

Clicks for all users.

Impressions for all users

Impressions for a unique user

Clicks for a unique user.

True/False

36. True or False : An advertiser can target mobile apps via AdWords.

37.Which automatically optimizes both targeting and bidding on conversion history to help

find additional conversions for Display Network Campaigns?

Ad Preview and Diagnosis tool

Display Planner

Google Analytics

Aggressive Targeting

38.An advertiser who wants to target specific categories of video content on the Google

Display Network should :

Target the Search Network

Add a call­to­action (CTA) overlay to the ads.

add the keyword ‘video’ to the campaign

Use AdWords for video.

39.Which bidding option is best suited for an advertiser focused on direct response

● Cost­per­thousand impressions(CPM)

● Effective cost­per­thousand impressions(eCPM)

● Cost­per­click

● Cost­per­interaction(CPI)

40. An advertiser wants a display ad to be eligible to appear on Youtube. The advertiser has

already created a campaign to show only on managed placements within AdWords. What

process does this advertiser need to follow so that the ad becomes eligible to appear on

● Select specific, viewer­generated content on Youtube where ads will appear

● Create campaign that targets other video sites on Google Display Networks

● Select youtuube.com/ specific sections within Youtube where ads will

● Create a 160*600 ad and add Youtube specific keywords to the ad group

41. Which is a method for evaluating performance of engagement ads created with the Ad

42. For an advertiser focused on branding, what are the key success metrics?

AdSense reports in Google Analytics

Funnel Visualization report

Transaction Rate

MouseOver Rate

Conversion rate

Clicks and impressions

Reach and Frequency

Cost­per­conversion

43. True or False : Auction bidding isn’t a concern for advertisers using reservations

because these placements are available at a fixed price.

44. The Ad gallery allows advertisers to :

True / False

Edit and manipulate images and video footage to be used in their display ads

Use templates to create display ads at scale

Create display ads to be used in any online or offline format

Download and edit display ads created by third­party developers.

45. A direct response advertiser would like to promote a new line of nonstick cookware that

is being sold on a Ecommerce site with a display ad. This advertiser should choose landing

page for the ad that features :

A specific pan within the new line

All cookware sold on the site

All nonstick cookware sold on the sites.

Entire new line of nonstick cookware.

46. An advertiser who has had success with text ads on the Google Display Network wants

to start using display ads for a seasonal advertising campaign. The advertiser has a medium-
sized creative team that will create these ads. Why should this advertiser consider using

Google’s Ad gallery tool instead of other tools?

Ads built with the Ad gallery tend to have lower costs­per­click(CPCs) than

ads built with other tools.

The Ad gallery allows the advertiser to easily create and change ad text

Standard templates with the Ad gallery ensure that ads blend into the color

scheme of any website.

The Ad gallery allows the flexibility to include as much or as little text as the

advertiser deems necessary.

48. An Ad’s Quality Score on the Google Display Network will affect :

Quality Scores for the keywords in that ad group

Whether an ad is eligible to enter the ad auction.

Quality Score for the same ad on Google and the Google Search Network.

Display Network placements on which the ad is eligible to show.

49.When reviewing her display campaign, Gina sees that there are spikes in traffic to her

site on weekdays from 10 AM to 1 PM. With this data, which would help optimize her

Ad Rotation

Frequency Capping

Ad Scheduling

IP exclusion

50. Which is a benefit of using display advertising with Google to build brand awareness?

Consistent performance from day­to­day.

Higher clickthrough rate (CTR) than on Google Search.

Expansive network of diverse sites

Accurate forecasts of clicks and impressions

True / False

51. True or False : Video search behavior is different from traditional search behavior.

52. Why is it beneficial to include text ad in the same ad group as an image ad when

advertising on the Google Display Network ?

Text ads do not perform as well on the Google Display Network

53.Advertisers might choose to advertise on Youtube if their goal is to :

54.With TrueView in­stream, an advertiser pays :

It ensures maximum coverage because some publishers don’t accept all ad

Image ads do not perform as well on the Google Display Network

It ensures one of the ad formats will win auction and show on publisher site.

Reach customers looking for products or services using search

Select a specific demographic targeting method using sound and motion

Drive sales to their online store.

Reach mobile customers looking for a nearby product or service.

After the viewer watches for at least 30 seconds or to the end of the video.

Only when viewer chooses to watch the video

After the viewer sees 5 seconds of the video

On a CPM basis.

55.An advertiser selling airline tickets has designed an image ad with drop­down menus for

departure and arrival airport locations. Rather than programming the drop­down menu to

show actual airports, the advertiser wants to clicks on the ad to take the user to his or her

Perform well on the Display Network because it contains relevant

information

Be resized on the Display Network because it lacks animation elements.

Be disapproved because it mimics a function the ad cannot perform.

Perform poorly on the Display Network because it will frustrate users.

56.Ads on Youtube are bought and sold on an auction basis as well as on a reservation basis

Fixed rate that varies by placement and country.

Discounted rates for strategic partners

fixed rate for all placements

Rate that varies weekly depending on popularity

57.Which ad format is easiest to create, edit, and has the widest reach on the Google Display

Rich Media Ads

Display ads

58.Advertisers using the Google Display Network can use the reporting table in the

Placements section of the Display tab to determine the :

Internet Protocol(IP) addresses of users who have seen their ad

Country of residence of users who have seen their ad

Site URL, where users have seen their ad

Frequency at which an ad is shown for a given user.

59. Cost­per­thousand Impressions(CPM) bidding is only available for :

Campaigns that target the Google Display Network

Accounts that are using prepaid billing.

Accounts using U.S. Dollars for billing currency

Campaigns that target search partner site

60. Which is the best type of campaign for an advertiser to use in order to target a set of

specific mobile apps with ads for their website?

61. Which video ad format does cost­per­view (CPV) pricing apply to?

62. What is a benefit of using the Ad gallery to create an image ad?

“Display Network­Ads in mobile apps”

“Search Network ­ Mobile App installs.”

“Display Network ­ Mobile App Engagement”

“Display Network ­ Mobile app Installs”

Homepage expandable masthead unit

In­Video ads

Homepage masthead unit

TrueView video ads

An ability to automatically adjust image content based on campaign

performance

An ability to choose from pre­existing design template.

An ability to extend a display campaign’s reach to Google search partners

An ability to automatically create image ads from existing ad text

63.Which targeting method allows an advertiser to reach people who have previously visited

their website by showing them relevant ads when they visit other placements on Google

Placement

Interest category

Remarketing

64. Which is a unique benefit of creating a separate campaign that is only targeted to the

Google Display Network?

Set a separate placement bid at the af group level

Set specific maximum cost­per­click(CPC) bids for automatic placements

Exclude irrelevant placements and categories

Allocate budget and control spend more effectively across campaigns

65. Display inventory on the Google Display Network is published by AdSense or

Right Media

The DoubleClick Ad Exchange

66. Why is it recommended to separate Display Network Campaigns from Search Network

Lower Clickthrough rates(CTRs) on the Google Display Network can

negatively affect Quality Score.

Separate campaigns allow for more accurate location targeting

Different campaign settings may be more effective on different networks.

Higher bids are required to be successful on the google Display Network

67. A user who is browsing the Internet sees a Google AdWords display ad for laptop

computers on a Display Network site, but doesn’t click on the ad. Two weeks later, the user

is interested in buying a laptop computer and decides to visit the site from the ad. The user

finds the site by performing a Google search, goes directly to the site, and purchases laptop.

Implementing view­through conversions would be valuable for the advertiser in this

scenario because it would allow them to :

Track the IP Addresses of the users who saw the ad

Measure number of potential clicks that are associated with ad impressions

Track the number of users who saw the ad but did not convert

Measure the number of conversions that are associated with ad impressions

68. When planning a campaign, the first thing that an advertiser should think about should

69. What type of video ads can be created with AdWords for video?

Advertiser’s goal

Advertiser’s daily budget

Tools available to build a display ad

Tools available to build display ad

Homepage expandable masthead unit

In­video ads

Homepage masthead unit

TrueView video Ads

70. An advertiser who already has conversion tracking enabled wants to optimize a

campaign that contains display ads. In order to identify the websites that are generating

sales, the advertiser should review :

71. Managed placements allow advertisers to :

Site search report within Google Analytics

“Conversions” column of the Placements tab reporting table

Their clickthrough rate(CTR) for each placement

Average cost­per­conversion of the campaign

Bid differently for specific placements on Google Display Network

Exclude a specific ad unit on network page where there are multiple ad units

Give Google the ability to select placements for them and set industry

appropriate bids

Target relevant placements across the entire Google Display Network based

on their keyword lists.

72. Which allows advertisers to see which sites referred visitors with the most time spent on

Google Analytics

Keyword Planner

Ad Planner

Display Planner

73. Which tool works to help advertisers automatically find and bid on relevant placements?

Targeting Optimization

Keyword Planner

Display Planner

Conversion Optimizer

74. If a display ad has been disapproved, how does an advertiser submit a request for

75. If a display ad appears “above the fold”, this means that the ad:

Click the “re­review display ad” button in AdWords

Click the “re­review text ad” button in AdWords

Save the edited ad or upload a new ad in AdWords

Send a note to adwords­support@google.com

Will appear anywhere on the front page of the website

will appear at the top of each page of the website

Takes up more than 20% of the webpage

Can be viewed in the upper portion of the page without scrolling

76. Which of the following metrics is typically most important in measuring a direct

response advertiser’s performance on the Google Display Network?

Impressions

Conversions

Click Through rate(CTR)

77. An advertiser creates a display ad with the Ad gallery. The ad doesn’t show properly in

all of the ad sizes that the advertiser wants to use. What should the advertiser do to ensure

that the ad shows in all ad sizes without limiting exposure?

Create new display ads that will work well with the ad sizes that aren’t

working properly.

Allow all ad sizes to show on all placements

Continue to redesign the ad with the Ad gallery unit the content shows

properly in all of the selected ad sizes.

Target placements that accept only ad sizes that show the content properly

78. Ads are likely to be most contextually relevant to the sites where they appear when

Placement targeting

Interest category targeting

topic targeting

remarketing

79. An AdWords advertiser who is promoting the release of a French film wants to

advertise on Youtube. The film is entirely in French with no subtitles. The advertiser is

already promoting the film heavily in France through a traditional advertising campaign but

wants to ensure that the online ads reach the most relevant Youtube audience. Which

Targeting option should this advertiser select?

Set language targeting options for the campaign obtaining the ads for film

Change the managed placements to French

Target specific Youtube localized domains

Change the AdWords account language setting to French during setup.

80. When optimizing for the Google Display Network, a clear call­to­action(CTA) in the ad

81. What is the best practice for creating an effective ad with Ad gallery?

82. What is the best definition of Google Display advertising?

83. Which report is helpful when using Site and Category exclusions?

Increase overall impressions for the ad

Improve the Quality Score of the ad on all Google properties

Set expectations for customer who are in various stage of the buying cycle

Identify the traffic to your website that was generated by AdWords ads.

Use the same color for the foreground and background of the ad.

Use a color scheme that complements your image and brand

Create only one ad size for each distinct image

Use one template for all ads.

Non­text ads that use images, Flash, video or other technologies, and appear

alongside Display Network sites or search results on the Google homepage.

Image ads that appear on the Google Display Network

Non­text ads that use images, Flash, video or the other technologies, and

appear alongside Display Network sites or search results on the Google

Image ads that appear on Display Network pages or search results.

Keyword Report

Campaign Report

Placement Report

Ad Group Report.

84. An advertiser purchasing display advertising through other ad networks can still benefit

from using AdWords display ads because the advertiser :

85. In terms of number of queries, Youtube is the :

Can appear multiple times on a page to reinforce the advertiser’s message

Will show on all ad networks and will reinforce the advertiser’s message.

Offer the ability to infinitely loop animated image ads

Can fill in the gaps of niche and mass­marketed sites using AdWords

targeting options

10th largest search engine on the web.

2nd largest search engine on the web

5th largest search engine on the web.

3rd largest search engine on the web.

86. Which report should advertisers run to see which Google Display Network properties

displayed their ads and view associated statistics?

Reach and Frequency

Impression Share

Ad performance

Placement performance

87. Which feature applies to the Google Display Network, but not the Google Search

Cost­per­click(CPC) bidding

Location Targeting

Frequency Capping

Language Targeting