Google is introducing a new Video Campaigns report in Google Analytics to give advertisers more insights into the performance of their YouTube TrueView ads that are managed through AdWords for Video campaigns. The new report is rolling out in Analytics accounts over...
Facebook on Monday introduced a new design for Facebook pages, making things such as key performance indicators more easily visible for managers, and location info easier to find for fans. However, this move also signals that Facebook is moving away from tabs — which...
A Simpler Way to Organize and Optimize Campaigns on Facebook Up until now, Facebook’s campaign structure has consisted of two levels — campaigns and ads. Our new campaign structure consists of three levels: campaigns, ad sets andads. Campaigns correspond to each of...
–New Rules of Marketing and PR – David Meerman Scott –Now is Gone – Brian Solis –Engage – Brian Solis –Groundswell – Charlene Li and Josh Bernoff –Web analytics 2.0 – Avinash Kaushik –Advanced Google AdWords – Brad Geddes We have collected some of the important...
