Introduction

You no longer need a graduation certificate to get a high-paying job. It’s true, and you can join the leading MNCs and startups after this one course—digital marketing. If you are thinking about doing any courses after 12th, you must check out the rest of this blog.

This blog will cover:

• Why choose digital marketing courses after 12th?
• Key skills and career paths
• Best courses (free & paid)
• Salary expectations & job opportunities
• How to pick the right course

With the digital economy booming and brands investing heavily in online marketing, you have access to rewarding career paths with certified digital marketing courses.

Interested? Well then, let’s step into the world of digital marketing!

Why Choose Digital Marketing After 12th?

High Demand for Digital Marketers

Digital marketing has become one of the fastest-growing industries in India. Every year, the industry sees lakhs of job openings for digital marketers, from junior to manager level. Companies are hiring digital experts to handle their social media, website optimization, email marketing, and paid ads. One more reason why digital marketing is one of the most sought after courses after 12th.

Lucrative Salary and Career Growth

The salary range of digital marketers is from (approx.) ₹1.2 LPA (intern) to ₹9.7 LPA (senior roles). If you are an entry-level digital marketer in a tier-1 city, your salary will range from ₹25,000 to $35,000 monthly (approx.). With experience and upskilling, your salary can go up to ₹8-12 LPA and even more.

No Strict Educational Requirements

If you are entering the digital marketing field, you don’t need a degree, not even a diploma. What matters here is a certification of a digital marketing course, creativity, and decision-making skills. This course is ideal for students who want to fast-track their careers without going through the traditional college route.

Flexibility and Entrepreneurial Opportunities

Whether you want to freelance, start a digital marketing agency, or work from anywhere, this is the course for you. With the knowledge in digital marketing, you get the flexibility and entrepreneurial freedom. It’s perfect for creative minds who want control over their career. If you are planning to pursue courses after 12th for a job the offers more freedom, decision making opportunities, and flexibility, digital marketing is the right one for you.

What is Digital Marketing?

Digital marketing is the way in which one promotes their products or services using digital channels such as search engines, social media, email, and websites. It includes multiple tools and proper strategies.

Search Engine Optimization (SEO): It is for improving the visibility of websites on search engines like Google by optimizing content and structure.

Search Engine Marketing (SEM): This is the paid advertisement that helps brands appear on search engine results pages (at the top of other search results). Google Ads is a common tool here.

Social Media Marketing: Here, you are promoting products or services on platforms like Facebook, Instagram, LinkedIn, and Twitter to engage with audiences.

 Email Marketing: This is the process of sending personalized emails to subscribers for engagement, promotions, and lead generation.

Content Marketing: This is the method of creating and distributing valuable content (blogs, videos, infographics) to attract and retain customers.

Analytics and Reporting: Using tools like Google Analytics to track campaign performance and optimize strategies.

You will learn all these in digital marketing and land a high-paying job as well. Students now are not running behind in multiple courses after 12th; instead, they are opting for digital marketing courses from a reputed institute.

Advantages of Pursuing a Digital Marketing Course After 12th

Early Start = Faster Growth

The course duration ranges from a 3-month boot camp to an 11-month postgraduate program. This means if you do the course at 18, you get 5+ years of experience by the age of 23-24.

Freelance and Internship Opportunities

With internships, you get ₹5,000-₹15,000/month.

If you are interested in freelancing, you can earn ₹10,000-₹15,000/month part-time.

Affordable and Flexible Learning Options

Free courses (Google, HubSpot) vs. paid (₹10,000-₹200,000)

Certification and Recognition

After the completion of the digital marketing course, you will receive a certification. Google, Meta, HubSpot, etc., will give you certifications that hold lifetime value.

Top Digital Marketing Courses to Consider After 12th

PG Program in Digital Marketing – Digital Nest School of Business

Digital Nest School of Business holds 12+ years of experience in digital marketing training and a 100% placement record. The institution was founded by Mr. Sandeep Santhosham, a pioneer in bringing transformative learning focused on job-ready courses, especially in digital marketing. The course duration is 8 months (PG in digital marketing) with a 3-month internship. During the course, the students get to interact with industry experts, CEOs, founders, and many other prominent personalities who visit the institution as guest faculty.

The curriculum is based on the latest industry trends, demands, and what businesses expect from digital marketers. Digital Nest School of Business trains its students for ultimate success, whether they are planning to join the corporate world, do freelance work, or become entrepreneurs.

How Does Digital Nest Stand Out?

The institution offers many facilities and programs that help students not just achieve their goals but also go further and succeed in the job market.

• The institution provides classroom training along with industry experts serving as guest faculty.
• Online and offline classes for students
• E-learning modules
• Backup classes
• Pre-placement training & resume building
• 100% placement assurance
• Flexible EMI options
• Internship assistance
• Interactions with CEOs, founders, and industry veterans

If you are looking for an institution for doing courses afer 12th, Digital Nest School of Business is the right choice for you. The institution provides not just digital marketing courses, it also offer graphic desinging and video editing courses as well.

Faculty Lineup

The trainers play an important role in the success of Digital Nest School of Business. Each hails from top universities and has experience working for big brands such as PharmEasy, Google, TikTok, Disney, Star, etc.

Google Digital Garage – Fundamentals of Digital Marketing

This is a free course by Google that includes 26 modules and a certification at the completion of the course. You will learn the fundamentals of digital marketing and how to start your career in this field. The certification will help you land a job at your dream company, but there are no internships or real-life projects.

The lack of extracurricular activities and live projects might affect your confidence during the interview rounds, but when it comes to theory, you will be well-equipped to face questions. If you are looking for courses after 12th you can do from home, this is the right choice.

Facebook Blueprint (Meta Certified Digital Marketing Associate)

Facebook Blueprint helps you specialize in Meta platforms (Facebook and Instagram). The certification is globally recognized and accepted in MNCs and startups. This is self-paced learning, which you can easily complete without any hindrance.

YouTube and Free Self-Learning Resources

You can follow and learn from channels like Neil Patel, HubSpot Academy, Moz, and many more. These channels offer top-notch content and up-to-date syllabi. This course is ideal for self-motivated learners.

How to Choose the Right Digital Marketing Course After 12th?

Course Content and Modules

Ensure that the course covers all essential topics such as SEO, SMM, PPC, Analytics, etc.

Mode of Learning (Online vs. Offline)

Choose based on your comfort, whether it’s online, offline, or hybrid.

Certification Offered & Internships

You need to narrow down to the courses that offer recognized certifications and real-world projects, and internships.

Placement Assistance

An institution that’s confident about its students offers 100% placement assistance. The institution must offer resume-building, mock interviews, and direct placement opportunities.

Student Reviews and Success Stories

You can always see the result of years of success in an institution. This means you have plenty of Google Reviews to go through before deciding to go.

Career Options After Completing a Digital Marketing Course

Entry-Level Roles You Can Explore After Completing the Digital Marketing Course

Digital Marketing Executive

You will handle digital marketing strategy, campaigns, and tools. You will be responsible for keeping the brand alive on digital platforms and introducing new policies, news, and products/services.

Social Media Assistant

A social media assistant will plan and publish posts, manage engagement, and track the overall performance of these posts regularly. You will be the one managing the social media handles of the brand.

Content Writer or Blogger

It’s not just writing but optimizing the blogs and related content to bring more traffic to the website. You will also write web pages, landing pages, emailers, and content for other social platforms.

SEO Trainee

As an SEO trainee, you will work on keyword research, backlink building, and on-page/off-page SEO.

Freelancing & Entrepreneurship Options

If you are someone who loves to do your own thing or start a business like digital agencies, this is the right course for you. Platforms like Fiverr, Upwork, and Freelancer are great places to start your journey.

Scope for Higher Education in Digital Marketing

One can opt for specialized diplomas, PGDM, or MBA in digital marketing. It is usual for people to enroll in reputed institutions for marketing analyst courses in India and abroad after the digital marketing course.

Conclusion: Start Your Career in Digital Marketing

There is no doubt that the digital marketing industry is thriving, and the demand for digital marketers and SEO specialists is going up every year. To get a kickstart in your career as a digital marketer after 12th, you don’t need several courses after 12th just one from a reputed institution is enough. With the right training, students can unlock a world of opportunities even before they turn 20. Take your first step, and in a few years, you could be managing big brand campaigns.

Frequently Asked Questions (FAQs)