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Top Digital Marketing Interview Questions and the Best Answers

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A good digital marketing resume can only get you shortlisted for the interview. However, cracking a digital marketing interview is not very easy. Here are the top digital marketing interview questions and the best responses you can give:

Q1.What does Digital Marketing mean according to you?

Digital marketing completely utilizes digital channels like mobiles, SMS, email and social media to market the products or services of a company.

Q2. What is SEO? How crucial is using a keyword in SEO?

Search Engine Optimization (SEO) is a digital marketing technique that helps in increasing the website traffic by making your website appear at the top of the Search Engine Results page.

In digital marketing, a keyword is a single word or a phrase, due to which the user can find your website easily through any search engine. For being on the top results and to improve your SEO it is important to use keywords and it is also important to place your keywords appropriately.

Q3. What is the difference between on-page and off-page optimization?

On-page optimization refers to the measures one can directly within the website to improve its SEO ranking by managing the content and the structure of the site, whereas off page optimization boosts the search engine ranking by fetching external links that will mention the page and bring it to the attention of the users.

Q4. What is GoogleAdwords?

GoogleAdwords is a platform where advertisers bid on particular keywords so that their brief display advertisements appear in the google search results.

Q5. What are the different techniques of digital marketing?

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • E-commerce Marketing
  • Content Marketing
  • Email Marketing
  • Social Media Marketing

Q6. How can you increase traffic to a website in the most efficient manner?

For increasing traffic to your website, the first thing is optimizing the website in the right way by keeping every aspect of optimization in our mind, off-page, as well as on-page optimization, should be done, content on the website should not be copied, there should be more images and videos related to our content, the complete website should be user friendly,  the URL of the website must be accurate, we should always keep google updates in our mind while doing search engine optimization. If the website is product oriented then we can also promote our products through google ads and Facebook ads, we can use the remarketing technique, by doing these things we can increase or maintain the traffic on our website.

Q7. What are the top digital marketing tools you are aware of?

Refer to: Top 15 Tools For Digital marketing, You Should Know

Q8. What do you understand by Remarketing?

Remarketing is also known as re-targeting. It is a technique which is commonly used by e-commerce websites. Remarketing involves using targeted advertisements based on the action a particular person has taken on your website.

Q9. Why do you think digital marketing certification is crucial?

Getting a digital marketing certification will definitely help you to succeed more in this field, it makes you a certified and authentic digital marketer, not only this but you also become an expert and professional in doing digital marketing, getting a certificate of digital marketing will increase your skills and enhance your knowledge for digital marketing, by carrying this worthy knowledge you can take up more opportunities and work on high-level organizations and digital marketing agencies.

Q10. What are the things that you prefer most in the field of Digital Marketing?

Talk about what interests you the most in digital marketing and give good reasons for your interest. Think about the assignments you look forward to.

Q11. Where are you expecting to be after the next 5 years in the digital marketing industry?

This question is commonly asked in many interviews, talk about your professional goals, what value you can add to the company and do not get personal. The interviewer wants to check your dedication, sincerity, and commitment towards your career. Do not be vague and talk about the specific goals you have in mind.

Q12. The Digital Marketing industry keeps on changing drastically, how do you keep up with the latest news and trends?

Answer this question carefully, talk about any digital marketing books, blogs, youtube channels, podcasts or webinars you have referred to for the latest digital marketing updates.

Note: Don’t simply mention any book or material if you are not sure about it because if the interviewer asks a follow-up question you might be in trouble.

Q13.  How are you going to set up-track-analyze on your website and how will you keep a check on your sales or services?

Setting up a track analyzer is easy by using google analytics, by adding our website to google analytics it is very efficient to check the analysis of the website, by checking the progress of every single webpage, which webpage is having more viewers and who all are going till the last thank you page, google analytics and along with that google search console is also there to keep  check on your website visibility. And also we can use conversion tracking to track our sales also, the conversion tracking code is the most useful thing while running a website.

Q14. What will you do to increase conversion rates?

To increase the conversion rates I will experiment with the layout and design of the landing page and send push notifications about new blogs or updates to the visitors. Always post interesting content on the website and respond to the user queries as soon as possible, and will make sure that the viewer will land up till the thank you page.


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