4.8 Rating | 5 Months | 2000+ Enrolments
Supercharge your career in Digital Marketing with our 5 month Certified Digital Marketing Professional Program coupled with a 2 month paid internship
4.8 Rating | 5 Months | 2000+ Enrolments
Supercharge your career in Digital Marketing with our 5 month Certified Digital Marketing Professional Program coupled with a 2 month paid internship
5 Months
Duration
2000+
Course Enrolments
100%
Job Guarantee
1000+
Hiring Partners
10+
Assured Interviews
5 Months
Duration
Course Enrolments
100%
Job Guarantee
580+
Hiring Partners
10+
Assured Interviews
Program Highlights
Digital Nest School of Business established in 2012 , has rich experience in designing the curriculum that industry is in need. Entire program is taught by using various case studies , assignments and assessments
Apply Today
Program Highlights
Digital Nest School of Business established in 2012 , has rich experience in designing the curriculum that industry is in need. Entire program is taught by using various case studies , assignments and assessments
Overview | Curriculum | Faculty | Tools | Certification | Admission Process | Reviews | FAQs
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CDP Curriculum
Top notch and up-to-date curriculum taught by renowned professors and industry experts using videos, case studies, hands-on projects and live sessions
Module 1 - Introduction to Digital Marketing
Topics:
- What is Digital Marketing?
- How is it different from Traditional Marketing?
- ROI between Digital and Traditional Marketing?
- Discussion on E-Commerce
- Discussion on new trends and current scenario of the world
- Digital marketing – a Boon or bane ?
- How can Digital Marketing be a tool of Success for Companies?
- Video on Importance of Digital Marketing
- Analysis of Recent Info Graphics released by Companies about Digital Marketing?
- How did Digital Marketing help the Small Companies and Top Industries
- Categorization of Digital Marketing for the Business
- Diagnosis of the present Website and Business.
- SWOT Analysis of the Business, present Website and Media or Promotion plan.
- Setting up the Vision, Mission and goals of Digital Marketing
Module 2 - Graphic Designing
Topics:
- Social Media Post Designing
- Designing Your Logo with Canva
- How to use fonts for Designs
- Video Editing for Social Media
Case Studies:
Module 3 - Website Creation
Topics:
- What is a Website
- Types of Websites
- Layout of Websites
- Website Registration
- Hosting the Website in class
- Integrating the Website either Static or Dynamic
- Creating your own wordpress website
- Page creation, post creation, plugins
- Creating a blog on your own
Case Studies:
Module 4 - Search Engine Optimization
Topics:
- Introduction to Search Engines
- How Search Engines works ?
- Google Webmaster Tool (Search Console)
- Google Algorithms and Updates (Penalties)
- Business Analysis
- Keyword Analysis
- Web position Analysis
- Competition Analysis
- On page Optimization Techniques
- Off page Optimization Techniques
- Server Side Optimization
- Black Hat SEO Techniques
- Report Generation
- Implementation of SEO on a live Project
- SEO Tools
- SEO Report Card layout and Diagnosis Chart Creation
Case Studies:
Module 5 - Social Media Optimization
Topics:
- Introduction to Social media optimization
- How to create brand awareness using social media
- How social media platform algorithms work
- How to create content calendar for social media and using publishing tools
Case Studies:
Module 6 - Google Ads
Topics:
Introduction to Google Ads
- History of Google Ads
- Why Google Ads?
- Difference between Bing Ads and Google Ads
- Understanding the KPI
- Benefits of Google Ads
Setting up Google Ads Account
- Sign up Process
- Billing Setting
- User account creation
- User Access Levels
- Setting up Campaigns
Campaign Structure
- Types of Campaigns
- How to fit the right campaign to the Business Objective
- Location Setting
- Language Setting
- Ad Rotation
- Experiments
- Daily budget Selection
- Ad Scheduling
Ad group Set up
- What is Ad Group?
- How to set up Ad Groups
- Keyword Research
- Keyword Match Types
- Broad Match
- Broad Match Modifier
- Phrase Match
- Exact Match
- Negative Match
- Keyword Planner Tool
Ads Set up Setting up Google Ads Different types of Ads
- Expanded Ad Format
- Responsive Ad Format
- Call Only Ad
- Structure of Ads
- Writing the Ad Copy
- URL Options
- Mobile URL Option
- Google Ads Guidelines
Auction Process
- How google ads auction occur?
- Metrics of Google ads
- Ad Rank Calculation
- Quality Score
- Quality Score Calculation
- Factors affecting Quality score
- What is Actual CTR
- How is it Calculated?
Ad Extensions
- Sitelinks Extension
- Callout Extension
- Structured Snippet
- Call Extension
- Message Extension
- Location Extension
- Affiliate Location Extension
- Price & Promotion Extension
- App Extension
- Automated Extensions
Conversion Tracking
- What is Conversion?
- Types of Conversions
- Website Conversion
- Live Practical integration of conversion tracking
- App Conversion
- Call Conversion
- Offline Tracking ( Import )
- Implementation Conversion Tracking
- Dynamic Conversion Tracking ( Ecommerce Sites )
Search Ads Campaign
-
- What are Search ads Ads?
- Objectives of search Campaign
- Bidding Strategies
- Budget Settings
- Automated Targeting
- Creating Custom Ads
- Writing awesome headlines
- Integrating Ad Extensions
- Fitting right keywords
Case Studies:
Module 7 - Google Ads Campaigns
Topics:
Display Ads Campaign
- What are Display Ads?
- Type of Display Ads
- Objectives of Display Campaign
- Bidding Strategies
- Budget Settings
- Audience Targeting Methods
- Demographic Targeting
- Content-based Targeting
- Automated Targeting
- Types of Ad Formats
- Creating Custom Ads
Gmail Ads
- Creating a Gmail Ads Campaign
- Targeting based on Keywords, Remarking etc
- Gmail Ads Measurement
- Tracking Gmail Ads
Video Ads Campaigns
- What are Display Ads?
- Type of Display Ads
- Objectives of Display Campaign
- Bidding Strategies
- Budget Settings
- Audience Targeting Methods
- Demographic Targeting
- Content-based Targeting
- Automated Targeting
- Types of Ad Formats
- Creating Custom Ads
- Why video marketing?
- Creating Video Campaigns
- Instream Ads
- Discovery Ads
- Bumper Ads
- Ad Sequence Ads
- YouTube Targeting options
- Age/gender/ Affinity Audience/keywords/topics/placements
- Remarketing lists
- Bidding Types
- Type of YouTube Ads
- Creating a YouTube Ad
- Reporting and Analysis
Remarketing Campaign
- What is Remarketing?
- How to build Audience list?
- How to do Segmentation of lists?
- Types of Remarketing Audience
- Dynamic Remarketing set up ( Ecommerce Sites )
- Website Audience
- App Audience
- Customer List
- Various Types of customer Lists
- Custom Remarketing List
- Creating Remarketing Campaign
- Measuring Results of Campaign
Mobile Marketing Campaign
- Importance of Mobile Marketing
- Types of Mobile marketing campaigns
- Creating Universal app campaign
- Bidding Strategies
- Location & Budget settings
- Ad Setup
- Conversion Tracking
- Reports
Module 8 - Social Media Marketing
Topics:
- Introduction to Social Media Marketing
- Advanced Facebook Marketing
- Twitter marketing
- Linkedin Marketing
- Social Media Analytics
Instagram Marketing
- How Brands use Instagram
- Creating an Instagram Account
- Tour of Instagram App
- Content strategy for Instagram
- Story vs Instagram Post
- How to use Stories?
- How to use Hashtags?
- Tools used for finding trending hashtags
- Tools used for Influencer Marketing
- Instagram Ads
- Objectives of Instagram Ads
- Reports & Analysis
Pinterest Marketing
- What is Pinterest?
- Why is Pinterest used for Marketing
- Creating a Pinterest Account
- Customizing the Profile
- Pinterest Pins Strategy
- Boards on Pinterest
- How to Create Pins
- Pinterest Plugins
- Generating Engagements
- Importance of Pinterest
- Integrating Pinterest in Site
- Engagement Metrics for Pins
- Pinterest Analytics
- Pinterest Ads
Quora Marketing
- Introduction to Quora
- Benefits of Quora Marketing
- Creating Personal Quora Account
- Profile Setup
- Following Topics
- Writing Answers on Quora
- How to Engage with Users
- Quora Engagement Metrics
- Quora Analytics
- Creating Quora Business Page
- Answering Questions
- Quora Advertising
- Types of Quora Campaigns
- Reports & Analysis
Case Studies:
Module 9 - Youtube Marketing
Topics:
YouTube Marketing
-
- What is Video Marketing
- Statistics of Video Marketing
- Creating a YouTube Channel
- Customizing the YouTube Channel
- Create a video marketing strategy
- Viral video examples
- Types of Video Posts
- How to create YouTube Videos
- How to Rank YouTube Videos on top
- Custom settings in videos
- YouTube Engagement Metrics
- Increasing Subscribers
- End Screens & Cards
- How to use Playlists
- Understanding copyrights and spam
- YouTube Creator Studio
- In-depth Statistics Analysis
- YouTube Tools & Plugins
Module 10 - Google Analytics
Topics:
- Unlocking the Power of Data
- Maximizing Data Understanding
- Advanced Techniques in Google Analytics Strategy
- Behavior Flow Analysis:
- Understanding User Interactions on Your Website
- Tracking Performance Across Platforms
Module 11 - Email Marketing
Topics:
- How Email Marketing Works
- Types of mails
- What to write
- How to write
- When to send
- Tools used in Email Marketing
- How to measure
- What is opt in what is double optin
- List creation
- List Management
- Auto responders
- Email marketing report generation and its Metrics
Case Studies:
Module 12 - Affiliate Marketing
Topics:
- What is Affiliate Marketing
- Components of Affiliate Marketing
- How Affiliate Marketing Works
- How to become a Merchant
- How to become a Publisher
- Costing Techniques
- Product Allocation
- Affiliate Marketing types
- Affiliate Marketing tools
- Google AdSense account set up
Bonus
Module 13 - Building Own Portfolio
Topics:
- Resume building
- Building Own Portfolio Page
Module 14 - Interview Preparation
Topics:
- Soft skill Training
- Mock Interviews
- Career Guidance
Program Benefits
Hands On
Case Studies and Projects
Faculty & Mentors
Master digital marketing from Learn seasoned professionals who bring real-world insights and hands-on experience to every session
Senior Digital Marketing Coach
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Senior Digital Marketing Consultant
[/dsm_card_carousel_child][dsm_card_carousel_child title=”Syed Muzameel Ur Rahman” image=”https://www.digitalnest.in/wp-content/uploads/2024/02/image-10.jpg” button_url_new_window=”1″ _builder_version=”4.24.0″ _module_preset=”default” header_text_align=”center” body_text_align=”center” custom_padding=”0px||20px||false|false” border_radii=”on|10px|10px|10px|10px” border_width_all=”2px” border_color_all=”#D6D6D6″ global_colors_info=”{}” parent_button=”off” parent_header_level=”h4″]
Digital Marketing Consultant
[/dsm_card_carousel_child][/dsm_card_carousel]
Earn 11
Certifications & Badges
Boost your Career by adding 11 Certifications on your resume from Global certifying partners like Google, Meta, Hubspot,etc.
Disclaimer : One should qualify in the assessment conducted by the certifying partners
Terms & Conditions:
- The cost of a Facebook Blueprint certification exam can range from $99 to $150, depending on the type of exam. The exact cost may vary by country.
- If you fail the exam, you’ll need to pay again for a reattempt.
- The trainer will provide assistance during the exam. Neither the trainer nor Digital Nest is responsible for the successful completion of the exam.
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Terms & Conditions:
- The fee for Facebook Blueprint certification exams ranges from $99 to $150, depending on the specific certification.
- You will be required to pay the applicable fee for each reattempt.
- The trainer will assist with technical support related to content or course. However, the responsibility for the successful completion and passing of the exam rests solely with you.
Digital Nest Advantage
Have a Great Journey of Learning at Digital Nest School of Business
Our Courses are taught by Real time Industry Experts with latest teaching tools and techniques ,Our LMS and dedicated Support manager are Key Important aspects that make learning easy and simple.
Interactive Learning
All the Courses taught by us are Interactive , with Limited strength in a batch we make sure that you get the best experience
Dedicated Placement Officer & Job Portal
We conduct Mock Interviews and Screen CV’s to make you industry ready. We have a unique job portal disclosing all the job listings posted by the recruiter
Network with Alumni
Digital Nest School of Business has over 6000+ alumnus working with various Organizations. We have a Networking app to connect with the alumni as well
Dedicated Program Manager
We have a dedicated Program Manager who will Constantly take feedback, for the Students to have a better learning experience
World Class Learning Management System
Digital Nest School of Business has built a Software for students to learn using LMS. Students can download material and freely access all the live and Recorded sessions with no hassle
Case Studies, Material , Assignments & Assessments
All our courses are not just Theoretical, We teach using Practical methods such as Simulation Exercises, Projects, Assessments etc
Tools You Will Master
Advanced digital marketing tools used by digital marketing experts
Master 80+ Powerful
Digital Marketing Tools
Learn Digital Marketing Program by working on cutting edge tools used by experts in real-time. Gain hands on experience by working on tools that transform strategies and measurable results.
Admission Process
The admission process for Post Graduation Program In Digital Marketing can be completed in 3 easy steps detailed below.
Submit Application
Fill the application with education and work experience. Our admissions team will review and get in touch
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Apply For Scholarship
Upon qualifying for scholarship, you will receieve an email with scholarship amount and admission form
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Reserve Your Seat
Block your seat by paying Rs.10,000/- by the date mentioned on your admission letter and start your program
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Placements Support
Get assured job opportunities from top companies with our pre-placement training program

Career Guidance

Mock Interviews

Resume Building

Soft Skill Training

Mentorship Sessions

150+ Placement Partners

Program Fee
We promise you that every penny you spend on your program will give you growth and will act as a catalyst in your career. Flexible EMI Options with scholarships
Starting at
INR 5,666/ Month
Total INR 75,000/-
View EMI Plans
Education Loan Partners

Program Benefits
Other Payment Options

Program Fee
We promise you that every penny you spend on your program will give you growth and will act as a catalyst in your career. Flexible EMI Options with scholarships
Starting at
INR 5,666/ Month
Total INR 75,000/-
View EMI Plans
Education Loan Partners

What support you’ll get from Digital Nest School of Business?
Our career support team at Digital Nest School of Business conducts
• A comprehensive SWOT analysis for learners
• Assists in crafting resumes and optimizing LinkedIn profiles
• Provides training in soft skills and personality development
• Facilitates group discussions, JAM sessions, and conducts personal interviews
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• Receive personalized mentoring from seasoned industry experts
• Get tailored feedback to help you reach your goals
• Gain access to industry professionals for discussions and clarifications before your interviews
• Participate in group sessions led by industry experts, enhancing the program curriculum with specialized industry-focused learning.
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• Get access to dedicated student support for non-academic queries
• Receive personalized assistance from a program manager throughout your program, who will help you set and track your goals
• They will provide coaching on your profile, and support you throughout your journey
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Activity Oriented Learning
At Digital Nest School of Business, we offer a unique learning experience for our candidates. Join us and discover the power of learning at Digital Nest School of Business!
We offer personalized guidance and training to prepare learners for interviews, resume building, and professional networking.This supports the growth of students.
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Seek to provide dynamic learning programs that prioritize interaction, incorporating workshops, simulations, and hands-on experiences to enhance the educational journey.
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We take immense pride in offering a 100% placement assurance, a commitment rooted in our unwavering dedication to their success. We foster practical learning through internships with companies
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Foster an inclusive learning environment that celebrates diversity. This approach enriches the educational experience by exposing students to a variety of perspectives and ideas.
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Fostering a positive educational culture that encourages collaboration, open communication, and support among learners and faculty contributing to the overall satisfaction and success of learners.
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We prioritize a hands-on learning approach by immersing students in real-time projects. This ensures that our learners not only grasp theoretical concepts but also acquire practical learning
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Design curriculum structures that emphasize the application of theoretical knowledge in practical settings. This approach enhances students’ skills and problem-solving abilities.
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We Don’t Say We are the Best But Our Students Do
Average 4.8 star rating from 800+ Reviews
I was working as a software engineer I was passionate about marketing while I was searching for courses I have landed at Digital Nest School of Business, Today I am proud to say I have started my own agency. The instructors here are awesome. I would highly recommened any one who is intersted to join digital nest school of business.
In one word i would say ” Sandeep is Magnificent” excellent training , he goes through each and every topic in detail and always availble to clarify our doubts . If you want to make career in digital marketing then go for Digital Nest School of Business! No looking back you will rock
Students turned into
Business Owners
Digital Nest School of Business’s Digital Marketing Program empowers individuals to turn their dreams of starting their own startup or agency into a reality. Whether you’re a budding entrepreneur or an aspiring marketing professional, our program will provide you with the tools and guidance to accelerate your success.
Our Students Hail From
Students , Working Professionals & Business Owners From Various Start Ups And MNC’s

Digital Marketing Mastery
Are you ready to take your career/ business to the next level? Dive into the world of digital marketing with our comprehensive demo video, where we showcase cutting-edge strategies, tools, and techniques designed to drive growth and boost your online presence!
Our Trainees hail From
Students , Working Professionals & Business Owners From Various Start Ups And MNC’s







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